BuildingYour Brand Part I

Make It Sparkle

Linda Moses

Write your plan for your brand• Who are you? • Why would I want to know you?• What can you offer me?• How will you deliver it?• Where will your brand be deliver?• Build a relationship with your

audience• How are you different from the rest?

Who are you?

• Today there are so many products on the market make your brand stand out.• A) Online• B) Physically• C) Advertisement• D) Mobile

What can you do for me?• Know your values• Keep your promises• Target audience (background of

product, what is it for, who can use it-old, young children, couples, singles, family etc

How will you market the brand?• Online• TV Ads• Radio• Social Media• Flyers• Business cards• Newspaper

Define your purpose

• What is your story?• What is your passion?• What is your brand DNA?

Where will your brand be delivered?• National• International• Locally

Part II• Next week we will break down

the points and get a little more in depth about branding your product.

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