SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

Foundation in Natural and Built Environment. (FNBE)

Introduction to Business (BUS30104)

Final Project: Charity Drive Event Report

Group members:

1. Chong Jin Feng (Group Leader)

2. Steven Toh Kean Hou

3. Felix Wong Zhi Wei

4. Daniel Thiew Ynn Fon

Objectives

a) Your chosen charity organization and the reason(s) that you are supporting it; &

-After a long research and decision making, we finally conclude to support Tsu Ji. Tsu Ji is an international network of volunteers that has been awarded a special consultative status at the United Nations Economic and Social Council.

-The very reason is that, whether it's at the hospital, relief centres or the airport, Tsu Ji are ever ready to aid either victim or their loved ones. We can see throughout how they help the flood victims in eight states in Peninsular Malaysia which happen recently by distributing food and water in the relief centres to make sure that the flood victims have food supplies.

b) The quantifiable objectives that you want to accomplish (e.g. target donation amount, target sales units, etc.) during the charity drive event.

We tried our best to get the target donation amount and we were satisfy and happy that we hit the target with the support that was voluntary given:

-Target donation amount RM1250-Target sales units 220 -The time and effort to open the stall- 4 to 5 hours per day in a week

Target Market

1. Our market is made up mostly Taylor’s University students and staffs. We have students age ranging from 17 to around 25 years old studying different courses in the school, such as culinary art, business, engineering, architecture and design.

2. Also, we have international from different countries, such as Africa, USA and China. Thus, they are having different flavor that they like.

3. Nowadays, food that easy to eat and the price are cheap will attract peoples. So, most of the people in campus will buy hotdogs or drink with us because our drinks are only cost Rm1 for each cup and Rm4 for a hotdog with bun.

4. John known as a good cooker. People who saw John in our stall will believe that our foods are delicious because the hotdogs was fried by John.

5. Mostly, Taylos’s University’s student and stuffs come from nicer families and bacgrounds. By average, they will spend up Rm10 to Rm50 per day.

Competitions

Competitors

Norweigen Vending Machine

Location Block D, Level 1 Everywhere

What they sell Hot Dog Buns, Sausage,Waffle, etc.

Drinks.

strengths and vulnerabilities

Their food is fresh as they will cook it only when you made an order. The venue of it has more people flow and the shop is very eye-attracting.

Vending machine can be found easily in school and has more choices of drinks in the vending machine. The price of the drinks is also reasonable.

Why would the The stall is a very The vending

customers buy from them

long timed stall so they had built up trust from customers and they have got repetitive customers.

machine is everywhere in school compound and it is easy to find one and it is easy to get drink from the vending machine.

Product

We are selling Sausages, Hot Dog Buns and Drinks.

Sausages > Sausages will be sold stick by stick. With any purchase of sausages we will heat it up before passing them to the customers as to keep the freshness of the sausage.

Hot Dog Buns > Sausages will be placed into the hot dog bun and we will also let them pick the sauces they wanted by their own choice (Chilli, Ketchup, Mayonnaise).

Drink > Pouring the drinks into a cup and we will always put the ice depends on what customers need. Before any purchase we will not pour the drinks into cups to keep the freshness and cleanliness of the drinks.

Benefits and features of Sausages, Hot Dog Buns & Drinks

Sausages > There are many flavours of sausages you can find in our stall (Black pepper, Cheese, Mushroom, Original). It is special and it is harder to find in other places for the same price as us.

Hot Dog Buns > As our hot dog buns always comes with set and a good price and it also has variety on flavour. This food is always welcomed by lots of people as a lot people likes to eat hot dog and it is a food where you will not be bored of. Besides that, this food is also a healthy breakfast and it can fill up your stomach.

Drinks > The drinks that we are selling is not only one type we had come out with a lot choices of drinks that you can get in super market but we also allow our customers to mixing the drinks with their own choice so it unique to provide such service. The pricing of the drinks is also very reasonable.

Packaging

Material used for packaging

Hot Dog Bun

(Brown food wrapping paper)

- As we will wrap the hot dog bun with this paper and with a tissue provided.

Sausages

(Satay stick)

- We will sell the sausage with this satay stick as we insert the satay stick into the hot dog.

(Brown paper bag)

- We will put the sausage into the brown paper bag if there are multiple purchase or the customer require.

Drinks

(Plastic cup)

- We will pour our drinks into the cup as well as the ice together with the cover on it, straw will be provided as well.

Will it attract the customers?

- The looks of the packaging is not that kind of attractive because we didn’t have any fancy design on the packaging and it is very plain but we are mainly focused on how convenient the customers can eat our product and bringing it everywhere without worrying it will fall off the package. So our packaging is depends on convenient and easy to carry.

Pricing

1.

The table showing our products’ unit selling price and unit cost price:

Product Popularity

Food is a need for everyone, hot dog bun, sausage, and soft drink can last long and won’t be

expired or turn bad easily but, it doesn’t mean that we sell the previous day cooked sausage and sell the next day, we have no chance to do this because we can surely sell all the sausage that we cooked in that day. It was quite popular while too, mostly of the buyers are not Malaysian they came from other country. They can eat such cheap hot dog where you can’t even find in the campus. It is worth to spend maximum of RM 5, which include Hot Dog Bun and Soft Drink.

Strategies for difficulty selling the product

Basicaly we have no face serious diffuclty on selling our product, the only problem that we faces was, on the first day we didn’t expect that so much people were willing to buy our product as their breakfast, lunch even their Hi-Tea.

No. TypesUnit Cost

PriceSelling Price

1 Soft Drink RM 0.50 RM 1

2 Hot Dog RM 0.50 RM 2

3Hot Dog with Bun RM 1.00 RM 4

Promotion

A detailed plan of the promotional strategies and tools you will use:

a) Main marketing message:- The money of the selling product will donate to the

Tzu Chi Foundationb) 2 main tools for promoting products:

- Hotdog - 1 hotdog for Rm2, 3 hotdogs for Rm5- Drinks - Buy 2 or more hotdog with bun will get free a

drinks

Our Poster

c) Justification of chosen strategies and tools.1. To attract more customers2. To gain more income money3. Fast to reach the goal of donation money

(RM2,500.00)4. Change the customers “thought of the expensive

products”

Sponsors

1. In this charity fund raising project, we have collected Rm1225 in total from sponsors from each group member’s parent and donation. (Rm800 from sponsors and Rm425 from donation) All group members parents were acknowledge of this charity drive purpose and were informed of the receiver of these donations – Tzu Chi Foundation.

2. Chong Jin Feng, our group leader is the one who gotten his sponsorship from Wisdom Y&Y sdn bhd. He approached the boss of Wisdom Y&Y sdn bhd via face to face meeting and received the sponsorship after a formal sponsorship letter was issued to the company after meeting. Before this John has fail to request sponsorship from Kedai kopi Tong Nam Bee, Jian Hwa Hardware and Metro Home Décor.

3. All the donations were received in cash form and on the spot.

Distribution

a) How to get the products to your sales location (e.g. the Lakeside campus, other campuses, shopping malls, neighborhood, etc.)?

-Basically we bought the food materials and cook it beforehand and personally bring the food to Lakeside Campus to sell it with ease.

-We also brought a tray to display our product and carry around in the other campus such as Sunway and Inti which is in Subang.

b) How quickly can you deliver the products i.e. do customers need to wait for their products? How can you minimize the waiting time?

-We just need to squeeze up some mayonnaise and either tomato or chili sauce and the customer will have their product.

-Actually there is no particular waiting time for us because the hotdog buns are cooked beforehand and we can easily sell it with no trouble.

c) How many customers can you reach effectively i.e. getting a sale, a donation, etc.? This is determined by the number of sales people you have.

-The customer that we can reach per day are around 40 to 50 people. We are all around every day during that week to maximize the selling capabilities.

d) Can your customers order your products online? Via phone? This makes it easier for them to buy your products.

Yes. You can call our phone number to order your required amount and during that day u call, tomorrow u may get your product from us at the stall.

Green Measures

a) Are your chosen products made in an environmentally- conscious manner? If not, how can you reduce/eliminate its hazardous effects?-Yes. It is environmental friendly because we cooked it beforehand without exposing the cooking smoke that will pollute the environmental air.

b) Is the product packaging environmental-friendly i.e. only minimal waste created or packaging reusable/recyclable?-Yes. We only use brown food wrapping paper and plastic cups for the customer to take around. After finishing their food, they can just dispose it in the recycle bin which will benefit not only the janitor but also the environment.

c) How do you reduce carbon footprint during the distribution stage?-Firstly is eat everything you buy. Secondly is to reduce food waste which is to sell as much as we can. Lastly is to buy the materials in local area so the food won’t be often damaged in transit.

d) How are the product’s wastes managed after use or consumption?-There are either consume or wrapped up with the brown food wrapping paper and dispose it into the nearby trash bin or

recycle bin which is very convenient and won’t get into the trouble of food stain.

e) What measures can you take to reduce the consumption of resources like electricity, paper, water, etc. when running the event?

-Proactively seek to reduce inbound packaging from suppliers-Reuse and Recycle as much as possible-Buy products with high recycled content whenever we can

Human Resource Planning

1. There are two organizational chart which can be seen below that indicates we have two roles in this project. Based on the business performance, we have to perform different task satisfy our customer needs.

2. The second organizational chart are refered when we have our meetings, discussion,buiness report and etc.

Organization Chart 1 in Buiness Performance

Organization Chart 2 Of the Board

Reflection of results

Statement of Income for Group 8For the event ended 24 JAN 2015

Sales Revenue………………….................... 1912

Food Service(Hotdog Buns)

Assistant(Felix Wong)

Sales Executive(Chong Jin Feng)

Drinks Service

Assistant(DanielTiew)

Sales Executive(Toh Kean Hou)

Group Leader(Chong Jin Feng)

Marketing Executive(Toh Kean Hou)

Sales Executive(Daniel Tiew)

Accountant(Felix Wong)

Less: Cost of goods sold …………………. 267Gross Profit ………………………….…..…... 1645Add: Donation & Sponsorship ……………. 1225Adjusted Gross Profit ………………………. 2870

Less: Operating Expenses- Typhoid Vaccine Injection...….……………...240Total Operating Expenses ….…………….. 240Net Profit……...…....…………..…….………...2630

First of all, we spent Rm400which is half of our sponsor money to buy sausages, buns, and soft drinks. After running the business for few days, we earned around Rm320 a day as revenue. After a discussion, we decided to use another half of our sponsor to buy more ingredient for out target purposes. After days of effort, we finally donated RM 2630 to Tze Chi organization with a good heart and mindset.

Appendix

Sponsor letter

Receipt in business transaction

Receipt from the charity organization

Executive Summary

MEMBER OF THE GROUP

Daniel Tiew Felix Vong Steven Toh John

Location of sales

1. Taylor’s university2. Sunway College3. Inti College4. Father’s sdn bhd5. T&G Sdn Bhd

6. Wisdom Y&Y Sdn Bhd7. Sejati Sdn Bhd

Date summary

Our stall is opened in taylors for 4 days from 19th of January to 23th of January. Where by one of our member will be selling outside. Since 24th of January we went outside and sell which is inti college and sunway college and our father’s company respectively we ended our sale on 24th of January. 26th of January we went to Tzu Chi Foundation to donate the money to them.

Location

Our stall is located near student life centre and it is right in front of juice work. The location is not good because it doesn’t attract much customers there. By shouting and mobile selling to get back our sales on track.

Product of our stall

The main product of our stall is Hot Dog Buns and sausages but we also provide drinks.

Donation: Tzu Chi Foundation