Building Great Mobile Search with Productsy & CloudSearch

Sameer MaggonCo-founder, Productsy

AWS CloudSearch Meetup - Palo AltoJune 19, 2013

2

What’s this 20 minutes about?• Brief Overview of Productsy

• Why Care about Mobile Search?

• What’s different about building search on mobile devices?

• How to delight your users when they use search on mobile?

• Productsy APIs for Mobile & Search on top of CloudSearch

3

Productsy• Incubated at Clearstone Venture

Partners in Jan 2012

• Team of 8 with expertise in

#Mobile #Cloud & #Search

• Offices in Santa Monica, CA

Martin - Co-founder12+ years executive leadership in multiple senior product roles leading teams at Yahoo!, CityGrid (IAC), Geodelic, Vodafone and more.

Sameer - Co-founder10+ years executive leadership in product development building innovative solutions. AT&T Interactive, Geodelic, Siderean and more.

what we do

5

mobile cloud infrastructure

Our mobile platform provides easy to use, reliable and secure stack of services to help you build better mobile products faster.

Get started quickly and let us worry about servers, databases, scalability and performance.

6

Upload large images, videos &

files using our media storage services & have that content

serve faster using our Content Distribution Network.

Create accounts, integrate Twitter

& Facebook easily into your apps for simple Login, posting, &

sharing Build a connected social graph including following,

friending, connecting

Perform text search, faceted

navigation & search suggestions. Provide content feeds based on

interestingness with custom ranking capabilities.

APIs to build apps faster

Why Care about Mobile Search?

8

Mobile Search & Discovery

“Mobi le Search & Discovery is about enabl ing end-users and serv ice prov iders to respect ive ly f ind and

promote goods or serv ices v ia mobi le dev ices” - Juniper Research

Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer)

Tablet users access search 73.9 percent of the time, more than any other activity (eMarketer)

45 percent of users between 18 and 29 use mobile search daily (Icebreaker Consulting)

17 percent of people make a purchase after a mobile search

9

Mobile Search is everywhere

Mailbox: Travel Details Google: Directions Foursquare: Check-in LinkedIn: Contact Search

Wish: Social Commerce Netflix: TV Series Search Facebook: Friends Status

Few of my uses of Mobile Search

since morning

Why is Mobile Search Different?

11

Opportunities on Mobile• Highly Contextualized (Always On -

Location)

• New ways to interact

• Voice Activated

• Image Searches

12

Challenges on Mobile

• Limited Real Estate

• Little Attention Span

• Frequent context switching

• People interact in bursts

How to delight your users using search on mobile?

14

Don’t Make them Type

Touch To Search

• Mobile is a hand held device, so make heavy

use of facets to drive interactions

• Use images instead of text that users can

make an association with

• Go native, use sliding gestures to paginate

• Use shake for discovery

Use New Interaction Metaphors

15

Use Context for Discovery• Location is inherent to mobile, use

geolocation searches to surface content

for discovery

• Mobile devices are highly personalized,

use past activity and aggressive

assumptions about the user.

16

If you have to make them type

Search Suggest

• Attention span is limited, where appropriate,

drive towards instant search and reduce a

few taps.

•Use Search Suggestions to assist them and

reduce their work

• Get quickly on a OneBox and don’t scare

them with multiple search boxes (NLP, query

classification)

• Go beyond simple spelling correction, and

start using on-the-fly spell correction

17

Extremely Relevant Content

Concise Search Results

• Focus on continuously tuning relevancy to

show most relevant result on the top

• Show why the result was on the top (10

miles away, matched these keywords, etc)

• Put metrics to measure search quality & click

throughs

productsy & cloudsearch

Search APIs on CloudSearch

• Near Zero Management Setup &

Scale

• Faceted Navigation out of the box

• Let’s us focus on driving innovation

for our clients

CampaignEQ & CloudSearch

Try our Mobile APIs http://developer.productsy.com

promo code: CloudSearch

Talk to us to make your app awesome!

sameer@productsy.com

http://productsy.com

sameer@productsy.com

tw: @maggon