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“The system has made my day much easier. I can now press “Enter” when I want to make price changes – it takes me one second and that’s it – easy and good.”

Bunnpris in Blindern, Norway uses electronic shelf labels from Delfi Technologies A/S.

Steinar SørumGrocer, Bunnpris in Blindern, Norway

Bunnpris is a discount chain with stores across Norway from Finnmark in the north to Agder in the south. The stores are managed by I.K.Lykke AS which was founded in 1830 and is one of Trondheim’s oldest trad-ing companies. Over one hundred years later, in 1981, the first Bunnpris store opened - today the Bunnpris chain operates more than 200 stores, with Christian Lykke as CEO.

Electronic shelf labels at BunnprisWith Delfi Breece System and the new full graphical electronic shelf labels from ZBD Displays Ltd., the Bun-npris store in Blindern now has a solution that makes it faster and easier to manage price changes. When Bunnpris needs to connect a new product with an electronic shelf label, the store simply scans the product and then the electronic shelf label - and that’s it.

At the Bunnpris store there are between 200-300 price changes a week. The store also launches special promotions every day around lunch time, which includes special offers on 10-15 different new products each day. Previously, when the Bunnpris store used paper shelf labels, there was a need to change shelf labels every day for the special campaigns. The solution with the full graphical electronic shelf labels has almost eliminated the time spent on daily price changes and promotions.

This creates great satisfaction at Bunnpris in Blindern where Steinar Sørum is grocer.

“The system has made my day much easier. I can now press “Enter” when I want to make price changes – it takes me one second and that’s it – easy and good,” explains Steinar Sørum.

It is not only the grocer that is satisfied with the new solution. The employees think that the solution is very simple to use.

Steinar continues:

“The staff thinks that there are many advantages to using the electronic shelf labels. With the old solution they were used to go and pick the paper labels in the back office and replace them in the store. So, in the beginning they thought that they should take the electronic shelf label to the back office in order to update it – but I said no, you just scan the items to be linked to the electronic shelf labels and then go to the back office and dock the handheld terminal – and then the data will be transferred. When they realized this, they really understood that the system is very simple.”

Bunnpris BlindernThe Bunnpris chain consists of more than 200 stores.

Bunnpris in Blindern, Norway has approx 3.000 different items and employs 9 staff members.

Bunnpris’ solutionBunnpris in Blindern has a solution with more than 3.000 electronic shelf labels of the model epop50 - the smallest size of the electronic shelf labels.

Visma Retail AS in Norway mana-ges all stores in the Bunnpris chain, which have installed electronic shelf labels.

Visma RetailVisma Retail is the largest total sup-plier of IT solutions to leading retail chains in Scandinavia. Visma Retailprovides a complete suite of stan-dard software solutions and services that are fully integrated with equip-ment and solutions from leading manufacturers.

As a total solution provider, Visma Retail takes full responsibility for consulting, projects, installation, education, support, technical ser-vice and IT operations. Through the different solutions and services, Vis-ma Retail provides the customers a streamlined and integrated process through the entire value chain.

Denmark +45 70 222 555Sweden +46 8 742 20 55 Norway +47 32 78 12 11www.delfi.com info@delfi.com

Bunnpris’ full graphical solution with electronic shelf labels will help Bunnpris keep its position in a market with steadily increasing competition when the focus is on improving the customers’ buying experience. After the introduction of the system with electronic shelf labels, the Bunnpris store now displays correct prices both at the shelf label and at checkout - and this has provided competitive advantages.

“It is obvious that the solution will help me. Among other things, we get correct prices – the price indicated on the electronic shelf label is always the same as the price at checkout. Experience tells that replacing paper labels can result in errors and it creates frustration among customers. But here is one thing for sure - they get correct prices and it is a good competitive advantage,” says Steinar.

Steinar Sørum explains the installation process:

“The installation of the system was not difficult. I got help from Visma to manage the software and to put up the electronic shelf labels in store was not difficult, once you’ve tried first the rest is easy to manage. So I was thinking about the time savings – and it was an advantage itself.”

Correct prices are a prerequisite at BunnprisThe Bunnpris store in Blindern uses a self checkout system which requires that the prices at checkout always are correct.

Christian Lykke, CEO at the Bunnpris chain, explains the solution with full graphical electronic shelf labels:

“Most important, the benefit is that the prices at checkout always are correct — it’s a prerequisite here where we have a self-check-out system. It is also a benefit that it minimizes the customer’s annoyance. In addition we get the opportunity to see what’s in stock directly at the electronic shelf label on the shelf and it becomes easier to order and see what items are in order and that makes the day easier for the grocer.”

Breece SystemBreece System consists of electronic shelf labels and innovative software modules for management and de-sign of these.

Stores can eliminate pricing errors and reduce times spent at check-outs, because there will be 100% accuracy and consistency between price indication on the electronic shelf labels and the checkout.

It is possible to display everything from product text and images to barcodes and logos on the electronic shelf labels.

All the electronic shelf labels can be updated at the same time without affecting existing IT systems in the shop.

Breece System provides retail chains with competitive advantages and enables multiple daily updates on pricing and product information.

It is a centralized solution that allows the option of implementing central updates at chain level with every store involved. But at the same time, it is also possible for each store to make its own updates.

The solution can be implemented in a store while it maintains its daily operations and serves its custo-mers.

Read more about the solution atwww.breecesystem.com.

The TechnologyBreece System uses electronic shelf labels (epops) and Bounce Commu-nicator from ZBD Displays Ltd.

The combination of hardware from ZBD Displays Ltd. and the soft-ware modules, developed by Delfi Technologies A/S ensures that the solution integrates seamlessly with existing retail systems and provides a solution modelled precisely for customer requirements.