B U S I N E S S P L A N

December 19, 2013

f o r a R e g i o n a l E c o n o m i c D e v e l o p m e n t I n i t i a t i v e

to E n h a n c e t h e B u s i n e s s R e c r u i t m e n t F u n c t i o n

THE GRANT PROJECT

DEO FUNDED– Business Plan for a Regional Economic

Development Initiative to Enhance Business Recruitment Function

$15,000 AWARD

SPECIFIC TASKS – Due: February 28th

• Draft Business Plan

• Draft Policies and Procedures Operational Guide

– Due: May 31st • Final Business Plan • Final Policies and Procedures Operational Guide

ECONOMIC DEVELOPMENT S C O P E O F W O R K

Business

Plan

• Organizational structure• Definition of the regional economic development agency’s responsibilities

and relationship with local economic development offices• Financial projections• Fund-raising strategies

Operating Manual

• Operational Policies & Procedures• Support System /Integrated Partners

Result: An economic development agency initiative that will allow all counties within the region to be integrated into the organization thereby insuring collaboration and cooperation throughout the Southwest Florida region.

Charlotte County Mr. Tom Patton Executive Director

Collier County Mr. Bruce RegisterMr. John Cox

DirectorPresident & CEO

Glades County Ms. Tracy Whirls Executive Director

Hendry County Mr. Gregg Gillman Executive Director

Lee County Mr. Glen SaylorMr. Rick Michael Executive Director

City of Cape Coral Mr. Dana Brunett Executive Director

City of Bonita Springs Ms. Christine Ross President & CEO

City of Fort Myers Mr. Marvin Collins Assistant City Manager

Sarasota CountyCity of Sarasota

Mr. Mark HueyMr. Jeff Maultsbury

PresidentDirector

City of North Port Mr. Allan Lane Manager

ECONOMIC DEVELOPMENT IN SW FLORIDA

Southwest Florida Economic Development Alliance

CEDS Working Group Economic Development Directors

Alliance

ED Directors

ENVIRONMENT

COLLABORATION

Define our region

Define roles

Define our strengths

Enhance existing partnerships

Define our needs

TENATIVE PROJECT SCHEDULE

L I S T O F Q U E S T I O N S :E D D i r e c t o r s

1. What features of a regional economic development effort would be useful?2. What do you NOT want this regional effort/entity to do?3. How do you define this region?4. How do you define EDO Leaders in the Region?5. How would you enhance the Business Recruitment Function in SWFLA?6. Explain your idea of Regional Marketing.7. What Data would be useful to share from a regional perspective?8. How should Prospects be handled from your perspective? 9. When you are asked about Universities in the region – what is your first

response?10. How many staff members do you currently employ? 11. Which Regional Entity do you know the most about in the State of Florida?

• JaxUSA• Florida’s Great Northwest• Greater Fort Lauderdale Alliance• Metro Orlando • Space Coast • Tampa Bay Partnership• Florida’s Heartland REDI • Other

HIGHLIGHTSW

hat w

ould

be

Use

ful • Data Repository

• Branding• Lead

Sharing/Generation• Leverage Resources• Regional Advocacy• Forums

Dat

a to

be

shar

ed

• Sites/Real Estate• Workforce• GIS Data• Infrastructure• Airports• Broadband • Electricity

• Business Highlights• Environmental

Attractions• Important

Assets/Photographs• Target Industries

DO

Not

Wan

t • Conflict with Local efforts

• Reduce existing Funding

• Regional entity to work leads

• Over Management

On December 19th, local Economic Development Directors came together from the region (Charlotte, Collier, Glades, Hendry, Lee & Sarasota Counties, including City of Cape Coral, City of North Port, Bonita Springs, and Naples).

THE FUNDAMENTALSW H AT I S B E S T F O R O U R R E G I O N

Option 1 (CEDS Vital Project)

• Promote Centralized Data

• Regional Marketing Effort

Option 2

• Lead Generation

• One Point of Contact

Option 3

• Data Repository

• Regional Marketing

• Recruitment• Retention • Expansion

Option 4 (ALL IN ONE)

• Data• Marketing• Lead

Generation• One Contact• Recruitment• Retention• Expansion

Option 1: Regional Economic Development Executive Directors Consensus, December 19th.

NEEDS

MARKET ANALYSIS DATA for Business Plan

SOCIAL MEDIA MARKETING PLAN for Economic Development

MEETING FACILITATION with Alliance, Economic

Development Directors and other key players

BRANDING VS MARKETING

Workshop

INTEGRATED REGIONAL WEB-PRESENCE

• Sarasota EDC recognized at the FEDC conference for their website

http://www.edcsarasotacounty.com/

INDUSTRY CLUSTER ANALYSIS for Southwest Florida

TARGETED INDUSTRY STRATEGYfor Southwest Florida

WHATS THE TARGET

• Executive Summary• Developing an organizational framework (Background and

Approach)– Vision – Mission

• Market Analysis• Organization & Management • Services or Products • Marketing • Funding Request• Financial Projections• Appendix (optional)

BUSINESS PLAN

POLICIES & PROCEDURES

• Mission Statement • Products & Services • Goals/Values • Organizational Chart• Organization

– How and to whom calls are referred

– Information requested from the contact

– Operational plan– Outreach Plan

• Marketing– Printed Materials Lifecycle– Lead Generation – Fundraising

• People– Board Recruitment – Positions– Job Descriptions

• Technology– Web Presence

• Capital – Financial Statement

facebook.com/SWFRPC

twitter.com/SWFRPC

Youtube.com/SWFRPC

Search for the SWRPC on Linkedin!

For more information please contact us at:socialmedia@swfrpc.org

Jennifer Pellechio, ED Program Manager

239.338.2550 ext. 218jpellechio@swfprc.org

www. swfrpc.org

Margaret WuerstleExecutive Director239.338.2550 ext. 222mwuerstle@swfprc.org