building the case for social business
DESCRIPTION
Alternatively titled "Get that Social Business Buy-in" this presentation is designed to make a compelling, yet easy to understand argument that not only is Social Business a good idea...it's basically unavoidable. The world has changed around us and the imperative to begin redesigning your business into a more socially connected, open and transparent organization has never been more clear.TRANSCRIPT
Social Business
Making the case for
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Jeff Gibbard
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
jeffgibbard.com/g
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Social BusinessTrue Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
StrategyPolicyTrainingListeningContent MarketingEngagement & Community ManagementPromotion & AdvertisingMeasurement & AnalyticsCollaborationCustomer Service
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
@jgibbard@truevoicemedia
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
ResourcesSlides, Links and Tools Mentioned
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
truevoicemedia.com/notes
RULESInterrupt meDon’t fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother
Shout out to @marcusnelson
(she worries)
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In
DefiningSocial Business
A Social Business is a company that...
takes full advantage of the opportunities presented by social media, that reduces its liability and risk through governance and training, and that leverages social technologies and concepts to become more open, transparent, collaborative, and innovative.
This won’t happen
overnight
source: Altimeter Group
forSOCIAL BUSINESSTRANSFORMATION
The 6 Components
Policy
Process
Strategy Technology
TrainingCulture
source: Altimeter Group
Building The Case For
Social Business
overcomeRESISTANCEto change
Appeal to the
Heart, Mind, and Wallet
But to make the case...
Mind, Wallet, and Heart
Appealing to the
Mind
State The
Obvious
The World Has Changed
It’s Gotten Smaller
More Connected
It’s Gotten
It’s Gotten
Faster
Is Right At Our Fingertips
Connection
Is Right At Our Fingertips
Information
It’s forever changed how we...★Communicate
★Complain
★Promote
★Seek Help
★Find Information
★Share Information
let’s do an experiment
To prove it
1995
2005
20051995
2013
Can anyone recommend a good plumber in Philadelphia? #helpout#softsearch
If Behaviors Are Changing,
Will We Change With Them?
Present The Data
72% of Online Adults are
Social Networking Site Users
users
non-users
source: Pew Internet and American Life Project
89% 78% 60% 43%18-29 30-49 50-64 65+
How that breaks down by age
source: Pew Internet and American Life Project
56% Of The Current
Workforce Is Between
16-44source: BLS.gov, USAtoday.com
89% Of 18-24-year-old Smartphone Owners
Reach For Their Device Within 15 Minutes Of
Waking Upsource: IDC Report, March 2013
65 and older have roughly tripled their presence
on social networking sites in the last four yearssource: Pew Internet and American Life Project
13%
43%
2009 Today
Unlike Spider-Man
You Cannot Stop This Train
OPPORTUNITY
FEAR
FEAR
FEAR
FEAR
FEARFEAR
FEAR
FEAR
FEAR
FEAR FEAR
UNCERTAINTY
UNCERTAINTY
UNCERTAINTY
UNCERTAINTYUNCERTAINTY
UNCERTAINTY
UNCERTAINTY
FEAR
UNCERTAINTY
Redirect energy
Appealing to the
Wallet
Social Isn’t Just About
“Feel Good” Chatter
Get that money, son!
Make it rain!
shout out to Adele Cehrs
Fully Implemented Social Tools
+20 to 25%
Productivity Gains
source: McKinsey Global Institute, July 2012
No Social Tools
Fully Implemented Social Tools
+32%
Innovation/Ideation Gains
source: Jive Collaboration Software Report, July 2012
No Social Tools
Fully Implemented Social Tools
+31%
Customer Retention Gains
source: Jive Collaboration Software Report, July 2012
No Social Tools
Fully Implemented Social Tools
+34%
Brand Awareness Gains
source: Jive Collaboration Software Report, July 2012
No Social Tools
Fully Implemented Social Tools
+27%
Innovation/Ideation Gains
source: Jive Collaboration Software Report, July 2012
No Social Tools
All Of The Data
Supports Social Business
Appealing to the
Heart
What are you
some sort of Hippie?!
In Social Business
Everybody Wins!
Customers win★acknowledged and appreciated
★better products
★ lower prices
★faster responses
★better customer service
★more trust due to transparency
★connected and loyal because of shared values
Employees win★acknowledged and appreciated
★given the opportunity for creativity and contribution
★motivated by competition
★driven by purpose
Businesses win★has more engaged employees
★has a greater number of customer advocates and internal champions
★ learns from its customers
★generates more loyalty
★reduction in support costs, cost per acquisition, etc.
★ increases reach, awareness, leads, and sales
★changes the world
Key Takeaways★It’s a process. Take your time, build a plan.
★This shift seems inevitable, will you buy in?
★Social Business drives business value.
★Everyone wins. Let’s build a better world.
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Jeff Gibbard
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
jeffgibbard.com/g