Business on Display Making a Statement with Digital Signage

Business on Display: Agenda

• What’s driving the market?

• Opportunities for Digital Signage

• Adoption approaches

• Maximizing the benefits

• Wrap-up / Q & A

What’s driving the market?

• Production quality drives price points

• Simplification of solutions

• Social / mobile integration

Opportunities for digital signage

• Early adopters • “Showcase” customers looking to differentiate

• Retail, e.g. department stores

• Emerging opportunities • Regional drive-thru / quick serve brands

• Video walls for premium brands

• Event-driven (e.g. mobile) interaction

• Exterior limitations are disappearing

Adoption approaches

• Traditional: fast-changing information • Pricing and timetables

• Current: context-driven information • Upselling: apple pie on coffee menu

• Future: Signage as a platform • Integrate signage into information strategy • Location and personalization

Maximizing the benefits

• Solutions can scale according to need • Entry level solutions with pre-formed templates for small businesses

• The sky is the limit in terms of content delivery and interaction

• Link to actionable messages and content

• Consider how signage can impact different business scenarios

• Working with partners vs managing information in-house

Wrap-up / Q & A Thank You!

insights.samsung.com @SamsungBizUSA

research.gigaom.com @gigaom