business plan 2014 - the devine institute.doc

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THE DEVINE INSTITUTE

BUSINESS PLAN 2014

Document Reference : BUS PLAN/01

Revision Status : 01

Date of Issue : October 201

A!!rove" Date for Issue : October 201

Names #it$e Si%nature Date


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#ab$e of &ontents

1' ()(&U#I*( SU++AR,

---------------------------------.

1'1 Obectives:''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''.

1'2 #e !ro"ucts'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''.

1' Sa$es orecast'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

2'0 SU++AR, O #3( D(*IN( INS#I#U#(

-----------------------'4

'0 BUSIN(SS O5N(RS3IP AND +ANA6(+(N#

--------------------'7

'1 B(( Status''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''7

'2 6overnance an" +ana%ement''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''8

' Ro$es an" Res!onsibi$ities'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10

9'0 INS#I#U#( LO&A#IONS AND A&ILI#I(S

------------------------'12

9'1 Locations''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''12

9'2 A&ILI#(S'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''12

.'0 *ISION +ISSION AND *ALU(S

----------------------------'1

.'1 *ISION S#A#(+(N#'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1

.'2 +ISSION S#A#(+(N#''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1

.' *ALU(S tat bin" us'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1

'0 BUSIN(SS OB;(I*(S

--------------------------------1

4'0 Business (nvironment? actors'''''''''''''''''''''''''''''''''''''''''14

7'0 S(R*I&(S

-------------------------------------

---''17

7'1 Descri!tion of Services'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''18

7'2 ("ucation Services'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''18

2


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7' On@site trainin% orso!s'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20

7'9 Learnersi!s !rovision''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20

7'. Reco%nition of Prior Learnin%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20

7' &ommunitC Deve$o!ment Proects'''''''''''''''''''''''''''''''''''''''''''''''''''208'0 +AR


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'1 B(( Status''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''7

'2 6overnance an" +ana%ement''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''8

' Ro$es an" Res!onsibi$ities'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10

9'0 INS#I#U#( LO&A#IONS AND A&ILI#I(S 129'1 Locations''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''12

9'2 A&ILI#(S'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''12

.'0 *ISION +ISSION AND *ALU(S

----------------------------'1

.'1 *ISION S#A#(+(N#'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1

.'2 +ISSION S#A#(+(N#''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1

.' *ALU(S tat bin" us'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1'0 BUSIN(SS OB;(I*(S

-------------------------------''1

4'0 Business (nvironment? actors'''''''''''''''''''''''''''''''''''''''''14

7'0 S(R*I&(S 17

7'1 Descri!tion of Services'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''18

7'2 ("ucation Services'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''18

7' On@site trainin% orso!s'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20

7'9 Learnersi!s !rovision''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20

7'. Reco%nition of Prior Learnin%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20

7' &ommunitC Deve$o!ment Proects'''''''''''''''''''''''''''''''''''''''''''''''''''20

8'0 +AR


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11'0 +AR


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1. EXECUTIVE SUMMARY

#e Devine Institute is a co$$e%e ic !rovi"es si$$s "eve$o!ment services to cor!orate%overnment S++(s an" in"ivi"ua$s' #e co$$e%e is a$so in te business of !rovi"in%

e"ucation an" trainin% services' #e co$$e%e is o$$C b$ac one" an" !rovi"es

e"ucation an" trainin% services'

1.1 Objectives:

Proft #o %enerate sucient !roEts to Enance future %rot an" to !rovi"e teresources nee"e" to acieve te oter obectives of te Institute an" its oners'Growth -#o %ro te business at a rate tat is bot ca$$en%in% an" mana%eab$e

$ea"in% te maret it innovation an" a"a!tabi$itC'Citize!hi" -#o be an inte$$ectua$ an" socia$ asset to te communitC an" te

environment'

#ere are a fe eC factors tat s!e$$ success or fai$ure for a si$$s "eve$o!ment !rovi"er

most of ic stem from te im!ortance of re!utation of te $eve$ of trainin% !rovi"e"

an" o te ne$C acFuire" si$$s of te $earners i$$ be a!!$ie" in te or !$ace'

#e content of te $earnin% materia$ sou$" be e=tensive an" com!$ete to !rovi"e

$earners it e$$ roun"e" si$$s an" e"ucation' #e Devine Institute i$$ use te $earnin%

materia$s tat ave been fu$$C a!!rove" bC te S(#As'#e faci$itators sou$" be e=!erience" in te sai" Ee$" ic teC are teacin%'Learners nee" to be assesse" fair$C in or"er to create a $eve$ of trust an" com!etencC in

te in"ustrC'

ee"bac nee"s to be obtaine" on a continuous basis from !rivate com!anies in tein"ustrC of at teC "eem im!ortant no$e"%e si$$s reFuirements in teir in"ustrC'

#e fee"bac an" im!rovement sou$" ten be incor!orate" into te $earnin% frameor'#e trainin% materia$s sou$" be of Fua$itC in or"er for $earners to use te materia$s as

future reference in !ractice'

1.2 The pro!cts

In our ran%e of !ro"ucts te fo$$oin% services are inc$u"e":

G Aca"emic #rainin% @ u$$@time H "aC@to@"aC contact sessions at our contact centres' @ B$oc re$ease >!art@time? !ro%rammes H ours once a ee session

eiter on #ues"aC or Satur"aCs'@ &orres!on"ence !$us H corres!on"ence trainin% it once a mont

contact session'G On@site trainin% orso!s'G Learnersi! !rovisionG Reco%nition of Prior Learnin% >RPL?G&ommunitC Deve$o!ment Proects


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1." S#$es %orec#st

#e co$$e%e is e=!ectin% to start it a mo"erate number of $earners in 2019 an" to

increase enro$$ment mo"est$C in 201. an" 201 it enro$$ment %rot acce$eratin% in

201' It is te e=!ectation tat te Institute i$$ "oub$e its startin% enro$ment E%uresitin Eve Cears'

Co#r!e Ero$$e% &or 2014 201' 201( 201)

*ULL +UALI*ICATI,NS

(stimate"n

umberofre%istere"stu"ents

!ercourseinaCear

u$$@#ime #uition 90 0 1.0 2.0

Part@#ime #uition 1. 2. 0 .0

#ota$ .. 7. 170 00

SILLS P.,G.A//ES

u$$@#ime #uition 20 .0 0 70

Part@#ime #uition 10 1. 0 .0

#ota$ 0 . 80 10

6RAND #O#AL

7. 1.0 240 90


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Co#r!e *ee! 2014 201' 201( 201)

*ULL +UALI*ICATI,NS

(stimate"coursesfeesc0

ar%eab$eAit012I

annua$increase

u$$@#ime #uition R4000 R4790 R7470 R8790

Part@#ime #uition R.00 R4270 R71.. R81.

SILLS P.,G.A//ES

u$$@#ime #uition R.00 R820 R980 R9820

Part@#ime #uition R000 R0 R4. R921.

Proete% Co#r!e *ee Co$$et3$e

Co#r!e *ee! Co$$et3$e 2014 201' 201( 201)

1 *ULL

+UALI*ICATI,NS

Pro/ecte"sa$es

!ercourse!erCear

u$$@#ime #uition R 270000 R 940900 R 117.0 R 290000

Part@#ime #uition R 84.00 R 172000 R 299.0 R 9.4.0

#ota$ R 44.00 R .2900 R 1.000 R 2814.0

2' SILLS

P.,G.A//ES u$$@#ime #uition R 40000 R 18000 R 2900 R 800

Part@#ime #uition R 0000 R .0900 R 1128.0 R 2104.0

#O#AL R 100000 R 29900 R 4.0 R 09.0

6RAND #O#AL

R 944.00 R 787700 R 188.0 R .21100

2.& SUMMARY O% T'E (EVI)E I)STITUTE

7


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#e co$$e%e as incor!orate" tis Cear >201?' #e foun"ers of te institute are

e=!erience" in te Ee$" of e"ucation an" trainin%' #e institute s!ecia$iJes in oKerin%

Information #ecno$o%C re$ate" si$$s "eve$o!ment !ro%rammes' #o ensure !roEtabi$itC

te Institutes mo"e of !ro%ramme "e$iverC is customiJe" to te nee"s of te c$iente$e

an" is not $imite" to a s!eciEc %eo%ra!ica$ area'

#e !ro%rammes oKere" bC te business it teir stron% occu!ationa$ orientation i$$

contribute to te "eve$o!ment of a orforce ab$e to meet te ca$$en%es an" si$$s

reFuirements of Sout African economC'

#e cornerstone of te co$$e%es !ro%rammes is te Outcome Base" ("ucation >OB(?'

OB( is an e"ucationa$ sCstem ic em!ases te outcomes $earnin% an"

"emonstration of tose com!etencies re$ate" to te outcomes H si$$s no$e"%e an"

attitu"es H tat are centra$ to a %iven career activitC or tas' Amon% te features tat

"istin%uis OB( is te i"entiEcation of si$$s bC in"ustrC an" $earners eva$uations base"

on !erformance of tese si$$s'

".& *USI)ESS O+)ERS'I, A)( MA)A-EME)T

".1 *EE St#t!s

5e are a Fua$ifCin% sma$$ enter!rise on te !resent vision of te B(( score car" an" a

Broa" Base" B$ac (conomic (m!oerment enter!rise'

Our BBB(( score is "ue to te fo$$oin% "irect an" in"irect em!oerment:

B$5 ower!hi"6#e &o$$e%e Institute is o$$C one" bC b$ac !eo!$eM/7e8et 6As a Fua$ifCin% sma$$ enter!rise e ave some contro$

of our enter!rise veste" in b$ac omen'

Pro#re8et 6#e &o$$e%e furters te vision of BBB(( bC usin% tebusiness one" bC in"ivi"ua$s from !revious$C "isa"vanta%e" !eo!$e in te

maoritC of its !rocurement'


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".2 -overn#nce #n M#n#e/ent

,.GAN,G.A/

10

P.INCIPAL

A%e8i A%8ii!trtor

/A.ETINGASSISTANT /,DE.AT,.S

ASSESS,.HoD BUSINESSSTUDIES

HoD IT

EDUCAT,.S1

.ECEPTI,NI

ST

C$eer Se#rit9

L(ARN(RS

EDUCAT,.S

L(ARN(RSL(ARN(RS


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"." Ro$es #n Responsibi$ities

::1 The Diretor!

#e Directors of te co$$e%e are te Erst instance of %ui"ance bC te constitution >Act No'107 of 200? tat com!e$s institutions o!eratin% in Sout Africa to a"ere to !rinci!$es of

%oo" %overnance'

&or!orate %overnance in Sout Africa as been ti%tene" u! si%niEcant$C it te

!ub$ication of te


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or"er to ensure te "e$iverC of Fua$itC !rovision an" te continuous im!rovement of te

institution' #e Directors are reFuire" to monitor te im!$ementation of:>i? #e !o$icies an" !roce"ures >+S?M>ii? Strate%ic !$anM>iii? +ana%ement of o!erationa$ an" environmenta$ rissM an" E=e" assets

>bui$"in%s furniture etc?

ii A""ro;e

A!!rova$ im!$ies en"orsement su!!ort an" a%reement'In te a!!rova$ ro$e te Directors must at a$$ times un"erstan" te o!erationa$ areas tat

teC must a!!rove an" must ensure insi%t into eac of tese areas:>i? Po$iciesM>ii? Proce"uresM>iii? Activities >inc$u"in% institute !roects?M>iv? Business "ecisions >suc as stu"ent numbers enro$ments a""itiona$

stan%?M an">v? #e estab$isment of committees an" re!orts from tem

In terms of stu"ents numbers enro$ments an" a""itiona$ staK a c$ear strate%C nee"s to

be articu$ate" !rior to te Directors a!!rova$'

iii E!#re Co8"$ie

#e co$$e%e as an institution of $earnin% o!erates itin a frameor of $e%is$ation ic

is critica$ for te success of te institution' It is reFuire" to com!$C it "iKerent sets of

$e%is$ation >e'%' accre"itation re%istration em!$oCment etc?'

#e "irectors of te co$$e%e must ensure tat te strate%ic an" o!erationa$ activities of

te institute com!$C it $e%is$ation an" re!ortin% on com!$iance is "one'

i; Pro;i%e *ii$ ,;er!i7ht

#e Directors are reFuire" to re!ort on te overa$$ %overnance of te institution' #e

Directors must ensure tat te institution o!erates itin te a!!rove" bu"%ets an"

must furter ensure tat te institution com!$ies it te 6enera$$C Acce!te" Accountin%

Practices >6AAP?

::2 Prii"$

#e Princi!a$ is subect to te res!onsibi$ities of te Directors an" is res!onsib$e for te

overa$$ $ea"ersi! of te institution'

#e !rinci!a$ must !rovi"e te Directors it te reFuire" su!!ort an" a"vice tat te

"irectors nee" to !erform teir "uties eKective$C an" ecient$C' 5i$st te Directors

"uties are verC "iKerent from tose of te !rinci!a$ tere is an im!ortant re$ationsi!

beteen tem' #o create %oo" orin% re$ations beteen senior mana%ement an" te

Directors it is vita$ tat bot !arties ave te same un"erstan"in% of te boun"aries an"

te e=!ectations of %overnance an" mana%ement' #e Directors cair!erson an" te

institute !rinci!a$ !$aC an active ro$e in !rovi"in% suc un"erstan"in%'

::: A%e8i Co88ittee

#e Directors nee" to be informe" an" u!"ate" about te nature sco!e an" Fua$itC ofte institutions aca"emic !rovision i$e $eavin% te "etai$s to te !rinci!a$ an" te

12


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aca"emic team' #e !rinci!a$ informs an" consu$ts it te Directors re%ar"in% te

activities an" !$ans of te aca"emic boar"'

0.& I)STITUTE OCATIO)S A)( %ACIITIES

0.1 oc#tions

#e ea" oce is $ocate" in one of te strate%ic $ocation in te eart of

te ;oannesbur% Business area at te corner of Love"aC/P$ein Streets'

#e Devine Institute as $ease" a!!ro=imate$C 92. m2of s!ace'

0.2 %ACIITES

#e Institute !ossesses te fo$$oin% resources/faci$ities at its !remises:

No Ite8 De!ri"tio +#tit91 &om!uter 102' Di%ita$ &amera 2' i$in% &abinets .9' ire e=tin%uiser .' Oce &airs 2' Oce Dess 74' Potoco!Cin% +acine 1

7' Printers 28' Proectors 10' Rece!tion Des 111' Stu"ent Dess .012' Stu"ents &airs 1201' #e$e!one Sets 19' #e$evision Sets 11.' 5ite Boar"s 7


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.& VISIO)3 MISSIO) A)( VAUES

#e e"ucation an" trainin% services of #e Devine Institute areun"er!inne" bC our vision mission an" va$ues' #e Devine Institute as:

.1 VISIO) STATEME)T

#e Devine Institute commits to maintainin% i% si$$s "eve$o!ment

stan"ar"s to fosterin% an" ins!irin% $earner success an" to creatin%

"iverse o!!ortunities for $ife@$on% $earnin%' BC attractin% stron% $ea"ersi!

an" "istin%uise" staK/!ersonne$ to te institute of e=ce$$ence e create

an enrice" $earnin% environment tat em!oers $earners to transformteir $ives

.2 MISSIO) STATEME)T

#e Devine Institute !romotes inte$$ectua$ "iscoverC !Csica$

"eve$o!ment socia$ an" etica$ aareness an" economic o!!ortunities

for a$$ trou% an e"ucation tat transforms $ives bui$"s communities an"

im!roves societC'

." VAUES th#t bin !s

#o !erform our services it:*i%ourInte%ritC&reativitCInnovative&ustomer orientation

4.& *USI)ESS O*5ECTIVES

P.,*IT H #o %enerate sucient !roEts to Enance future %rot

an" to !rovi"e te resources nee"e" to acieve te oter obectives

of te institute an" its oners'G.,


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6.& 7EYS TO SUCCESS

#ere are to eCs to success tat #e Devine Institute is focuse" on'

#ese are broa"$C caracteriJe" as interna$ an" e=terna$ factors an" are

e=!$aine" in more "etai$s in te fo$$oin% to sections'


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#e ri%t mana%ement team is inte%ra$ an" must ave a stron%

foun"ation in maretin% mana%ement Enance e"ucation an"

trainin% services "eve$o!ment' #e Devine Institute is conE"ent in

its team an" ere necessarC c$ose co$$aboration it oterbusinesses i$$ be ma"e to ensure tat te si$$s of te mana%ement

team are su!!$emente"' or e=am!$e co$$aboration it accountin%

an" au"itin% Erms i$$ stren%ten te Enancia$ accountabi$itC as!ect

to te business'


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/r5eti7

DiKerentiatin% #e Devine Institutes si$$s "eve$o!ment services

from tra"itiona$ co$$e%e o!eration an" mana%ement trou%

"e"icate" contact centres nationa$ i"e' #e #e Devine Institute

maretin% !$an is "eve$o!e" to ensure va$ue for moneC to our

customers tat create bran" $oCa$tC'

Proft3i$it9

#e Devine Institute is base" on tree business unitsM si$$s

"eve$o!ment aca"emic trainin% an" $earnersi!s ic i$$ at a$$

time com!$ement eac oter in ensurin% !roEtabi$itC an" %rot'

&ontro$$in% costs an" mana%in% bu"%ets in accor"ance it Institutiona$

%oa$s a"erin% to strate%ic business !$ans for %rot an" e=!ansion an"

reinvestin% in te business an" its em!$oCees'

6.2 E8tern#$ 9*!siness Environ/ent %#ctors

#e Devine Institute fee$s tat te fo$$oin% basic e=terna$ factors

contribute to its on success' #ese are:

Le7i!$tio6

#e Devine Institute e=!an"s its sco!e of e"ucation an" trainin% in an

interestin% eraM te era of scarce an" critica$ si$$s $acin% in te Sout

Africa fo$$oe" bC te %overnment !romu$%ation of te Si$$s Deve$o!ment

Act an" Si$$s Deve$o!ment Levies Act to enab$e si$$s "eve$o!ment to

tae !$ace' #e era in ic #e Devine Institute e=!an"s itse$f is a

con"ucive environment for te !rovision of si$$s "eve$o!ment services'

#e Si$$s Deve$o!ment Act maes it com!u$sorC for em!$oCers to

"eve$o! te si$$s of its em!$oCees an" Si$$s Deve$o!ment Levies

Act maes "eve$o!ment !ossib$e bC !rovi"in% fun"in%' #e Devine

Institute as a si$$s "eve$o!ment services !rovi"er is a beneEciarC of

si$$s "eve$o!ment fun"s'

Soio-Eoo8i *tor!

Cri8e rte6@ Sout Africa as been c$assiEe" as avin% te i%est

$eve$ of crime' #e com!anies %overnment institutions re%iona$>!rovincia$? %overnment oces N6Os communities in"ivi"ua$

17


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ouseo$"s etc are $ooin% at measures to intensifC te E%t a%ainst

crime' Si$$s "eve$o!ment services i$$ a$aCs be critica$ for E%tin%

a%ainst crime'

Go;er8et *o#!6- ocus suc as !overtC a$$eviation uman

resources "eve$o!ment crime era"ication mi%ration of si$$s

a%eniJin% etc are crucia$ inQuencin% factors tat nee" to be

consi"ere" in bri"%in% te %a!'

Co8"o!itio#e e"ucation an" trainin% $an"sca!e is !o!u$ate" bC tra"itiona$

e"ucation an" trainin% !rovi"ers' #eC "o !ose a treat bC te mere

fact tat teC ave $on% stan"in% re!utation of !rovi"in% broa"

ran%e of e"ucationa$ !ro%rammes' #e Devine Institute counters

tis bC brin%in% in te OJone &once!ts as a strate%ic !artner' OJone

&once!ts ave been te forefront of e"ucation an" trainin% an" it

tis e=!erience an" re!utation our !artnersi! it OJone

&once!ts i$$ ensure tat #e Devine Institute enoC te same

re!utation an" Fua$itC stan"ar"s'

#o furter counter com!etition #e Devine Institute i$$ intro"uce an

innovative aC of brin%in% e"ucation to te communitC bC creatin%

contact centres in everC maor universitC !ub$ic co$$e%e an" maor cities

in re!utab$e conference centres' #e contact sessions i$$ be atten"e" at

te $earners convenience tus ensurin% tat te $earner stu"C i$e

e/se sti$$ remain economica$$C active bC o$"in% a fu$$ time or !art@time

ob' Our c$ose en%a%ement it te Sector ("ucation an" #rainin%

Autorities >S(#As? i$$ ensure tat #e Devine Institute becomes one of

te $ea"in% su!!$iers of %overnment in aca"emic an" si$$s "eve$o!ment

!ro%rammes'

;.& SERVICES

In our ran%e of !ro"ucts te fo$$oin% services are inc$u"e":

Aca"emic #rainin%

u$$ #ime #uition H "aC@to@"aC contact sessions at a contact centerM


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B$oc Re$ease >!art@time? !ro%rammes H ours once a ee

session eiter on #ues"aC or Satur"aCM&orres!on"ence !$us H corres!on"ence trainin% it once a mont

contact session at a contact centre at te nearest universitC co$$e%e

or conference faci$itC'

On@site trainin% orso!sMLearnersi! !rovisionMReco%nition of !rior $earnin%M&ommunitC "eve$o!ment !roects

;.1 (escription o< Services

Our services are tai$ore" to tar%et te fo$$oin% maretsM

A%e8i 8r5et6@ $earners seein% to enter or a"vance in a

career from &ertiEcate @ for tis $earner trainin% is s!ecia$$C tai$ore"

to suit aKor"abi$itC avai$abi$itC an" convenience itout

com!romisin% Fua$itC'

Cor"orte ,r7i!tio!6@ %iven teir man"atorC reFuirements

for si$$s "eve$o!ment #e Devine Institute or an" in an" it

te c$ients to e$! "eve$o! trainin% !ro%rammes tat meet a c$ients

cor!orate nee"s i$e sti$$ maintainin% te set SAA stan"ar"s it

re%ar"s to unit stan"ar"s an" Fua$iEcations'

Go;er8et: @ trou% S(#As #e Devine Institute !ositions itse$f

as one of te $ea"in% service !rovi"ers in si$$s "eve$o!ment an"

$earnersi!s'

Co88#it9: H our communitC "eve$o!ment "rive sees to a""ress

suc si$$s necessarC in ee!in% communities si$$e" i$e creatin%

em!$oCment'

Our services tar%et a i"e s!ectrum of users ran%in% from out of scoo$

$earners em!$oCees isin% to furter teir stu"ies an" e=!erience but "o

not ave forma$ Fua$iEcations'

;.2 E!c#tion Services

Cott T#itio: #e Devine Institute i$$ oKer a broa" ran%e of

vocationa$ an" occu!ationa$$C focuse" !ro%rammes at certiEcates

20


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si$$s !ro%rammes an" sort courses' Learners o enro$$ for

contact tuition i$$ atten" c$asses on a "aC@to@"aC basis accor"in% to

te sce"u$e of te institute' #is in" of tuition is tar%ete" at tose

$earners o are be%innin% teir careers'

Prt-ti8e T#itio6#is in" of tuition is tar%ete" at tose $earners

o are itin te reac of te institute an" can on$C be ab$e to

atten" c$asses after oce ours or on Satur"aCs >eeen"s?'

Corre!"o%ee "$#!6#is in" of tuition is tar%ete" at tose

$earners o are not itin te reac of te institute' #is inc$u"es

$earners outsi"e 6auten%M an interactive e@$earnin% sCstem i$$ be

use" for te "e$iverC of !ro%rammes'

;." On=site tr#inin >or?shops

#e Si$$s Deve$o!ment Act maes it com!u$sorC for em!$oCers to train

teir staK' Some em!$oCers ave trainin% faci$ities an" ou$" !refer to

!rocure te services of a si$$s "eve$o!ment !rovi"er to !rovi"e services

at teir or!$ace' #e Devine Institute i$$ !rovi"e on@site trainin%

orso!s to cater for te nee"s of te em!$oCers'

;.0 e#rnerships provision

S(#As are fun"e" bC means of a Si$$s $evC ic is "e"ucte" from eac

em!$oCer re%istere" it te res!ective S(#A' In terms of tis Si$$s

Deve$o!ment LevC Act $evC revenues co$$ecte" bC te Sout African

Revenue Services >SARS? must be "e!osite" in te Nationa$ Revenue un"

an" 70 tereof must be "istribute" to eac S(#A in !ro!ortion to te

amounts !ai" bC everC em!$oCer to eac S(#A' #e oter 20 of $evies

must be !ai" out from te Nationa$ Si$$s un" >NS?'

Of te 70 of te fun"s "istribute" to te S(#As 20 of tat amount is

use" to fun" $earnersi!s' #e Devine Institute i$$ !artner as a si$$s

"eve$o!ment services !rovi"er it em!$oCer com!anies tat ant to

im!$ement $earnersi!s for teir em!$oCees'

;. Reconition o< ,rior e#rnin

#e Devine Institute acno$e"%es tat !eo!$e ave in various aCs

trou%out $ife $earne" si$$s suc as in obs obbies or bC atten"in%courses' In te !rocess !eo!$e ave %aine" no$e"%e si$$s an"


22/29

com!etencies in a number of Ee$"s of stu"C or subect areas in bot

forma$ an" informa$ $earnin% settin%s'

#e Devine Institute i$$ !rovi"e RPL services to reco%nise te si$$s an"

no$e"%e tat !eo!$e ave as a resu$t of $earnin% trou% or

e=!erience $ife e=!erience informa$ stu"C sort courses an" forma$

stu"C'

#e Devine Institute i$$ terefore com!are te com!etencies tat !eo!$e

ave a$rea"C $earne" from e=!erience e"ucation an" $ife e=!erience it

te $earnin% outcomes tat a stu"C !ro%ramme ou$" teac Cou'

;.4 Co//!nit@ (eve$op/ent ,rojects

#e 20 of $evies a$$ocate" to te Nationa$ Si$$s un" >NS? can beaccesse" trou% te !rovision of meanin%fu$ an" siJeab$e si$$s

"eve$o!ment !roects' #e Devine Institute i$$ im!$ement !roects tat

Fua$ifC for fun"in% at te NS'

.& MAR7ET A)AYSIS SUMMARY

#e maret ana$Csis of #e Devine Institute is informe" bC Sector Si$$s

P$an >SSP? of te +I S(#A' An SSP is a recor" of researc En"in%s an"te information containe" in te SSP is %ui"e" bC staeo$"er nee"s' #e

SSP reQects te "etai$s on scare an" critica$ si$$s itin res!ective

or!$aces' A c$ear i"entiEcation of scarcer an" critica$ si$$s an"

occu!ations means tat te S(#A can be focuse" in a""ressin% si$$s an"

occu!ations tat are in sort su!!$C' #e su!!$C of si$$s bC te S(#As is

"one trou% si$$s "eve$o!ment !rovi"ers suc as #e Devine Institute'

#e Devine Institute as a uniFue oKerin% of service tat a!!ea$ to a $ar%e

customer base' #e business conce!t of #e Devine Institute a$$os it to

tar%et countrC i"e maret trou% contact nationi"e' #e fo$$oin%

sections out$ine eC information re%ar"in% te tar%et marets'

.1 M#r?et Se/ent#tion

#e Devine Institute as a focus of meetin% te Sout African communitC

nee" for si$$ "eve$o!ment services' Learners i$$ be taen on Qe=ib$C on

fu$$@time !art@time or corres!on"ence !$us basis'

22


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Cott T#itio6#e institute i$$ estab$is a si%niEcant$C $ar%e fu$$time

re%u$ar c$ient base in or"er to estab$is te ea$tC consistent revenue

base ic i$$ ensure stabi$itC of te business'

Prt-ti8e T#itio6Anoter $ar%e se%ment of te institutes business i$$

be in te after ours !art time maret' #is maret ou$" $ar%e$C consist

of em!$oCe" !eo!$e o ant to furter teir stu"ies' #is c$ient base i$$

!rovi"e a i%er !roEt for te institute since most of tem are em!$oCe"

an" ou$" be in a better !osition to aKor" tuition fees itin te reFuire"

time frame' Some maC ave uti$iJe" stu"C su!!ort avai$ab$e at teir

!$aces of em!$oCment'

Corre!"o%ee "$#!6anoter $ar%e se%ment of te institutes business

i$$ be in te corres!on"ence !$us maret' #is maret ou$" $ar%e$C

consist of bot te em!$oCe" an" unem!$oCe" in"ivi"ua$s o are notitin te convenient reac of te institute'

E8"$o9er!6 Anoter $ar%e se%ment of te institutes business i$$ be te

em!$oCer maret'

.2 M#r?et )ees

#e sector ic #e Devine Institute tar%ets e=!ress teir si$$s

"eve$o!ment nee"s in te 5or!$ace Si$$s P$ans >5SP? tat are submitte"

at te S(#As' Base" on te information ana$Cse" from te 5SPs te S(#As

i$$ ten "eve$o! a Sector Si$$s P$an' As state" above te SSP reQects te

"etai$s on scarce an" critica$ si$$s itin res!ective or!$aces' A c$ear

i"entiEcation of scarce an" critica$ si$$s an" occu!ations means tat te

S(#A can be focuse" in a""ressin% si$$s an" occu!ations tat are in sort

su!!$C' #e su!!$C of si$$s bC te S(#As is "one trou% si$$s

"eve$o!ment !rovi"ers suc as #e Devine Institute'

1&.& COM,ETITIO) A)( *UYI)- ,ATTER)S

Price customer service certiEcation an" re!utation are critica$ success

factors in te si$$s "eve$o!ment services in"ustrC' #e Devine Institute

i$$ com!ete e$$ in our maret bC oKerin% com!etitive !rices i%@

Fua$itC si$$s "eve$o!ment services an" $ea"in%@e"%e e"ucationa$

!ro%rammes trou% i%$C Fua$iEe" faci$itators o ave so$i" Ee$"

e=!erience in teir Ee$"s an" bC maintainin% an e=ce$$ent re!utation it

!arents an" te communitC in ic e serve'


24/29

#e Si$$s Deve$o!ment Act an" Si$$s Deve$o!ment Levies Act are te to

>2? !ieces of $e%is$ation tat maes si$$s "eve$o!ment !ossib$e'

(m!$oCers are reFuire" to submit 5or!$ace Si$$s P$ans to te res!ective

S(#A an" im!$ement te !$anne" trainin% in or"er to receive !ortion of

si$$s "eve$o!ment $evC' It is factors $ie tese inc$u"in% (m!$oCment(FuitC Act tat "rive te !otentia$ customers of #e Devine Institutes to

s!en"'

1&.1 M#in co/petitors

P& #rainin%

Stren%t: Lar%e institution a$rea"C estab$ise" in maretM5eaness: tra"itiona$ "istance e"ucation tuition ic $ea"s to3i% "ro! out rate an" not !referab$e bC customers'

10'1'2 D8e$i

Stren%t: (=tensive a"vertisin% "rive5eaness: #oo manC of teir !ro%rammes are not accre"ite"

10'1' Ite Co$$e7e

Stren%t: #eir association it S(#As

5eaness: #ra"itiona$ "istances e"ucation tuition ic $ea"s toi% "ro! out rate an" not !referab$e bC customers'

10'1'9 Bo!to Cit9 C8"#!Stren%t: Lar%e institution a$rea"C estab$ise" in te maret5eaness: teir !rices are too i% an" cannot be aKor"e" bC te

maoritC of te tar%et maret'

Before 200 te Private (# co$$e%e sector as not re%u$ate" an" tis as

resu$te" in te musroomin% of co$$e%es oKerin% !oor Fua$itC $earnin%

!ro%rammes tat "o not $ea" to cre"ib$e certiEcation' #is !$etora of

co$$e%es in te vicinitC of #e Devine Institute oKers in"irect com!etitionM

oever our !ricin% customer service certiEcation an" re!utation are

critica$ in main% us successfu$' #e recent im!$ementation of te urter

("ucation an" #rainin% &o$$e%e Act of 200 bC te De!artment of

("ucation i$$ c$ear te unscru!u$ous co$$e%es ic i$$ be a"vanta%eous

for #e Devine Institute'

1&.2 Co/petitive Ee

29


25/29

5e start it a critica$ com!etitive e"%eM tere are a fe com!etitors in

our maret tat are oKerin% our conce!t i'e' !rovision of Fua$itC

e"ucation an" trainin% !ro%rammes trou% fu$$ time contact sessions

b$oc re$ease sessions term orso!s an" e@$earnin% combine" oKere"bC e=!erience an" i%$C Fua$iEe" in"ustrC e=!erts'

#e Devine Institute combines un!ara$$e$e" Fua$itC it a cost@eKective

!aca%e to create a si$$s "eve$o!ment service it manC com!etitive

a"vanta%es' #e ri%t mana%ement team is inte%ra$ an" must ave a

stron% foun"ation in maretin% mana%ement Enance an" e"ucation an"

trainin% services "eve$o!ment' #e Devine Institute is conE"ent in its

team an" ere necessarC c$ose co$$aboration it oter businesses i$$

be ma"e to ensure tat te si$$s of te mana%ement team are

su!!$emente"' 5e !rovi"e tis ran%e of services to anCone from a $ar%e

cor!oration to an in"ivi"ua$ on te street' &$ients can a$aCs count on

Fuic accurate services from #e Devine Institute'

11.& MAR7ET STRATE-Y

+aretin% in te si$$s "eve$o!ment in"ustrC "e!en"s on re!utation an"

referra$' #e Devine Institute as estab$ise" itse$f as a bran" associate"it Fua$itC tuition for Information #ecno$o%C >I#? re$ate" $earnin%

!ro%rammes' #e Devine Institute i$$ estab$is a c$ient base from te

nine >8? !rovinces of Sout Africa' It is on tis !remise tat #e Devine

Institute i$$ in future see to e=!an" its sco!e of e"ucation an" trainin%

!rovision to inc$u"e a broa" ran%e of I# !ro%rammes'

11.1 ,ositionin St#te/ent

or in"ivi"ua$s o va$ue te im!ortance of furter e"ucation #e Devine

Institute oKers a %reat a$ternative to tra"ition e"ucation an" trainin%

tuition' Un$ie tose !ro%rammes #e Devine Institute combines a

"iversitC of tuition meto"s to suit everC in"ivi"ua$'

11.2 ,ricin Str#te@


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#e Devine Institute must car%e a!!ro!riate$C for te i%@en" i%@

Fua$itC e"ucationa$ an" si$$s "eve$o!ment services e oKer' Our revenue

structure as to su!!ort our cost structure so te sa$aries e !aC to

assure Fua$itC services must be ba$ance" bC te revenue e car%e'

5e i$$ be !rice com!etitive in te maret e serveM oever e i$$ not

subscribe to te $o !rice $ea"er conce!t' #e Fua$itC of our service i$$

su!!ort te !rice e car%e'

11." ,ro/otion Str#te@

5e i$$ continue to "e!en" on c$ient referra$s communitC e=!osure an"

"irect mai$ cam!ai%ns as our main aC to reac ne c$ients' As ecan%e strate%ies oever e nee" to can%e te aC e !romote

ourse$ves'

A%;erti!i7 - 5e i$$ be usin% "irect mai$ cam!ai%ns !re@

enro$$ment "rives an" $oca$ communitC nes!a!ers a"vertisin% to

$aunc our initia$ cam!ai%n'

S$e! Broh#re Our !ro%rammes are c$assiEe" as scarce bC te

S(#As an" accre"itation of our !ro%rammes i$$ e$! se$$ te

institute to !ros!ective c$ients'

Diret A""roh - 5e i$$ a!!roac te 3uman Resources

!ersonne$ of te tar%et maret to a$ert tem of our !ro%rammes an"

re%ister ourse$ves as !otentia$ service !rovi"ers on teir "atabases'

Co88#it9 i;o$;e8et - 5e i$$ be active in te communities

tat e su!!ortin% se$ecte" communitC u!$iftin% !roects'

Pro;i!io$ .e"re!etti;e! -#e Devine Institute i$$ recruit a

re!resentative on a sort term contract basis to "istribute

a"vertisin% materia$s in teir res!ective !rovinces to ensure tat

bran" aareness of #e Devine Institute remains revive" to te

tar%et maret'

12.& SAES STRATE-Y

2


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#e Devine Institute i$$ se$$ its services an" oKerin%s se!aratin% itse$f

from tra"ition co$$e%e@on$C oKerin%s' 5e i$$ be a one@sto! so! for si$$s

"eve$o!ment services a"vance" $earnin% an" s!ecia$iJe" !ro%ramme

oKerin%s' 5e i$$ a$so be active in te communitC bui$"in% a so$i"

re!utation it communitC trou% our communitC "eve$o!ment !roects'

12.1 S#$es %orec#st

#e annua$ sa$es !roections are inc$u"e" ere in te fo$$oin% tab$e

&ourse (nro$$e" for 2019 201. 201 2014

ULL UALII&A#IONS

(stimate"numberofre%istere"stu"ents!ercourseina

Cear

u$$@#ime #uition 90 0 1.0 2.0Part@#ime #uition 1. 2. 0 .0

#ota$ .. 7. 170 00

S


28/29

&ourse ees 2019 201. 201 2014

ULL UALII&A#IONS

(stimate"coursesc0

ar%eab$eAit012I

annua$increase

u$$@#ime #uition R4000 R4790 R7470 R8790

Part@#ime #uition R.00 R4270 R71.. R81.

S


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#e Devine Institute is e=!ectin% to increase sa$es mo"est$C in 201. an"

201 it sa$es %rot acce$eratin% in 2014 an" 2017' It is te

e=!ectation tat te institute i$$ "oub$e its startin% sa$es itin Eve

Cears'

Note assum!tion is ma"e tat fu$$ insta$$ments are !ai" bC a$$ $earners

for 12 monts >i'e' R.0 = 12? e=c$u"in% te Erst "e!osit !aCment at an

avera%e E%ure of R1.00'00 !er $earner'

1".& IM,ORTA)T ASSUM,TIO)S

#a=ation as been estimate" at te current rate of 28 of ta=ab$e

earnin%s' 3oever te institute i$$ Fua$ifC as a Sma$$ Business

(nter!rise as "eEne" in te &om!anies Act of Sout Africa ic i$$ see

te institute !aCin% 0 ta= on te Erst R9 000'00 ta=ab$e income 10

on te ne=t R2.4 000'00 an" 28 of anC income above R00 000'00

business plan 2014 - the devine institute.doc

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