business plan (main copy)

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Business Plan for Establishing

A New Era of Business

Course Instructor:

Suntu Kumar Ghosh

Course Title:

Introduction to Business (BUS 101)

(Section 11)

The Business Plan on Focus:

Tourism

The Name of the Business:

Unique Tourism

Business Plan Presented By:

Name: Abu Saleh Musa (Id: 13110012)

Name: Habib Ullah (Id: 13110007)

Name: Md. Enamul Haque (Id: 13101261)

Name: Ahta Mamul Hasan (Id: 13304043)

Name: Nafis Imtiaz Anindya (Id: 13303020)

Name: Asif Iftekher (Id: 12110013)

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Date: 13/04/2014

Mr. Suntu Kumar Ghosh

Assistant Professor

BRAC Business School

BRAC University

Dhaka 1212

Subject: Submission of Business Plan for BUS 101

Dear Sir

It is a great respect for us to achieve our business plan titled “Explore Tourism”. The information

of the study along with our new event in field of business plan lead us to develop our idea in the

potential. We can respectfully realize that your direction and help are much valuable and

important in preparing this plan.

We submit this plan for your kind appraisal and desire we could do it significantly enhanced but

due to time limitation it was quite tough. We should thank to you for your collaboration in this

respect.

Yours truly

Name: Abu Saleh Musa (ID:13110012)

Name: Habib Ullah (ID:13110007)

Name: Md. Enamul Haque (ID:13101261)

Name: Ahta Mamul Hasan (ID:13304043)

Name: Nafis Imtiaz Anindya (ID:13303020)

Name: Asif Iftekher (ID:12110013)

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Acknowledgment

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We are told to build a business plan for our business course (BUS 101). We take the decision to

do the business plan on “Unique Tourism”. To make this plan successful, we want to thank our

course instructor Suntu Kumar Ghosh who has given us such a fruitful course that helped us

more to cope with the business world. We would like to thank our course instructor for helping

us to get such great opportunity and also for spending his valuable time to give us ideas about

our tourism business.

Last of all, we would like to thank BRAC University to give us such kind of effective and also

efficiencies opportunity to make a plan for having touch with the practical business world.

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Contents

Introduction…. 7

Executive summary…. 8

Present status…. 10

- Partnership agreement…. 11

- Permission & licensing…. 12

- Source of capital…. 13 Mission & strategies…. 13

- Business objective…. 14

- SWOT analysis…. 14 - Strength…. 14

- Weakness…. 15

- Opportunity…. 15

- Threat…. 16

Marketing strategy & target market…. 17

- Marketing analysis and strategies….18 -product….18 -price…. 19

-place…. 19 -promotion….20

- Location….20

Management…. 21

- Management team…. 22

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- Workforce…. 22 Product or service offering…. 23

- Service & facilities…. 24 -better service…. 24 -entertainment…. 25 -food supply…. 25 -discount…. 26

Financial analysis…. 27

- Finance manager…. 28

- Accounting manager….28

- Insurance… 28

- Initial cost…. 28

- Income statement…. 30

- Balance sheet…. 32

Implementation…. 33

- Future planning…. 34

Conclusion…. 35

Appendixes…. 37

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Introduction

In this era, the importance of tourism is really increasing day by day. There is no enough and

developed tourism sectors in our country. On the other hand, there are enormous tourism

business in other developed countries. We can hope that we will be able to create a new

dimension of tourism business in our country. We will also try to bring new facilities and

advantages through building up our business. We will also try to remove all kinds of

disadvantages of the tourists. We think it is better to work with individual experiences of every

partner of our business. We are providing some extra benefit to our customers like giving

packages and modern technology based ideas related to our business. The name of our business

is “Unique Tourism”. The center of our business will be at Gulshan.

The business plan has been prepared by five members of our group. They are:

Abu Saleh Musajjee

S. M. Habib Ullah

Md. Enamul Haque

Ahta Mamul Hasan

Nafis Imtiaz Anindya

Asif Iftekher

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Executive summary

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In this recent world, business is more competitive than the previous time. So, if a new business is

being started, the owners must have to think about all sorts of problems, requirements, strategies

and competitions. So, as we are a new started agency, we have to bear in mind about these

criteria as well as knowledge about the business and market strategies. For this purpose firstly,

we the six partners, have decided about starting a tourism business. That’s why we have made a

survey about the needs and expectations of the customers. We have also collected information

about the market conditions. Then we set our business goal. We want to fulfil not only the needs

of tourism in our country but also foreign countries. We are trying to provide excellent services

to our customers with the help of modern technology. The tourists will feel comfortable, relax,

happy, informative and safe through our services. If a tourist want to make a visit to our country

with the help of a tourism service, we are ready to help him. Any person can communicate with

us through our official website www.uniquetourism.com.bd as we will give advertisements

through some renowned TV channels and newspapers. Then we will receive him with our

greatest and traditional hospitalities. We will provide all sorts of guiding, guiding persons, our

own transport facilities and of course the highest security for our customers. We will also arrange

training and special refreshment activities as an additional services. We will try to make a

reputation which will inspire the customers take our services in future. Moreover, we want to

create a stage which will change current situation of tourism sectors. This will also increase the

remittance of our country.

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Present status

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Partnership agreement

1. The name of our business is “Unique Tourism”.

2. The type of our business is partnership business.

3. The center of business will be situated at Gulshan.

Address: House # 55, Road # 36, Gulshan –1, Dhaka-1212. We have planned

that our business will remain for minimum 20 years. The time of this partnership business

can be enlarged based on partners’ decision.

4. The name of partners and their investment are given below:

5. The profit will be equally divided in six parts and will be distributed among the partners.

If there is any loss, the partners will equally try to cover the loss.

6. If there is any partner who willingly wants to retire, then that person must wait at least for

one year and the person has to wait for the decision of other person what the suitable time

to return the fund..

7. In case partner’s death, his kin can be his successor. Otherwise, the capital will be given

to his family (considered as his partner) at a definite time.

8. Under any condition, the partners should be careful to keep the secret things of the

business secret.

Name of partners Amount of investment

Abu Saleh Musajjee TK 50,00,000.00

S. M. Habib Ullah TK 50,00,000.00

Md. Enamul Haque TK 50,00,000.00

Ahta Mamul Hasan TK 50,00,000.00

Nafis Imtiaz Anindya TK 50,00,000.00

Asif Iftekher TK 50,00,000.00

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9. If there is any dissolved thing in the partnership, the partners should decide at first that

they will pay all their payable accounts. After that, the remaining amount will be equally

divided among the partners.

10. The partners must maintain the rules and regulations in the business. Otherwise, they will

be fined and even they can be cancelled from the partnership business. The partners who

breaks the rules will not be retuned his capital.

Partnership & licensing

We have got the license from the Dhaka North City Corporation in order to start our business

“Unique Tourism”. To take license, we had to give TK 1, 00,000 /=

Source of capital

The partners of the business “Unique Tourism” will give the total capital. The partnership

business do not take any kinds of loan from any banks or financial institutions. The partners will

give the equal amount in this respect. If there is any shortage of amount, the partner will give

equal money. For the business “Unique Tourism”, there will be an emergency fund of

Tk.3,00,00,000 /=

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Mission & strategy

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Business objectives

1. To get friendly environment, we are offering some special hotels for the tourists.

2. To ensure a standard environment and enough facilities are the main objective to make

our customer reliable.

3. Besides giving hotel facilities, we will also try to offer available food of the tourists’

respective countries.

4. We will also provide our own transportation systems to our customers.

5. We will make the leisure time of the tourists more enjoyable.

6. Above all, we will try our best to make our customers happy.

SWOT analysis

We may be beginner in business but we cannot be inefficient in the management and other

sectors of business. In the competitive business world, both capital and intelligence play an

important role. So, this following points should be focused for the SWOT of our business.

Strength

Discipline and rules and regulation are basic strength of our business. We are highly enthusiastic

and calculative to implement our business plan.

Secondly, we believe in working together. If every one of the business work together and if they

are inspired and devoted to make any work successful, of course they will do so.

Thirdly, the center of our business is in very advantageous and commercial area. Therefore,

people will not fall in trouble to find out us.

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Fourthly, we have developed our business with the help of modern technology comparing to the

other tourism business. Therefore, there is no chance to collapse of our business.

Fifthly, to guide the tourists well, we are providing guides and tutors.

Above all, we are giving our best effort and hope that all kinds of tourists will get the benefit and

caring from our business “Unique Tourism”. We expect that our business will get the world wide

popularity.

Weakness

We are new to the business world. We have not enough idea especially about management and

also other sectors of the business. Therefore, it is really a difficult job to compete with the other

established tourism business.

Besides, as we are new to business industry, we do not know well how to fascinate or cast the

customer towards our business. So, it is another difficult task for us.

Opportunity

There are huge opportunities in our business. We must build up our company on a strong base so

that it can be sustainable among all kinds’ odds and storms.

Secondly, we are giving the best supports to our old and new customers. We should consider it

as an opportunity because customers are one of the main pillars of our company.

Thirdly, we are trying to discover new plans for the sake of our business “Unique Tourism” so

that we can involve and apply it to our business.

Fourthly, if we want to make any kinds of deal or agreement with any other company regarding

business, we can do so very easily. So, it also considered as a great opportunity.

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Last of all, we can make the real improvement of our company by maintaining developed

process. Now, we are setting a goal and if we are able to make our company successful, we can

hope that in future, we will be able to achieve our goal. So, we expect that our business will have

a far reaching contribution in our and also in the world.

Threat

This is a huge industry. So, there are some ill motivated businessmen who want to make their

business more high and to destroy or harm other ones.

Secondly, there are some tourism companies which are building up their business in large area to

fascinate the tourists.

Thirdly, some companies are afraid of losing their reputations. From that point of view, they try

spread up scandal about the other business companies through the market.

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Marketing strategy & target market

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Marketing Analysis & Strategy

After studding the market we have marked some key points about our main competitors. Most of

the tourism companies are mostly active at the end of the year in holidays and rest of the day

they use to continue their business to prove their existence. They provide as usual services to the

customers and charged a high amount during the tourism season and again sometimes customers

were harassed by the companies and the companies loss their reputation.

We surveyed 100 customers. The title of the survey was future plan of tourism in Bangladesh.

Our main survey areas were different places of Dhaka cities like Gulshan, Banani, Dhanmondi,

and Dhaka University area, Mohakhali, Mohammadpur and Saver. We had some preliminary

assumption about our survey like –

We consider the customers of different ages. Like we had the opinion from a person of 15

years of old to a person of 60 years of old.

Some of the customers were unmarred, some were married, some were business person,

some were students of different college, university but we did give preference to the

young people as most of the tourist are belong to this category.

We are focusing on the four areas of marketing mix –

Product

Price

Place

Promotion

Product

From the experiment of our survey we have come to know that most of the customers like to

have in budget cost with a very pleasuring, comfortable, relax, tension less tour with experienced

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guide. Again we have come to know that most of the customer want to be ensure about hygiene

food, Snacks and most importantly safe water.

The factors-continuum

Higher Quality- Good Environment- More Variety of offers – Good

Service – Reasonable Price – Comfortable Arrangements – Convenient

Location- Convincing offer- Caring- Dedicated

Price

Considering most of the successful tourism corporation of today’s Bangladesh we have come to

know that as they are mostly active in a particular period of a year they want to earn a high

amount from the customers because they have to run their business as well as they have to

increase their profit.

But we are planning to set the prices which will be preferable as well as eye catching to the

customers. We will concentrate mostly on customer’s comfort and safeness with a reasonable

prices.

Place

As Dhaka is the central place as well as capital city of Bangladesh we have come to a decision to

construct our head office in Dhaka but the dilemma was that which area can be mostly preferable

for the business. As business generally go to upper level by the response of the customers and for

that place is one of the important part.

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Primarily we have chosen some area like Dhanmondi, Gulshan, Bonani, Uttara, Wari and Shabag

by us but after the survey we have chosen that Gulshan will be the best place for our business

Head office.

As Gulshan is in the main Dhaka area most people can easily come and contact with us. It’s a

mixture of hi society and middle class society corporate and residential area. That is the most

convincing part behind choosing this area.

So we have focused on the following factors by our survey –

The area is near a lot of collage/clubs/universities.

In an aristocrat area.

A lot of residential area is near to this area.

So, this were the elements we have collected during our survey and thus we have selected the

Gulshan area as our head office.

It’s not all about place. Starting with just only 10 brunches we will have effective and impressive

branches in almost every division all over the country day by day but of course within 3 years.

Promotion

By distributing leaflets and running advertisement we will primarily start our promotion.

By our survey we have come to know that most of the customers –

Interested to have the facilities of discount.

Want to have Surprise gift during the tour.

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Management

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Management team

The management team will consist of 6 members and every one of them will be a Partner. Their

name and departments are given below:

Name Department

1.Abu Saleh Musajjee Marketing

2.S. M. Habib Ullah Accounting

3.Md. Enamul Haque Human Resource Management

4.Ahta Mamul Hasan Finance

5.Nafis Imtiaz Management

6.Asif Iftekher Production

Work force

For our services we need few managers, expert guides, employees, supervisors, security and

cooker. The section will be the following: compensation

Name

of the

Position

Number

of

Employees

Compensation

Per Person (Per Month)

Manager 6 Tk.40,000 /=

Expert Guide 3 Tk.20,000 /=

Trainer 3 Tk.15,000 /=

Supervisor 4 Tk.12,000 /=

Employees 15 Tk.10,000 /=

Security guard 5 Tk.7,500 /=

Driver 3 Tk.15,000 /=

Cook 2 Tk.6,000 /=

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Product or Service offering

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Services and Facilities

Better services

For our honorable customers we have formed three packages. Tourism is for all, it’s not only for

the rich persons of our society. We just believe on this thought. Believing on this thought we

have formed 3 packages -

Gold class

Green class

Inverse Grey class

Gold Class Green Class Inverse Gray class

1.Mainly formed for the

foreigner and upper class

people

1. Mainly formed for the

middle class people.

3. Mainly formed for the

lower middle class, students

and educational institution

group of people.

2.Exclusive accommodation

system

2.Good accommodation

system

2.well rooms, and cabins

3.Traditional foods including

any kinds of foods

3.Family type foods and

snacks with traditional folk

foods

3.as their need

4. world class luxurious

transportation system

4.well-conditioned chair

coach transportation system

4. as their need

5.Anywhere in Bangladesh 5.Anywhere in Bangladesh 5.Anywhere in Bangladesh

6.Expert guide and training

guide will be provided





7.start from Tk.30,000-

Tk.1,00,000(for a 4 person

group for 3 days 2 night)


Tk.50,000(for a 4 person



Tk.25,000(for a 4 person


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Entertainment and facilities

We have a lot of elements for entertainment. Actually tourism is a matter of entertainment so we

have a planned way to entertain the customers from the very beginning of the tour to the end of

the tour. Here are the elements of entertainment and facilities from our “Unique Tourism” which

is really unique for us –

Any time snacks during the tour

All the way like family tour

Occasion, place and Situation based traditional and folk food supply

TV in the main transportation

There will be high speed Wi-Fi facilities not only in our office but also in our buses.

Introduce with the local culture and cultural program organized by us.

Own transportation system.

Own accommodation system.

Enough First aid tools all time.

All kinds of element which is needed for during the tour will be provided.

We don’t have any silent condition. Whatever announced that will be happen.

We are very much serious about the maintenance of time.

During the tour all kind of security will be provided by us

Expert tourist guide will always be with the customers.

Only we are the one who are providing tanning facilities during the tour by expert trainee.

And many more facilities and elements of entertainment will be valuable.

Food Supply

We are very much conscious about the health during the tour. That’s why we have our own

expert cook. They will provide delicious but healthy food on the basis of the customer’s health.

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Discount

“Unique Tourism” is going to announce a very preferable package and discount on those

package. We have our most impressive discount for students. Other companies like to announce

discount at the off season but we will declare discount at the season. Customers just going to

love it.

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Financial analysis

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Finance manager

The finance manager of the business will cover all types of money transaction. His foremost duty

will be to execute all kinds of expenses and income segment properly. He will also ensure all the

incoming check and give the permission for outgoing check. At the end of year he will give a

statement on yearly financial assessment.

Accounting manager

Accounting manager inspects the all financial activities done by finance manager. He will be

liable for accounting sector. His main duty will be to accomplish all kinds of money transaction.

He will record the daily money transaction of the business. After a year he will submit the all

kinds of financial statement.

Insurance

Finance manager execute the accountant records, all kinds of payment for insurance premium.

So that our business will be secured and in case of emergency the insurance company will help

us.

Initial cost

To start a new business, we have to rent the floor and purchase assets. These will need the initial

cost. According to our concept the initial cost will be Tk.3,00,00,000 /=

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Name Of the Assets Cost (Taka)

1. Space (5,000 sq. ft.) Tk. 6,00,000 /=

2. Transport (3) Tk.2,00,00,000 /=

3. Office Table (10) Tk. 40,000 /=

4. Office Chairs (30) Tk. 1,20,000 /=

5. Guest Sofa (6) Tk. 3,00,000 /=

6. Computer (10) Tk. 5,00,000 /=

7. TV (1) Tk. 1,20,000 /=

8. Air Conditioner (10) Tk. 7,00,000 /=

9. Telephone (4) Tk. 5,000 /=

10. Generator (1) Tk. 1,00,000 /=

11. Interior Decoration TK. 5,00,000 /=

12. Refrigerator (1) Tk. 50,000 /=

13. Advertisement Tk. 10,00,000 /=

14. Toilets Tk. 4,00,000 /=

15. Tourism License Tk. 1,00,000 /=

17. Sound System Tk. 1,00,000 /=

18. Gas Cooker Tk. 3,000 /=

19. Microwave Oven Tk. 40,000 /=

16. Others Tk. 53,22,000 /=

Total = Tk.3,00,00,000 /=

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Financial statement “Unique Tourism” Income statement

December 31, 2014

Statement Tk. Tk. Income from packages : Add: Gold class Add: Green class Add: Inverse Violet class

2,00,00,000 /=

2,00,00,000 /=

1,50,00,000 /=

Total 5,50,00,000 /=Less: Total Discount Salary Electricity Fuel cost Water Bill Telephone Bill Floor Rent Insurance Improvement Cost Hotel rent Food Entertainment Tour Instruments others

1,00,000 /= 38,22,000 /= 7,20,000 /= 35,00,000 /= 1,20,000 /= 50,000 /= 12,00,000 /= 5,00,000 /= 5,00,000 /=1,13,00,000 /= 5,00,000 /= 10,80,000 /= 30,60,000 /= 2,00,000 /=

Total : 2,66,52,000 /=Net profit : 2,83,48,000 /=

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The Net Profit is 2,83,48,000 /=

Each Partners will receive 47,24,666.667 /=

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Unique Tourism Balance Sheet

For December 31, 2014

Description Amount Total Amount

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Asset:

Current Asset :

Cash :

Account receivable :

Fixed Asset :

Bus :

Equipment :

Owner’s Equity:

Capital :

Net Income :

Tk.53,22,000 /=

Tk.3,28,26,000 /=

Tk.2,00,00,000 /=

Tk. 20,00,000 /=

Tk.3,00,00,000 /=

Tk.2,83,48,000 /=

Tk.5,83,48,000 /=

Tk.5,83,48,000 /=

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Implementation

Future Plan

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We have a very impressive plan for the future. We are very hopeful that we will able to be one of

the best tourism institution not only in Bangladesh but also in the whole Asia and may be people

of all over the world will know about us. Our future plans are given bellow –

We will increase our number of buses as we are providing our own bus.

In very near future we will establish our own accommodation system in some particular

most important tourist places so that customers will not face any kind of harassment even

at the time of on season.

We have a plan that we will have a branch office in almost every district in Bangladesh.

So that people can receive help from anywhere in the in the country.

We will provide the facilities to roam around not only in some particular places but also

all over the country.

In near future we will start to make packages which will be in India, Nepal, Malaysia and

some other countries in Asia.

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Conclusion

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Now a day’s business without education is quite impossible. We the six partners not only

determined to start a new business but also have planned for every kind of future aspects. We

had a plan not only to establish a business and but also help the country largely. Having this

thought we have chosen tourism as our field. To be honest Bangladesh have a very large

possibility in this field but lack of care and ignorance we are losing our possibility of shine. Look

at the country of Malaysia, Nepal and Sugarland. They have establish tourism as their main

income source. So why not Bangladesh. We are fresh blood with strong determination. We have

Sundarban, largest beach and many more. We will do it this time.

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Appendix

Questionnaire:

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1. Name:

2. Age:

3. Sex: Male Female

4. Address:

5. Which place is desirable?

Home

Abroad

6. Do you need guidance?

Yes No

7. Which place is preferable for you as the office?

Gulshan Banani Dhanmondi Uttara

Others

8. Do you want training facilities?

Yes No

9. What is the duration of travel?

Less than 2 days Less than 5 days Less than 1 week

others

10. Which thing you will prefer?

Package Individuals

Package and individuals others

11. What type of food you will eat?

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Simple food Fast food Chines Traditional food

Mixed food

Others

12. How will be accommodation facilities?

Cottage Individual’s room Public room others

13. What about transport facilities? Under a package under organization

Individuals both

14. What about costumes?

Customer will provide it Company will provide under the package

Company will let the product heir

15. Would you like to participate in friendly internal compilations like cycling, hiking and

swimming?

Yes No

16. What about price?

It doesn’t matter price should be minimum price should be suitable.

17. Suggestions :

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

………………………………………………………………………………………………......

......

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Oligopoly Oligopoly means few sellers dominates the market. Business field like tourism can be

determined as oligopoly. So in our business we will face less competition because there are less

number of compotator in the market. And price and other process will be selected by all of us.

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Dhaka City Corporation Form – 0045567

Rule – 12312(a), 67(b) Professional / Trade License

Organization Name: Unique Tourism Organization Address: House # 55, Road # 36, Gulshan –1, Dhaka-1212 Business Type: Partnership License No: 009784 License Valid: 31st December, 2024

On the behalf Of

Dhaka City Corporation

Signature

Date: Mayor/ Authority

Dhaka City Corporation

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Reference www.google.com http://www.businessdictionary.com/definition/management.html http://www.ft.com/home/europe

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