business of hdfc bank

8/12/2019 Business of Hdfc Bank

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Business of hdfc bank

HDFC Bank caters to a wide range of banking services covering commercial and investmentbanking on the wholesale side and transactional / branch banking on the retail side. The bank hasthree key business segments:

Wholesale BankingThe Banks target market is primarily large, blue-chip manufacturing companies in theIndian corporate sector and to a lesser extent, small & mid-sized corporates and agri-basedbusinesses. For these customers, the Bank provides a wide range of commercial and

transactional banking services, including working capital finance, trade services,transactional services, cash management, etc. The bank is also a leading provider ofstructured solutions, which combine cash management services with vendor and distributorfinance for facilitating superior supply chain management for its corporate customers. Basedon its superior product delivery / service levels and strong customer orientation, the Bank hasmade significant inroads into the banking consortia of a number of leading Indian corporatesincluding multinationals, companies from the domestic business houses and prime publicsector companies. It is recognised as a leading provider of cash management andtransactional banking solutions to corporate customers, mutual funds, stock exchangemembers and banks.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange andDerivatives, Local Currency Money Market & Debt Securities, and Equities. With theliberalisation of the financial markets in India, corporates need more sophisticated riskmanagement information, advice and product structures. These and fine pricing on varioustreasury products are provided through the banks Treasury team. To comply with statutory

reserve requirements, the bank is required to hold 25% of its deposits in governmentsecurities. The Treasury business is responsible for managing the returns and market risk onthis investment portfolio.

Retail BankingThe objective of the Retail Bank is to provide its target market customers a full range offinancial products and banking services, giving the customer a one-stop window for allhis/her banking requirements. The products are backed by world-class service and deliveredto customers through the growing branch network, as well as through alternative deliverychannels like ATMs, Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus andthe Investment Advisory Services programs have been designed keeping in mind needs ofcustomers who seek distinct financial solutions, information and advice on various


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investment avenues. The Bank also has a wide array of retail loan products including AutoLoans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. Itis also a leading provider of Depository Participant (DP) services for retail customers,providing customers the facility to hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card in associationwith VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The Banklaunched its credit card business in late 2001. By March 2013, the bank had a total card base(debit and credit cards) of over 19.7 million. The Bank is also one of the leading players inthe merchant acquiring business with over 270,000 Point-of-sale (POS) terminals for debit/ credit cards acceptance at merchant establishments. The Bank is well positioned as a leaderin various net based B2C opportunities including a wide range of internet banking servicesfor Fixed Deposits, Loans, Bill Payments, etc.

Services

PhoneBanking

Personal Find your nearest PhoneBanking

Get in touch with us for your Banking needs on our easy to remember numbers. Now you canaccess your Accounts, Credit Cards, Loans, Demat Accounts and Investment Services by callingon a Single Number.

Please keep your Customer Identification Number and Telephone Identifcation Number

(TIN) or Debit / ATM / Bearer Card number and associated PIN ready to access your

account.

Please keep your Credit Card number ready to access your Credit Card related details

Reporting loss of your Debit / Credit / ATM / Forex / Prepaid / Bearer Card is available 24 hourson all days including Sundays and Holidays. Just call the PhoneBanking number in yourLocation.
http://www.hdfcbank.com/http://www.hdfcbank.com/http://www.hdfcbank.com/


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For Credit Card related queries, you can also contact us on 1800 425 4332 (toll free fromBSNL / MTNL landline) from the following cities: Agra/ Ajmer/ Allahabad/ Bareily/Bhubaneshwar/ Bokaro/ Cuttack/ Dhanbad/ Dehradun/ Erode/ Guwahati/ Hissar/ Jammu andSrinagar/ Jamshedpur/ Jhansi/ Jodhpur/ Karnal/ Kanpur/ Madurai/ Mangalore/ Mathura/ Meerut/Moradabad/ Muzaffarpur / Mysore/ Pali/ Patiala/ Patna/ Rajkot/ Ranchi/ / Rourkela/ Salem/

Shimla/ Siliguri/ Silvassa / Surat/ Trichy/ Udaipur/ Varanasi

Timings:

Banking : Banking services are combination of IVR and Agent offering depending on thetype of transaction. All IVR transactions are available 24x7 on all days. Reporting loss ofcards is a PhoneBanker-assisted facility and is available 24 hours on all days.

Credit Card related services are available 24 hours on all days including Sundays andBank holidays.

Loan Services : Loan services are available between 8:00 a.m. to 8:00 p.m. on all daysincluding Sundays and Bank Holidays.

Demat and Loan Against Securities Account Services : Services are available between8:30 a.m to 5:30 p.m on weekdays and 9:30 a.m to 1:30 p.m on Saturdays (This facility isnot available on Sundays and Bank Holidays)

Mutual Fund or Investment Services Account related services are offered @ Toll-free number1800 22 1006 from BSNL / MTNL Landline, anywhere in India or at (022) 6160 6161 duringagent hours between 9:30 am to 6:30 pm on weekdays and 9:30am to 1:30 pm on Saturdays.(This facility will not be available on Bank Holidays and Sundays).

SMSBanking

Personal Ways to bank Bank with your Phone MobileBanking SMSBanking

With SMS Banking you can access your account on your mobile wherever you are. Access yourbank account, make banking transactions, monitor your accounts and fixed deposits on yourmobile. We are the only bank to offer the SMS Banking service in English and Hindi.

Whats more for instant Balance inquiry call 1800-270-3333 and we shal l SMS you the

Account Balance detail s.

Click here to Know More
http://www.hdfcbank.com/http://www.hdfcbank.com/http://www.hdfcbank.com/personal/ways_to_bank/ways-to-bank-landinghttp://www.hdfcbank.com/personal/ways_to_bank/ways-to-bank-landinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/mobilebankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/mobilebankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/mobilebankinghttp://www.hdfcbank.com/personal/ways_to_bank/ways-to-bank-landinghttp://www.hdfcbank.com/


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Toll Free MobileBanking

Now call below numbers to access Banking services

Call 1800-270-3333 to get your account Balance Call 1800-270-3355 to get your Mini statement Call 1800-270-3366 to give request for Cheque Book Call 1800-270-3377 to give request for Account Statement

SMS to be sent

Type the specific keyword for the transaction and send it to to 5676712

"bal" for Balance Enquiry "txn" for Mini Statement "cst " for Cheque Status Enquiry Click hereto View Hindi keywords for Hindi SMSBanking

Know more

Click hereto view a demo on SMSBanking

Introduction to e-banking

Online bankingFrom Wikipedia, the free encyclopedia

Online bankingis anelectronic payment systemthat enables customers of afinancial institutionto conductfinancial transactionson a website operated by the institution, such as a retail bank,
http://www.hdfcbank.com/assets/demo/mobile_banking_demo_301209.swfhttp://www.hdfcbank.com/assets/demo/mobile_banking_demo_301209.swfhttp://en.wikipedia.org/wiki/Electronic_payment_systemhttp://en.wikipedia.org/wiki/Electronic_payment_systemhttp://en.wikipedia.org/wiki/Electronic_payment_systemhttp://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Electronic_payment_systemhttp://www.hdfcbank.com/assets/demo/mobile_banking_demo_301209.swf


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virtual bank, credit union or building society. Online banking is also referred as Internetbanking, e-banking, virtual bankingand by other terms.

To access a financial institution's online banking facility, a customer with Internet access wouldneed to register with the institution for the service, and set up some password (under various

names) for customer verification. The password for online banking is normally not the same asfortelephone banking.Financial institutions now routinely allocate customers numbers (alsounder various names), whether or not customers have indicated an intention to access their onlinebanking facility. Customers' numbers are normally not the same as account numbers, because anumber of customer accounts can be linked to the one customer number. The customer can linkto the customer number any account which the customer controls, which may be cheque,savings, loan, credit card and other accounts. Customer numbers will also not be the same as anydebit or credit card issued by the financial institution to the customer.

To access online banking, a customer would go to the financial institution's secured website, andenter the online banking facility using the customer number and password previously setup.

Some financial institutions have set up additional security steps for access to online banking, butthere is no consistency to the approach adopted.

Features

Online banking facilities offered by various financial institutions have many features andcapabilities in common, but also have some that are application specific.

The common features fall broadly into several categories:

A bank customer can perform non-transactional tasks through online banking, including -o viewing account balanceso viewing recent transactionso downloadingbank statements,for example inPDFformato viewing images of paidchequeso ordering cheque bookso download periodic account statementso Downloading applications for M-banking, E-banking etc.

Bank customers can transact banking tasks through online banking, including -o Funds transfersbetween the customer's linked accountso Paying third parties, includingbill payments(see, e.g.,BPAY)and third partyfund

transfers(see, e.g.,FAST)

o Investment purchase or sale
http://en.wikipedia.org/wiki/Telephone_bankinghttp://en.wikipedia.org/wiki/Telephone_bankinghttp://en.wikipedia.org/wiki/Telephone_bankinghttp://en.wikipedia.org/wiki/Bank_statementhttp://en.wikipedia.org/wiki/Bank_statementhttp://en.wikipedia.org/wiki/Bank_statementhttp://en.wikipedia.org/wiki/PDFhttp://en.wikipedia.org/wiki/PDFhttp://en.wikipedia.org/wiki/PDFhttp://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/Girohttp://en.wikipedia.org/wiki/Girohttp://en.wikipedia.org/wiki/Electronic_bill_paymenthttp://en.wikipedia.org/wiki/Electronic_bill_paymenthttp://en.wikipedia.org/wiki/Electronic_bill_paymenthttp://en.wikipedia.org/wiki/BPAYhttp://en.wikipedia.org/wiki/BPAYhttp://en.wikipedia.org/wiki/BPAYhttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/FASThttp://en.wikipedia.org/wiki/FASThttp://en.wikipedia.org/wiki/FASThttp://en.wikipedia.org/wiki/File:Question_book-new.svghttp://en.wikipedia.org/wiki/FASThttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/BPAYhttp://en.wikipedia.org/wiki/Electronic_bill_paymenthttp://en.wikipedia.org/wiki/Girohttp://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/PDFhttp://en.wikipedia.org/wiki/Bank_statementhttp://en.wikipedia.org/wiki/Telephone_banking


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o Loan applications and transactions, such as repayments of enrollmentso Credit card applicationso Register utility billers and make bill payments

Financial institution administration Management of multiple users having varying levels of authority Transaction approval process the process of banking has become much faster

Some financial institutions offer unique Internet banking services, for example:

Personal financial management support, such as importing data into personal accountingsoftware. Some online banking platforms supportaccount aggregationto allow the customers

to monitor all of their accounts in one place whether they are with their main bank or with other

institutions.

HistoryThe precursor for the modern home online banking services were the distance banking servicesover electronic media from the early 1980s. The term online became popular in the late '80s andreferred to the use of a terminal, keyboard and TV (or monitor) to access the banking systemusing a phone line. 'Home banking' can also refer to the use of a numeric keypad to send tonesdown a phone line with instructions to the bank. Online services started in New York in 1981when four of the city's major banks (Citibank,Chase Manhattan,ChemicalandManufacturersHanover)offered home banking services.[1][2][3]using thevideotexsystem. Because of thecommercial failure of videotex these banking services never became popular except in Francewhere the use of videotex (Minitel)was subsidised by the telecom provider and the UK, where

thePrestelsystem was used.

When the clicks-and-bricks euphoria hit in the late 1990s, many banks began to view Web-basedbanking as a strategic imperative. The attraction of banks to online banking are fairly obvious:diminished transaction costs, easier integration of services, interactive marketing capabilities,and other benefits that boost customer lists and profit margins. Additionally, Web bankingservices allow institutions to bundle more services into single packages, thereby luring customersand minimizing overhead.

A mergers-and-acquisitions wave swept the financial industries in the mid-and late 1998s,greatly expanding banks' customer bases. Following this, banks looked to the Web as a way of

maintaining their customers and building loyalty. A number of different factors are causingbankers to shift more of their business to the virtual realm.

While financial institutions took steps to implement e-banking services in the mid-1990s, manyconsumers were hesitant to conduct monetary transactions over the web. It took widespreadadoption of electronic commerce, based on trailblazing companies such as America Online,Amazon.com and eBay, to make the idea of paying for items online widespread. By 2000, 80percent of U.S. banks offered e-banking. Customer use grew slowly. At Bank of America, for
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example, it took 10 years to acquire 2 million e-banking customers. However, a significantcultural change took place after the Y2K scare ended. In 2001, Bank of America became the firstbank to top 3 million online banking customers, more than 20 percent of its customer base. Incomparison, larger national institutions, such as Citigroup claimed 2.2 million onlinerelationships globally, while J.P. Morgan Chase estimated it had more than 750,000 online

banking customers. Wells Fargo had 2.5 million online banking customers, including smallbusinesses. Online customers proved more loyal and profitable than regular customers. InOctober 2001, Bank of America customers executed a record 3.1 million electronic billpayments, totaling more than $1 billion. In 2009, a report by Gartner Group estimated that 47percent of U.S. adults and 30 percent in the United Kingdom bank online.

First online banking services in the United States

According to "Banking and Finance on the Internet," edited by Mary J. Cronin, online bankingwas first introduced in the early 1980s in New York. Four major banks--Citibank, ChaseManhattan, Chemical and Manufacturers Hanover--offered home banking services. Chemicalintroduced its Pronto services for individuals and small businesses in 1983. It allowed individualand small-business clients to maintain electronic checkbook registers, see account balances, andtransfer funds between checking and savings accounts. Pronto failed to attract enough customersto break even and was abandoned in 1989. Other banks had a similar experience.

business of hdfc bank

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