business 435 presentation
TRANSCRIPT
Ethereal Experience
Introduction
▸ Business Plan▸ Opportunity
▹ Service▹ Competition▹ Industry▹ Target▹ Value Chain▹ Scalability ▹ Operations
Business Model
▸ Consumers want New, Innovative, and Unique experiences
▸ Target Market is Technology Hungry▹ We create new adventures, take risks, and travel
for entertainment
▸ Product / Service: Benefits, Experiences, Features▹ Customer: Wants, Needs, Fears… Substitutes
Business Model4
▸ Competitive Advantage exists in Cost, Service, and Strategies
▸ Competitive Advantage exists Everywhere▹ Pepsi v Coke▹ Nike v Adidas
Business Model5
▸ We compete with every form of Entertainment
The Uniqueness of the Product
▸ The gaming walls can turn, flip, and move to make different settings to have several games in one location.
▸ This is a place where we will always have the newest games and best equipment.
▸ Bring in a restaurant side to the business.
▸ With part of the warehouse being a restaurant, we will separate rooms where you can eat in Hawaii, Rainforest, or Italy.
Uniqueness 7
▸ The Void costs $30 for 30 minutes
▸ Ethereal Experience will be $8 for 15 minutes up to an hour.
▸ With the money from restaurant revenue, we can make the cost cheaper.
Cost8
▸ Partnering with professional sporting leagues to be able to have virtual reality games shown.
▸ Great for people to be at the game without actually being there.
▸ Re-live experiences
New Innovation9
Competition and Target Segments
▸ The Void▹ Virtual reality park Lindon, Utah
▸ Samsung Gear VR▹ Personal headset VR
▸ All other entertainment sources▹ Amusement parks, movie theatres, etc.
Competition11
▸ Who? ▹ Young adults to middle aged adults 24-40
▸ Where? ▹ Washington D.C.
▸ How? ▹ Through online and TV ads and word of mouth
Target Segments12
▸ Tom, Joe, and Neil
▸ 28, 25, 27 years old
▸ They like to hangout, play video games, and spend time with friends
▸ Full time Careers
▸ Willing to spend money on entertainment
▸ Live 30 minutes outside of DC
Persona13
Value Chain
Value Chain15
Inbound
Logistics
Operations Outbound
LogisticsMarketing
Sales
Services
Inbound Logistics 16
● Processes related to Receiving, Storing, and Distributing inputs internally.
● We do this by: ○ Having great relationships with our
Partners, Suppliers, and Manufactures
Operations 17
● The stage where the Materials become the Final Product
● We can do this by:○ Producing Top Quality Equipment ○ Having Updated Systems ○ Producing New Experiences
Outbound Logistics 18
● These are the activities that deliver your Service to the Customer
● We can do these things by: ○ Creating great first impressions○ Being part of the Community○ Finding Innovative ways to disrupt the
Target Market
Marketing & Sales19
● Social media presence
● Advertisements
● Videos about virtual reality
● Showcase prices
● Promoting health
Services20
● Virtual tutorials
● Sign waivers
● Information centers
● Customer survey
● Fast speed response time
● Repair time fast
Scalability and Structure
“
”
▸ Scalability: One of the only venues to offer newest technology with high quality entertainment.
▸ Market that few have taken in today’s world of entertainment.
▸ “The experience ‘is radically different than any computing experience you’ve had before’”. (WSJ, Christopher Mims, 2016)
Supply Chain
(Retailer) “Ethereal
Experience”
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(Manufacturers)“Oculus ” (Suppliers)
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StructureChief Executive Officer (CEO)
Implement sales- strategy
Implement new technology strategically
Stay current with technological trends
Chief Financial Officer (CFO)
Marketing Strategy
Chief Operating Officer (COO)
Chief Technology Officer(CTO)
Budgets Financial Strategy
Chief Marketing Officer (CMO)
Decides on leasing and equipment
Ensures Activities are done on time
Details are done correctly
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THANKS!Any questions?