Business Plan

OWNER

FindABarNearU, INC. (FABNU)

280 Walnut Street

Ormond Beach, FL 32174

(386) 872-5050

MichaelWebster@FABNU.com

I. Table of Contents

I. Table of Contents ................................................................................................... 2

II. Executive Summary ............................................................................................... 3

III. General Company Description ............................................................................ 5 IV. Products and Services............................................................................................ 7

V. Marketing Plan ....................................................................................................... 9

VI. Operational Plan .................................................................................................. 14

VII. Management and Organization ......................................................................... 15

VIII. Personal Financial Statement ............................................................................. 16

IX. Startup Expenses and Capitalization ................................................................ 18 X. Financial Plan ....................................................................................................... 21

XI. Refining the Plan .................................................................................................. 27

II. Executive Summary

Our name is FABNU; an acronym for Find A Bar Near U. We are an ever-growing,

expanding community of users and bar / restaurant owners or managers. We have plans

of expanding our services internationally & offering our site & app in several

predominant languages for those using our service to help plan a night out. Our services

will be used to bring people together for the best possible night out. We also hope to help

increase profitability for the owners / managers / bartenders / etc. by expanding their

advertising avenues and by directing our users to the establishments that will satisfy their

cravings! Our community will be similar in function to social networking sites and search

engines that many are already comfortable and familiar with. We are dedicated to helping

provide better experiences that the user will have when meeting up with friends/college

pals/coworkers/etc. for food, games or to have a good time (wink wink)! Our aim is to

help the patron with making plans for a day or night out an easier and less stressful

event.

We vow to not only help patrons find a bar, restaurant, or nightclub that they can enjoy,

but to also give them a way to find ONLY those establishments that are offering what

they're looking for. Whether they are looking for a certain brew on tap or in the bottle,

games to play, live music or even for a particular kind of liquor, FABNU can become their

own personal concierge. Patrons can choose from a wide array of options to show them

where to go locally so that they have the best time possible while consuming the

beverages they have the taste for and enjoying the amenities provided by the

establishment.

FABNU will give the patron the means to rate services, amenities, staff, etc. so that other

users within the community will have another method of deciding what establishments to

visit. There’s nothing worse than hearing a local pub that has darts (if that’s what they’re

into) and going there to find a single, worn out, old round piece of painted cork they used

to call a dartboard. We would like patrons to know that the establishment they’ve chosen

has high marks for the amenities they are interested in. If an establishment's FABNU

page says they have pool and it shows they have a lot of likes in that category, then the

patrons will know that the location potentially has well lit maintained table for their

enjoyment. We encourage the bar/restaurant/nightclub owners or managers to log on at

least once a month to update their information in an effort to keep the inventory as

accurate as possible.

We look forward to honing our craft and polishing our processes to help give our patrons

and our business population a better experience. We want their constant feedback so we

can continuously improve our services. FABNU would like to give all the members of our

community as many opportunities as possible. For entertainers, we would like to give

them a way to advertise their local events to the local crowd that's looking for them or

their genre of entertainment. For bars/restaurants/nightclubs, we would like to give them

a way to promote live events (PPV, NBA, NHL, etc.) they are showing as well as the

number of TV's they provide and any specials at their establishment. Whether they’re

hosting a great time, or simply looking for a great time, FABNU hopes to become a part of

making it happen!!

On a sober note, we are dedicated to helping users have a great time, but more

importantly, we are concerned for everyone to find a safe ride home after the adventure is

over. We want everyone safe and ready to allow us to help them on their next outing.

This means that we are also building relationships with cab / taxi companies to make it

easier for patrons to arrange that safe trip home with minimal hassle. FABNU will be

developing a future upcoming taxi locator!! We would like our clients to use our site to

find places to enjoy then to utilize the get-home-safe feature of our site as well. The only

thing left is to wash…rinse…and repeat!!

III. General Company Description

What business will we be in? What will FABNU do?

We will be in the helping business. We aim to help to make sure that those people seeking

a night out with friends are steered to the establishments that suit their particular tastes

the best. This is achieved by offering a thorough list of filtered lists (alcohols, bar games,

live music…etc.), and through a member rating system on these aspects. Using our

system, we can steer patrons clear of establishments falsely advertising amenities (pool

tables with torn cloth & missing balls, dart boards in a dimly spider-infested corner of a

bar…etc.), thereby ensuring people get their money’s worth in entertainment while

simultaneously ensuring the bars offering the highest quality of entertainment have the

most traffic steered their way, increasing revenues to well-run businesses. Although our

business model screams to the masses that this is free, there are tiers of membership that

will cost a monthly due which will equate to a more personalized and business oriented

benefit packages. These will be explained later.

Mission Statement

Our mission at FABNU is to help patrons find places they want to hang out in their own

communities and those communities they aren't so familiar with (vacation, business,

family reunions etc.). We also want to help bar owners/managers to direct traffic to their

establishments with a list of amenities, drinks, games, and live music events. We want to

help our users have the best time out as possible, and to help establishments capitalize on

bringing in more business for better profits & more tips!!

Company Goals and Objectives:

Our goal is to be a household name for the demographic that still wants to go out and

spend their hard-earned money having a great time out with friends or family. We want

to build our business to master a niche that has been attempted but not mastered by any

means.

Business Philosophy:

Our clients are important to us, both real and potential. No matter if it’s a free patron user

or an established tiered business account, FABNU believes that they both deserve the

same hassle-free experience possible through our revolutionary series of personalized

filters. This will allow them to customize their experience.

To whom will we market our services?

Our services are marketed to anyone looking for a great time out and the businesses

aimed at serving this giant slice of the population. Most of our targeted patrons will be of

the 21+ crowd (in the USA & several other countries) but not limited to that age group.

This market will vary by each particular region throughout the United States and

worldwide.

What is FABNU’s industry?

Our industry includes social media and internet information provider. We will have a

social media feel with a search engine experience. Patrons will be able to upload photos

and rate locations as well as be able to search within the community for the establishment

type they desire. Honestly, our industry regenerates new potential clients each and every

day. Particular locations hit refresh each year (college town bars & restaurants and major

city downtown bars etc.) and there are no foreseeable indications that the Population of

earth is going to stop visiting places catering to the 21+ community (at least it’s 21+ here

in the US).

What are FABNU’s most important company strengths and core competencies?

The patrons we are targeting on a daily basis do go out to find entertainment, food, and

adult beverages as we strive to provide that relationship with our services. Our strength

will be found in the extent of our database and the amenities that the establishments

provide and being able to bring together the patron and the owner. No other site has gone

to the extent of including the establishment’s inventory in the search criteria

(entertainment, food, what's on tap). This will give a more customized approach to

planning an outing.

FABNU’s legal form of ownership:

We are FABNU, INC. We have chosen to be incorporated because it offers some protection

on a personal level in regards to financial liability. It is also required when you have a

board of directors and shareholders within your business. An S-Corp also allows the

business to have an independent life separate from the shareholders. If a shareholder dies,

leaves the company, or sells his or her shares the S-Corp can continue doing business

relatively undisturbed. By maintaining the business as a distinct corporate entity, clearer

lines are defined between the shareholders and the business that improve the protection of

the shareholders.

IV. Products and Services

Description of our services:

We are not a company of products; we are solely a company of services. We, at FABNU,

are creating a new and exciting method for patrons to find establishments that offer the

EXACT amenities & ambiance they desire for their perfect evening out. Through a series

of filters, searches, or simply a scroll of the finger, you will be able to search

establishments that offer amenities in a way that has people buzzing!

Patrons can visit any number of popular search engines and find bars, restaurants, or

nightclubs around their vicinity, but the results are skin & bones with vague descriptions

& poor pictures....FABNU will give you the meat & potatoes! The vast number of search

engine often lead patrons to establishments that are no longer in business, incorrect

addresses or hours, which lead people on wild goose chases just to have a good time. We

have found solutions too many of the problems with these kinds of let-downs.

Our services are unique in their simplicity. Though the filters and the behind the scenes

operations are quite complex & typically quite boring to the general public, so we’ll

discuss the simplicity. On our site and through our mobile application, users will be able

to select from an ever growing list of amenities that will be categorized for ease of

navigation. Users will be able to select from an ever growing list of bar games, beers,

wines, liquors, live events, etc. This gives users an avenue to be certain that either at home

or abroad; they can find a place that offers the beer they want, the bar games they like to

play, and an atmosphere not too stuffy (just how I imagine they like it). Let’s say a user

wants a particular ((((IPA draught brew)))) and really clean pool tables so they can show

off their newly-learned masse; they can use FABNU to find venues nearby offering the

((draught)) selection of their choice, and they can also review other FABNU patrons

ratings of each amenity.

Therefore, an establishment will only get away with advertising that they offer pool

tables, when in reality they offer a pool table worthy of a cat’s scratching pad with sticks

that have a decreasing radius to the tip causing a “flop-flop” sound when rolled across

Felix’s kneading parlor. My point here is this: we can assist ANYONE in finding ANY

combination of selectable filters within our site/app that there should never be a bad night

out again. Pay attention to that last line, Gentlemen; there should NEVER be a bad night

out again.

We can revolutionize the social dance of deciding as an individual, as a couple, or as a

group, exactly where to go on what outing and what to expect when you arrive. The idea

has been tried, almost shamefully so, with watered down content & crowded advertising.

We have seen numerous ideas that are similar in ways, but nothing that gives the user the

whole package like FABNU does.

What factors will give FABNU competitive advantages or disadvantages?

Some key factors that give us the edge needed to be a cut above the rest is the fact that we

offer more than a generic and all-encompassing advertising nook or scheme. We have our

own niche in providing a self-serve menu of opportunities to have not just a great time,

but the BEST time. We give the user a nice interface with navigation similar to social

media sites users are already used to using, with search functionality that is unrivaled in

our industry. Like we said before, there are other sites that perform a similarly inferior

service to ours, but FABNU is so much more in depth while maintaining simplicity and

ease of use.

We provide guaranteed results for users selecting a FABNU verified establishment to

spend their time and money. Venues that sign up with us are asked to login to their

FABNU account at least once every thirty (30) days even if nothing about the business has

changed or no other updates are needed. This will allow us to verify that our results are

not sending users to establishments that no longer exist or send them to a happy hour that

was neither happy, nor lasted an hour. The very same idea of keeping our results verified

extends to the user rated amenities. If a user chooses an establishment because he likes a

crisp Bloody-Mary while playing darts, and Rocky’s Tavern says they offer both. Let’s say

Rocky’s has a great Bloody-Mary, but has a surplus store knockoff digital dartboard on

the bathroom door…the user can rate their Bloody-Mary with more likes and not like the

darts with a short explanation as to why for feedback to the owner. This way users also

have an avenue to keep the owner abreast to upgrades and changes their customers are

wanting. FABNU is a nocturnal socialite’s digital Swiss-Army knife.

What are the pricing, fee, or leasing structures of our services?

We are offering each and every user and business member our service free of charge. All

they have to do is sign up, populate their amenities, customize their free site, and start

driving business their way. We also offer the option of upgrading membership to Tiers II

and III. Upon upgrading to Tier II, there will be an addition of one webcam on the

premises that will be streamed to a live feed on their FABNU account so users can see

what exactly is going on (pool deck, dance floor, live band, etc.). A bump up to Tier III

will offer the addition of 3 more webcams to stream a live feed from four different sources

within their establishment, along with an increase in FABNU merchandising, graphical

upgrades to search results, etc. Prices will be Tier I: (Silver) Free, Tier II: (Gold) $9.99/mo.,

& Tier III; (Platinum) $59.99/mo. to accommodate the added benefits of each respective

tier level.

V. Marketing

Economics What is the total size of our market?

The total number of US citizens over 21 is approximately 221,000,000 as of the US Census

2010. This will be our market, along with the bars/clubs/pubs/restaurants that will make up

our backbone of information.

What percent share of the market will we have?

We expect our share of the overall market to begin small, as we are a small startup, but we

don’t expect that phase to last very long. Then, once word gets out how easy and useful

FABNU is, the sky is our limit.

Current demand in our target market.

There is a current demand in the marketplace to make EVERYTHING quicker and easier.

FABNU is where it’s at for those seeking establishments serving the legal drinking crowd.

We aim to target and corner the market where others sharing similar ideas fall short in

implementation, not to mention the lack of a personalized experience by the end user. Any so

called “competition” is not entirely accurate, as we are not trying to compete with any other

person or website; we just want to capitalize on the lack of fully functioning websites that

personalize users’ night out simply by using a great depth of data filtering to achieve desired

results.

Trends in our target market—growth trends, trends in consumer preferences, and

trends in product development.

Our growth potential is, quite honestly, astronomical. In a digital landscape where

businesses and consumers take advantage of online services, advertising, and ever

increasing specials just to keep up with the next guy; FABNU is there in the mix, telling

everyone to keep calm, we’re going to get through this and we’re going to have a great

time! FABNU acts as a digital concierge with a kick; you let us know what you like, let us

locate where you are, and we will find you options in your vicinity that meet your criteria.

There are social media sites that have experienced explosive growth and I do believe this

is one of those kinds of opportunities.

What barriers to entry does FABNU face in entering this market with our new

company?

Some of the barriers that we are currently facing are the high cost and difficulty in finding

a programmer or programming team that understands the global potential scale we are

envisioning, at least for what our current startup capital can allow. Another of our hurdles

is the cost associated with effective marketing. We have performed the general duties

already: business cards, stickers, coasters, etc., but would love to have the ability to further

our advertising reach. Consumer acceptance and brand recognition are also bumps in our

road. We are still in the “FABNU? What’s that?” stage, so we have some work to do to

further our brand recognition and our general place in the lives of our patrons. As far as

consumer acceptance; it is our firm belief that FABNU will not only be accepted by

consumers, but will spread like wildfire once users begin to utilize our services.

How could the following affect our company?

Changes in technology

A change in technology will result in a better FABNU site due to ever changing advancements in

the digital world. FABNU's IT team we currently have under contract is sure to stay ahead of any

curve.

Change in government regulations

Changes in government regulations could help or hinder any business in any market. We would

take action as a company to comply with any and all federal regulations that preserve our core

morals, our company’s values, and our customers’ privacy.

Change in the economy

A change in the economy can certainly be time for concern, but can also be prepared for. We are

structuring our company’s financial portfolio such that moderate swings in the economic tide

should not have dire effects on FABNU. As previously eluded to; we will take necessary action

within our spectrum of core morals and values to adapt and shift with a negative economic swing.

Change in our industry

The beauty of this is that our industry should not change. There should always be bars and

restaurants for FABNU to help.

Customers

Identifying our targeted customers, their characteristics, and their geographic locations,

otherwise known as their demographics.

• Age: 21+ for FABNU's FindABarNearU service. Eventually, we plan to have a

FABNU’s FoodAndBeverageNearU service for people of all ages to enjoy.

• Gender: We will be catering to all genders.

• Location: FABNU is worldwide, on your computer or on your handheld device.

• Income level: We aim to provide our services free of charge to ALL income levels.

• Social class and occupation: Again, we will serve ALL social classes & occupations.

• Education: We value education, sincerely we do…however; we do not require higher

education as a prerequisite to enjoy our services.

• Industry: In FABNU’s introductory stages, we will be aiming our sights on the 21+

business industry. This pertains to all businesses that provide products or

services to legally aged individuals. This will grow to offering services to

all ages in the very near future.

• Location: We hope to exclude NO business customer ANYwhere.

• Size of firm: No client too large or too small.

• Quality, technology, and price preferences: We offer free accounts with pricing as

a searchable filter. Therefore, our

technology allows for personalization

of your very own pricing preference

for OUTSTANDING quality!!

Competition

What products and companies will compete with us?

There are no products that we are in competition with, and frankly, no other business

we are in direct competition with. Our goal is not to take market share away from

anyone else; we simply want to capitalize on the market in a way that has not been

utilized before. The two companies in existence that are similar in design are

www.barfinder.com and a company called Foursquare. There are numerous other

generic copies of these, but none offer the ease of use and personalization you will get

from the FABNU service. Foursquare offers a lot of options and almost overwhelms you

with information, but the filters are very general.

Will they compete with us across the board, or just for certain products, certain

customers, or in certain locations?

As previously stated, we will not be in direct competition for customers, we do not sell

products, and we will be in ALL locations.

How will our products or services compare with the competition?

Our services, as compared to others with similar structure or design, will be a fine

toothed comb for planning and enjoying time out with friends and/or family. Where

many services tell you where an establishment is, FABNU will tell you what all is offered,

how much it costs, what games or other amenities are offered and how well those

amenities are rated by other FABNU users. We strive to offer a much more involved

experience between us and our clients. We want our users to utilize FABNU to plan time

out, check in and communicate within our community, and eventually, if necessary, use

FABNU to find a responsible means of getting home.

Niche

In a world of digital planning, hectic schedules, & endless entertainment options, FABNU is there

to offer our expertise in getting you out safely to an establishment that offers what you want,

when you want it. FABNU allows you to rate your experience from the bartender down to the

games they offered, and provides a service to help find you a responsible ride home, if needed. If

this could be called a niche, then this would certainly be ours.

Promotion We will be using social media as well as launch parties as various businesses that are

registered with FABNU. We also have 9 reps that will be out promoting FABNU to

businesses that are not registered with FABNU and during the representatives visit to the

establishment they will be leaving drink coasters, stickers, and business cards.

Advertising

We use Facebook, Twitter, Google +, and YouTube to promote FABNU. FABNU is a

social media type experience so using social media to promote the business allows us to

reach those who use and are familiar with the social media platforms. We post to social

media daily with fun facts and locations to visit. We chose this mix because it seems to be

the best fit for the services we offer.

We would like to attend annual Nightclub and Bar Convention & Trade show next year

in Las Vegas to promote FABNU to those not reached at that point. The show typically

has 37,000+ industry professionals that attend. We would reach a vast amount of bars,

clubs, and patrons by attending this convention.

We have a graphics designer on staff for any of our graphics needs. For interior design,

we have design ideas already in place once we have our permanent location.

We will have a sales team to follow up with businesses that are interested in advertising

within FABNU as well as to maintain customer service with those who are current

clients. We plan on offering discounts to long standing clients for their advertising needs.

Promotional Budget Our starting promotional cost is $44,000 which includes koozies, t-shirts, stickers, and

coasters to distribute to both patrons and establishment owners.

Pricing

For our AdSense style advertising it is the industry standard and will depend on whether

it is a pay per click, pay per view, or if they decide to advertise with us directly. Our

direct advertising will depend on the amount of exposure that the client wishes to have

within FABNU meaning if they want to be see at least 100,000 times a month their cost

will typically be $500 a month and the prices will vary upwards from there. Pricing for our services are in industry standard; however, as FABNU grows we will adjust our direct advertising prices

Proposed Location Our location will not be important for customer appearance; however, we would like a

nice building for our employees and future clients as our success depends on their

happiness.

Distribution Channels Since this is a virtual environment our services will not need a distribution channel.

VI. Operational Plan

Location

• This will not apply to our business.

Personnel

• We plan on having 9 sales representatives,

• We will have various types of labor from professional to unskilled

• We will use sites such as LinkedIn to fill various positions within the professional

sector and will offer paid internships for college students within our field.

Inventory

As an online environment, we will have no inventory to sell.

Suppliers

We do not have a need for key supplier within this business model.

Credit Policies

Credit policy will not be a necessity for our business.

VII. Management and Organization

At the moment, Ruby Straight is in charge of handling FABNU daily business while in

constant contact with Michael Webster and Jamie Collins on all matters. Ruby Straight is

our future HR Director and she has experience in accounting, payroll, taxes, HR, sales,

management, and has a BA in psychology and is currently working towards her Masters in

Human Resources at UCF. Michael Webster has experience in business ownership as he has

had three successful businesses in the past. Laura Collins is the CFO and has experience as

a loan disbursement manager with Wells Fargo and has been in the banking industry for 5+

years. Jamie Collins has a degree in Computer Network Administration & Support. He has

a 15+ year semi-professional freelance IT background. He has also earned several

certifications along the way, and having a particular way with words, Michael asked him to

take care of Public Relations and assist on the technical side whenever needed.

Should Michael Webster need to step down or is no able to perform his duties as CEO

Jamie Collins will assume the position until Michael Webster is available to return. Should

Jamie Collins need to step down or is unable to perform his duties as PR Director then

Michael will assume the position until the position is filled should Jamie not be able to

return.

Professional and Advisory Support

• Board of directors and management advisory board:

1. Chuck Alexander

2. William Clements

3. John Taffer (potentially)

4. George N Gillett, Jr.

5. Currently Unfilled

• Attorney - Chuck Alexander

• Accountant - Speedway Bookkeeping

• Insurance agent - Travelers Insurance

• Banker - Marina Voblikova - Chase Bank

• Consultants - Donna Dearing (26 years as Project Manager for Sprint)

• Mentors and key advisors – N/A

VIII. Personal Financial Statement

Personal Financial Statement for: Michael Webster

As of 05/14/2014

Assets Amount in Dollars Cash - checking accounts $ 13,818

Cash - savings accounts 1,826 Certificates of deposit - Securities - stocks / bonds /

mutual funds - Notes & contracts receivable - Life insurance (cash

surrender value) 25,000 Personal property (autos,

jewelry, etc.) 30,000 Retirement Funds (eg. IRAs,

401k) - Real estate (market value) 42,000 Other assets (specify) - Other assets (specify) - Total Assets $ 112,644

Liabilities Amount in Dollars Current Debt (Credit cards,

Accounts) $ 195 Notes payable (describe

below) - Taxes payable 234 Real estate mortgages

(describe) - Other liabilities (specify) - Other liabilities (specify) - Total Liabilities $ 429

Net Worth $ 112,215

Signature: Michael J Webster Date: 05/14/2014

Personal Financial Statement for: Michael Webster

As of 05/14/2014

Details

1. ASSETS - Details

Notes and Contracts held

From Whom Owing Balance Owing Original Amount Original Date

Monthly Payment Maturity Date

$ - $ - $ -

Securities: stocks / bonds / mutual funds

Name of Security Number of

Shares Cost Market Value Date of

Acquisition $ - $ -

Stock in Privately Held Companies

Company Name No. of shares $ Invested Est. Market

Value $ - $ -

Real Estate

Description / Location Market Value Amount Owing Original Cost Purchase

Date $ - $ - $ -

2. LIABILITIES - Details

Credit Card & Charge Card Debt Name of Card / Creditor Amount Due Discover $ 195

Notes Payable (excluding monthly bills)

Name of Creditor Amount Owing Original Amount

Monthly Payment Interest Rate

Secured by (Leine)

$ - $ - $ -

Mortgage / Real Estate Loans Payable

Name of Creditor Amount Owing Original Amount

Monthly Payment Interest Rate

Secured by (Leine)

$ - $ - $ -

IX. Startup Expenses and Capitalization

Startup Expenses

Find A Bar Near U

Sources of Capital

Owners' Investment (name and percent ownership)

Michael Webster 100%

$ 30,000 Other investor

Other investor

- Other investor

-

Total Investment

$ 30,000

Bank Loans Bank 1

$ - Bank 2

-

Bank 3

- Bank 4

-

Total Bank Loans

$ -

Other Loans Source 1

$ - Source 2

-

Total Other Loans

$ -

Startup Expenses

Buildings/Real Estate Purchase

$ - Construction

-

Remodeling

- Other

-

Total Buildings/Real Estate

$ -

Leasehold Improvements Item 1

$ - Item 2

-

Item 3

- Item 4

-

Total Leasehold Improvements

$ -

Capital Equipment List Furniture

$ 9,600 Equipment

9,700

Fixtures

780 Machinery

-

Shirts and Cases

1,800

Total Capital Equipment

$ 21,880

Location and Admin Expenses

Rental- 12 Months

$ 24,000 Utility deposits

500

Legal and accounting fees

1,200 Prepaid insurance

400

Pre-opening salaries

38,516 Other- Server for site- 12 Months

12,000

Total Location and Admin Expenses

$ 76,616

Opening Inventory Category 1

$ - Category 2

-

Category 3

- Category 4

-

Category 5

- Total Inventory

$ -

Advertising and Promotional Expenses

Advertising

$ 3,600 Signage

1,800

Printing (Business Cards)

3,681 Travel/entertainment

63,000

Promotional(Sticker,Shirts,coaster etc.)

44,300 Total Advertising/Promotional

Expenses

$ 116,381

Other Expenses Other expense 1

$ - Other expense 2

-

Total Other Expenses

$ -

Reserve for Contingencies

$ 15,000

Working Capital

$ -

Summary Statement

Sources of Capital Owners' and other investments

$ 30,000 Bank loans

-

Other loans

- Total Source of Funds

$ 30,000

Startup Expenses Buildings/real estate

$ - Leasehold improvements

-

Capital equipment

21,880 Location/administration expenses

76,616

Opening inventory

- Advertising/promotional expenses

116,381

Other expenses

- Contingency fund

15,000

Working capital

-

Total Startup Expenses

$ 229,877

X. Financial Plan

12-Month Profit and Loss Projection

Twelve-month profit and loss projection Find A Bar Near U, Inc Fiscal Year Begins 1/1/2015

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R evenue (Sales)

Cost Per Action 2,500 4.0 3,500 4.6 4,000 4.5 5,000 5.0 5,000 4.4 5,000 4.0 5,000 3.7 5,000 3.5 5,000 3.4 5,000 3.3 5,000 3.3 5,000 3.3 52,500 4.0

Cost Per Click 5,000 8.0 6,000 7.8 6,500 7.3 7,000 6.9 7,500 6.7 8,000 6.5 10,000 7.4 10,000 7.1 10,000 6.8 10,000 6.6 10,000 6.6 10,000 6.6 95,000 7.2

Cost Pre M ille 10,000 16.0 12,000 15.7 13,000 14.7 14,000 13.9 15,000 13.3 16,000 12.9 16,000 11.8 16,000 11.3 16,000 11.0 16,000 10.6 16,000 10.6 16,000 10.6 166,000 12.5

Flat Rate 20,000 32.0 25,000 32.7 30,000 33.9 35,000 34.7 40,000 35.6 45,000 36.3 50,000 36.8 50,000 35.5 50,000 34.2 50,000 33.1 50,000 33.1 50,000 33.1 425,000 32.0

Hybrid/ Combo 25,000 40.0 30,000 39.2 35,000 39.5 40,000 39.6 45,000 40.0 50,000 40.3 55,000 40.4 60,000 42.6 65,000 44.5 70,000 46.4 70,000 46.4 70,000 46.4 590,000 44.4

T o tal R evenue 62,500 76,500 88,500 101,000 112,500 124,000 136,000 141,000 146,000 151,000 151,000 151,000 1,328,500

C o st o f Sales

Category 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Category 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Category 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Category 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Category 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

T o tal Sales C o st 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0

Gro ss P ro f it 62,500 76,500 88,500 101,000 112,500 124,000 136,000 141,000 146,000 151,000 151,000 151,000 1,328,500

Expenses

Salary expenses 35,183 56.3 35,183 46.0 35,183 39.8 35,183 34.8 35,183 31.3 35,183 28.4 35,183 0 35,183 25.0 35,183 24.1 35,183 23.3 35,183 23.3 35,183 23.3 422,196 31.8

Payro ll expenses 382 0.6 382 0.5 382 0.4 382 0.4 382 0.3 382 0.3 382 0.3 382 0.3 382 0.3 382 0.3 382 0.3 382 0.3 4,584 0.3

Outside services 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Supplies (o ffice and

operating)150 0.2 150 0.2 150 0.2 150 0.1 150 0.1 150 0.1 150 0.1 150 0.1 150 0.1 150 0.1 150 0.1 150 0.1 1,800 0.1

Repairs and

maintenance0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Advertising 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Car, delivery and travel 5,250 8.4 5,250 6.9 5,250 5.9 5,250 5.2 5,250 4.7 5,250 4.2 5,250 3.9 5,250 3.7 5,250 3.6 5,250 3.5 5,250 3.5 5,250 3.5 63,000 4.7

Accounting and legal 100 0.2 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 100 0.1 1,200 0.1

Rent 1,000 1.6 1,000 1.3 1,000 1.1 1,000 1.0 1,000 0.9 1,000 0.8 1,000 0.7 1,000 0.7 1,000 0.7 1,000 0.7 1,000 0.7 1,000 0.7 12,000 0.9

Telephone/ Internet 350 0.6 350 0.5 350 0.4 350 0.3 350 0.3 350 0.3 350 0.3 350 0.2 350 0.2 350 0.2 350 0.2 350 0.2 4,200 0.3

Utilities 570 0.9 570 0.7 570 0.6 570 0.6 570 0.5 570 0.5 570 0.4 570 0.4 570 0.4 570 0.4 570 0.4 570 0.4 6,840 0.5

Insurance 135 0.2 135 0.2 135 0.2 135 0.1 135 0.1 135 0.1 135 0.1 135 0.1 135 0.1 135 0.1 135 0.1 135 0.1 1,620 0.1

Taxes 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Interest 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Depreciation 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Server Cost 1,000 1.6 1,000 1.3 1,000 1.1 1,000 1.0 1,000 0.9 1,000 0.8 1,000 0.7 1,000 0.7 1,000 0.7 1,000 0.7 1,000 0.7 1,000 0.7 12,000 0.9

Other expenses 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other expenses 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

M isc. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

T o tal Expenses 44,120 70.6 44,120 57.7 44,120 49.9 44,120 43.7 44,120 39.2 44,120 35.6 44,120 32.4 44,120 31.3 44,120 30.2 44,120 29.2 44,120 29.2 44,120 29.2 529,440 39.9

N et P ro f it 18,380 29.4 32,380 42.3 44,380 50.1 56,880 56.3 68,380 60.8 79,880 64.4 91,880 67.6 96,880 68.7 101,880 69.8 106,880 70.8 106,880 70.8 106,880 70.8 799,060 60.1

12 Month Cash Flow

Cash Flow (12 months) find A Bar Near U (FABNU) Fiscal Year Begins: Jan-15

Pre-Startup

ESTJan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15

Total Item

EST

Cash on Hand (beginning of

month)600,000 618,380 650,760 695,140 6,994 75,374 155,254 247,134 344,014 445,894 552,774 659,654 600,000

CASH RECEIPTS

Cash Sales

Collections fm CR accounts

Loan/ other cash inj.

TOTAL CASH RECEIPTS 600,000 62,500 76,500 88,500 101,000 112,500 124,000 136,000 141,000 146,000 151,000 151,000 151,000 1,328,500

Total Cash Available (before

cash out)600,000 662,500 694,880 739,260 796,140 119,494 199,374 291,254 388,134 490,014 596,894 703,774 810,654 1,928,500

CASH PAID OUT

Purchases (merchandise)

Purchases (specify)

Purchases (specify)

Gross w ages (exact w ithdraw al) 35,183 35,183 35,183 35,183 35,183 35,183 35,183 35,183 35,183 35,183 35,183 35,183 422,196

Payroll expenses (taxes, etc.) 382 382 382 382 382 382 382 382 382 382 382 382 4,584

Outside services

Supplies (off ice & oper.) 150 150 150 150 150 150 150 150 150 150 150 150 1,800

Repairs & maintenance

Advertising

Car, delivery & travel 5,250 5,250 5,250 5,250 5,250 5,250 5,250 5,250 5,250 5,250 5,250 5,250 63,000

Accounting & legal 100 100 100 100 100 100 100 100 100 100 100 100 1,200

Rent 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000

Telephone 350 350 350 350 350 350 350 350 350 350 350 350 4,200

Utilities 570 570 570 570 570 570 570 570 570 570 570 570 6,840

Insurance 135 135 135 135 135 135 135 135 135 135 135 135 1,620

Taxes (real estate, etc.)

Interest

Server Cost 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000

Other (specify)

Other (specify)

Miscellaneous

SUBTOTAL 0 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 529,440

Loan principal payment

Capital purchase (specify)

Other startup costs

Reserve and/or Escrow

Ow ners' Withdraw al

TOTAL CASH PAID OUT 0 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 44,120 529,440

Cash Position (end of month) 600,000 618,380 650,760 695,140 752,020 75,374 155,254 247,134 344,014 445,894 552,774 659,654 766,534 1,399,060

ESSENTIAL OPERATING DATA (non cash flow information)

Sales Volume (dollars)

Accounts Receivable

Bad Debt (end of month)

Inventory on hand (eom)

Accounts Payable (eom)

Depreciation

Opening Day Balance Sheet Find A Bar Near U

Assets

Current Assets Cash in Bank $ 13,818

Inventory -

Prepaid Expenses 134

Other -

Total Current Assets $ 13,952

Fixed Assets Machinery & Equipment $ 1,200

Furniture & Fixtures 1,000

Leasehold Improvements -

Real Estate / Buildings -

Other -

Total Fixed Assets $ 2,200

Other Assets Specify $ -

Specify -

Total Other Assets $ -

Total Assets $ 16,152

Liabilities & Net Worth

Current Liabilities Accounts Payable $ 2,471

Taxes Payable -

Notes Payable (due within 12 months) -

Current Portion Long-term Debt -

Other current liabilities (specify) -

Total Current Liabilities $ 2,471

Long-term Liabilities Bank Loans Payable (greater than 12

months) $ -

Less: Short-term Portion -

Notes Payable to Stockholders -

Other long-term debt (specify) -

Total Long-term Liabilities $ -

Total Liabilities $ 2,471

Owners' Equity (Net Worth) $ 13,681

Total Liabilities & Net Worth $ 16,152

Balance Sheet (Projected)

Find Bar Near U

Beginning

Projected

as of 05/31/2014

as of 05/31/2015

Assets

Current Assets Cash in bank

$ 13,818

$1,232,824

Accounts receivable

-

1,328,500

Inventory

-

-

Prepaid expenses

134

1,600

Other current assets

-

-

Total Current Assets

$ 13,952

$2,562,924

Fixed Assets Machinery & equipment

$ 1,200

$ 13,200

Furniture & fixtures

1,000

10,600

Leasehold improvements

-

-

Land & buildings

-

2,000,000

Other fixed assets

-

- (LESS accumulated depreciation on all fixed assets)

-

-

Total Fixed Assets (net of depreciation)

$ 2,200

$2,023,800

Other Assets Intangibles

$ -

$2,000,000

Deposits

-

-

Goodwill

-

-

Other

-

-

Total Other Assets

$ -

$2,000,000

TOTAL Assets

$ 16,152

$6,586,724

Liabilities and Equity

Current Liabilities Accounts payable

$ 2,740

$ 695,676

Interest payable

-

-

Taxes payable

-

- Notes, short-term (due within 12 months)

-

-

Current part, long-term debt

-

-

Other current liabilities

-

-

Total Current Liabilities

$ 2,740

$ 695,676

Long-term Debt Bank loans payable

$ -

$ -

Notes payable to stockholders

-

-

LESS: Short-term portion

-

-

Other long term debt

-

-

Total Long-term Debt

$ -

$ -

Total Liabilities

$ 2,740

$ 695,676

Owners' Equity

Invested capital

$ 30,000

$ 600,000 Retained earnings - beginning

-

-

Retained earnings - current

-

-

Total Owners' Equity

$ 30,000

$ 600,000

Total Liabilities & Equity

$ 32,740

$1,295,676

Breakeven Analysis Find A Bar Near U, Inc.

Cost Description Fixed Costs ($)

Variable Costs (%)

Variable Costs

Cost of Goods Sold

0.0%

Inventory

0.0%

Raw Materials

0.0%

Direct Labor (Includes Payroll Taxes)

0.0%

Fixed Costs

Salaries (includes payroll taxes) $462,192

Supplies $1,800

Repairs & maintenance $1,800

Advertising $21,600

Car, delivery and travel $91,200

Accounting and legal $14,400

Rent $24,000

Telephone $5,640

Utilities $6,840

Insurance $1,620

Taxes (Real estate, etc.) $ -

Interest $ -

Depreciation $ -

Other (server) $12,000

Other (promotions) $48,000

Miscellaneous expenses $ -

Principal portion of debt payment $ -

Owner's draw $ -

Total Fixed Costs

$ 691,092

Total Variable Costs

Breakeven Sales level =

$691,092

XI. Refining the Plan

For Investors

Investors have a different perspective. They are looking for dramatic growth, and they

expect to share in the rewards:

o Funds needed short‐term- Start-up funds need will be $187,000

o Funds needed in two to five years- $415,000

o The company will use the funds to restructure the website using a

newer technology, hiring personnel, purchasing of equipment, office

space, office supplies, and advertising merchandise.

o Estimated return on investment

o We are offering 18% of the business plus 2% of the board of directors