bulletproofing your stories jaimi dowdell ire and nicar

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Bulletproofing your stories Jaimi Dowdell IRE and NICAR

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Bulletproofing your stories

Jaimi DowdellIRE and NICAR

Mistakes happen…

2009 Correction of the Year

• A Nov. 26 article in the District edition of Local Living incorrectly said a Public Enemy song declared 9/11 a joke. The song refers to 911, the emergency phone number.

Denver Post:

Because of a reporter’s error, Bill Husted’s column on Page 3B on Sunday contained an item about a tombstone for “Elway the Drug Sniffing Dog.” The tombstone was digitally fabricated for a blog and does not exist.

Source: http://www.regrettheerror.com/2009/12/16/crunks-2009-the-year-in-media-errors-and-corrections/

Los Angeles Times:

Bear sighting: An item in the National Briefing in Sunday’s Section A said a bear wandered into a grocery story in Hayward, Wis., on Friday and headed for the beer cooler. It was Thursday.

Source: http://www.regrettheerror.com/2009/12/16/crunks-2009-the-year-in-media-errors-and-corrections/

New York Times:Correction: December 8, 2009

An article on Nov. 27 about the race to succeed Senator Edward M. Kennedy gave an incorrect location for a debate involving the Democratic candidates. It was at the John F. Kennedy Presidential Library and Museum — not the Edward M. Kennedy Institute for the United States Senate, which has yet to be built.

Source: http://www.nytimes.com/2009/11/27/us/politics/27kennedy.html?_r=1

http://www.regrettheerror.com/2009/12/09/debatable-location/

Source: http://www.miamiherald.com/news/corrections/ January 8, 2010

…But they can be prevented.

Reporting process

• Always think• Repeatedly ask yourself, “Does this make

sense?”• Background, background, background.• Develop a system to use and keep notes –

stick to it.• Never worry you’re being a pest – it’s

more important to get it right.

• Think data• Think documents• Chronologies can help you spot issues• Don’t assume things• If there’s any question, double check

Communicate

• Talk to your editor/producer• Make sure everyone is in the loop and

knows what’s coming (photo, graphics, etc.)

• Work with sources– Don’t be afraid to ask them to rephrase or

further explain– Share key findings of data analysis– Don’t save key interviews for the end

Got data?

• Data is a great way to add authority and information to your story

• It can also lead to enterprise stories• Tools of data: spreadsheets, databases,

mapping and more.

Data dangers

• Richmond Times-Dispatch retraction in January 2009 of foreclosure analysis, which was missing HALF the data.

• “I should have asked the state Supreme Court how many transactions each file contained.”

• “I should have opened each file before importing it to see how many transactions it contained.”

• “I should have stepped through the first transaction of each file to make sure it matched the map of how the data should have been mapped.”

• “Finally, I should have sent a copy of the final spreadsheets to the finance departments in Richmond, Henrico, and Chesterfield -- the biggest governmental units in our region -- to get feedback from folks knowledgeable about property transactions in their areas.”

Things to keep in mind when working with data

• Record counts• Documentation and codes• Does it make sense?• Double check totals (think web sites, ask

the agency for totals or sample records)• If you get an amazing analysis, look first to

see if you’ve made a mistake.• Look again

• Repeat analysis if time• Check in with experts before, during and

after analysis• Don’t be afraid to share results with

sources before the story runs• What is missing can be just as important

as what is there

Writing and editing process

• Be your own worst critic • Poke holes into all of your theories• Anticipate all criticisms of your story and

defeat them before they happen• Always think• Ask yourself if it makes sense?• Keep track of the documents and data you

use.

• Don’t be afraid to revisit a source.• Use the highlighter or footnote method.• Feel free to go over things with sources

before it runs (not give them a copy, but discuss the ideas, etc.)

• Always read your story with fresh eyes.• Have your colleagues and friends read

your story. Be open to their criticism.

Resources

• Tipsheets – http://www.ire.org/resourcecenter/tipsheets.php and search for “bulletproofing”

• Regrettheerror.com “accuracy checklist” – better yet, develop your own.

Thanks to:

Regrettheerror.com for tracking all of those mistakes.

Doug Haddix, IRE Training Director

Feel free to contact me at [email protected]