business plan on day care
TRANSCRIPT
Submitted to
Kazi Farzana ShumiAssistant professor in FinanceDepartment of BBA
B113855-Ishrat ZebeenB113855-Ishrat ZebeenB113858-Sheikh Mansura AkterB113858-Sheikh Mansura AkterB113868-Zerin TabassumB113868-Zerin TabassumB103853- Kazi Tahasina TakiaB103853- Kazi Tahasina TakiaB121912- Athya SanjidaB121912- Athya Sanjida
Submitted by
The preparation of business plan forces The preparation of business plan forces the entrepreneur to take a critical and the entrepreneur to take a critical and unemotional look at the business. We are unemotional look at the business. We are planning a business of child day planning a business of child day care center.care center.
A child day care center offers supervision A child day care center offers supervision and learning activities during the daytime and learning activities during the daytime hours for children from infancy through hours for children from infancy through preschool age. A center may be located in preschool age. A center may be located in a private home, a school, or a private a private home, a school, or a private business. Families with two working business. Families with two working parents often seek child care services to parents often seek child care services to ensure their children are professionally ensure their children are professionally cared for during the day. cared for during the day.
Objectives:Objectives: Main objective:Main objective: The main purpose of this business plan is The main purpose of this business plan is
to have a thorough understanding of small to have a thorough understanding of small and medium business operation and to be and medium business operation and to be a successful entrepreneur.a successful entrepreneur.
Specific objectives:Specific objectives: Parent & Child – nurturing the bondParent & Child – nurturing the bond Abundant opportunities for parent’s Abundant opportunities for parent’s
participationparticipation Focus on specific goals identified by Focus on specific goals identified by
parentsparents
CONTINUED…CONTINUED… Parent Child development workshopsParent Child development workshops Weaning guidance and supportWeaning guidance and support Regular assessment & progress Regular assessment & progress
reportsreports Parent Teacher MeetingsParent Teacher Meetings Feedback SessionsFeedback Sessions Annual Satisfaction SurveyAnnual Satisfaction Survey
Overview of BusinessOverview of Business
In Bangladesh, there are also a number In Bangladesh, there are also a number of working parents. Therefore the need of of working parents. Therefore the need of child-care centre is increasing day by child-care centre is increasing day by day. The cost and time associated with day. The cost and time associated with child care can bar some parents from child care can bar some parents from seeking full-time daily employment. seeking full-time daily employment. There are some child-care centers in this There are some child-care centers in this country. They ensure the parents the country. They ensure the parents the safe environment for their beloved safe environment for their beloved children. Fees and services provided also children. Fees and services provided also vary for child day care centers.vary for child day care centers.
Methodology:Methodology: This assignment basically has been This assignment basically has been
prepared by the use of secondary data prepared by the use of secondary data and information–and information–
Various websites of internetVarious websites of internet ArticlesArticles MagazinesMagazines NewspaperNewspaper
OrganogramOrganogram:: It is a diagram that shows It is a diagram that shows the structure of an organization and the structure of an organization and the relationships and relative ranks the relationships and relative ranks of its parts and positions/jobs.of its parts and positions/jobs.
Admission depart-ment
Company
Marketing manager.(Sanjida)
Human Resource manager ( Takia)
Health Care & Service manager(Mansura)
Finance & Accountingmanager(Zerin)
Infancy department
Pre-school department
Operation manager(Ishrat)
Kitchen department.
Security department
Receiptioni-st.
Teacher
School going department
ORGANOGRAM OF ADCCORGANOGRAM OF ADCC
Operation manager’s role:Operation manager’s role: Supervise the security department. Ensures a safe, secure Supervise the security department. Ensures a safe, secure
environment for children.environment for children. Keeps record about which child is admitted & which child is Keeps record about which child is admitted & which child is
going to be admitted.going to be admitted.
Accounting & Finance manager’s role:Accounting & Finance manager’s role: Ensure the timely reporting of all monthly financial Ensure the timely reporting of all monthly financial
information information Work with the Controller to ensure a clean and timely year Work with the Controller to ensure a clean and timely year
end audit end audit Sets the cost of capitalSets the cost of capital Prepare financial statements, business activity reports, and Prepare financial statements, business activity reports, and
forecastforecast Monitor financial details to ensure that legal requirementsMonitor financial details to ensure that legal requirements Help management make financial decisionsHelp management make financial decisions..
Marketing manager’s roleMarketing manager’s role:: Understanding current and potential customersUnderstanding current and potential customers Advertising & Promotions Advertising & Promotions Building loyaltyBuilding loyalty Management of the marketing mixManagement of the marketing mix Managing agenciesManaging agencies Measuring successMeasuring success Managing budgetManaging budget Developing guidelinesDeveloping guidelines Competitive IntelligenceCompetitive Intelligence Conducting Market ResearchConducting Market Research
Human resource manager’s role:Human resource manager’s role:
RecruitingRecruiting HiringHiring TrainingTraining Organization DevelopmentOrganization Development CommunicationCommunication Performance Management Performance Management Salary and BenefitSalary and Benefit Employee RelationsEmployee Relations
Health care & service manager:Health care & service manager:
Providing pure, good & healthy food to children.Providing pure, good & healthy food to children. Ensuring basic first aidEnsuring basic first aid Checking equipment and toys can also prevent Checking equipment and toys can also prevent
accidents. Cleaning toys and other materials.accidents. Cleaning toys and other materials. Physical care and development of childrenPhysical care and development of children Helping children to avoid infections.Helping children to avoid infections. Making them conscious about health & maintaining Making them conscious about health & maintaining
personal hygiene- brushing, toilet training.personal hygiene- brushing, toilet training. Teaching physical activity that can help children to Teaching physical activity that can help children to
develop physically develop physically Other hidden benefits (such as mental relaxation).Other hidden benefits (such as mental relaxation).
Designation & No of personnel will Designation & No of personnel will
employed in the organization:employed in the organization:
DesignationDesignation No of people workingNo of people working
11
All kinds of senior manager All kinds of senior manager (Accounting, finance, marketing, (Accounting, finance, marketing, Human Resource, Health Care & Human Resource, Health Care &
Service manager)Service manager) 55
22School going children’s teachers School going children’s teachers
( English medium) ( English medium) 22
33School going children’s teachers School going children’s teachers
( Bangla medium) ( Bangla medium) 33 44 GatekeeperGatekeeper 11
55 NanniesNannies 33
Total personnelTotal personnel 15 personnel15 personnel
Dsignation
No of peopl
e worki
ng
Basic salary
Coveyance Allowanc
e
Medical Allowance
Net Salary
Total payme
nt
1
All kinds of senior manager (Accounting, finance,
marketing, Human Resource,Health Care & Service
manager) 5 20000 1000 4000 25000 125000
2
School going childrens’s teachers ( English medium) 2 12000 600 2400 15000 30000
3
School going childrens’s teachers ( Bangla medium) 3 10000 500 2000 12500 37500
4 Gatekeeper 1 4000 200 800 5000 5000
5 Nannies 3 2500 125 500 3125 9375
Total salary expense (per month) 206875
Salary StructureSalary Structure
Supply chain management:Supply chain management:SupplySupply chainchain mmanagement anagement ((SCM) is the SCM) is the control of the supply chain as a process control of the supply chain as a process from supplier to manufacturer to from supplier to manufacturer to wholesaler to retailer to consumer . . As wholesaler to retailer to consumer . . As we have a service organization, thus our we have a service organization, thus our supply chain would be light different. supply chain would be light different. Suppliers will provide us raw materials Suppliers will provide us raw materials such as-such as-PencilsPencilsPapersPapersBrush for artsBrush for artsFood and Food and Other child itemsOther child items
Figure: Supply chain management systemFigure: Supply chain management system
Partners Children Suppliers of
raw materials
Backward
Forward
MISSION STATEMENTMISSION STATEMENT The Angel Day Care Center’s The Angel Day Care Center’s
mission is to provide the highest mission is to provide the highest quality child care services to children quality child care services to children in the broader communityin the broader community
VISION STATEMENTVISION STATEMENT The Angel Day Care Center’s vision is public The Angel Day Care Center’s vision is public
child care that is accessible and affordable child care that is accessible and affordable and that can accommodate families’ and that can accommodate families’ diverse child care needs. A place where diverse child care needs. A place where children are nurtured and encouraged to children are nurtured and encouraged to grow and develop; where programs are grow and develop; where programs are delivered by caring and qualified staff, who delivered by caring and qualified staff, who are compensated commensurate with their are compensated commensurate with their education, training and expertise.education, training and expertise.
Assalamoalaikum’Assalamoalaikum’Presenter:Presenter:
B113858-Sheikh Mansura AkterB113858-Sheikh Mansura Akter
The marketing mix is a familiar The marketing mix is a familiar marketing strategy tool, which you marketing strategy tool, which you will probably know, was traditionally will probably know, was traditionally limited to the core limited to the core 4Ps of Product, 4Ps of Product, Price, Place and PromotionPrice, Place and Promotion. . Today, it’s recommended that the Today, it’s recommended that the full 7Ps of the marketing mix are full 7Ps of the marketing mix are considered when reviewing considered when reviewing competitive strategies.competitive strategies.
Marketing mixMarketing mix::
Companies can use the 7Ps model to set Companies can use the 7Ps model to set objectives, conduct a SWOT analysis and objectives, conduct a SWOT analysis and undertake competitive analysis. It’s a undertake competitive analysis. It’s a practical framework to evaluate an practical framework to evaluate an existing business and work through existing business and work through appropriate approaches whilst evaluating appropriate approaches whilst evaluating the mix element. the mix element.
How How TOTO use this model? use this model?
Quality service providers.Quality service providers. Safe environment.Safe environment. Child development.Child development. Developing Islamic moral valuesDeveloping Islamic moral values. .
Products/ServicesProducts/Services: :
4 months to 2 Years = 2800tk (Infants).4 months to 2 Years = 2800tk (Infants). 2 Years to 5 Years = 3200tk (Toddlers & 2 Years to 5 Years = 3200tk (Toddlers &
Preschoolers).Preschoolers). 5 Years to 12 years = 3000tk (Scholars).5 Years to 12 years = 3000tk (Scholars).
Prices/Fees: Prices/Fees:
Located in Dhanmondi.Located in Dhanmondi. Lots of offices and schools are located Lots of offices and schools are located
there.there. Easy to reach.Easy to reach. Spacious facility.Spacious facility. Indoor and outdoor activities.Indoor and outdoor activities.
PlacePlace::
Scheduled Curriculum.Scheduled Curriculum. Two shifts.Two shifts. Half day 9:00am-12:45pmHalf day 9:00am-12:45pm..
ProcessProcess::
News papers.News papers. Billboards.Billboards. Radio.Radio. TV Commercial.TV Commercial. Floats.Floats. Car cards.Car cards. SMS Marketing.SMS Marketing.
Promotion: Promotion:
Spacious and Beautiful Facility.Spacious and Beautiful Facility. High quality non-toxic equipments.High quality non-toxic equipments. Casual dressing for employees.Casual dressing for employees. Colorful rooms. Colorful rooms.
Physical Evidence: Physical Evidence:
Online Video Monitoring for parents.Online Video Monitoring for parents. Interactive games for children.Interactive games for children. Interactive activities for children.Interactive activities for children. Cartoon Mascots for children.Cartoon Mascots for children. Islamic activities.Islamic activities.
People (Parents):People (Parents):
Professionally training.Professionally training. Employee of the month.Employee of the month. Polite natured people are preferred.Polite natured people are preferred. Teachers trained in first aid.Teachers trained in first aid. Caretakers and assistants. Caretakers and assistants.
People (Teachers):People (Teachers):
FINANCIAL PLANFINANCIAL PLANINCLUDED:INCLUDED:
CAPITAL STRUCTURECAPITAL STRUCTUREBALANCE SHEETBALANCE SHEETINCOME STATEMENTINCOME STATEMENTBREAK EVEN POINTBREAK EVEN POINT
Islami Banks investment TermsIslami Banks investment Terms::Islami Bank imvested by giving SME loan. And In return of Islami Bank imvested by giving SME loan. And In return of BanksBanksinvestment ,16% of profit must have to given to the Bank.investment ,16% of profit must have to given to the Bank.
Partners Equity Share Capital Value of contribution
Zerin tabassum 200000 tk
Mansura 200000 tk
Ishrat 200000 tk
Takia 200000 tk
Athya Sanjida 200000 tk
Investment: Islami Bank, BD 1000000 tkTotal Equitycapital
& Liability 2000000 tk
Capital Structure
2014 2015 2016
Service revenue 7632529 8079941 8587529
Total revenue 7632529 8079941 8587529
Operating Expense
Salary 2482500 2892500 2900500
Advertising 100000 200000 245000
Rent 600000 780000 600000
Stationary 420000 576000 624000
supplies 250000 460000 578000
Depriciation 865500 106500 113500
Miscellaneous 171000 192000 183000
Interest Expense (16%) 1920000 1920000 1920000
Total Operating Expense 6809000 7127000 7164000
Net profit before TAX (NPBT) 823529 952941 1423529
TAX 15% 123529 142941 213529
Net profit after TAX (NIAT) 700000 810000 1210000
ANGEL DAY-CARE CENTERFORECASTED INCOME STATEMENT
ADCC’S FORECASTED INCOME ADCC’S FORECASTED INCOME STATEMENT ON CHARTSTATEMENT ON CHART
700000 810000 1210000
0100000020000003000000400000050000006000000700000080000009000000
2014 2015 2016
FORECASTED INCOME STATEMENT
BAR GRAPH
Total revenue
Total OperatingExpense
Net profit before TAX(NPBT)
TAX 15%
Net profit after TAX(NIAT)
Asset: Fixed Asset 2014 2015 2016
Play Ground Equipment (less accumulated depreciation) 300,000.00 155,000.00 125,000.00
Office, computer & kitchen Equipment (less accumulated depreciation) 375,000.00 211,000.00 186,000.00
Furniture & Toys (less accumulated depreciation) 325,000.00 244,000.00 194,000.00
Total Fixed Asset 1,000,000.00 610,000.00 505,000.00
Current Asset
Prepaid Rent 100,000.00 100,000.00 100,000.00
Cash in hand 500,000.00 1,017,000.00 1,513,000.00
Cash in Bank 590,000.00 700,000.00 825,000.00
Supplies in Hand 310,000.00 250,000.00 177,000.00
Stationary in Hand 200,000.00 133,000.00 90,000.00
Total Current Asset 1,700,000.00 2,200,000.00 2,705,000.00
Total Asset 2,700,000.00 2,810,000.00 3,210,000.00
Capital & Liabilities
Capital 1,000,000.00 1,000,000.00 1,000,000.00
Net Profit 700,000.00 810,000.00 1,210,000.00
Long-Term Liabilities 1,000,000.00 1,000,000.00 1,000,000.00
Total Capital & Liabilities 2,700,000.00 2,810,000.00 3,210,000.00
Forecasted Balance sheet for ADCC
THREE YEAR FORECASTED THREE YEAR FORECASTED BALANCESHEETBALANCESHEET
-
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
3,000,000.00
3,500,000.00
2014 2015 2016
FORECASTED BALANCESHEETBAR GRAPH
Total Fixed Asset
Total Current Asset
Total Asset
Capital
Net Profit
Long-Term Liabilities
Total Capital & Liabilities
Break Even Point (BEP) In UnitBEP=Fixed Asset/ Contribution margin per child =1000000/50000=20 Child
*Contribution Margin PER CHILD= Sales cost per child - Variable cost per child =74000-24000 =50000