business design

BUSINESS DESIGN201.736.7133 /// [email protected]

Unieuro’s UnicoConsumer ElectronicsRetail Service & Branding

TM’s MediaCucineDomestic KitchensProduct + Service Design

Barilla Chalta PastaFood Retail ServiceNew Market Strategy

FarmfulHorticulture Info RetailBusiness System Modeling

INDEX

HARDIK J. AMIN

www.hardikjamin.com

Text 2 Shape3D PrintingNeighborhood Manufacturing

Live GridSolar EnergyService Innovation

OOGAUrban FarmingSustainable Change

http://www.coroflot.com/hardikjamin/Business-Design-Projects1

INDEX www.hardikjamin.com

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CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA

TEAM - ANNA I FRANCESCO I Hardik I NOOR

How might we better integrate Italian food brandBarilla into the complex Indian Food market?


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As the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA




CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market.


ROAD MAP

TOUCH POINT SERVICE SYSTEM

TOUCH POINT PRICING SYSTEM



CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market.


TOUCH POINT STRATEGY

CITY MAPservice providing touch points

\\\\\\\\\\\\\\\\\\\\

TYPE 1-------------------------‘CENTRAL’ Mobiles-------------------------TOUCH POINT - A

TYPE 2-------------------------‘FLEXIBLE’ Mobiles-------------------------TOUCH POINT - B

serv

ice

touc

h p

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t exp

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TOU

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- A

BARILLA dry pasta Chalta Pasta: mobile italian food service

LOCATIONAHMEDABAD, INDIA.

TOUCH POINT__ABLUE [ref. City Map]

TOUCH POINT__BRED [ref. City Map]

TOUCH POINT__CSUPERMARKET SHELF

TYPE 2-------------------------‘TAKE AWAY’ -------------------------custom packageA__no: 25, B__no: 75-------------------------Touch points - A&B

TYPE 1-------------------------‘EAT THERE’ -------------------------custom packs,no:100-------------------------Touch points - A

TYPE 1 & 2-------------------------‘@HOME’ -------------------------custom packageno: shelf size-------------------------Touch points - C



As the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market.


TOUCH POINT STRATEGY

CITY MAPservice providing touch points

\\\\\\\\\\\\\\\\\\\\

TYPE 1-------------------------‘CENTRAL’ Mobiles-------------------------TOUCH POINT - A

TYPE 2-------------------------‘FLEXIBLE’ Mobiles-------------------------TOUCH POINT - B

serv

ice

touc

h p

oin

t exp

eri

en

ceTO

UC

H P

OIN

T -

A

BARILLA dry pastaChalta Pasta: mobile italian food service

LOCATIONAHMEDABAD, INDIA.

TOUCH POINT__ABLUE [ref. City Map]

TOUCH POINT__BRED [ref. City Map]

TOUCH POINT__CSUPERMARKET SHELF

TYPE 2-------------------------‘TAKE AWAY’ -------------------------custom packageA__no: 25, B__no: 75-------------------------Touch points - A&B

TYPE 1-------------------------‘EAT THERE’ -------------------------custom packs,no:100-------------------------Touch points - A

TYPE 1 & 2-------------------------‘@HOME’ -------------------------custom packageno: shelf size-------------------------Touch points - C


MACRO BUSINESS SYSTEM ANALYSIS SERVICE SYSTEM INTERVENTION SERVICE-PRODUCT PRICING SYSTEM

CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. TOUCH POINT SYSTEM

How might we insert western products throughservice innovation into the Indian Food market?

INDEX www.hardikjamin.comTEAM - ANNA I FRANCESCO I Hardik I NOOR


MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces.

TEAM - CARLA I Hardik I NAM I TAYLOR

calculated potential area qualitatively and quantitatively

OPPORTUNITY MAP

SYNTHESISACTIIVTY MAP

ACTIVITIES

PROBLEMS

Monitoring kidswhile cooking

Group Cooking / Gatherings- Organization

Lack of power sources for all tools being used at once

Products used not intended for the space- laptop, phones, TV etc.

Various activitiesmake a clutteredenvironments- cables, books,toys in the way

Assistance incooking

EntertainingKids whilecookingSAFETY

Eating Area /

EntertainmentArea /

Relaxation Space

Preaparation &Cooking/

Eating Area/Relaxation Space

Social Hub WithFriends/

Working area-laptop, cellphone/

Cooking parties

Potentiallydisastrous

situations- (e.g.using a laptopnear running

water, kids toyson the floor

Preparation &Cooking /

Playing /kids /

Work area

Make-shiftsolutions usedto create abetter workingenvironment-books stacked to hold items.

Preparation &Cooking /Eating Area /Working space /Entertainment area /Relaxation space

whatif ?the kitchen could alterits layout, so that users could create a more efficient use of space for consumer oriented activities?

the kitchen is a highly interactive space to encourage people to cook better foor?

the kitchen is a place to connect family and friends in an experiential and meaningful way, to build healthier relationships?

How might we understand domestic user lifestyles to imagine new services for kitchen environments?




USABILITY TESTING

PRIMARY USABILITY SECONDARY USABILITY TERTIARY USABILITY PRODUCT ANALYSIS

qualitative: activity of usability

quantitative: amount of usabilityCOOKING / PREPARING / CLEANINGprimary activity for the product and primary user is female user.

PLAYING / EDUCATINGsecondary activity around the product and next to female users comes kids.

WORKING / MULTITASKINGemergent activity for the product for multitasking with different media.

SOCIAL GATHERINGStertiary emergent activity around the product with temporary users.





PRODUCT-SERVICE

MEDIA COOKINGpersonal chef

MEDIA ASSISTANTsocially active service

MEDIA MULTITASKINGpersonal assistant

MEDIA PLAYINGpersonal playmate


OOGASOCIAL IMPACT

The service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces.

INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com

Connect here to OOGA pitch http://vimeo.com/28158807

grow near.get near

Under utilised open spaces Migration

RURAL URBAN

No Job

Gap for Vegetable

Farmer

Demand

Supply

82.7%

Junk diet

students

Neighborhood retail

Shop

5 $

Healthy dietEmployment

Optimum Supplyof fresh food

students

Promotion ofOrganic Supply

Shop

2 $

Self-entrepreneur

Green organic city

How might we capitalize on rural to urban migration considering sustainable change?

http://vimeo.com/28158807

OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces.



VALUE PROPOSITION

ICARagriculture agency

Farmer University

Shop

. Salary

. Subsidized rates of seeds and

fertilizers

. Increased profitability from

self business

. Inhouse production of college

canteen demand

. Green University Promotion

.Cost saving in food investment

. Market extension

. Promotion

. R&D

OOGA

. Subscription fee from farmer

. Annual service salary from

college

. Branding kit profit

. Commission from Nokia

(market extension)

. Commission from agri agency

. Promotion and market opportunity

. Market extension

. Increased branding

. Increase in types and no. of users

. Reduced prices of FFV produce

. Information access

. Branding (affiliation with ooga

& university)

100%

Plan A Plan B

$

Farmer : EmployeeUniversity : Required land + Agri. Investment

25%

75%OogaFarmer

University

Retailers

Farmer : EnterpreneurUniversity : Proposed land - Agri Investment

$



ACTORS

SkillsExperienceKnow-How

Land Training/Agri- Facilities ConsultingConnecting

Coordinating


Farmer OOGAHorticultural

Agency [ICAR]University

Farmer Skills Collaboration Ooga-man

Ooga Agrikit University Land Agri Agency Training



FINANCIAL MODEL

Plan A

10%ooga

90%farmer

15%ooga

from University from University from Farmers

Plan B

85%farmer

OogaFarmer

Student & Retailers$

20%


25% of harvest received under the agreement of Plan B

OOGA University

1st Year

ICAR

90% 10%

100%

FarmerRetailer

Shop

2nd Year

Farmer OOGA UniversityRetailer

Shop

1st Year

ICAR

85%

80% 20%

15%90%9 10%1

00%00%0075%

25%


UNICOThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection. CUSTOMER JOURNEY

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TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON

How might we develop retail services around product lifecycle to increase brand’s value offering?

SERVICE PLANS

pri

mar

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CARE


SERVICE IMAGE

UNICOThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.



seco

nd

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STORY BOARD

UNICOThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.


I am a student working on my final submission

O Lord, SAVE ME !LET ME go to, Unieuro



STORY BOARDThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.’


I am a student working on my final submission

O Lord, SAVE ME !LET ME go to, Unieuro


LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy.

INDEXTEAM - Hardik I Smriti www.hardikjamin.com

INSIGHTS

How might we regulate energy consumption byproposing a new business around it?



KEY RESOURCES




USER SCENARIO




BUSINESS PLANNING



FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste.

TEAM - Hardik I SANTOSH I Smriti

TOUCH POINT MATRIX

www.hardikjamin.com

TOUCH POINT MATRIX

How might we increase distributed stakeholder transparency through information platforms?




BUSINESS MODEL


Customer Relationship

Channels

Customer Segment

Automated ServicesPersonal ServicesCommunity ServicesCo-creationCorporate Relation -ships

e-CommerceWeb-TVWord of mouthMediaEvents and exhibitions

1.BUYERSHouseholdsCatering ServicesRestaurantsInstitutesHotelsProcess industries

2.PRODUCERSFarmers

3.DISTRIBUTORSNeighborhood RetailersWholesalers

Key Partners Activities

Resources

Value Propositions

1.PRIMARYNOKIA Life Tools/UNIPHORE/RML Services

2.SECONDARYWarehouse facilitatorsMicro- finance companyNGO’s

3.TERTIARYMediaAgriculture expertsAgro-Research Institutes

Services PromotionInformation ManagementIT System DevelopmentResources NetworkingStrategic AlliancesAgriculture Awareness

ICT Platform

Logistics

Warehouses

Human resourcesCapital

Brand and PatentAg -riculture Awareness

Farmer :Freedom to choose convinient and profitable market

Consumer :Increased Profit Margins

Retailer :Increased variety of choices and prices

Social :New job opportunities

Reduced Wastage

Health Awareness

Local Money circulation

Cost Structure Revenue Stream

1.Economy of scale2.Low price value proposition

Direct Sales of FFV produceValue Added Service ChargesSubscription Charges (e.g. freemium and corporate)Newsletter subscriptionAdvertisements and Promotions




SYSTEM MAP

FARMFUL SERVICE SYSTEM MAP

-information flow

-cash flow

-product flow

-stakeholder position

-touchpoints


3. USE

Neighborhood digital services Design-Material trend

Digital Manufacturing Process

1. SHAPE2. MAKE

TEXT TO SHAPEGENERATIVE RESEARCH

A neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing.

INDEX www.hardikjamin.comHARDIK J. AMIN

Additive Manufacturing of Human Aided Design asNeighborhood Enterprises

EVALUATIVE RESEARCH

Centralized Business

ON-DEMAND PRODUCTIONreducing expenditures

reducing intermediary steps

Design PrintPersonal Variation

UNIQUEProduct

COMPANY MarketLocation

UserResearch

DesignMass

ProductionStorage

Inventory

Distribution Retail USER

expenditure cloud

Distributed Business

DIRECT REACH MAKES IT AFFORDABLE

removes storage-inventory

DesignCOMPANYLOCAL

CENTER USER

shrinking of expenditure cloud

MORE PROFIT MARGINDesign mass-customization using 3d printing in 1.5 hours.

TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing.



TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing.


EXPERIENCE PROTOTYPE

A lifestyle of Shape-Making as emergent in reference to past that evolved as Text-walking.

THIS IMAGE CONNECTS TO VIMEOhttp://vimeo.com/31378411

SELECT

1

CUSTOMIZE

2

3

MAKE IT !

3D PRINTERby Stratasys

READY TO USE OBJECTS!


http://vimeo.com/31378411

BUSINESS DESIGNDevise offerings that inspire organizations and excite customers, by creating new market avenues for sustainable growth by combining design thinking and corporate strategy methods. THINKING TOOLS


DISCOVER STRATEGIZE INNOVATE

Mind Map

Social Impact

Usability Testing

Customer Journey

Context Panaroma

Touch Point Matrix

Generative Research

Road Map

Story Board

System Map

Financial Model

Product-Service

Rough Prototype

Experience Prototype

Actors

Service Image

Business Model

Opportunity Map

Value Proposition

Evaluative Research

Touch Point Strategy

For creative business innovation, some of the methods used to craft strategies!