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Business and Marketing

NEW AND BESTSELLING TEXTBOOKS

Semester 2 | 2014

Social Marketing: Influencing Behaviors for Good 4ed Nancy R Lee and Philip Kotler

Pbk | 520pp | 9781412981491 | 1/11/2011 | RRP (inc GST) A$135 | NZ$161

Sage Publications Inc

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. It takes

key marketing principles and applies them to campaigns and efforts to enhance public health, prevent injuries, protect the

environment, and motivate community involvement. This book is coauthored by arguably the most influential individual in the

field of marketing, Philip Kotler and Nancy R. Lee, a lecturer, consultant, and author in social marketing.

Ancillary Materials

Solving Problems with Design Thinking: Ten Stories of What Works Jeanne Liedtka, Andrew King and Kevin Bennett

Hbk | 232pp | 9780231163569 | 3/08/2013 | RRP (inc GST) A$44.95 | NZ$53.95

Columbia University Press

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet

most managers lack a real sense of how to put this new approach to use for issues other than product development and sales

growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design

methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social

sector organisations including the City of Dublin and Denmark's The Good Kitchen.

Consumer Behaviour: Applications in Marketing 2ed Robert East, Malcolm Wright and Marc Vanhuele


Sage Publications Ltd

What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers

recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are

some of the fascinating questions you will explore in this text.

The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-

level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to

provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into

consideration not just the individual but the market environment.

Designing and Managing a Research Project: A Business Student's Guide 2ed - Michael Jay Polonsky and David S Waller



This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the

topic through to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the

research, and finally communicating the results. The authors have applied their many years of experience in supervising student

projects to provide examples of actual research problems and to offer practical solutions

Ancillary Materials

Talent Wave: Why Succession Planning Fails and What to Do About It David Clutterbuck


Kogan Page Ltd

If succession planning works, how do the wrong people so often get to the top? Succession planning was once the key to

identifying potential leaders to fill important positions. However, in today's rapidly evolving business world traditional

succession planning is no longer a viable strategy with research showing that 70% of succession plans fail within two years,

simply from lack of management support. In a climate of growing skills shortages and lack of confidence in leadership potential,

David Clutterbuck offers a new a process of dialogue between an organization and its employees. The Talent Wave presents a

dynamic, flexible approach to succession planning and talent management. Clutterbuck first demolishes most of accepted

practice in these areas, and then presents practical solutions which align employee ambitions and business priorities to ensure

that organizations have the right leadership in place for ongoing success.

Key Concepts in Creative Industries John Hartley, Jason Potts, Stuart Cunningham, Terry Flew, Michael Keane and John BanksPbk | 200pp | 9781446202890 | 12/10/2012 | RRP (inc GST) A$49.95 | NZ$59.95


Creativity is an attribute of individual people, but also a feature of organisations like firms, cultural institutions and social

networks. This text is the first to present an organised study of the key concepts that underlie and motivate the field of creative

industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the

debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world.

International Public Relations: Negotiating Culture, Identity, and Power Patricia Curtin and T Kenn Gaither



International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to

international public relations theory and practice. The book presents the cultural-economic model of international public

relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory,

political, and cultural climates.

Excellence in Coaching: The Industry Guide 2ed Jonathan Passmore


Kogan Page Ltd

Excellence in Coaching presents cutting-edge thinking in the field of workplace coaching. This comprehensive industry guide

enables coaches to achieve personal excellence with a groundbreaking collection of best-practice material covering: setting up

and running your coaching practice; transpersonal coaching; behavioural coaching - the GROW model; integrative coaching;

solution-focused coaching; intercultural coaching; cognitive behavioural coaching; coaching and stress; NLP coaching and

coaching ethics. Chapters have been updated for this new edition to reflect this rapidly changing profession. There are also

brand new chapters on: accreditation, evaluating coaching, appreciative inquiry and making the most of a coaching investment.

Advertising Creative: Strategy, Copy, and Design 3ed Tom Altstiel and Jean Grow



Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts,

design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key

principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on

their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a

unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social

media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond

traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools,

diversity, and an ever-expanding global marketplace.

Ancillary Materials

Taking Minutes of Meetings 3ed Joanna Gutmann

Pbk | 192pp | 9780749467241 | 3/03/2013 | RRP (inc GST) A$24.95 | NZ$29.95

Kogan Page Ltd

The minute-taker is one of the most important and powerful people in a meeting and they should use this opportunity to

develop knowledge, broaden horizons and build credibility within the organization.Taking Minutes of Meetings, 3rd edition is an

easy to read 'dip-in, dip-out' guide which shows you how to confidently arrange meetings and produce minutes. It provides

hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice

advice on taking notes and how to improve your accuracy.

Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse - Gwynne Richards


Kogan Page Ltd

Warehouses are an integral link in the modern supply chain, ensuring that the correct product is delivered in the right quantity,

in good condition, at the required time, and at minimal cost: in effect, the perfect order. The effective management of

warehouses is vital in minimizing costs and ensuring the efficient operation of any supply chain. Warehouse Management is a

complete guide to best practice in warehouse operations.

Designing for Growth: A Design Thinking Toolkit for Managers Jeanne Liedtka and Tim Ogilvie

Hbk | 248pp | 9780231158381 | 2/06/2011 | RRP (inc GST) A$44.95 | NZ$53.95


Liedtka and Ogilvie educate readers in one of the hottest trends in business: ''design thinking,'' or the ability to turn abstract

ideas into practical applications for maximal business growth. They cover the mindset, techniques, and vocabulary of design

thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to

exploit design's exciting potential. This approach helps managers turn abstract concepts into everyday tools that grow business

while minimising risk.

Business Research Methods and Statistics Using SPSS Robert B Burns (Oz) and Richard A Burns (Oz)



Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to

understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management

research, enabling students to appreciate the practical applications of the techniques and procedures explained.

Ancillary Materials

Public Relations: Concepts, Practice and Critique Jacquie L'`Etang



This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as

teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which

have shaped the discipline and the practice.

Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement - Damian Ryan & Calvin Jones


Kogan Page Ltd

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV

advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to

attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international

collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons

learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums,

online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-

picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household

names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all

Organizational Communication: A Critical Approach Dennis K Mumby



Organizational Communication: A Critical Approach is the first textbook in the field that is written from a critical perspective

while providing a comprehensive survey of theory and research in organizational communication. The text familiarizes students

with the field of organizational communication-historically, conceptually, and practically-and challenges them to reconsider their

common sense understandings of work and organizations, preparing them for participation in 21st century organizational

settings. Linking theory with practice, Mumby skillfully explores the significant role played by organizations and corporations in

constructing our identities.

Ancillary Materials

Finance and the Good Society Robert J Shiller


Princeton University Press

The reputation of the financial industry could hardly be worse than it is today in the painful aftermath of the 2008 financial crisis.

New York Times best-selling economist Robert Shiller is no apologist for the sins of finance--he is probably the only person to

have predicted both the stock market bubble of 2000 and the real estate bubble that led up to the subprime mortgage

meltdown. But in this important and timely book, Shiller argues that, rather than condemning finance, we need to reclaim it for

the common good. He makes a powerful case for recognizing that finance, far from being a parasite on society, is one of the

most powerful tools we have for solving our common problems and increasing the general well-being. We need more financial

innovation--not less--and finance should play a larger role in helping society achieve its goals.

Key Concepts in Marketing Jim Blythe

Pbk | 232pp | 9781847874993 | 1/02/2009 | RRP (inc GST) A$55.95 | NZ$67


Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of

marketing today. Each entry comprises of; definition, summary, boader discussion, examples and illustrations and key literature

and further reading. Introductory chapters serve to situate and introduce the topics.

Distribution Channels: Understanding and Managing Channels to Market 2ed Julian DentPbk | 416pp | 9780749462697 | 3/06/2011 | RRP (inc GST) A$92 | NZ$109

Kogan Page Ltd

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for

market and explains how to make the most of each step of the process. By defining the role and significance of the various

partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text

provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and

how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of

channel economics as well as containing information on accessing and servicing markets and customers, controlling brands,

integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this

book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and

Global Comparative Management: A Functional Approach Ralph B Edfelt



Global Comparative Management: A Functional Approach offers an interdisciplinary discussion of management functions,

practices, patterns, and problems relating to a wide variety of national and regional settings. Author Ralph Edfelt places

management concepts into temporal and contextual perspective, gives broad overviews of management theory, and describes

global macroenvironmental trends.

Ancillary Materials

Social Marketing Casebook Jeff French, Rowena Merritt and Lucy Reynolds



Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes

from around the world. This book demystifies social marketing for undergraduate and postgraduate marketing and health

studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop

more effective social change programmes.

Key Concepts in Corporate Social Responsibility Suzanne Benn and Dianne Bolton



Introducing the key concepts in corporate social responsibility, Suzanne Benn brings together the essential issues relevant to the

responsible management of businesses, not-for-profit organizations and government. With detailed coverage and cross-

referencing for each concept and over 50 concepts introduced, this guide to both the theory and implementation of CSR and

sustainability, provides an indispensable reference for any student of the subject.

New Venture Creation: An Innovator`s Guide to Entrepreneurship 2ed Marc H Meyer and Frederick G Crane



This book is structured around the idea that innovation is at the core of successful entrepreneurship, a necessary first step

before writing a business plan or developing a financial model. Part I guides students through six elements that comprise a

clearly focused venture: defining your target industry, defining your target customers, defining the needs and wants of your

target customers, defining your solutions for customers, defining the business model and defining the positioning for your

solutions and your business model. Part II focuses on: creating realistic financial projections, creating a concise but powerful

business plan, organising your venture team and creating a compelling pitch. The book concludes with several compelling case

studies from the real-world, illustrating the application of ideas presented in the text.

Ancillary Materials

Understanding Business Ethics 2ed Peter Stanwick and Sarah Stanwick



We believe that business students prefer a real world approach. Today’s business students like to discuss companies they are

familiar with and those companies whose products and services create a familiar surrounding for them in their daily lives. Our

goal is to provide a textbook using real world scenarios and situations in examples and cases that provides students with a basic

understanding of the issues surrounding business ethics and that provides them with a belief that ethics really matter. Our

textbook will present a broad and comprehensive presentation of ethics from an applied perspective and includes chapters on

information technology, financial management, marketing, developing countries, stakeholders, the natural environment, human

resource issues and strategy.

Ancillary Materials

Designing for Growth Field Book: A Step-by-Step Project Guide Jeanne Liedtka, Tim Ogilvie and Rachel Brozenske



In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can

boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors

provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how

to address the four key questions of their design thinking approach. The workbook demystifies tools that have traditionally been

the domain of designers - from direct observation to journey mapping, storytelling, and storyboarding - that power the design

thinking process and help businesses align around a project to realise its full potential.

Definitive Personal Assistant and Secretarial Handbook: A Best Practice Guide for All Secretaries, PAs, Office Managers and Executive Assistants 2ed - Sue FrancePbk | 264pp | 9780749465766 | 3/08/2012 | RRP (inc GST) A$45.95 | NZ$54.95

Kogan Page Ltd

This new edition of The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management

assistants, PAs, secretaries and executive assistants. Placing special emphasis on career development, it provides help and

advice on the skills necessary to progress in your career. Along with a chapter to share with your boss for a more fruitful working

relationship, it includes help with time management, networking, relationship management, communication and confidence.

Top Business Psychology Models: 50 Transforming Ideas for Leaders, Consultants and Coaches - Stefan Cantore & Jonathan Passmore


Kogan Page Ltd

Top Business Psychology Models is a quick, accessible overview to the fundamental theories and frameworks that will help you

understand human behaviour, emotions and cognition at work. Each model is presented in a short and crisply written summary,

which could be easily converted into materials for use in training or in coaching conversations. Clear, succinct and well-

referenced chapters also offer routes into accessing further information. Free of academic jargon, Top Business Psychology

Models explains all the main theories and models used by psychologists, giving you all the essential information to immediately

implement business psychology techniques in your organization.

Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan 7ed - Colin Barrow, Paul Barrow & Robert BrownPbk | 352pp | 9780749464615 | 3/04/2012 | RRP (inc GST) A$67 | NZ$79

Kogan Page Ltd

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or

venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior

executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-

life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive

plan. The case examples have been fully updated and include a cross section of businesses at various stages in their

development, making the book invaluable reading for anyone in business - whatever their background.

Group Dynamics for Teams 4ed Daniel Levi



This clear and engaging book explains the basic psychological concepts of group dynamics with a focus on their application with

teams in the workplace. Grounded in psychology research but with a very practical focus on organisational behaviour issues, this

text helps readers understand and participate in teams more effectively in day-to-day work. The fourth edition has been

updated and streamlined throughout, and coverage of the latest research is incorporated in every chapter. Key new topics

include emotional intelligence and the impact of diversity on teamwork.

Luxury World: The Past, Present and Future of Luxury Brands Mark Tungate

Hbk | 274pp | 9780749452636 | 3/10/2009 | RRP (inc GST) A$65 | NZ$77

Kogan Page Ltd

The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of

luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real

luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the 'mass luxury' sector? What strategies

do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these

remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess

is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe,

slipping behind the façades of the world's most sophisticated businesses to show the reader how they function. Among other

destinations, best-selling author Mark Tungate visits Swiss watchmakers, the Champagne houses of France, the diamond district

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Joseph F Hair, Jr, G Tomas M Hult, Christian Ringle and Marko Sarstedt

Pbk | 328pp | 9781452217444 | 9/04/2013 | RRP (inc GST) A$52.95 | NZ$63


A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise

yet very practical guide to understanding and using PLS structural equation modelling (PLS-SEM). PLS-SEM is evolving as a

statistical modelling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the

recognition that PLS-SEM’s distinctive methodological features make it a viable alternative to the more popular covariance-

based SEM approach. This text - the only comprehensive book available to explain the fundamental aspects of the method -

includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download

from the accompanying website (www.pls-sem.com).

Best Digital Marketing Campaigns in the World 2ed Damian Ryan and Calvin Jones


Kogan Page Ltd

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print

advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to

attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international

collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons

learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, online

video, email, mobile and search to boost their brand and attract customers.

Strategic Intuition: The Creative Spark in Human Achievement William Duggan



When do you get your best ideas? You probably answer ''At night,'' or ''In the shower,'' or ''Stuck in traffic.'' You get a flash of

insight. Things come together in your mind. You connect the dots. You say to yourself, ''Aha! I see what to do.'' Brain science

now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you

an idea for action - a strategy. Everyone knows you need creative thinking, or entrepreneurial thinking, or innovative thinking, or

strategic thinking to succeed in the modern world. All these kinds of thinking happen through flashes of insight - strategic

intuition. And now that we know how it works, you can learn to do it better. That's what this book is about.

Founder`s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup - Noam Wasserman


Princeton University Press

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs

will face: should they go it alone, or bring in co-founders, hires, and investors to help build the business? More than just financial

rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the

foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that

can make or break a startup and its team.

Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Events Management: Principles and Practice 2ed Razaq Raj, Paul Walters and Tahir Rashid



The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals

and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with

practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range

from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with

the practical knowledge they need for a career in Events Management.

Ancillary Materials

Organization Development: The Process of Leading Organizational Change 3ed - Donald L Anderson



Organization Development 3ed is a comprehensive text covering classic and contemporary organisation development (OD)

techniques that guide individual, team, and organisational change. Incorporating discussion of OD ethics into each chapter,

author Donald L Anderson offers thorough discussions of interventions at all levels. In-depth case studies that follow major

content and process chapters allow students to immediately apply what they have learned. In today’s challenging environment

of increased globalisation, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce,

this book is an essential tool.

Principled Selling: How to Win More Business Without Selling Your Soul David Tovey


Kogan Page Ltd

The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many

salespeople don't want to be like this - so the traditional hard sell consistently fails to get results. Buyer behaviour has changed

and to win new deals salespeople need to respond to the reality of the business environment. Principled Selling gives you that

response with a new approach to selling that gets you away from the stereotypes and gets you more sales.

www.footprint.com.auFootprint Books Pty Ltd, 1/6A Prosperity Pde, Warriewood, NSW 2102, Tel: 02 9997 3973 Fax: 02 99973185 [email protected]

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