building blocks etailing india conclave jaipur- 2013- samarjeet singh- iksula

Building Blocks eRetail.

Samarjeet Singh

EBay 13+ Internet

Retail Experience,

Baazee.com

CRICKET Talkative

Tajonline Positive

Black Label

What do we do?

Iksula is an End-to-End Internet Retail Solutions and Service

Provider

Technology

Internet

Marketing Content

Production

Consulting

About Iksula

2007

The Year Iksula was Founded

About Iksula

200+

Employees as of Dec-2012

About Iksula

40+

Man Years of Digital Expertise

About Iksula

200+

Ecommerce Websites powered by Iksula

About Iksula

3

Offices in Mumbai, New York

and

Singapore

Clients Across 5 Continents

A few of our Clients

Main Index.

Online Retail Operations -------------------------------------------------------------------------------------------------------------------------------------------103

3.a. Building blocks of Online Retail ---------------------------------------------------------------------------------------------------------------------------------------------------------------104

3.b. Technology ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------105

3.c. Content & Imaging -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------128

3.d. Online Marketing ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------146

3.e. Fulfillment ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------171

3.f. Customer Support --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------187

4. Looking Ahead -----------------------------------------------------------------------------------------------------------------------------------------------------194

4.a. M Commerce --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------195

4.b. Social Commerce --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------208

4.c. Innovations -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------215

4.d. T-Commerce --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------216

5. Key Lessons ---------------------------------------------------------------------------------------------------------------------------------------------------------217

Ecommerce :: Introduction to Ecommerce through Eyes of a Consumer::

Effects on Purchase Decision.

Store 1

Store 2 Store 1

Store 1

Store 2

Search

Engines

Targeted Ads Store 1 Online

Website

Store 1 Online

Website

Purchase Decisions have got very informative but very

complicated for retailers

Online Retail :: Introduction ::

Why E-Retail: The Reasons remain the same over years

E retail Consumer Value Proposition.

Convenience

Hard To Find

Price

Online Retail :: Online Retail in USA ::

Proposition of Online Retail in US.

Online Retail :: Online Retail in USA :: Proposition of Online Retail in US ::

Convenience : The Consumer Proposition

Convenience

Books, Music,

Movies,….

Sit @ Home

and Get it

Selection

Deep

Research

Value Proposition , Categories and Formats.

Hard to Find

Antiques, Coins,

Radio Controlled

Toys ….

C2C Commerce

Cannot get it

Anywhere Get it

here

Local became

National with

second hand goods


Hard to Find: The Consumer Proposition.


Inventory Clearance

Discount

Price

Electronics,

Computers,

Price Discovery

Auction, Volume

Aggregation


Price: The Consumer Proposition.


Online Retail :: Online Retail in India

Online Retail :: Online Retail in India :: Current Indian Online Retailers. ::

429+ significant players now operating…

and many more….

Source : Iksula Consulting

Ecommerce :: Ecommerce Business models ::

Indian E-Retail Landscape: A Summary

Vertical

Source : ‘India Goes Digital’ - Avendus

Online Retail :: Online Retail Operations.


Challenges faced initially by brick n mortar stores on Online medium???

How will we

reserve

Inventory ?

How do we plan

Supply for our store

plus online ?

We have no idea

about Online

Technologies !

How will we

Integrate with

our ERP ?

We don’t have a

Online Merchandising

Plan !

What is

Online

Marketing ? How do we ship

Individual Orders?

How do we

Manage Returns?

Does it seem like a same story everywhere ?

Ecommerce Master Class :: Online Retail ::

Index.

2.d. Online Retail Operations

a. Building Blocks of Online Retail

b. Technology .

c. Content.

d. Product Photography.

e. Online marketing.

f. Fulfillment

g. Packaging

h. Customer Support

Online Retail :: Online Retail Operations.

Building blocks of E-Retail.

Tech

Marketing

Fulfillment

cust care

Front End Back End

Customer 4

Content

2

3

1

5

Order Sent

Order Fulfilled

Key Components of Digital Retailing

Scaling your business by

implementing robust,

extensible & upgradable

“Technology”

1 Technology.

tech

1

:: Building blocks of E-Retail :: Technology ::

E-Retail Transaction Workflow.


The building blocks of e-Retail technology.

Technology

Merchandising

Marketing

Social & Mobile

Backend Management

Security

Maintenance Support

Performance

:: Building blocks of E-Retail :: Technology :: Technology requirements today ::

Merchandising functionality. Merchandising

Product Zooms Product Options

Product

Comparisons

Soft Add to Cart

Swatch Options Unlimited Product Photos


Cross Selling.

Why Amazon does this better????

1. First, they build relationship maps of product inventory and attributes

2. Then, they capture consumer intent and combine it with the “wisdom of the crowds.

3. On a page load, they run multiple recommendation types in real time to recommend the perfect products.

4. Finally, they measure the performance of the recommendations, creating a real time-feedback loop that

constantly optimizes them on a per placement and per page basis


Up Selling.


Personalization.

Marketing

Daily Deals Get found in search engines Create coupons & discounts

Post Customer reviews

for real time feedback

Send automated emails

and newsletters

Wish Lists


Marketing functionality.

Social & Mobile

Sell your products on

Facebook

Post directly to twitter &

facebook

Manage videos in a snap

Like it, Share it, tweet it. Mobile Sites


Integrations with Social & Mobile media.

Management

CRM Tools Inventory Management

Reporting Order Processing


Managing the E-Retail backend.

Security & support

Industry Standard

Certifications

Control Access to the store


Security & support.

Performance

Source: Volusion.com


Performance and Uptime.

Content Delivery Networks Uptime Issues.

Down is Revenue Loss

Technology Hardware


Global Ecommerce technology Vendors.


What shopping cart technology to use.

Starting Up Intermediate Advanced

Global

Company

2 – 5 Lac 5 – 10 Lac 50 L – 1 Cr


Payment Gateways in India with charges

( Rate Card: Negotiations over and Above ;-).

Source: Iksula Consulting

Best Practice for Merchandizing

in E-Retail


Case Study.

:: Building blocks of E-Retail :: Technology :: Case Study ::

Home Page.

•Proflowers.com displays on each page in the header banner saying “Need it today?”, which

clearly attracts people who need flowers now – today. 1800flowers.com displays a similar banner

only on the home page, but not in the header or anywhere else throughout the site.

•Proflowers.com homepage is more visually appealing and makes a selling point rather than just

display.

Multi-brand Websites integrated with single Check out

Highlighted

Customer Care

Number

Create Urgency

Need it today !!

Best Sellers on

homepage

Separate Category

for Occasion

Prominent Search

Box

International

Orders

Source: ProImpact7.com

By Jan Petrovic


Category Page.

Detailed Choice

Options

Appealing Product

Photography

Upfront

Pricing

Bread Crumbs Sorting Options

Shipping Info

Source: utsavfashion.in


Product Page : Above the Fold.

Source: Yebhi.com

Product Zooms

Product Titles

Shipping Info

Customer Care Info

Pmt.

Info

Product Attributes

Product

Descriptions

Buying Guides Social Media

Integrations Alternate Images

Fold

Source: Yebhi.com

Social Acceptance

Up Sells

Cross Sells

Search History

Fold

Above the

Fold

Below the

Fold


Product Page : Below the Fold.

Source: MyHabit.com

• Myhabit.com displays product videos into its product pages, the model shown above actually

walks and turns on the product page

Product 3D

Videos


Product Page : Innovations.

Source: ProImpact7.com

By Jan Petrovic

•Proflowers.com displays their SSL security seal by Verisign on the bottom of the page

• Original website header and footer are replaced by progress indicator and “lighter” footer in order

not to distract shoppers from their task, which is to finish the checkout process. In both cases

through out the whole checkout process you will see what is in your basket,

Steps Remaining

Satisfaction

Guarantees

Trust Seals

Safe Transaction

Prompts


Checkout Page.

Solution for Low page load time

1. Using Memcached

2. G-Zip compression for CSS / JS

3. Use of CDN servers [content delivery network]

4. Nearest server location as of the target user source.

5. Compress output

6. Leverage browser caching

7. PHP tweaks like allocate more memory to the application

8. Get rid of 404 errors.

9. Reduce http request

10.Use Sprite images.

Solution for increasing SKU

1. MySql Tuning

2. Indexing of Products

3. Query Caching

:: Building blocks of E-Retail :: Technology :: Technology requirements today :: Performance ::

Case Study : Performance Optimization a gifting website.

Problem

Low page load

time

Increasing SKU

Source: Iksula Consulting

e-commerce players increase

their conversion rate through

effective product page

“CONTENT”

2 Content

Descriptn Attributes

Meta

Keywords Images

:: Building blocks of E-Retail :: Content :: Overview ::

Great product content why??

Convert

• SEO optimized content

which helps the

product page to gain

SEO rankings

• Structured product attributes

which helps users

understand the product

• Detailed images which help

consumers to get a feel of

the product

• Great sales pitch

• Highlight consumer benefits rather than

product features

• Better Conversions

Plays a key role in “attracting”, “engaging” and “converting” users

Main Product Image

• The best product

shot

• Helps to highlight

product look and feel

Related Items

• Gives customer a choice to

choose from other similar

products and accessorize

Product Title

• The first window to the

product along with the

thumbnail image

Product Description

• Gives the consumer a feel of how the product will

look and feel

Alternate Product Images

Helps consumer to get a complete feel of the product

Key Features

• Gives a quick

overview of the key

selling features

Online Retail :: Online Retail Operations :: Building blocks of E-Retail ::

Product Page Content. 2

Effective content is required to improve site conversion rates.

• Romanticize the product content to engage a consumer

• Inform the consumer about product features

• Seed SEO keywords


Product Description.

Engage, inform and convert through well written product descriptions.

Engaging Product

Content keeps

customers glued

to the page and

SEO Rankings


Product Attributes.

http://www.up.ac.za/saafecs/vol31/north.pdf

International Study by the University of Pretoria

The above research suggests that :

Price and Style are the most important

attribute in apparels category

Detailed product attributes which

helps a consumer to know the

product better

Detailed structured attribute which helps user comprehend products.

http://www.up.ac.za/saafecs/vol31/north.pdf


Product Images.

Model shots give a better feel

of how the product will look

on a person

High resolution model shots help to get consumers a real life feel.

High resolution images gets close to real life experience

Ability to zoom to view fabric

detailing and designs

:: Building blocks of E-Retail :: Content :: Process Workflow ::

Creating product KITS.

Consumer Need

• Allows a consumer to buy an entire set of products

• Up sell opportunity for the site

1. Identify all the products

which can be kitted

together

Sofa

Cushion

Chair

Side table

Furniture Category Example

Supplier: MGM Trading

Kit: Living Room Kit

Foot Stool Coffee table

2. Also leverage category knowledge to identify

other items which could go with this kit. Eg: Chests

Identifying and creating OPTIONS from manufacturer price sheets

Consumer Need

• Gives customer finer choices on a product she has chosen

Lighting Category Example

Supplier: Nulco

Product: Nulco Decorative Flush Mount

Available options

Pictured in tuscan bronze Image caption helps customers

understand the picture better and

also index images on SEs


Creating OPTIONS.


Creating CROSS SELLS on accessories and related Items.

Business Need

• Cross sell related items to increase consumer value

Plumbing Category Example

Supplier: Danze

Product: Danze D500058 Single Handle Pressure Balanced Tub, Shower

Trim and Valve with Rain Showerhead from the Parma Collection

Accessories Related Items Main Product


CATEGORIZATION and CLASSING into relevant categories.

Consumer Need

• Helps a consumer narrow down on his choice of products

Example: Classes & Attribute list for the Lighting Category

:: Building blocks of E-Retail :: Content :: Product Photography ::

Internet Product Photography & Why.

ALTERNATIVE VIEWS

Customers don’t buy what they can’t see, "You need to show

alternative views because you’re really trying to close the

touch-and-feel barrier that is lacking on the website that you

can experience in a store setting.

Source: Victorinox.com

Without the ability to touch, hold, smell, taste or otherwise handle the products

customers have only images to interact with.

CONVERSION RATE

Ultimately, the softer, tastier, flashier and more attractive

your products look to shoppers, the more confident they’ll

feel about purchasing from you and the better your

“conversion rate” will be.

EVALUATE PRODUCTS

Provide a competitive advantage. In a crowded e-commerce

landscape offering high quality images (and plenty of them)

helps users evaluate products and decide to buy.


E- Retail Photography Operational Challenges

• Products handling and Re-packing.

• In house apparel ironing stations.

• Backend systems integration for quick photo uploads to system.

• Make up artists, Equipment Management and Studio Management.

• In house vs. Outsource Dilemma The Speed Vs Control Dilemma

• Maximum number of finished images per day

E-Retail Photography is process and

scale is the biggest challenge .


A typical setup for smaller size products.

• Specialized Product Photography Cameras and Camera Box.

• Product Angle &

Background Setup

• Lighting Setup

Key Challenges:

• Products need to be very high resolution to

help in zoom.

• Low Setup time and higher number of Shots

/ Shift

• More Angles to ensure higher rotation for

Smaller Products.


Apparel Photo Shoot with Models.


E Retail Photo Shoot Best Practices.

•CATEGORY PAGE IMAGES. •PRODUCT PAGE IMAGES. •ZOOMED/DETAILED PRODUCT IMAGES.

For category images it makes sense to:

1. Use images to complement text descriptions.

2. Be sure images are large enough for

comparisons.

3. Display color swatches.

For product images it makes sense to:

1. Offer detailed images and multiple views.

2. Enable users to see product variations.

3. Don’t group products into the same

image.

4. Make it easy for users to switch between

views and variations.

For zoomed images it makes sense to:

1. For exceptionally large items, offer many

views..

2. Have Adequate resolution.

3. In Focus with the mouse over.

Source: completeusability.com

Sales in Online

Marketing in primarily

driven by highly

efficient

“Online Marketing”

Online Marketing.

Online Marketing

Search Engine

Optimization

Social Media Optimization

Email Marketing

Affiliate Marketing

Online Channel

Management

Paid Advertising


Online Marketing.

Potential Objectives.

•Driving targeted traffic to a Web site and

converting visitors to customers.

•Customer retention and increasing LTV

of a customer.

•Establishing Brand-Awareness

Strategies and tactics applied on the internet to support an organization’s overall online marketing objectives.

1

2

3

4

5

6

:: Building blocks of E-Retail :: Online Marketing :: Search Marketing:

SEO and PPC ( Dominance of Google )

Pay Per Click

Advertisements

Pay Per Click

Advertisements

Search Engine

Optimized

Results.

1

:: Building blocks of E-Retail :: Online Marketing :: Search Marketing:

Search Engine Optimization.

What is SEO?

Combination of activities that prepare website to get into higher ranks in the natural search.

A snapshot of search results page

Benefits of SEO:

Reach out to wider global audience

Position the brand and position it right!

Spread awareness and engage consumer.

Very cost effective marketing

Popular search engines

Why do SEO?

Search engines can read your website

properly & understand it

Improve credibility of your site on the

internet

Drive traffic from other sites to your

site

1

Higher Revenues

Site Outreach – Off Page

Optimization

Increase page rank and traffic by reaching out to relevant sites

On Site Optimization

SEO Audit - Structural &

Content Analysis, Execution

Keyword Research &

Strategy

Internal, Market and Competition

analysis

:: Building blocks of E-Retail :: Online Marketing :: Search Engine Optimization ::

SEO approach

2. 1.

3.

SEO approach should be “end result driven” & “comprehensive”

A constant focus on

what matters most –

conversion and

revenues

Organic Visitors

1


1. Keyword strategy: Detailed keyword research, classification and execution plan.

• Arrive at relevant keywords as per target audience & internal strategy

•Current product lines •TG & demographic research •Most searched keywords on site

•Keyword density for top site pages

•Strategic keywords

Internal Research

• Benchmark strengths and opportunities with market & competition

•Keyword competition analysis

•Identity and leverage niche long tail opportunities

•Keyword suggestions

•Seasonal trends & it’s impacts

Market research

• Classify and drive activities as per keyword buckets

•Keyword classification – Strategic, High Volume, Long Tail, Virgin, Phrase

•Customized activities for each bucket of keywords

Keyword strategy

Keyword classification & strategy

Keyword research

Keyword classification Definition Strategy

Strategic Keywords most relevant to my product lines and

TG and with high search volumes

High density use in site elements, meta data, content along

with targeted off page activities

High volume Keywords indirectly relevant to my product lines

and with very high search volumes

Very low density use in meta keywords along with broad

targeting through off page activities

Long tail Keywords relevant to my product lines and TG,

but with very low search volumes

Low density use in meta data along with broad targeting

through off page activities

Virgin Keywords relevant to my product lines and TG,

but with very low search volumes

High density in page content, medium density in meta data

along with targetted off page activities; evaluate auto

creation of pages specific to search queries

Long search queries Phrase search queries (typically very high

conversions)

Evaluate auto creation of pages specific to search queries

along with link building

1

1 Page Title 2 URL Structure 3 Meta Keywords

6 Image Alt Tags 5 Key word density

4 Meta Description

Optimize most visited pages through customized “structure” and “content”


2. On Site Optimization: A “3 step” comprehensive process to optimize and index pages

Optimize long tail pages through a “page content” and “auto template” based fill Step 2.

Step 1.

Site Map submissions – create & manually submit XML site maps

to search engines Step 3.

1


3. Site Outreach – Off Page Optimization: Increase site authority & drive traffic from back links

A concerted drive to reach out to high authority and relevant sites with information on

the website leading to

• Increased authority of the site and Indexed pages to improve page rank

• Increased traffic from links linking back to the site

“8 step process” to create back links, to improve Page Rank & driving traffic

1. Directory Submissions (Site & Individual Pages).

2. Write and Maintain Blogs.

3. Comments on other Blogs, Groups, Forums.

4. Article Submissions.

5. Video Submissions.

6. Social Media & Bookmarks.

7. Image SEO.

8. Local SEO.

1

:: Building blocks of E-Retail :: Online Marketing ::

Social Media Marketing. 3


Email Marketing (Permission Based)

• Promotion of Products and Services via Email

• Lower Cost and More Flexible Than Direct Mail

• Build, Retain and Strengthen Customer Relationships

• Builds Brand-awareness

Campaign

Objectives

• Sales

• Leads

• Awareness

Create Media

Message

• Text

• Images

• Audio

Deliver

Broadcast

• Email

• Link Codes

Analyze

Performance

• Open

• Click

• Buy / Action

Approach to Email Marketing

4

:: Building blocks of E-Retail :: Online Marketing :: Email Marketing ::

Email Marketing: Details …..

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Up to 50% Off on Accessories for Men & Women. Rs. 125 onwards.

SHOP NOW

Create Urgency

Personalization

Sharing

Opt out option

High Quality Images

4

http://myntra.icubes.in/c.html?rtr=on&s=x8pb5a,usqn,47m9,jzi0,44wa,ho39,4w0l

http://myntra.icubes.in/c.html?rtr=on&s=x8pb5a,usqn,47m9,fa0a,busn,ho39,4w0l

http://myntra.icubes.in/c.html?rtr=on&s=x8pb5a,usqn,47m9,coq3,6j1n,ho39,4w0l

http://myntra.icubes.in/c.html?rtr=on&s=x8pb5a,usqn,47m9,7zdr,51ie,ho39,4w0l&MLM_MID=1436927&MLM_MLID=196497&MLM_SITEID=2010001582&MLM_UNIQUEID=c943537b15

:: Building blocks of E-Retail :: Online Marketing :: Affiliate Marketing ::

Affiliate Marketing management websites.

1

2

National

National

International

3

5

:: Building blocks of E-Retail :: Online Marketing :: Affiliate Marketing ::

Price Comparison Websites

Book pricing

comparison

Pricing comparison websites are different for different categories.

5

Brand Products


Online Multichannel Marketing

Sell products on Multichannel to Increase Coverage and sales.

6

Manage last mile order

delivery and returns

through robust

“Fulfillment”

4 Fulfillment.

:: Building blocks of E-Retail :: Order Management & Fulfillment ::

Most important aspects of fulfillment.

Source: Nielsen Wire US 2011

Fulfillment is the key to Service

:: Building blocks of E-Retail :: Order Management & Fulfillment :: Goods movement post purchase.

Vendor,

Dropshipper,

Direct supply Manufacturer

B A

C

Is

Stock

Avl. D

Shipped to customer

F Courier

Yes

No

Returns

H

E Supplier/ Mft.

Warehouse

Stock supply to warehouse

G

G

Shipped to customer

Efulfillment.

Order Allocator System: In Multi Vendor Environment A

•The order allocator system will decide where the order will be placed i.e to our own warehouse or to third party supplier based on a set algorithm.

•This may depend on the order in stock in our warehouse or availability.

Process

Warehouse Management System B

•The warehouse management system will track the in’s and out of inventory from the warehouse.

•This system will work closely with the inventory management software.

•Shipping labels to be generated for the packing team.

Process


Ecommerce dedicated warehouses : USA.

Vendor Management System C

•The vendor management system will track the activities of the vendor.

•The vendor management team will have their frontend wherein they can track & update the status of the order with the vendor and monitor the vendors.

Process

Inventory Management System D

•The inventory management system will keep a check on the available inventory at our warehouse.

•Inventory with TP vendor can also be mapped in this system.

•Returns data and replenishment will have to be integrated here.

•The inventory management system will coordinate with the

supplier so that there are no “out of stock items” and required

inventory is replenished on time.

Process

Supplier Management System E

•The supplier management system will track the supply from the manufacturer.

•It should manage the inventory supply to our warehouse and make sure we have enough stock on hand always for fulfillment.

•The supplier management system is to be mapped with the inventory management for this purpose of ‘Inventory Replenishment’

•We have to make provisions and arrangements of ‘Just in Time’ delivery order with the supplier.

Process

•The courier management system will allocate the order to the specific courier company.

•This system by decided logic will decide who will be the most cost effective courier for a particular order.

• Data provided by courier companies. Eg price, destination pin codes, weight to be mapped in this system for logic to work

•This system will also be integrated with the ‘Order tracking

system’ to track orders.

Courier Allocator System F

Process

Order Tracking System G

•The order tracking system will track orders by Order ID.

•This functionality has to be made available to the customer ,vendor & supplier management team as well as the customer support call centre team who will be up to date with the current happenings of a particular order.

Process

Returns Management System H

•The returns management system will manage the returns by the customer.

•Returns authorization team will approve the returns / money back to the customer and will generate a return authorization number.

•Returns inventory data mapping.

•The system will work with the warehouse/ Third Party vendor to ship a replacement product or write off the order if the customer decides to get his money Back.

Process


Warehousing.

Ecommerce dedicated warehouses : USA.

Video of Diapers.com warehouse in the main folder.


Third Party Logistics Services for Ecommerce.

Ecommerce :: Ecommerce in India :: Ecosystem :: Ecommerce Supply Chain ::

Owned vs. Outsourced delivery.

In the short to medium term, it seems increasingly likely that e-commerce companies will

follow a two-pronged strategy:

A ) Developing their own delivery channel for the metros.

B) Relying on outsourced parties for tier 2 and 3 cities where they are subscale.

Supply Chain & Logistics

Source : ‘India Goes Digital’ - Avendus


Packaging.

Amazon Certified Frustration-Free Packaging

Amazon works directly with manufacturers to box products in

Frustration-Free Packages right off the assembly lines, which reduces

the overall amount of packing materials used.

Why put a box into a box ??

:: Building blocks of E-Retail :: Order Management & Fulfillment :: Packaging ::

More Examples.

:: Building blocks of E-Retail :: Order Management & Fulfillment :: Packaging ::

Lets took Pictures of all Indian Packaging we have: Still some way to go

Myntra.com Flipkart.com

Retain and assist

customers through

incredible

“Customer Service”

5 Customer Service.


Customer Support: The Objective 5

• Goods Tracking.

• Orders over the phone.

• Customer Care.

• Vendor Management.

• Feedback from Customers.

:: Building blocks of E-Retail :: Customer Service ::

Reasons for Customer Support.

Customer service will be a differentiating factor between eTailers.

Email

Live Chat

Phone

1

2

3

:: Building blocks of E-Retail :: Customer Service ::

3 Famous Mediums of Customer Support.

Online Retail :: Case Study

Retail versus Online Retail.


Case Study.

Walmart. vs Amazon.

Round 1. Market Performance.

Walmart. vs Amazon.

Round 2. Products & Prices.

Food For thought

If the cost of monthly shipment and cost of trips to retail shops equals Amazon

would always be cheaper and occupy the pricing proposition completely

Walmart. vs Amazon.

Round 3. Brand Performance.

Amazon by proving higher brand ranking and customer service has proven that

this model can deliver to consumer expectations

Walmart. vs Amazon.

Round 4. Expansion & Innovation.

Walmart. vs Amazon.

Projected Revenue.

Key Take Away

•Amazon is projected to surpass

Wal-Mart in sales revenues in the

year 2024.

Future of Ecommerce

Future of Ecommerce :: Payments ::

Ease and Payments at a Click of a Button.

New innovative payment solutions.

Future of Ecommerce :: SMS Buying::

Buy using a text.

Buying through mobile texting.

Future of Ecommerce :: Augmented reality ::

Buying as you think it in real world by

watching in real world through digital eyes.

Retailing Experience.

Future of Ecommerce :: Augmented reality ::

Buying as you think it in real world by watching

in real world by Digital eyes …..

Retailing Experience.

Future of Ecommerce :: Social Buying ::

Buying with Approval, Kaisa Lag raha hain?

Instant show and Tell.


What do my friends like? Peer Acceptance is

Key in Shopping Process. Isn't it ….



Buy with Approval of Friends and Family.


Future of Ecommerce :: Group Deals ::

Group buying behavior as we do it.

Collaboration.

Future of Ecommerce :: Group Deals ::

Pay as a Group for Gifts and more…

Collaboration.

Thank You @ Welcome to Ecommerce World

Feel free to contact us for further queries

[email protected] +919867020005

mailto:samar@iksulacom

building blocks etailing india conclave jaipur- 2013- samarjeet singh- iksula

Business

proposition of online

online retail operations

volumeaggregationonline

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