Busday gets ‘buzz’ier with mobile

Client : Client : Bangalore Metropolitan Transport Bangalore Metropolitan Transport

Corporation (BMTC)Corporation (BMTC)

ObjectiveObjective

• To increase awareness and usage of public transport

• Mobile as a medium was used to convert the campaign into an interactive engagement rather than a piece of static communication

• Location based ‘Mobile Bus Guide’ was specially created and integrated for the campaign in order to drive public to commute by bus in large numbers

• BluFi was the only medium that could be used to reach out to the TG (working men & women) at Bus terminals, Volvo buses and corporate hubs

SolutionSolution

Various media at bus terminals, Volvo buses and corporate hubs were used to educate the users to switch ON their Bluetooth/ WiFi

Bluetooth activation messages

SolutionSolution

Demo - Demo - ‘Busday’ App‘Busday’ App

• Please download the application on your mobile http://blufi.mobi/busday_bangalore to

experience the ‘Busday’ campaign

• Our CSR initiative was a great success as it was readily embraced by the public

• The reach and execution was effective as the Busday application was used by more than 1, 20,255 commuters by more than 1, 20,255 commuters in Bangalore

• Over 12% consumers Over 12% consumers on receiving Busday App at our BluFi network locations have travelled in bus multiple times

• 9000+ existing users9000+ existing users have referred the activity to friends• Service has been deployed in major transport hubs and 124

hangout locations across Bangalore.

EffectivenesEffectivenesss

What makes the project What makes the project unique? unique? • World’s first campaign that used location based messaging to increase consumer awareness

• The project is unique, as our solution facilitated content management in moving vehicle - the capability of instant delivery of mobile content (bus routes and timing) via Bluetooth/WiFi enabled consumers to access information while they are on the go

• An eco-friendly medium – Mobile was used to promote the campaign

• Users could promote the initiative as well as share their concerns on social media via the m-App which created a powerful feedback mechanism

What the commuters have to What the commuters have to say about the campaign?say about the campaign?

“It’s really a useful guide…Thank u..” Mob No: 91990234XXXX

“This is a good way to communicate to people about public transport. Kudos to you all”

Mob No: 91963234XXXX

“Thanks for sending this type of information to public” Mob No: 91984496XXXX