bus425 intro
DESCRIPTION
TRANSCRIPT
Class blog: http://bus425.wordpress.com/
• Syllabus
• Class Schedule
• Assignments
• Other stuff…
Course Description
This is a “how to” course in retailing with emphasis on practical applications of retailing policies, methods, and procedures for both small and large operations.
Course Objectives
1. To further your understanding of, and interest in, retailing.
2. Enable you to become good retail planners and decision makers who adopt to change.
3. Foster critical thinking skills.
4. Expand your awareness of retailing career opportunities.
5. Provide you with a modest awareness of what lies ahead for retailing.
6. Help you further develop a sense of professionalism.
Course Assignments
• Exams
• Reading Quizzes
• Group Project
• Shopping Assignments
• Article Summaries
• Class participation
Grading
• Exams 200pts (100 ea.)• Final Exam 200pts• Reading Quizzes 100pts• Group Project 200pts• Shopping Assignments 100pts (50 ea.)• Article Summaries 100pts (50 ea.)• Class participation 100pts
1000 pts
Make-up Exams & Late Work
• Students with “authorized” absences (as defined in the Student Handbook) will be allowed to take make-up exams for missed examinations.
• Due dates for all assignments are listed on the course blog. These dates are firm unless a change is announced by the instructor. All assignments are due at the start of class. Late assignments will be marked down one letter grade per day beyond the due date
Week 2 - Week 5
• Introduction to Retailing• Types of Retailing• Multichannel Retailing• Customer Buying Behavior
• Group Project Assigned• Article Summary # 1 due (Jan. 31)• EXAM #1 (Feb. 7)
Week 6 - Week 9
• Retail Locations• Retail Site Location• Human Resource Management• Information Systems & Supply Chain Mgmt.
• Shopping Assignment #1 due (Feb. 21)• Article Summary #2 due (March 4)• EXAM #2 (March 6)
Week 11 - 17
• Customer Relationship Management• Managing Merchandise Assortments• Merchandise Planning Systems• Buying Merchandise• Retail Pricing• Retail Communications Mix• Managing the store• Customer Service
• Shopping Assignment #2 due (April 3)• Group Project due (May 6)• FINAL EXAM (May 9, 3-5pm)
Are You Experienced?
• How often do you “go shopping”?
• How often do you make purchases online?
• Have you ever worked at a retail establishment?
• Do you want to pursue a career in retail?
Strengths of retail
• Pays surprisingly well
• Advancement is rapid
• Results are measurable
• Your success is based measurable results
• Benefits community
HOMEWORK: A Few Questions
• What is your major and your minor?
• Are you a junior, senior, or graduate student?
• What are your major career interests?
• Have you ever worked in a retail or service job?
• What are you looking forward to learning in this course?
• Are there any concerns or reservations that you have
about this course?
SEND TO: [email protected]
ALSO…Go to - http://bus425.wordpress.com/
• Syllabus, etc. PLUS• This slideshow• List of “A Few Questions”