business building pyramid™. top of the pyramid y - you build from the top down! s - sales m -...
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Business Building Pyramid
Top of the PyramidY - YOUBUILD FROM THE TOP DOWN!S - SalesM - Marketing
Base of the Pyramid1 Business Processes.3 Profits
The RIGHT Side of the Pyramid Base(Clients and Profits)
The LEFT side of the Pyramid Base (Business Process) B BeforeD DuringA After
Why Do Clients Go Away? 1 %: Die9%: Leave for Competitive Reasons14%: Dissatisfied with Product and/or Service68%: Attitude of Indifference5%: Friend in Business3%: Move Away
Solve the Mysteries of the Pyramid
State of the Industry 2001
RankCompany2000 Sales $ MM1999 Sales $ MMFull-Time Emp1Halo Branded Solutions$445$493.23322American Identity$247$1801703Corp. Express Pro. Mkt$182.6$166U44Imprint Inc.$148$11405CYRK$145$967.407Myron Mfg Co.$134$1300
Advertising Top 10
Image Vs. Direct Response MarketingConcentrates on look and image portrayedConcentrates on results not image of adUses strong compelling headlineMaximizes use of ad space, lots of copyHas specific call-to-actionCan be instantly tracked for performanceMay make money within a decade or twoDoes not usually have call-to-actionUses lots of white space, very little copyHeadline is usually company name, slogan or nothing at all.
Outbound AdvertisingSome Popular MethodsDirect MailFaxEmailTelemarketingVoice BroadcastMost Important = List (Lake)Second Most Important = Message (Bait)
U S PP P O DS O B
Five Types of Lists
Solve the Mysteries of the Pyramid (A Contract With Myself)What Can WILL I Do to Invest in Myself? What Can WILL I Do to Launch my Marketing? What Can WILL I Do to Maximize Client Value?
Thank You!For Spending Your TimeWith Me Today!J.R. Roren, FounderBusiness Building Institute
2104 W. Southern Ave.Tempe, Arizona 85282602-324-0555 Fax: 602-438-7474Information@BusinessBuildingInstitute.com