business acceleration plan - #d2w · pdf filebusiness acceleration plan ... # goal objective...
TRANSCRIPT
Business Acceleration PlanBenchmark / Framework / Roadmap
August 2017
by
Denis Doeland / Pim van Berkel / Ben Spanjaard
Define your goals and objectives
Business Acceleration Framework# Goal Objective Main KPI - primarily measured by Sub KPI's - supporting measured by
1 Brand Equity Chart potential Business Value of Fan Base
Fan profiles + Term of completeness 1a #Profiles / connections
Business Value - allocated 1b #Characteristics
Business Value - non-allocated 1c #Customer Income options (now only ticketing)
2 Brand Reputation Connect with and reach to (target) audience
Reach (wideness and depth) 2a Reach - acquisition
2b Reach - activation
2c Reach - retention
2d Reach - revenue
2e Reach - referral
Quality of Reach 2f Engagement (IPM)
Benchmarking 2g Ranking / Benchmarking
3 Marketing Efficiency Return On (Marketing) Investment / Engagement Cost of Sales and ROI on AARRR 3a #A, A, R, R, R / Cost
4 Business Accelaration Increase revenue from exisiting revenue streams
Total Revenue (per revenue stream) 4a ARPU
ARPU (Average Revenue Per User) 4b #Customers
4c #Retention
4d Customer Lifetime Value
5 Business Activation Increase revenue from additional revenue stream
Total Revenue (per revenue stream) 5a ARPU
ARPU (Average Revenue Per User) 5b #Customers
5c #Retention
5d Customer Lifetime Value
(c) 2017 DDMCA | All rights reserved | contact: [email protected]
Plan of approach
Asse
ssm
ent
Pivo
ting
Rol
l out
Result -Company Value
Daily Effort -Analyses / Execution
Time (in weeks)
Effort Value
Business Acceleration Benchmark Business Acceleration Framework Business Acceleration Roadmap
(c) 2017 DDMCA | All rights reserved | contact: [email protected]
Identify your data landscape
Data StorageData Acquisition Extract | Transform
Data Processing
Data Management Platform
Business Acceleration Framework
Business Acceleration Roadmap • Business Analyses• Business Execution
Content Intelligence
Marketing Intelligence
Sales Intelligence
Service Intelligence
‣ Personalized Communication ‣ Segmentation of Target Audience ‣ Single Customer View ‣ Deep Customer Insights ‣ Campaign Evaluation
‣ Social Lead Generation ‣ Profiling / Look-a-likes ‣ Targeted Sales ‣ Pricing Strategies
‣ Content Consumption Insights ‣ Content Segmentation ‣ Content Production (on insights) ‣ Content Acquisition ‣ Content Recommendation ‣ Audience Retention
‣ Customer Care Insights ‣ Connection Insights ‣ Call Center & Social Webcare ‣ Social Sentiment Monitoring
Products & ServicesWeb ActivitySocial ConnectionsCRM & Mail
Data Sources Assessment
Content ServiceSalesMarketing
(c) 2017 DDMCA | All rights reserved | contact: [email protected]
Determine your channels
Member Data
Transaction Data
Web Behavior Data / App Data
Social Media Data
Campaign Data
Music consumption data
Demographics, Geo Graphics & User Data
Single Customer View
Data Management
Platform
Customer Contact & Service Data
Location Data, Weather, Valuation etc.
Data Visualization
Tools
Business Intelligence
MI | SI | CI | SI
Reports
Feed for
several business
processes
Memberships
Connection with Artists
Content - Sites / Apps
Advertising Network
Marketing Automation
Partnerships / Sponsoring
A&R
E-commerce & Sales
Tour schedule
Data
integration
Assessment Pivoting Roll Out
Business Acceleration Benchmark Business Acceleration Framework Business Acceleration Roadmap
(c) 2017 DDMCA | All rights reserved | contact: [email protected]
Guide your organization with
the framework
Business Acceleration Framework (example in numbers)
# Goal Purpose Primarily measured by Q1 Q2 Q3 forecast Q4 forecast YTD forecast Metric
1 Brand Equity Chart potential Business Value of Fan Base
Fan profiles + Term of completeness
n/a n/a n/a n/a n/a #Profiles / connections
Business Value - allocated 155% 195% 213% 230% 198% #Characteristics
Business Value - non-allocated 171% 183% 210% 205% 192%
#Customer Income options (now only ticketing)
2 Brand Reputation Connect with and reach to (target) audience
Reach (wideness and depth) 145% 226% 73% 176% 155% Reach - acquisition
186% 231% 140% 164% 180% Reach - activation
89% 126% 76% 127% 104% Reach - retention
819% 810% 720% 372% 680% Reach - revenue
779% 372% 548% 227% 481% Reach - referral
Quality of Reach n/a n/a n/a n/a n/a Engagement (IPM)
Benchmarking n/a n/a n/a n/a n/a Ranking / Benchmarking
3 Marketing Efficiency Return On (Marketing) Investment / Engagement
Cost of Sales and ROI on AARRR n/a n/a n/a n/a n/a #A, A, R, R, R / Cost
4 Business Accelaration Increase revenue from exisiting business models
Total Revenue (per revenue stream) n/a n/a n/a n/a n/a ARPU
ARPU (Average Revenue Per User) n/a n/a n/a n/a n/a #Customers
n/a n/a n/a n/a n/a #Retention
n/a n/a n/a n/a n/a Customer Lifetime Value
5 Business ActivationIncrease revenue from additional business models
Total Revenue (per revenue stream) n/a n/a n/a n/a n/a ARPU
ARPU (Average Revenue Per User) n/a n/a n/a n/a n/a #Customers
n/a n/a n/a n/a n/a #Retention
n/a n/a n/a n/a n/a Customer Lifetime Value
320%
196%
(c) 2017 DDMCA | All rights reserved | contact: [email protected]
Note | Disclaimer | Copyright
The content of this presentation has been carefully reviewed. DDMCA or Fanalists will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill.
This presentation is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of DDMCA and Fanalists the owners of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.
DDMCA and Fanalists are currently working to refine it’s models based on data from several social analytics from different social media channels. Questions how to evaluate a n organization? Need a full report or benchmark for your organization? Information can be required via the details below.
Contact
DDMCAAttn. Denis DoelandKeizersgracht 330-b1016 EZ AmsterdamThe Netherlands
Mobile: +31 6 13520250E-mail: [email protected]: ddmca.com
Supported by
FanalistsAttn. Ben SpanjaardDanzigerkade 13-c1013 AR AmsterdamThe Netherlands
Mobile: +31 6 52025013E-mail: [email protected]: fanalists.com