building membership: working with the clubs in your area saturday, september 13, 2014 district...

Building Membership:Working with the Clubs in Your Area

Saturday, September 13, 2014

District Leader Training – District 42Monique Levesque-Pharoah, DTM, Region IV Advisor

www.toastmasters.org

Membership Building – www.toastmasters.org Membership Building Contests Club Coach Program Area Governor support Toastmaster magazine The Basics of Membership Retention Marketing Resources Speechcraft

Membership Building


Moments of Truth Finding New Members for your Club Evaluate to Motivate Closing the Sale Creating the Best Club Climate How to be a Distinguished Club Meeting Roles and Responsibilities Mentoring

Successful Club Series


Attracting New Members to Your Club (Item 1311B) www.toastmasters.org/1311B

Charting a Course for Club Success (Item 1311C) www.toastmasters.org/1311C

Motivating Achievement (Item 1311D) www.toastmasters.org/1311D

Training Club Leaders (Item 217) www.toastmasters.org/217

Leader Resources


How many clubs in your area?

How many members are there in each club?

Building Membership


Create your own stats card to promote membership building

Club Name, place, time, contact info, number of members, guest nights, special stats

Invite a guest to join you on a visit Tailor your invitations wisely Reward those who invite guests Reward those who sponsor members

Building Membership


How many guest meetings or open house events are the clubs planning?

What does this question evoke?

Building Membership


For each club, you were asked to identify the closest library, church, coffee shop, and gym/fitness centre

Now that you have this information, what do you do with it?

Marketing Strategies


Put bookmarks in the books that address the fear of public speaking in the bookstores and libraries near your club

Invite a Librarian to give a speech/presentation to your club – Did you know November is National Writer’s Month?

Highlight the Storytelling Manual



Learn the art of giving grace.... What about creating a targeted brochure? How to network in your church and community? Have you been asked to lead a committee or church group and don’t know where to begin? Come to Toastmasters where Leaders are Made



AG K31 Doug MacDormand gave me this idea unintentionally....

Perhaps approaching the Youth Minister at church and offering the Youth Leadership Program?

Going on a mission? Learn to lead and provide impact with Toastmasters. Connect with Toastmasters in 126 countries



Local coffee shops sometimes have bulletin boards – promote your club/open house Does your Toastmasters club serve coffee?

Have a themed coffee night! Invite people to come and vote for their best java

and talk up their favourite brew Table Topics – Tell us about your favourite coffee

date and why? If you had to share a coffee and a chat with

anyone famous, who would it be?



If you had to share a coffee and a chat with anyone famous, who would it be?

(Then find someone famous to come and join you for a coffee and a chat and make an event out of it)



Is there a gym near by? If you have an early morning club... You woke up early to work out, save XX mornings to work on your leadership

If you have a lunch hour club – You skipped lunch to work out, but did you know you can bring your lunch to Toastmasters and work out your leadership muscles on XXX.



Find unique ways to use the skills of the Toastmasters in your club as a way to reach out to the community

An entrepreneur/financial advisor in your club could host a seminar on how to ‘talk to banks’

An HR professional could provide a ‘session on performance reviews’

Wedding season? – Have a Toastmaster provide to the public – tips and tricks to toast the Bride or Groom or emcee a wedding

Unique Marketing Strategies


Perhaps you have an auditor in your club like Doris Henn?

Maybe a session on how to handle an audit might be an interesting hook



Let’s say you have an author of children’s books in your midst like AG D55 Liz von Kanel

Put together a session targeted to Grandparents or parents who want to learn how to create and tell a story to children



Are any of your Toastmasters newsworthy? Send out a news release!

Chicken Soup for Scrap booker’s Soul Any promotions or accomplishments? – Take

out an ad congratulating them Board Elections – Send list of newly elected

officers



Back off, get your own sandwich!

Toastmasters clubs get professional sandwich boards promoting their unique sandwich offerings

We have the Best Humourist Speaker in (Alberta or Saskatchewan)

We have the most... Long standing club – We have served over

XXXX Toastmasters since XXXX

Other Marketing Strategies


Don’t forget about Community Access programming – District 78 Governor, Rochelle Williams

Inform guests what Toastmasters is all about by providing a full overview once a month – Billie Sutherland, District 78

Facebook advertising really worked for our club – Dan Chihos, District 78



Cross Pollinate! Get members from strong clubs with limited speaking roles to visit lower number clubs to inject inspiration, value and provide a great first impression – Christina Stensby, Area Governor from District 6

Get a Professional Stand-Up Banner to use at Trade Shows. Provided the stage for success, 40 new leads and 2 new club members with unveiling alone! – Raymond Norton, Division Governor from District 6



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What is your biggest membership success story? What made it successful?

What was your biggest membership building challenge and how did you overcome it?

Collect these stories and share them.

District 42 Membership Stories


“The vision must be followed by the venture. It is not enough to stare up the steps — we must step up the stairs.”

— Vance HavnerAmerican Author & Spiritual Leader

What is your plan for success?

building membership: working with the clubs in your area saturday, september 13, 2014 district...

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