Presented by Mohammad Qayyum

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Sony as a Product has no competition, only what is required is

A Dedicated Team to reach each and every Part of the country. A Team that understands the difference between a consumer and B2B / SMB

Business line-up. A Team that could provide a great advisory concept and support to the Product

Team in purchasing the right Product for the B2B / SMB world. A Team that knows its competition and knows how to edge Sony against the other

Brands in the market. A Team that has a very clear understanding of the Product and knows where to

position the correct models. A team that can drive the Gray market to a corner and force the Gray to eventually

purchase the right Product. A team that can work as an eye-opener to the decision makers by bringing the

market competition to their knowledge and help change and take right decisions. A Focused, understanding and experienced Team to bring changes in the thoughts

of the People and specially the competition.

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Business Plan Defined

Focused Products

Focused Clients

Area of Expertise

Budgets

Mission and Vision

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The idea of this Business Plan is to Develop a complete new IT Department that covers all the requirements of any organization.

Even though, I.T. is a very vast field, yet, this Business plan basically focuses on the following: Support companies with Hardware Support companies with Software Provide Solutions including Networking and other IT Infrastructure. Supplying and Supporting any IT requirement that a company might

have. This Business Plan might be divided into two parts. An Initial Plan is to introduce ourselves as a trust-worthy IT vendor in

the region and specially focusing on the SMB Business Sector. Eventually we would like to grow to a stage where we can challenge

any SMB and Enterprise business. We also wish to expand and concentrate on brands which can really

earn us good profits and we are sole distributors of those brands. To be able to diversify in the field of IT by carefully selecting the

Right Product at the right Place and the Right Price is what we aim to do.

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Business Structure

Basically Core Business Structure will be as follows.

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Business Structure

This Business Plan is focused on B2B Business Unit and hence concentrates on the below:

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Apart from our own brands we should also build relations with other brands inside and outside Kuwait such as: Redington HP, DELL, JUNIPER,

PROCURVE,TREND -MICRO, REDHAT Logicom HP, KINGSTON, CISCO, MICROSOFT, APC,

INTEL, TREND MICRO, LINKSYS Jumbo HP, ACER Aptec DELL, SYMANTEC, APC, Comstor CISCO, LINKSYS TDME CISCO, LINKSYS METRA DELL, HP, ACER BDL DELL VOSTRO GBMD LENOVO, MGE FDC LENOVO MALABS (USA) SONY, TOSHIBA, OTHERS Al-Babtain L/G , IOMEGA SQUARE DIST. SMASUNG OTHERS ACCESSORIES, PARTS

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Personnel Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Unit Head Yes Yes Yes Yes Yes Yes

Sales Man No No Yes Yes Yes Yes

Sales Co-ordinator Dedicated Yes Yes Yes Yes Yes

Driver/Collector Not dedicated Not dedicated Dedicated Dedicated Dedicated Dedicated

Assumptions and Expectations in 6 Months

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Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Sales 20,000 25,000 25,000 30,000 40,000 50,000

Direct Expenses 1,300 1,300 2,000 2,500 2,500 2,500

Gross Profit 3,000 3,750 3,750 4,500 6,000 7,500

Net Profit 1,700 2,450 1,750 2,000 3,500 5,000

Gross Profit % 15%

Net Profit % 8.5%

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Financials should depict the following to be taken care of quarterly by the Unit Head:

1.Current Position of the Company in terms of Financial Standings.2.Creating Budget / Forecasts on a quarterly basis.3.Studying the Capital Investment and trying to prepare reasonable Investment scenarios.4.Ways to clear old stocks and to prepare a clear understanding of the new stocks to be procured. 5.Policies such as Stock Management and Maintenance6.Receivables Policies and Expenses and Cash Management Policies.

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My Vision & Mission Statement

Help the organization build, grow and accomplish its vision and tasks by introducing world known brands in IT. Thus, selecting smart Products.

Help the organization, become a leader in IT Product range, by not only acquiring the Products but also securing the brand equity and Profit for the organization.

Above all, to promote and create an awareness amongst common people that SONY is a premiere brand, yet, affordable and very much in reach of a common buyer too. Hence, to select, a few models specially for such consumers.

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FOCUS

1. Selecting Smart Products in terms of Profitability and competition.

2. Client Satisfaction and fulfilling the requirement.

3. Understanding the market needs and fulfilling the same.

4. Best Sales and After-Sales Policies.

5. Best Training for the Sales and Technical Staff helps the in-house actually understand the Product on one hand and works in line with the Focus of the company on the other.

I believe, if the above are accomplished, it is a win-win situation for both the client and the organization and once the client is satisfied, Profits and numbers are automatically achieved.

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M erciGrazie

GraciasObrigado

Danke

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