Successful Nonprofit Brands

We think of brand as

Brand is everything

More than logo

Build it & they will come

Grounded & responsive http://brand.actionforchildren.org.uk/content/232/Our-brand

How does your brand show up?

Who’s your audience?

Differentiate

Differentiate

Differentiate

Trust & connection

Never done

Brand is sacrifice

Focus

What your brand can’t do

Transparent & authentic, or else

Managing & living your brand

Share before control

Why before how

Know your audience

Seattle Works Brand exercise

Brand Evaluation

!   Where are they strongest?

!   Where can they improve?

Robin Hood update

“When I teach CRAM now, I have made the M into messenger as a way to discuss the increasing importance of WHO is speaking for a cause.  I think the WHO is the power of social media.”

My four questions for testing CRAM, which I developed post-book.  You’ve got to answer for your audience:

 Why me? What for?

Why now? Who says?