business english book for economics student 2013

TUSYANAH WIJANG SAKITRI SRI UTAMI WIDIYANTO

FACULTY OF ECONOMICS SEMARANG STATE UNIVERSITY

2013

BUSINESS

ENGLISH BOOK

FOR ECONOMICS

STUDENT

Business English for Economics Students 2013

of 57

TABLE OF CONTENTS

UNIT 1 BUSINESS & BUSINESSMAN 3

UNIT 2 BUSINESS PLAN 8

UNIT 3 PROMOTING A PRODUCT 17

UNIT 4 BUSINESS COMMUNICATION 24

UNIT 5 GETTING A JOB 27

UNIT 6 MONEY MATTERS 37

UNIT 7 GOING AWAY ON BUSINESS 40

APPENDIX 1 PUBLIC SPEAKING 44

APPENDIX 2 SPEECH OUTLINE 48

APPENDIX 3 CURRICULUM VITAE 49

REFERENCES 57

of 57

BUSINESS AND BUSINESSMAN A. What is a business?

There are many activities for people in the world today, some people like to be employer, and others do not. Actually, all activities are businesses, but now if someone talks about business, it must be economic activities which have correlation with profit and loss. Some people define business as an activity or venture to provide profit. Profit is gained after people doing something in economic activities such as: trading, producing, negotiating, exploring, etc. When people doing a business, we can call him as a businessman. There are many things that one has to do to be a businessmen. Before running a business, he has to prepare himself and the following questions may help him: a. What is a good business for us? b. How much money should be invested? c. Where will the business be done? d. What kinds of people do we need?

Discussion

What is business? Mention at least 5 activities of economics! What do you prefer, being a businessman or public civil servant?

Unit 1


of 57

B. Reading Text 1

A businessman should possess the quality of leadership. The success of

business depends upon loyalty and cooperation of employees. The cooperation of employees depends on enthusiasm and interest about the work they are doing. Another notable quality of the businessman is business morality, which means honest dealings. Honesty, straight forwardness fair dealings dependability and moral character are also important qualities for success in business. Today, business has become so complex and competitive that it is full of danger to start a business without knowing its problems. It is through training and education that the businessman can properly understand the problems of his business and find solutions for them.

Modern business is subject to fast changes. It requires a businessman to appreciate time.He must always think in terms of time. Businessman must have consistent mind so as to be able to exercise firmness in his dealing with others. A businessman has to deal with many persons everyday and to take important decisions. It is necessary that the businessman must use proper skill and fact to make best use of the business opportunities. Exercise

Write True or false based on the text above!

1. Loyalty and cooperation determine the success of business

2. Moral character of a bussissmen is not neccessary in business world

3. Knowing the business problems is very dangerous in starting a business

4. In understanding the problems in business, ones can join trainings and

education

5. A businessman should appreciate time, be consistent, and have proper skill

Text 2 How to become a successful businessman? Sunder Ramachandran gives 7 lessons to become a successful businessman, here are the 7 lessons: Lesson one -- Believe in your idea. Never underestimate what you can do. You may surprise yourself.


of 57

Lesson two -- Build your team with people possessing complementary skills, no t 'yes men' who ar e always showering praise. You need employees, partners and mentors you trust, who will give you honest feedback and take your company to the next level. Lesson three -- It's tempting to dream of a corner office, a pool table and expensive chairs, but give it so me time. Start small and start efficient. Being better is more important than being bigger Lesson four -- Marketing a start-up business is a 24/7 activity and you need to pay attention to the message yo u're sending o ut to existing and prospective clients. Your message has to be tailo red to meet the customer's expectations. Lesson five - - Be a coach, rather than the star player. Lesson six -- The worst mistake is the one that gets repeated. Create a culture of learning and experimentation right at the start of the business. This will become a powerful value with the growth of the business Lesson seven -- If you are doing something and the day flies by, if you are surrounded with people yo u like to work with, then you have most of the ingredients for entrepreneurial success. Answer the following questions based on the text!

1. How many lessons are there for being a successful bussinessma?

2. What does “yes men” mean?

3. What is Marketing a start-up business?

4. What is the worst mistake in bussiness according to Sunder?

5. What does the word “this” (in lesson 6) refer to?

C. Speaking

GIVING OPINION


of 57

Exercise

Give your opinion about the following picture!

AGREE AND DISAGREE

Disagreeing with an opinion

Say you partly agree and then add your opinion A: That was a terrible movie we saw last week B: Well, maybe, but the acting was okay

Other expressions: I can see that, but... To some extent, but.....

Disagreeing directly

I disagree. It’s New York I don’t think so. New York is I don’t agree. New York is I can’t agree with you on that

Useful phrases in giving an pinion

The way I see it is...... Personally, I think...

From my point of view,....

Example:

I think teachers should be paid more

In my opinion, this city has terrible weather

Agreeing with an opinion

It is It sure is That’s for sure Right That’s right

Other expresions

A: This city needs a new airport B: Yes, it does A: The new city hall building is beautiful B: Isn’t it? (with falling intonation)


of 57

Exercise

Respond to these opinions!

1. A: Every body should be a businessman B: .......................................

2. A: A businessman will be richer than a civil servant or a staff of a company B:..........................................

3. A: I think a business must start with much money B:...........................................

4. A: I think a big company shoul be responsible for society’s welfare B: .................................

5. A: I think a businessman does not have much time for pleasure

of 57

BUSINESS PLAN

A. WARMING UP

What is a Business Plan?

A Business Plan (BP) can be defined as a document that describes an organization's

current status and forecasts / plans for the growth in the times ahead. This can be

from a quarter of an year to several years in the future.

Why Develop a Business Plan?

In the book The Entrepreneur’s Manual, Richard M. White, Jr. states that

business plans are “road maps” for business creation: “You identify your origin,

select a destination, and plot the shortest distance between the two points.”

True, a business plan is essentially a blueprint for a business. However, it also

serves many other purposes:

A business plan is a detailed blueprint for the activities needed to establish a business (i.e. the details of a product or service, the market for that product or service, and the management of the business providing that product or service).

A business plan is also the ‘yardstick’ by which a business owner measures success in meeting stated goals and objectives.

Also, a business plan is a tool for obtaining a loan from a lending agency, or for attracting venture capital.

What Does a Business Plan Look Like?

There is no standard format for a business plan, but there are many common components of a business plan: Executive Summary

Table of Contents

1) Statement of Purpose

2) Company History

3) Business Description

4) Products and Services

5) Market Analysis

a) Customers

b) Competition

c) Marketing Strategy

6) Management

7) Operations

Unit 2


of 57

8) Financial Plan

9) Appendices

Many business plans will also include appendixes with additional information related

to the business, its operations, its owners/managers, marketing/promotional plans,

etc.

How to Draft a Business Plan

So how to work on a simple Business Plan ? Work on these lines:

1. vision of organization

2. goal of future

3. consumers, users, target market

4. your team / company

5. barriers to achieve the target

6. how toserve clients/customers

7. adding new customers / users / target market share

8. Accountings

B. WRITING TASK

Work in groups to make a simple business plan.

What is the most prospective business at UNNES?

See the Business plan templatebelow!

[INSERT YOUR BUSINESS LOGO]

[Your Name]

[Your Title]

[Business Name]

[Main Business Address]


of 57

[Business Name]

Business Plan

Prepared: [Date prepared]


of 57

Executive Summary

[Please complete this page last]

[Your business summary should be no longer than a page and should focus on why your business is going

to be successful. Your answers below should briefly summarise your more detailed answers provided

throughout the body of this plan.]

The Business

Business name: [Kripik Durian Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.]

Business structure: [Sole trader,.]

Business location: [Mangunsari Main business location]

Date established: [The date you started trading.]

Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]

The Market

Target market:

[Who are you selling to? Why would they buy your products/services over others?]

Marketing strategy:

[How do you plan to enter the market? How do you intend to attract customers? How and why will this work?]

The Future

Vision statement:

[The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are.]

Goals/objectives:

[What are your short & long term goals? What activities will you undertake to meet them?]

The Finances

[riefly outline how much profit you intend on making in a particular timeframe. How much money will you need up-

front? Where will you obtain these funds? What portion will you be seeking from other sources? How much of your

own money are you contributing towards the business?]


of 57

The Business Business details

Products/services: [What products/services are you selling? What is the anticipated demand for your

products/services?]

Registration details

Business name: [Enter your business name as registered in your state/territory. If you have not registered your

business name, add your proposed business name.]

Date registered: [Date business name registered.]

Location(s) registered: [State(s) you are registered in.]

Business structure:[Sole trader, partnership, trust, company.]

Organisation chart

[Outline your business structure in the chart below.]

Products/services

Product/Service Description Price

[Product/service

name]

[Brief product/service description] [Price including ]

[Mr J Citizen

Owner/Manager]

[Mr Chris Brantley

Marketing Manager]

[Mrs Cherie Laws

Office Manager]

[Mrs Eileen Lawry

Receptionist]

[Mr John Blue

Events

Coordinator]

[Mr Jo Stevens

Operations]

[Ms Fran Reid

Salesperson] Figure 1:Organisation Chart. [Complete this chart or include your own.]


of 57

Operations

Production process

[What is the process involved in producing your products or services. This process will vary depending on

your product or service. Here are some examples of questions you may consider. Is there a manufacturing

process? Who is involved in the process? Are there any third parties involved? What is involved in

delivering the service to your customers?]

The Market Market targets [Outline your planned sales targets. What quantity of your products/services do you plan to sell in a

planned timeframe? Are they monthly or yearly targets?]

S.W.O.T. analysis [List each of your businesses strengths, weaknesses, opportunities or threats in the table below and

then outline how you plan to address each of the weaknesses/threats.]

Strengths Weaknesses

Opportunities Threats

Your competitors [How do you rate against your competitors? How can your business improve on what they offer?]

Advertising & sales [What strategies do you have for promoting and advertising your products/services in the next 12

months?]


of 57

The Future

Vision statement [What is your business' vision statement? It should briefly outline your future plan for the business and

include your overall goals.]

Mission statement [What is your business' mission statement? I.e. how will you achieve your vision?]

Goals/objectives [What are your short & long term goals? What activities will you undertake to meet them?]

The Finances Assumptions The financial tables on the subsequent pages are based on the assumptions listed below:

[List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]

Start-up costs for [YEAR] [Double-click the table below to enter your details or attach your own start up costing sheet at the

back of this business plan.]


of 57

START-UP COSTS Cost ($) EQUIPMENT/CAPITAL Cost ($)Registrations Business purchase price

Business name Franchise fees

Licences Start-up capital

Permits Plant & equipment

Domain names Vehicles

Trade marks/designs/patents Computer equipment

Vehicle registration Computer software

More… Phones

Membership fees Fax machine

Accountant fees More…

Solicitor fees Security system

Rental lease cost (Rent

advance/deposit) Office equipment

Utility connections & bonds

(Electricity, gas, water) Furniture

Phone connection Shop fitout

Internet connection More…

Computer software

Training

Wages

Stock/raw materials

Insurance

Building & contents

Vehicle

Public liability

Professional indemnity

Product liability

Workers compensation

Business assets

Business revenue

Printing

Stationery & office supplies

Marketing & advertising

More…

Total start-up costs $0

Total equipment/capital

costs $0


of 57

Break-even analysis [Double-click the table below to enter your details or attach your own table]

Timeframe (e.g. monthly/yearly)

Average price of each product/service sold $5.000,00

Average cost of each product/service to make/deliver $4.000,00

Fixed costs for the month/year $100.000,00

Percentage of price that is profit $20,00

Total sales needed to break-even $500.000,00

Number of units sold needed to break-even $100,00

BREAK-EVEN CALCULATOR

Supporting documentation Attached is my supporting documentation in relation to this business plan. The attached documents

include:

[List all of your attachments here. These may include resumes, inventory list, survey/questionnaire and/or financial documents.].

References

Robbin, Sue. 2000. First Insight into Business. Edinburgh: Longman

Advanced Oxford Dictionary and Encarta Dictionary

www.bbc.co.uk

“If you would create something, you must be something”

Johann Wolfgang von Goethe

of 57

PROMOTING A PRODUCT

A. WARMING UP

Definition of Marketing Mix

What is marketing? The definition that many marketers learn as they

start out in the industry is:

Putting the right product in the right place, at the right price, at the right time.

The marketing mix is traditionally known as the four P’s:

price,place,product and promotion. But these days, many include three

moreelements (people,process and physical evidence)to make it the Seven P’s.

Price.

There are many ways to price a product, and the price can be different

in order to appeal to different segmentsof the market.

Place.

This is also known as the channel, distribution channel or intermediary.

It is a mechanism trough which goods and services are moved from the

company to the consumer.

Product.

A product is not simply the tangible, physical entity that may be bought

or sold – it is also the ideas and emotions associated with the product.

Promotion.

This can be personal selling, direct mail, sponsorship and advertising.

People.

People are the most important element of any service or experience.

Staff training and customer serviceare the ‘people’ part of marketing mix.

Process.

The process is what the customer participates in at different points

during their experience with a product or a service. For example, when you

book a flight on the internet, first you visit the website. Then, you enter

information about the destination. Then, you book the flight. Lastly, at the

UNIT 3


of 57

airport you check in desk, and get on your flight. This is all part of marketing

process.

Physical evidence.

Physical evidence includes all the thing associated with the product or

company; the packaging, internet sites, brochures, logos, building, business

cards, etc.

B. SPEAKING

In groups, make yourselves as the sellers. Sell the product from your business plan

(previous chapter) and demonstrate the way you sell in front of the class!

Note: consider the marketing mix based on the text above by including the product,

place, price, physical evidence and etc!

B. ADVERTISEMENTS

Definition

Kotler and Keller (2006:526) say that advertising is any paid form of non-personal

presentation and promotion of ideas, goods, or services by an identified sponsor.

Jefkins (1994: 5) says that advertising is a persuasive marketing message to sell

particular goods and services with competitive price for potential buyers.

Function

Kottler and Keller (2006: 527) classifies advertising based on its function and they are:

1. Informative advertising aims to create brand awareness and knowledge of new products or new features of existing products

2. Persuasive advertising aims to createliking, preference, conviction and purchase of aproduct or service

3. Reminder advertising aims to stimulaterepeat purchase of products and services


of 57

4. Reinforcement advertising aims to convince current purchasers that they made the right choice.

Characteristics

(1) it attracts the readers’ attention

(2) it arouses the readers’ desire and interest

(3) and it convinces the readers to make an action (purchasing the products

offered)

Common Elements of Advertisement

Headline: a headline is word phrase or short sentence which is at the start of a paragraph and it has various color and bold and large font size and its functions are for attracting the readers’ attention and leading them to read the copy of advertisement.

Image Address, phone, fax number Body Copy: a copy is the body or the text of an advertisement for

persuading,catching and holding the interest of prospective buyers. It can be about information of a product or the advantages of buying and using a product, Finally, it consists of a line, two or a single paragraph or quite heavy paragraphs

Price (optional) Logo (optional)

Stages

There is no stages of an advertisement. It means it is structured variously. The

example is written below


of 57

They are for attracting the readers’ attention

Headline Image

Special Treat at Grand Mirage Resort & Talaso

A weekend in Bali

.. a weekend at Grandmirage Resort and Thalasso Bali

copy The Playful Side of Paradise

address and phone number

For reservations, please contact [email protected] or call 0361771888. Rates are applicable until June

30, 2009 and limited to Indonesian citizens and KITAS holders. Rates exclude 21 percent tax and service charge. Valid for

maximum of two adults and two children below 12 years old

Grand Mirage Resort and Thalasso

Jl. Pratama 74, Tanjung Benoa address price

www.grandmirage.com [email protected]

It is for making the prospective buyers easy to do an action (buy the products) They are written for giving information about the benefits of the product, building the readers’ interest and creating the readers’ desire to buy the products advertise

Realization of Advertisement

Headline : word group, imperative, declarative (rare)

Example of word group

A wish to explore

Special Gift

Honey moon Package At holiday resort Lombok

Enjoy two-night stay in a newly renovated Deluxe

Ocean View Room. Including return airport transfer,

welcome amenities, daily buffet breakfast at grand Café

or breakfast service in the privacy of your room,

complimentary entrance to the Games room, Gym and

Karouke Lounge, complimentary usage of all non-

motorized water-sport facilities, 60-minute beach

massage for two, late checkout till departure and 20

percent discount on any Thalasso package

mailto:[email protected]

http://www.grandmirage.com/



of 57

Example of declarative

“Sheraton Mustika presents Lagoon Access Room”.

Example of imperative

Welcome to Novotel Lombok

Copy : declarative, imperative, word group


InterContinental Jakarta Midplaza takes a great pleasure to announce the launch of its exclusive ‘Jakarta Escapade’ package.This luxurious treat is the perfect opportunity over the Easter holiday long weekend and for families to spend quality time out together.

Stay for two consecutive nights and your third night is completely free of charge. The ‘Jakarta Escapade’ package also offers an array of special privileges for the entire Family


Celebrate this Chinese New Year with the authenticity of a series of our special festive promotions. Do not miss the especially created sweetness, lavishly packed

as perfect gifts during these happy and prosperous moments. Let’s celebrate the lucky number 8.


Conditions:

Superior Room Inclusive breakfast, lunch, dinner for 1 (one) person Free 1 hour Karaoke at Batavia Karaoke

Price : word groups, declarative sentences or imperative

sentences


of 57


A ‘Jakarta Escapade’ at InterContinental Jakarta MidPlaza starts at just Rp 988.000++ per room per night. And is valid on weekdays and weekends from 25th March until 12th April 2009.For the remainder of April, this package is valid for weekends only.


Regular

Rp 1.920.000 net

Stay 2 nights in a garden Chalet


Stay for 2 nights,

get 1 additional night free

Address

phone & fax number : word groups and numbers, and imperative


RSVP 0370-693444

Senggigi Beach, Lombok NTB 83355

F.0370-693092 E, [email protected]

www.holidayresort-lombok.com


Further information for reservation Meeting and Celebration, visit our hotel

Call 0281-6844040

Fax 0281-6844041


http://www.holidayresort-lombok.com/


of 57

C. EXERCISE

Make a well-designed advertisement about a product that you know

of 57

BUSINESS COMMUNICATION

Pleased to meet you

Focus : first meeting in a business situation

Aim : knowing what to do when meeting someo7ne at the first time

Direction:

Please fill in the blank the missing phrases! Then answer the fllowing questions!

1. Do you think they have known each other?

2. How did Sam introduce himself to someone he didn’t know?

3. How did Victor reply?

4. What phrase can you use when you want to introduce your friend to someone

else?

5. Having finished answering the above questions, please watch and listen to the

video about the conversation.

6. Practice the conversations with your friends!

Pleased to meet you

Sam Eric : Hello, (1)................................................... . I’m Sam Eriks. Mr. Victor Tang : Victor Tang. (2) .......................................... Sam Eric : What (3) ......................................................, Mr. Tang? Mr. Victor Tang :Ocean Wide. I’m the sales representative for this region Sam Eric : Ah yes. I know your company. And your business is expanding very

rapidly at the moment Mr. Victor Tang : Yes, we are doing quite well. And yourself, (4) .........................................? Sam Eric : Actually, I work for myself. I am the CEO of a small export and

packaging company. We specialize in seafood. Victor Tang : It is a growing market. Sam Eric : Yes, but a very competitive one, Mr. Tang Victor : (5) ............................. Victor Sam Eriks : Sam. Victor, (6) ........................................................................ Lin- this is Victor

Tang-He is the region rep for Ocean Wide. This is Lin Chan my sales manager.

Lin : (7) .............................................., Mr. Tang? Victor : I’m very well thank you. Nice to meet you, Ms. Chan Lin : And you. Victor : Can I get you another drink? Lin : Thank you.

Scene 1

UNIT 4

Source: istockphoto.com


of 57

Focus: requesting someone for joining an activity

Aim : to enable students applying the common phrases used to reques someone for

an activity

Direction:

1. Watch and listen to the video

2. Fill in the missing phrases.

3. Practice the conversation with your friends.

Victor : Well, it’s been good to meet you Sam, and very interesting to hear about your business

Sam : Look, we’re having a small dinner for some of our clients and friends after this Why don’t you join us? Victor : 1....................................... I’ll just check with my associate whether they have other arrangements for us Sam : Your associate is most welcome to join us, too Victor : Thank you – excuse me This is Sam Eriks from Eriks Imports. He has very kindly invited us to a dinner Sam : Yes, would you like to join us?

Pleased to meet you= is a good formal greeting for most situation Western tradition is to shake hands when you meet someone Usually, when we first meet someone in a business situation, we want to find out what

they do, what their job, or position is When you ask people questions about themselves in English, use a falling tone. It

sounds friendlier IMPORTANT PHRASES: Greetings:

- Hello - Good morning, good afternoon, etc - Hello, I don’t think we’ve met. I am _(yourname)_(for someone we don’t know yet)

Introducing yourself: - I am Henica. I work for UNICEF or I am with UNICEF. I am the education consultant

for this region Introducing others: Excuse me, I’d like you to meet a friend. There is someone I’d like you to meet. Let me introduce you to a friend of mine. Let me introduce you to my friend. This is Victor Tang. Victor, this iLin. This is Victor Tang. Victor, I’d like you to meet Lin.

Scene 2


of 57

Walter :.2. ................................. I have another engagement. But, 3. ..................................... . Sam : Well, perhaps you could join us after that for a drink? Walter : Sounds great. I’ll be very happy. 4...................................? Sam : How about the lounge bar here. At about ten? Walter : 5. ................................................. Excuse me. Sam : Lin. Victor’s joining us for dinner Lin :Oh wonderful! Victor : 6................................................ Lin : Of course not. 7. ....................................... Sam : Well, shall we make a move? Lin : 8. .............................................. if I just say goodbye to a few people? Sam :No problem – we’ll see you outside in a few minutes Lin : OK Exercise:

1. Get business cards 2. Complete your personal data in a card including - Name - Occupation - Office Branch (in another country) - Telephone No. - Fax 3. Then, try to give it to someone that you have never met (use the phrases in in

the dialogue). 4. Introduce your new friend to another person. 5. Request your friend for a dinner

of 57

GETTING A JOB A. WARMING UP

AN APPLICATION LETTER

1. OPENING

It should inform the position which is applied and the source of the vacancy

information

In response to your advertisement in today’s The Hindustan Times, I am

applying for the position of a secretary

I was pleased to see your advertisement for a Medical Representativein

today’s The Times and would like to be considered for the position

Unit 5

Social Function: for applying a job

Stages: 1. opening

2. Body

3. Closing


of 57

I was interested to see your advertisement in yesterday’s The Jakarta Post

and would like to be considered for the position of Secretary

I am writing in response to your advertisement in the Femina Magazine for a

position listed as Science Editorial. I believe my broad scientific knowledge

and writing skills make me an excellent candidate

I have read your advertisement in The Indonesian Observer of today and

wish to apply for the position of secretary

Please allow me to apply for the position of shorthand typist which you have

advertised in the Surabaya Post, April14

2. BODY

Tell about your education (a resume of your education), your strengths, your work

experience, the amount of the salary you want if it is necessary

1. Education

In 2007, I graduated from UNNES and specialized in Accounting

I am a graduate of the Institute of Accounts, Far Eastern University, and

specialized in Accounting

I was graduated from the Holy Ghost College, Manila, in November 2007. Here,

I completed the four-year completed commercial course

I am male and 23 years of age. I am still single. I graduated from Semarang

State University this year with GPA 3,02 (scale 0 to 4)


of 57

2. Strengths

I have a good knowledge of accounting and I am of course, experienced in all

types of secretarial work; and, during my spare time, I have taken a short

computer course in order to support my job to be efficient.

I ‘m sure I can readily adapt myself to the routine of your office

I have just completed a six months course and enclose the certificate which I

obtained. As you will see I have a speed of 120 words in short hand and 60 in

typing

Being energetic and dynamic, I can get on very well with other people.

Operating a computer is not something new for me especially for Windows,

Autocad , and Mechanical Desktop

I’m 27 years old, of good appearance and personality.

3. Salary

Although it is difficult for me to say what compensation I should deserve, I

should consider Rp 1.000.000-Rp. 1.500.000 a month a fair initial salary

As much as should like to join your organization, it would not be advisable for

me to change my position for less than Rp 1.000. 000 a month which is the

regional minimum salary in Semarang

I hesitate to state a definite salary, but as long as you have requested me to, I

should consider Rp 1.000.000 a month satisfactory

I feel it is presumptuous of me to state what my salary should be. My first

consideration is to satisfy you completely. May we settle this matter to our

mutual satisfaction at an interview?


of 57

3. CLOSING

I believe I would be a creative and energetic asset for your company. I am

looking forward to hearing from you soon and I can be contacted at 08132591

I shall be glad to provide any further you may need and I hope I would be

given an early opportunity for an interview

I also enclose all the requirements you asked and I would be available for an

interview at any time. I feel confident that you will not be disappointed if you

decide to employ me. Thank you for your attention and I am looking forward

to hearing from you soon

If character, ability and willingness to work are desired, I can fill the position

to your complete satisfaction. I shall appreciate a personal interview

May I present myself in person to consider the possibilities of my being service

to your firm? My telephone number is 46087786. Thank you

If my application has indicated my ability to fill the position to your

satisfaction I shall appreciate your letting me know when I may call so that

you can judge my personal qualifications

Writing a CV

What is a CV?

A CV is a short list of facts about you and your work history, skills, qualifications and

experience. A good CV is essential when looking for work and it is worth spending

time getting it right so it sells you to an employer.

Your CV should:

• be neat, typed if possible and to the best standard you can achieve in content and

layout

• be short, 2 sides of a sheet of A4 paper is normally enough

• be positive, it should emphasise your achievements, strengths, successes, and


of 57

• make a good impression. This means presenting the facts about yourself in a

positive way.

How to use your CV

Send your CV with a covering letter or email asking companies if they have

any current or future vacancies.

Use your CV to help you remember all the dates and information you need

each time you need to fill in an application form.

When applying for jobs by phone it can help if you are asked to give more

information about previous jobs.

Having your CV with you while you’re waiting to be called in to an interview

can help refresh your memory. You can also leave a copy with the interviewer

if they do not already have one.

Recruitment agencies may sometimes ask to see your CV before you can

register with them.

What to include

There is no set format or perfect template – how you present your CV is up to you. and each

sector may require a different emphasis on a different aspect of the content, such as

career history or qualifications. However, the basic format of the CV is as follow:

Personal details, including name, address, phone number, email address and possibly

any professional social media presence. You no longer need to include your date of

birth, owing to age discrimination rules

Career history, starting with your most recent job first. Include dates and temporary

or voluntary jobs if appropriate

A personal profile which sells yourself and your qualities, tailored towards the job

you are applying for

Achievements from previous jobs that are relevant

Qualifications and training from previous jobs, with the most recent first

Interests, if they are relevant and especially if the skills or teamwork concerned are

relevant for the job

Any extra information, such as reasons for a career change or reasons for gaps in

career history, such as caring duties

References, ideally two or more and including a recent employer


of 57

Last but not least, do not forget sign your CV. A phrase you can use is “ I confirm that

all informaion stated in this resume is correct and complete to the best of my

knowledge”.

Exercise 1

- Please try to make CV of yours. You can see the format at the appendix. Please

remember that there is no such set format, you can improve and develop your

CV as needed.

EXERCISE 2

1. Write an application letter together with your teacher based on the following

advertisement by copying the stages and the clauses above with some

adjustments.

Kompas, Saturday 3 May 2013

SEKOLAH CITA BUANA

Sekolah Cita, a leading provider in quality education, for the 2013-2014 academic year is seeking dedicated and resourceful educators, as follow:

Middle & High School

Economics Social Studies

Early Childhood &Primary School

Classroom Teacher Teacher Assistant

Service Support Staff

Human Resources Administration Staff Human Resources Manager

School Administration Staff Accounting Staff Marketing Manager

Qualifications and competencies

Bachelor degree in the relevant field of study

Proficiency in English, computer literate and should be goal-oriented

Knowledge of internationational Curicula preferred.

Please send the application letter, CV, and passport size photograph to [email protected]


of 57

2. Write an application letter based on the above advertisement by copying the

stages

and the clauses explained above with some adjustments. Apply the position

which is different from the first number of this exercise

JOB INTERVIEW

The following are the questions usually asked in a job interview:

GREETING

Good morning/afternoon/evening How are you

INTRODUCTORY QUESTIONS

Was it difficult to find our office? Did you find it difficult to come here? How was the traffic from your home to our office? What time did you leave your home? How did you come here? How do you feel now?

PERSONAL INFORMATION QUESTIONS

Tell me about yourself

What kind of person are you?

What are your weaknesses and strengths?

What are your hobbies?

When were you born?


of 57

Where were you born?

Did you grow up in the village/city?

Where did you spend your childhood?

Do you live with your parents

What do your parents do?

Do you have brother/sister?

What is she/he?

EDUCATIONAL BACKGROUND

Could you please tell me your educational background

When did you finish your university?

How long did it take to finish your university

What is the title of your final project

Why did you write that topic?

What is the significant contribution of your education in university to your job here?

INTEREST AND MOTIVATION

How do you spend your free time?

Do you have a special hobby?

Why are you interested joining this company?

What makes you interest working her?

KNOWLEDGE ABOUT THE COMPANY

Do you know the main business of this company?

How did you know our company?

What do you know about our products?

In your opinion what makes our company “special” compared to others in the same field?


of 57

SKILLS, ABILITY, AND OPINIONS

How many languages can you speak? What are they?

Can you convince us that you are the right person for the job?

In your opinion, what is an ideal teacher like?

SALARY

How much salary do you expect from this company?

Answer

Frankly speaking, this is a very difficult question for me to answer Sir. I’ll let

you decide because I’m convinced that you have a fixed standard salary especially for

a new employee like me. In this case, I depend on your fixed standard salary for new

employees.

EXERCISE 3

Work in pair with your friend. One becomes an interviewer and the other is an

interviewee. The interviewer should ask the questions usually asked in a job

interview and then, give the interviewee score based on the following rubrics.

NO NAME OVERALL

PERFORMANCE FLUENCY COMPREHENSION

1.

2.

3.

4.

5.


of 57

Oral profeciency scoring categories (Brown, 2001, pp. 406-407)

VOCABULARY FLUENCY COMPREHENSION SCORE

Speaking vocabulary inadequate to express anything but the most elementary needs

Incoherent , with no use of cohesive devices. No evidence of ability to respond appropriately to situation.

Within the scope of his very limited language experience, can understand simple questions and statement if delivered with slowed speech, repetition or paraphrase

10

Able to speak the language with sufficient vocabulary to participate effectively in most formal and informal conversations

Can discuss particular interests of competence with reasoonable ease.

Comprehension is quite complete at a normal rate of speech

20

Can understand and participate in any conversation within the range of his experience with high degree of precision of vocabulary

Able to use the language fluently. Can participate in any conversation within the range of this experience with a high degree of fluency

Can understand any conversation within the range of his experience

30

of 57

MONEY MATTERS

Match the currency with the country!

1. RMB (¥ -yuan) India

2. EUR (€ - euro) Great Britain

3. JPY (¥ - yen) The United States

4. AUD ($) China

5. USD ($) The European Union

6. GBP (£) Saudi Arabia

7. INR (rupee) Japan

8. SAR (riyal) Australia

You will hear ten amounts in ten short conversations. Write the amounts down

as you hear!

1. ............................... 6. ...............................

2. ............................... 7. ...............................

3. ............................... 8. ...............................

4. ............................... 9. ...............................

5. ............................... 10. ...............................

UNIT 6


of 57

Fill in the blank spaces!

Write NO MORE THAN TWO WORDS AND/ OR A NUMBER for each answer

Complete the notes below

Write NO MORE THAN TWO WORDS AND/ OR A NUMBER for each answer Example Title of conference : Future Directions in Computing

Three day cost 1. £.....

Payment by 2.......... or an arrival

Accomodation

Conference Centre

3£........... per night Near to conference room

Guest house

4 £.................. per night Approximately 5...........walk from Conference Centre

Rented Properties

Customer’s requirements

Name : Steven Godfrey

Example

No. Of bedrooms : four

Preferred location : in the 1....... area of town

Maximum monthly rent : 2.£..............

Length of let required : 3............

Starting : September 1st


of 57

Further documents to be sent

6........... An application form

Location

Conference centre is on 7..............................Park Road, next to the 8............... Taxi costs 9 £.................. or take the bus number 10. .................. from station

SONG FOR FUN

Listen and fill in the blank spaces

WHITE FLAG

BY DIDO

I 1......... you think that I shouldn't still love you,

Or tell you that.

But if Ididn‟t 2.........it, well I'd still have felt it

where's the sense in that?

I 3............. I'm not trying to make your life harder

Or return to where we were

I will go down with this ship

And I won't put my 4........... and surrender

There will be no white flag above my door

I'm in love and always will be

I know I left too much mess and

5........... to come back again

And I caused nothing but trouble

I understand if you can't talk to me 6...............

And if you live by the rules of "it's over"

then I'm sure that that 7....... sense

Reff

And when we 8...............

Which I'm sure we will

All that was there

Will be there still

I'll let it 9............

And hold my tongue

And you will 10 ...............

That I've moved on....

of 57

Going away on business?

We will learn several vocabularies related to trip for business.

First, read this article. Choose the correct answers 1,2, or 3 to fill in the gap A-H

Going away on business?

Careful planning before you depart will help (A) _______________ your company and you.

Planning will make sure your department operates efficiently while you’re away and

stop you worrying about how things are going while (B)_____________________ not there.

Choose the best person to (C) _____________ decisions while you’re away. Tell this

person (D) _____________ problem which might come up, and suggest the most effective

ways of dealing (E) ___________________ these problems. Tell everybody in your office

where you will (F) ______________ during your trip. Tell them when they can and when

they can’t contact you. You (G) _________________ get a phone call duringh an important

meeting.

When you are on travel, you will mostly need to book airline ticket, hiring a car, and

you will need to make questions.

A 1. Both 2. Even 3. every B 1. your 2. you 3. you’re C 1. get 2. make 3. put D 1. with 2. about 3. regarding E 1. with 2. for 3. at F 1. do 2. have 3. be G 1. isn’t 2. won’t 3. haven’t

UNIT 7


of 57

MAKING RESERVATION

1. Listen to Alona making an airline airline reservation. Complete the form!

FIRST TRAVEL BOOKING FORM

NAME Alona FROM ........ to ................ DATE May TIME ........... FLIGHT NO IB

2. Listen again and complete the dialogue. Check your answer with a partner

Agent : First travel. James speaking. Can I help you?

Alona : Hello, I’d like to book a flight from Madrid to Buenos Aires single,

please

Agent : ..........................Madam?

Alona : On May the 13tg, if possible

Agent : There’s a flight with Iberia on the 13th, leaving Madrid at 12

midday

Alona : Mmmmmm, that’s fine

Agent : ...................................................., please?

Alona : Alona Gimenez.

Agent : ....................................................., please?

Alona : Yes, it’s G-I-M-E-N-E-Z

Agent : ........................................................., Ms. Gimenez?

Alona : By Credit Card

Agent : Ok Ms. Gimenez? Can I confirm your booking. You can fly with

Iberia to Buenes Aires leaving Madrid on May 13th at 12 midday.

The flight number is IB 6845. Ok?

Alona : Yes, fine.

Agent :Now, If I can just take your credit card details.

Discuss with your friend about this question:

What is important when choosing a hotel for business trip?

- Price

- Location

- services

Please explain!


of 57

Exercises!

Put the word in the correct order related to sentences used in a hotel.

1. Like/stay/you/would/when/to?

2. You/or/double/single room/would/a/like/a?

3. I/name/may/please/have/your?

4. That/you/please/spell/could?

5. Telephone/have/number/your/I/can?

6. What/stay/days/our/you/will/in/hotel?

7. Is/the second/201/your room/on/floor

Look at the following website of tourism promotion and answer the question!

Answer the following questions:

1. What can Central Java province offer?

2. Where is Central Java province located?

3. What information can be found in the website?

4. Discuss with your friends if the website provides enough information for

tourists? Give explanations!


of 57

Answer the questions below!

1. What does Bali island offer?

2. Where is Bali island located?

3. What information can be find in the website?

4. Do you think the website provides enough information for the tourists? Please

discuss with your friends and give explanation.

5. Can you compare the promotion website of Central Java and Bali? What is the

difference?


of 57

APPENDIX 1: PUBLIC SPEAKING

Source: images.businessweek.com

What is public speaking? It is the process of speaking to a group of people in a

structured, deliberate manner, intended to inform, influence, or entertain the

listeners.

Public speaking is challenging for those of us who want to influence people.

The objectivesof public speaking

1. informative.

This is to provide listeners with new information

2. Persuasive

This is to change, either in direction or strength, the attitudes or behaviors of

our listeners.

3. Entertaining

This is to provide listeners with momentary entertainment

10 Tips for Public Speaking

Feeling some nervousness before giving a speech is natural and even beneficial, but too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations:

1. Know your material. Pick a topic you are interested in. Know more about it than you include in your speech. Use humor, personal stories and conversational language – that way you won’t easily forget what to say.

2. Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise as necessary. Work to control filler words; Practice, pause and breathe. Practice with a timer and allow time for the unexpected.

3. Know the audience. Greet some of the audience members as they arrive. It’s easier to speak to a group of friends than to strangers.


of 57

4. Know the room. Arrive early, walk around the speaking area and practice using the microphone and any visual aids.

5. Relax. Begin by addressing the audience. It buys you time and calms your nerves. Pause, smile and count to three before saying anything. ("One one-thousand, two one-thousand, three one-thousand. Pause. Begin.) Transform nervous energy into enthusiasm.

6. Visualize yourself giving your speech. Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping – it will boost your confidence.

7. Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative and entertaining. They’re rooting for you.

8. Don’t apologize for any nervousness or problem – the audience probably never noticed it.

9. Concentrate on the message – not the medium. Focus your attention away from your own anxieties and concentrate on your message and your audience.

10. Gain experience. Mainly, your speech should represent you — as an authority and as a person. Experience builds confidence, which is the key to effective speaking.

Visual Aids & PowerPoint

Visual aids are an important part of many presentations. The most commonly used media are the flipchart and computer-based presentation programs. Here are some suggestions for making the most of your visual aids such as flipchart, computer-based audio visuals Keep your visual aids:

Visible Simple Colorful, but don't let them upstage you Justified by the content -- not too many or too few slides


of 57

For effective PowerPoint shows:

Don't read the slides to your audience! Make your text large. Choose colors that make the text easier to read. Use bullet points instead of full sentences. Don't let the text or graphics fly around too much. Avoid charts and diagrams that are hard to see.

Most Importantly - Remember, you control the presentation; don’t let it control you. PowerPoint should be a “visual aid” – not the entire show.

BODY LANGUAGE

Here’s how you can incorporate appropriate body language into your speeches:

Start with eye contact. Being prepared – having control of your message – is a prerequisite for being able to project and establish a bond with the audience. Don’t just pass your gaze throughout the room; try to focus on individual listeners and create a bond with them by looking them directly in the eyes for five to 10 seconds.

Smile! Express emotion with your facial muscles. For inspiration, take a look at the

The Human Face, a BBC documentary narrated by John Cleese of Monty Python fame, now available on DVD.

Avoid distracting mannerisms – have a friend watch as you practice and look for nervous expressions such as fidgeting, twitching, lip biting, key jingling, hands in pockets or behind the back.

Telling a story? Highlight the action verbs and look for ways to act out one or more parts. Speaking about marathon running? Run a few steps.

Stay true to your personality. Don’t copy gestures from a book or other speaker, but respond naturally to what you feel and say.

Make gestures convincing. Every hand gesture should be total body movement that starts from the shoulder – never from the elbow. Half-hearted gestures look artificial.

Vary your speaking position by moving from one spot on the stage to another. For example, walk to the other side of the stage as you move to a new topic or move toward the audience as you ask a question.

Here are some suggestions for the speaker to conquer his or her fears of speaking.

1. Be prepared. There is no substitute for preparation. Practice your speech, revise, and then practice again.

2. Pick out friendly faces to speak to. These pleasant expressions will inspire you and help you relax.

3. Think positive things about your content. One of my favorite thoughts is, “This information will be helpful to this audience.” Repeat this statement to yourself several times before you speak.

4. Have a great opening line that you know will grab the attention of your audience.


of 57

5. Pause before you begin to speak as you make eye contact with those friendly faces.

6. Include a personal experience early in your speech. You are most comfortable relating a story.

STUDENT’S PROJECT: YOUR FIRST SPEECH

Preparing

1. Choose your topic

2. Analyze your audience

3. Choose your purpose

4. Gather information

5. Organize your material

of 57

APPENDIX 2: SPEECH OUTLINE

SPEECH OUTLINE

Name : Date : Speech Topic : Speech Objective : Speech Title : Introduction Attention Motivation Credibility Preview Body Conclusion

Reviewer’s Comments:


of 57

APPENDIX 3: CURRICULUM VITAE

CURRICULUM VITAE

Name : Place & Date of Birth :

Gender :

Marital Status :

Present Address :

Mobile Phone No. :

Email :

Education :

FormalEducation

SCHOOL YEAR

Language Qualification Knowledge of

languages

Speak Write Read

Good Average Elementary Good Average Elementary Good Average Elementary

Employment Record YEAR FIELD OF WORK EMPLOYER JOB DESCRIPTION


of 57

COURSE AND TRAINING Course/Training Place/Year

Organisation Year Affiliation


of 57

CURRICULUM VITAE

Proposed role in the project: Consultant

Family name: van der FLIER

First names: Robert

Date of birth: April 4, 1944

Passport holder: the Netherlands

Residence: the Netherlands

Education:

Institution

(Date from - Date to)

Degree(s) or Diploma(s) obtained:

Vrije Universiteit, Amsterdam –

NL (1962-1969) M.Sc. (economics): Marketing, Business Administration,

Organisational Development and HRM

Language skills: Indicate competence on a scale of 1 to 5 (1 - excellent; 5 - basic)

Language Reading Speaking Writing

Dutch Mother tongue

English 1 1 1

German 1 1 1

French 3 3 4

Membershipof professional bodies: Member of the Dutch Society for Enterprise Development

Other skills: Computer literate; lecturing on business development and HRM policies, developing

models for employability and social inclusion in special sectors of industry and support to strategy

development by national, regional, local government

Present position: Senior Consultant, Nehem International

Years within the firm: 8 years

Key qualifications: (Relevant to the project)

More than 15 years experience as international consultant in local development strategies, providing trainings (to government NGOs and social partners) and implementation on:Human Resource Development Policies, Labour market, Enhancing Social inclusion through employment and socio-economic development, working conditions, HR and SME development;

More than 15 years experience in design, management, implementation and evaluation of international projects. Experience in designing logframes for international development projects including work requirements and planning of projects, funded by: EU, Dutch bilateral programme and others;

Expertise in enhancing social inclusion through regional socio-economic development: job creation by infrastructure projects and establishing of regional socio-economic development organisations and local area development with labour intensive approaches. (southern Serbia, Moldova, Egypt, Russia, Lithuania…);

Analysing deficiencies in strategies on VET (against market needs) and equal access to Labour market, policy advice to government and other stakeholders, transferring into project descriptions;


of 57

Expertise on large scale reintegration of redundant workforce in the labour market and society through job counselling, vocational training and self employment;

Organising and conducting research in the fields of socio-economic development and inclusion, employment policies and job creation by governmental and private sector, including strategy on labour intensive methods;

Advising governments on establishing financial, vocational and quality assurance support schemes.

Specific country experience:

Country Date from - Date to

Indonesia 2010- ongoing

Moldova 2009- ongoing

Cyprus (Northern part of) 2008- 2009

Russia 2007- 2011

Turkey 2006

Serbia 2003 – 2006

Lithuania 2000 – 2003

Belarus 1995 – 1997; 2000 – 2002, 2006-2009, 2010 - ongoing

Hungary 1997 – 1998

Slovak and CzechRepublic 1994 – 1996

Egypt 1996 – 2002, 2006-2007, 2008- 2010

Professionalexperience

Date

from -

Date

to

Locatio

n

Company&

reference

person1

(name &

contact

details)

Position Description

12/20

10-

11/20

12

ongoi

ng

Indone

sia

Nehem

Internationa

l (EU-

Grant) Rekson

Silaban

(reksonsilab

an@hotmail

.com)

Internati

onal

Team

Leader

Improving Indonesian Labour Inspection System and

Programme in three provinces in Indonesia.

Institutional and Capacity Building of tripartite

cooperationbetween Labour Office (authority),

Employers Association and Trade Union from each

region as a platform for assessing labour inspection good

practices and developing new approaches of labour

inspection mechanism in relation to multi-sector

development strategies.

Training and coaching of labour inspectors in

implementing the improved labour inspection mechanism.

2010-

ongoi

ng

Belarus Nehem

Internationa

l (Dutch

Bilateral)

Olga

Balakhnina

Busines

s

Develop

ment

Expert

Support to establishment of NGO, the Belarusian

Rural Women Organisation, and Technical Assistance

regarding the socio-economic development and

increased social inclusion of rural women into their

local communities

Assisting local counterpart in carrying out market research

1 The Contracting Authority reserves the right to contact the reference persons. If you have any objection to

this fact, kindly state so and provide a justification


of 57

([email protected])

for local business development

Assisting in reviewing and assessing 40 business plans in

the context of local business development in the rural area

2008 –

ongoi

ng

Moldo

va

Nehem

Internationa

l (Dutch

Bilateral)

Karen

Bouwsma

([email protected])

Busines

s

Develop

ment

Expert

Advise on local and national policies for combating

youth unemployment and enhancing social inclusion

through training on job mediation, skills

developmentand self-employment

Review the local NGO’s (NGO Faclia) business

planning activities and advise on the implementation of

the business plan toward sustainable income generating

activities

Consult with local authorities of Ungheni regarding

youth and business creation in the region

12/20

07 –

12/20

10

Russia Nehem

Internationa

l (Dutch

Bilateral)

Tatiana

Markova

([email protected])

HRD/

business

develop

ment

expert

Support to Job creation for disabled people in the

Nizhniy Novgorod region (Russia) by job mediation,

skills development, establishing Social Work Centre

and Incubator (self employment) to facilitate their

socio-economic development and social inclusion.

Reviewed and assessed business plans of clients

(disabled people) who wanted to start their own business

06/20

09 –

01/20

10

The

Netherl

ands

Nehem

Internationa

l (ILO) Mrs.

Donna

Koeltz

(Koeltz@ilo

.org)

Internati

onal

Consult

ant

Comprehensive study for ILO on workers‟ retrenchment

policies in Czech republic, Germany, Egypt, Mozambique,

Argentina and Canada related to severe economic

downturn, linked to Work retrenchment guide

Analysis of policies in various countries to reduce impact

of (temporary) reductions in workforce of enterprises, of

remigration and general economic downturn

Analysis of effectiveness of work sharing,skills

development and government supported job creation.

04/20

08-

02/20

09

Cyprus Nehem

Internationa

l

EU FWC

Lot 9

Daniela

Huhmann

([email protected])

Internati

onal

Consult

ant

Assessment of needs of SMEs for educated staff and

policy advice to Min. of Education on qualification of

SME staff („vocational,education, retraining

programmes);

Assessment of functioning of Employment service and

policy advice to Min. of Labour on Human Resource

Development for the development of regional economics;

Designing ToR for 3 years project on reform of VET and

Employment Service; introducing Life-long Learning, Job

Finding Clubs, Apprenticeship system in VET system and

promotion of employment and social inclusion for low

skilled immigrants and job creation in a period of

strong reduction of infrastructure and construction projects

Establishing benchmarks to assess effectiveness of

introduced VET and labour market policies

Assessing project proposals for three years project on

“VET reform, introduction of Life-Long Learning and

active labour market measures” from consulting consortia

03/20

08 –

07/20

09

Egypt Nehem

Internationa

l

EU FWC

Lot 9

Internati

onal

consulta

nt HR

Support to large scale labour force restructuring:

promotion of establishing new business/ enterprises by

redundant workers, support with business planning,

finance and facilitation of spinning offs, creation of

decent jobs in local economics and support for social
















of 57

Ahmed El

Beltagui

([email protected])

inclusion.

Designing of custom made vocational trainings for

redundant staff of large textile enterprises

Advising on working conditions for several production

units.

2006-

2007

Egypt Nehem

Internationa

l

EU FWC

Lot 9

Ahmed El

Beltagui

(Ahmed.el

[email protected])

Internati

onal

consulta

nt HR

Support to large scale labour force restructuring:

promotion of vocational skills for redundant staff, job

finding skills for job seekers among that staff and set up

system for supporting entrepreneurial skills among

potential entrepreneurs, enhancing socio-economic

development and social inclusion.

2006-

2007

Belarus Nehem

Internationa

l

Dutch

Bilateral

Jeroen

Boender

([email protected])

Internati

onal

consulta

nt

o Support to professionalization of farmers‟ organisations in

Belarus, creation and transfer of new instruments, policy

advice to Min of Agriculture, local authorities and

farmers‟ unions on supporting profitability of independent

farmers,

o Support to creation of associations and cooperatives

among independent farmers including support to a labour

intensive production unit (in cooperation with Min. of

Agriculture).

2006 Turkey TCC

Martin de

Ruiter

(m.deruiter

@tccconsultants.com)

Expert o Regional market assessment of business plan

development for mid-size private Turkish enterprises

(marketing, export promotion and HRM development).

01/20

06 –

04/20

06

Egypt Nehem

Internationa

l

EU FWC

Lot 9

Team

leader

o Team leader of a mission to help the EC identify and

formulate local area development program (ToR and

project fiche) on job creation and income generation (vocational skills and business development support)

through Social Fund for Development activities under

Ministry of Investment including labour intensive policies

for creation and maintenance of local infrastructure.

08/20

03 –

10/20

05

Serbia Nehem

Internationa

l

EU CARDS

Miranda

Hungerford

(miranda@

tripleline.com)

Project

leader

and

regional

develop

ment

speciali

st

Development and implementation of a regional socio-economic development strategy for Southern Serbia (500.000 inhabitants), formulating a Development Plan and an Operational Plan ;

Design of structures and procedures for a Regional Development Agency (policy advice to central, regional and local government and institution building) in Southern Serbia and organising awareness and social cooperation between all community groups;

Promotion of cooperation between municipalities, employers’ organisations, trade unions and community groups on social inclusion and redeployment of unemployed people with deficiencies in vocational skills
























of 57

in a multi-ethnic environment (Serbs, Albans and Roma), (Southern part of Serbia).

2000/

2003

Lithuan

ia

CheckMark

/ Nehem

Internationa

l

Team

leader,

senior

Human

Resourc

e expert

Transfer of a special methodology to Employment

Service (Min of Labour) on re-entering the labour

market of long-term unemployed people, assessment of

training needs and active support in job finding;

Training of 25 local consultants and 6 regional offices to

put the developed methodology in practice;

Establishment of three regional networks (institution

building) consisting of Employers‟ Organisations, Trade

Unions, local/regional government, professional

organisations, and educational institutes to combat

unemployment, support social inclusion and to support

Human Resource Development (Ministry of Economy);

Training and counselling of 250 unemployed people by

local consultants and established local and regional

networks for job search.

2001/

2002

Belarus CheckMark

/ Nehem

Internationa

l

Expert

in

Labour

market

survey

&

Socio-

Econom

ic

Advise and assistance to Belarus Employment Service to design and execute a program on reintegration of disabled people in the labour market: job counselling, labour and employment legislation, organisation and management of the employment services, including creation of decent jobs and enhance the improved social inclusion of disabled persons;

Advice and establishing a pilot on promotion of entrepreneurship among disabled people by Employment service (policy advice to Min. of Labour),

Set up of Social Work Centres with vocational training and support to their sustainability.

1999/

2003

The

Nether-

lands

CheckMark Senior

HRD

consulta

nt

Design of an employability project (continuous re-education) carried out by sector organisations (employers and trade unions), objective to bring vocational skills to modern standards and keep staff in their jobs;

Developing tools for individual entrepreneurs and for sector retail and wholesale organisations on training needs assessment, employability with an integrated ICT application.

1996/

2002

Egypt CheckMark

/ Nehem

Internationa

l

HRD

expert

and

senior

consulta

nt for

establis

hing

financia

l

scheme

Development and implementation of the Redeployment

Plan for Min of Investment regarding redeploying 14,000

redundant employees through: Self-employment,

Outplacement, Early Retirement, Training, Lending-out

and Spin-offs; organised by 10 local Labour Pools with a

total staff of 100 job-counsellors/marketers;

This project contributed to the establishment of 2000 new small enterprises. Provided coaching and training to existing SMEs to grow and for completely fresh entrepreneurs how to start a business.

1997 Hungar

y

IMK

EU Pre-

accession

fund

Project

Manage

r and

consulta

nt

Assessment of the performance of 20 Incubator Houses for SME’sand role of regional and local stakeholders in these projects

Advice to Min. of Economy on expansion policy.


of 57

1995/

1996

Belarus IMK Expert Expert in Labour market survey &SME start-up. Strengthening of the Belarus Employment Service Organisation by consulting and training of staff on: self-employment, improvement of vocational skills and business creation;

Advice on local socio-economic development to Min of Social security.

1994/

1996

Slovak

Republ

ic

IMK

(Phare) Team

leader

Development of a computerised business plan approach for the Slovak National Agency for SME Development;

Advice and training of staff of local business support centres on business development and HRD in small enterprises.

1993/

1995

Poland EU Cooperation

Fund

(Phare)

Consult

ant Consultancy on development of services in a Regional

Business Support/Advisory Centre in Olsztyn; Development of tools; Promotion of cooperation between central and regional

government and private sector stakeholders; Organising information exchange and twinning between

Polish and Dutch counterparts.

Other relevant information (e.g., Publications)

Promotion of Employability by sector organisations including definition of characteristics of

reliable jobs in the future

Promotion of business development for starters and diagnosis for existing businesses

Enterprise in crisis and how to behave (towards creditors, staff and tax office)

of 57

REFERENCES

Baird, John E. 1981. Speaking for Results. University of Michigan. New York: Harper &

Row

Biswas, Amal Krishna. A simple but effective BP. http://premsworld.blogspot.com( Accessed on 3rd February 2013)

Brown, Doughlas H. 2004. Language Assessment Principles and Classroom Practices.

Newyork: Longman.

Business English.Episode 1 s/d 5. Emperor Edutainment

Cambridge IELTS 5-8. 2006. Cambridge: Cambridge University Press

Jefkins, Frank. 1994. Periklanan. Jakarta: PT Gelora Aksara Pratama

Kothler Philip & Keller Kevin Lane. 2006. Marketing Management. New Jersey: Prentice Hall

Lougheed, Lin. 2006. IELTS International English Language Testing System: Barron’s Students’ #1 Choice. The United States of America: Barron’s Educational Series

Newman, John. Writing a Successful Business Plan, Babson College.

http://http://socyberty.com/education/successfulbusinessplan ( Accessed on 3rd February 2013)

Prepare for IELTS: Skills and Strategies. 2007. University of Technology Sydney. Jakarta: Gramedia

Rahman. 2012. Business English-Menguasai Bahasa Inggris Bisnis Secara Cepat.

Yogyakarta; Cv. Andi Offset

Setyarini, Susana; Sulistyo, Ule. 2007. Sucessful English Business. Yogyakarta: Andi

Offset

Zwier J, Lawrence; Hughes, Amy. 2003. Essential Functions for Conversation. Slangor:

Asia Pacific Press Holdings Ltd.

http://www.speaking-tips.com/Articles/Dealing-With-Stagefright.aspx accessed on

27th January 2013

http://socyberty.com/education/successful

http://www.speaking-tips.com/Articles/Dealing-With-Stagefright.aspx

business english book for economics student 2013

Documents

el beltagui ec

enhancing social inclusion

fixed standard salary

long term goals

develop ment expert

simple business plan

social inclusion

dutch bilateral