OLAMPIA Gym and Fitness centre

PRESENTED TO:- PRESENTED BY:- AJAY CHANDEL. THE AVENGERS.

BUSINESS PLAN

OUR LOGO

OUR LOGO AS WELL AS OUR BUSINESS IS INSPIRED BY THE FAMOUS BODY BUILDING COMPITITION MR. OLYMPIA AS WELL AS THE CONCERN FOR THE HEALTH AND FITNESS OF THE COMMON MAN.

THE AVENGERS

DR. TARUN SONI B.A.M.S. , MBA(HHM)

MANAGERIAL

SUMIT SONI B.PHARMACY, MBA(HHM)

MANAGERIAL/FINANCE

DR. JASWINDER SINGH B.A.M.S.,MBA(HHM) TRAINER

HIMANSHU PANT B.Sc. , MBA(HHM) MARKETING

PUNEET B.Sc.(NURSING),MBA(HHM)

PR

RAKESH MBA(HHM) MARKETING

SALAMATULLA MBA(HHM) PR

NAME QULIFICATION RESPONSIBILITY

EXECUTIVE SUMMARY

Name of Centre: OLAMPIA GYM & FITNESS CENTER.

Address: OLAMPIA GYM & FITNESS CENTER, SHOPPING MARKET, URBAN ESTATE, PHAGWARA, Punjab (141001) Cont. 0161-230####,Mob.:098148-73###.

Brief Description of Our Business: To enhance the quality of life in the community of PHAGWARA through our accessible means of exercise and fitness & provide high class body building facilities for professionals.

Mission:

To enhance the quality of life in the community serving through our accessible means of fitness and exercise that is supervised by well trained staff as well as to instill the value of health in the lives of people.

Vision:

Come to the clinic with your goals, and we'll provide the advice, encouragement, facilities, equipment and most importantly the structure to your program, to allow you to achieve your goals as quickly and as effectively as possible.

Financial plan

Total investment- 49 lac.

Liquidity – 1 lac.

INVESTMENTS ARE AS:

Equipments- 36 lac.

Building rent- 2.40 lac( Annual).

Centralized A.C – 1.50 lac.

Floor mat – 20000.

Wall mirrors – 20000 (5 sheets).

Contd…

Music system – 20000.

Counter – 15000.

For supplement store – 1.10 lac.

Steam bath – 4 lac.

Interior – 20000.

Miscellaneous expenses -15000 .

Waiting lounge – 40000.

Contd…

SALARIES :-

TRAINER 3*25000 = 75000

DIETICIAN 1*25000 = 25000

PHYSIOTHERAPIST 1*20000 = 20000

YOGA TRAINER 1*20000 = 20000

SECURITY GUARD 1*3000 = 3000

SWEAPER 2*3500 = 7000

competitor

There is only one competitor in that area or near by :-

PANJAB Gym Centre.

Strengths Of Competitor

o Monopoly.

o Well known Environment.

o Located at centre point .

Weaknesses Of Competitor

o No Parking facility.

o Limited equipments available.

o No advanced technology.

Competitor Analysis

Location : Urban Estate,Phagwara .

Contact no: 0161 267023.

Working hours : 6am-9am,6pm-10pm.

Charges : 2000 per month with common coach,

2500 per month with personal trainer,

23000 per annum with personal trainer.

Swot Analysis

Strengths :-

• Low cost of services.

• Parking space.

• National level instructors.

Weakness :-

• Less Customer Trust.

• New Player.

• The inability to work on high volume business model.

Opportunities:-

• Large segment of market is still untapped; low income area will be of special focus.

• Increasing diseases are causing people to pay importance towards exercises.

• There is a room to grow and expansion of business.

Threats:-

• Recession and economic downturn can slow down the growth of health clubs.

• New Entrance.

• Competitors.

Requirements

1000 sq feet shop,

Latest equipment's,

Ac ,fans and generator,

Trainer,

Wall mirrors,

Sweeper,

Music system,

Water cooler,

Electricity,

Lockers,

Medical facility.

Competitive Strategy

Target Customer :- High class to middle level People, Students.

Working hours :- 5am - 11am, 4pm -11pm.

(4 pm – 6 pm special timings for females)

Charges :- 1000 per month with common coach,

1500 per month with personal trainer,

14000 per annum with personal trainer.

Special Package For Students :-750 per month with common coach.

facilities

Cardio.

Aerobics.

Spa.

Yoga.

Free-Weight Area.

Strength area.

Steam bath.

Shampoo and body wash.

Locker and hangers.

Shoe lockers.

Parking.

Medical aid.

Key to Success

The key to success is to meet the needs of the customers in terms of enhancing their quality of life through our means of exercise and fitness at affordable price .

Thank you