Business Model CanvasThe Business Model CanvasDesigned for:Designed by:Date:Version:Documentation:Read InstructionsWatch YouTube videoKey PartnersKey ActivitiesValue PropositionsCustomer RelationshipsCustomer SegmentsKey ResourcesChannelsCost StructureRevenue StreamsDesigned by: Business Model Foundry AG (www.businessmodelgeneration.com/canvas)This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.Excel implementation by: Neos Chronos Limited (http:/neoschronos.com/)This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPSOptimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activitiesWhat Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIESProductionProblem SolvingPlatform/NetworkWhat value do we deliver to the customer?Which one of our customers problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

CHARACTERISTICSNewnessPerformanceCustomizationGetting the Job DoneDesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience/UsabilityWhat type of relationship does each of our Customer Segments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLESPersonal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creationFor whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided PlatformThrough which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

CHANNEL PHASES1. Awareness How do we raise awareness about our companys products and services?2. Evaluation How do we help customers evaluate our organizations Value Proposition?3. Purchase How do we allow customers to purchase specific products and services?4. Delivery How do we deliver a Value Proposition to customers?5. After sales How do we provide post-purchase customer support?What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCESPhysicalIntellectual (brand patents, copyrights, data)HumanFinancialWhat are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORECost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICSFixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scopeFor what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPESAsset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICINGList PriceProduct feature dependentCustomer segmentdependentVolume dependent

DYNAMIC PRICINGNegotiation (bargaining)Yield ManagementReal-time-MarketThis is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.Watch YouTube videoRead Instructions

Lean CanvasThe Lean CanvasDesigned for:Designed by:Date:Version:Documentation:Read InstructionsWatch YouTube videoProblemSolutionUnique Value Prop.Unfair AdvantageCustomer SegmentsExisting AlternativesKey MetricsHigh-Level ConceptChannelsEarly AdoptersCost StructureRevenue StreamsLean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.Excel implementation by: Neos Chronos Limited (http:/neoschronos.com/)This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Top 3 problemsTop 3 featuresKey activities you measurePath to customersCan't be easily copied or bought.Target customersSingle, clear and compelling message that states why you are different and worth buying.Customer acquisition costsDistribution costsHostingPeopleEtc.Revenue ModelLife Time ValueRevenueGross MarginThis is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.Watch YouTube videoRead Instructions

Lean Canvas ExampleThe Lean CanvasDesigned for:Designed by:Date:Version:Documentation:Lean CanvasAsh Maurya01 January 20101.0Read InstructionsWatch YouTube videoProblemSolutionUnique Value Prop.Unfair AdvantageCustomer SegmentsStartup Founder (Creators)Advisors / Investors (Collaborators)Existing AlternativesKey MetricsHigh-Level ConceptChannelsEarly AdoptersCreate Lean Canvas1. Blog / Book / WorkshopsFamiliarity with Lean Startups,Track Experiment2. Startup / Acelerators / InvestorsCustomer Development,Invite CollaboratorBusiness Model Canvas.Cost StructureRevenue StreamsHosting Costs - heroku (currently $0)30-day Free trial @ $14/moPeople Costs - 40hrs & $65/hr - $10K/month(1 private canvas / 3 collaborators)Break-even point: 743 customersLean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.Excel implementation by: Neos Chronos Limited (http:/neoschronos.com/)This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Top 3 problemsTop 3 featuresSingle, clear and compelling message that states why you are different and worth buying.Can't be easily copied or bought.Target customersKey activities you measurePath to customersCustomer acquisition costsDistribution costsHostingPeopleEtc.Revenue ModelLife Time ValueRevenueGross MarginThis is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.This is a post it! Copy and paste it to the canvas.Business models needs to be more portableMeasuring progress is hard workCommunicating learning is criticalIntuition, business plan, spreadsheetsLean CanvasProgress DashboardSharing LearningHelps startups raise theirs odss of successGithub meets Weight-watchers for business models.

Startup report cardPersonal Authority"Expert" endorsementsWatch YouTube videoRead Instructions