7/29/2019 Business Comm_2013____06-08-2013

1/4

Post Graduate Diploma in Management

Batch : 2013-2015

Faculty Mrs. Pritima Kaushal Term Term-1

Course Business Communication Credits 3

Objectives:

To make student an effective communicator by being able to

A. Understand the significance of oral & non-verbal communication in business organizations.B. Improve listening skills.C. Effectively present his/her viewpoint in writing, demonstrating clarity of thought and persuasive approach.D. Being able to interpret and prepare clear, concise, audience-centric written business messages and reports,E. Make effective business presentations,F. Participate in and conduct meetings effectively,G. Understand cross culture values and challenges in communicating in international situations.H. Write attention catching Resume and participate in Group discussions/interviews effectively.

Course duration is 30 hours. This is divided in 20 sessions of 90 minutes each. The detailed session plan is given as follows:

Detailed Session Plan

Session No. Topic Reading/ Case

1. Introduction to the course

Basic Principles of Business

Communication

Lecture/ Discussion, Chapter 1 of Textbook

2. Communication Process

Barriers to effective communication

Lecture/ Discussion, Experiential exercises, Chapter 1 of

Textbook

3,. Seven Cs of Effective Communication Lecture/ Discussion, Experiential exercises, Chapter 2 of

Textbook

4 Effective Written Communication Preparing Effective Business Messages.

Exercises on Writing Business letters, Good News and

Neutral messages, Bad News messages Chapter 6,8,9 of

text book

5 Active Listening Lecture/ discussions, Experiential exercises, Self-

assessment Questionnaire, Skill building exercises. Later

part of Chapter 14 of Textbook

7/29/2019 Business Comm_2013____06-08-2013

2/4

Post Graduate Diploma in Management

Batch : 2013-2015

Faculty Mrs. Pritima Kaushal TermTerm-1

Course Business Communication Credits 3

6 Preparing Business Proposals Lecture, Discussion, Examples, Chapter 13 of tex book

7 Non-verbal Communication Vido on Non Verbal Communication, Lecture cum

discussion.

8 Business Meetings Chapter 17 of Text Book, Lecture, Video based

discussion, Exercise

9 Business Meeting Simulations Students will conduct meetings in a group of 6 persons

(duration 12 minutes each) 5 simulations per session,

structured feedback

10 Business Meeting Simulations Students will conduct meetings in a group of 6 persons

(duration 12 minutes each) 5 simulations per session,

structured feedback

11 Effective Interpersonal Communication

Giving and receiving feedback

Lecture, video and Role plays

12 Intra Organization Communication Writing E-mails, Memos, circulars and notices

13 Business Report Writing To Be Announced

14 Presentation Skills Lecture, Discussion, Exercises Chapter 14 & 15 of

Textbook

15 Presentation Skills Presentations by students and Video Recording

16 Presentation Skills Presentations by students and Video Recording

17 Communicating with Media Exercise on preparing Press releases, Conducting Press

Conferences, Tips on Handling media, Case studies on

Communication during crisis, Part of Chapter 5 of

Textbook.

18 Employment Communication Chapter 18 and 19 of text book

19 Employment Communication 2 Chapter 18 and 19 of text book

20 Cross Cultural communication Lecture - cum-discussion, Chapter 3 of Text book,

[Communication of Grades in Internal Assessment]

Note: In sessions 17 to 20, there will be a timeslot of 30 minutes for Review and Feedback on Presentations by students.

Text Book:

7/29/2019 Business Comm_2013____06-08-2013

3/4

Post Graduate Diploma in Management

Batch : 2013-2015

Faculty Mrs. Pritima Kaushal TermTerm-1

Course Business Communication Credits 3

Herta A Murphy, Hilde brandt .H.W & Thomas J.P: Effective Business Communication; Tata McGraw Hill, New Delhi, 2009

Reference book:

Courtland L Bovee, John V Thill, Mukesh Chaturvedi ; Business Communication Today; Pearson Education, 2011

7/29/2019 Business Comm_2013____06-08-2013

4/4

Post Graduate Diploma in Management

Batch : 2013-2015

Faculty Mrs. Pritima Kaushal TermTerm-1

Course Business Communication Credits 3

Assessment

Students will be assessed as follows:

Mid Term (after 10 sessions) 20

End Term (after 20 sessions) 40

Internal Assessment 40

(Weightage)

Class participation 6

Assignments 12

Presentation (Individual) 10

Business Meeting Simulation (Group) 6

Report Writing 6

Passing Percentage: 50% each in all three components.

Every student is required to participate actively in class, in class exercises, and study group activities. At least 75%

attendance record is mandatory for a student to sit for the end term examination.