business intelligence brian cox margie jantti. quick historical context client satisfaction measures
Post on 21-Dec-2015
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Business Intelligence
Brian Cox
Margie Jantti
Quick historical context
Client Satisfaction measures
Quick historical context
What is the Library cube?
• Library value cube
• Marketing cube
• Process improvement cube
Data sources for cube
Student data – already in cube
Loans – snapshot run every week
Database usage – ezyproxy logs
Ezproxy logs
Ezproxy logs
• The day is divided into 144 ten minute periods
• If a user has an entry on the log within that 10 minute period, then they are given a count of 1/6 (as we are measuring hourly sessions).
• Any further log entries during that 10 minute interval are not counted
Stating the obvious
• Usage activity ≠ learning• Many contributing factors:
– Teaching quality– Gender– Age– Language– Class– Attitude– Intelligence– Etc– Etc
Value of the Library
But…
Impact
Impact
Validity
• Data is a census not a sample• Low variability over time• VERY strong correlation• Large shifts in marks with usage• Strong depth of relationship
Impact
Impact
Marketing
• Increasing traction
• Improving usage
Gaining traction
Gaining traction and users
• Books • Gender and origin• Faculties • 1st year• Undergrads and post grads• Age
Final words