Size: Approximately 9’ X 40’’

Placement: One entire side of the

bus – street side

Primary Target: Vehicular and

pedestrian traffic

Full sides are enormous displays

that provide an overwhelming

presence in the marketplace.

Full Sides Reach 949,920 Individuals per 4 weeks with 3 Full Side Buses

Full Wraps provide three

enormous displays and an

overwhelming presence in

the marketplace.

Size: Full side is 9’ x 40” (up to 60’), Fullback is

approx. 9’ x 7’, Headlight is 21” x 44”

Placement: Two full sides, one fullback, and

one headlight

Primary Target: Vehicular and pedestrian

traffic

Full Wraps

King Kongs have wall-sized graphics

that provide premium exposure

opportunities in congested streets.

Size: Approximately 100 ” x 246 ”

Placement: Street side of bus

Primary Target: Vehicular and

pedestrian traffic

King Kongs

The Headliner enhances the

effectiveness of several other

transit advertising displays.

The Headliner also advertises

above the traffic line for

increased impact and visibility.

Size: Kong is approx.3’6” X 246”

Headliner approx. 1’ 6”’ x 40’

Placement: Street side of bus

Primary Target: Vehicular and

pedestrian trafficHeadliner with Kong

Kong with Headliners

Headliner with KongHeadliner with Kong

Reach 904,400 individuals

Per 4 weeks with 5 Kongs with Headliners

Queens increase name

recognition through

frequent exposures every

day.

Size: 20” x 70”

Placement: Curb side of bus

Primary Target: Pedestrian

and vehicular traffic

Queens

Reach 904,400 Individuals is

4 weeks with 10 Queen Bus ads

Kongs are massive

advertisements that reach

active target groups and

increase name recognition

through frequent exposures

every day.

Size: Approximately

3’6” x 246”

Placement: Street side of the bus

Primary Target: Vehicular and

pedestrian traffic

KongsKong with Extension

4 Kong Advertisements reach

542,640 individuals per 4 weeks

Size: Approximately 9’ x 7’

Placement: Tail of the bus

Primary Target:

Vehicular and pedestrian traffic

Fullbacks reach active target

groups who are on the move.

These giant graphics generate

great recognition and recall as

vehicles travel behind the ad for

prolonged periods of time.

Full Backs

Six Full Back Ads reaches 813,960

individuals in 28 days

Size: Approximately 45” x 90”

Placement: Top third of the

rear of the bus

Primary Target: Vehicular and

pedestrian traffic

The Sky tail advertises

above the traffic line for

increased impact and

visibility.

Sky Tails

Taillights reach active

target groups who are

on the move. They

improve name

recognition and recall

as vehicles travel

behind the ad for

prolonged periods of

time.

Size: 20” x 70”

Placement: Rear of

the bus

Primary Target:

Vehicular and

pedestrian traffic

Super Tails

& Taillights

Bus Shelters

Shelters achieve great

exposure day and night

as they are distributed

along busy bus routes

throughout the market.

Size: 68.75” x 48”

Placement:

Street

Primary Target::

Vehicular and pedestrian

traffic

Reach

1,211,280

Individuals

Per 4 weeks

With

4 Bus Shelter

Panels

Bus Interiors reach an audience

for extended period of time where

a great deal of information can be

presented including phone

numbers and websites.

Size: 11” x 28”

Placement: Various

locations on interior cabins

of buses

Primary Target: Business

and leisure commuters

Bus Interiors

Transit Coverage

Shelter Coverage

Service Guarantee

At Lamar, we strive to maximize your advertising investment and

accommodate your individual needs. Our services include

full implementation of your campaign from start to finish;

including campaign design, production, installation and

removal.

As a company we promise to:

1. Provide timely creative support

2. Print on high quality 3M vinyl

3. Provide insurance on Lamar production

4. Install your campaign on time

5. Invoice properly

Thank you for taking the time to review the proposed options for

a transit advertising campaign. We look forward to working

with you and helping you achieve your marketing objectives.