building bewitching brands · it’s faster, you get my brand expert advice, and you collaborate...
TRANSCRIPT
Branding + Web Design Christi Williford
05.27.20
Building Bewitching Brands
What’s it like to work with me?Organic. When I partner with a client, one of my top priorities is to ensure our work together feels engaging
and natural. I will never force you to slog through contrived, asinine branding exercises. Pinky promise.
Collaborative. My superpower is unlocking brand-defining truths. The moment we meet, I’ll start visualizing
your business identity. As we collaborate, I’ll work to draw it out of you or encourage you to unveil it to me.
Whatever we uncover, we’ll hone and refine it together.
Rewarding. I’m a warm, encouraging, approachable partner. I’m not afraid to challenge you, but I’ll do it
in the most gentle way imaginable. And the insights we’ll generate will
feel resonant and illuminating.
Intense. I’m not gonna lie; We WILL go deep. I’m utterly incapable of
half-assing anything.
Powerful. I specialize in creating transformative visuals, language,
and strategies. Work with me and you’ll get potent, compelling messages
that deliver results.
I’M YOUR OBI-WAN
I’m no ordinary GRAPHIC DESIGNER
I TAKE A STAND for your BRAND
I act as a CMO for all of your MARKETING
NEEDS, as I nurture our ongoing
relationship and have a team of people
I can call on to help:
- photographers
- writers
-SEO specialists
- public relations
- web developers
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Ideal Client: A business with a passion for
making a difference. Someone who “gets my WHY”
and trusts the value in what I offer.
Language
Mission/vision
Image
Brand Personality
Colors
LOGO
WEBSITE
Brand Process
WORDS
SOCIAL MEDIA
PRODUCTS
SERVICES
MARKETING
Brand Statement
YOURWHY
IT’S ELEMENTALTM
BRANDING PROCESS
LanguageLanguage
Mission/vision
Image
Brand Personality
ColorsBrand Statement
YOURBRAND
IT’S ELEMENTALTM
BRANDING PROCESS OUTLINE
Package 1 - $5,000
Brand PackageIdeal for the established Businessready to “go pro”. Includes:- Brand Process workshop style with One-on-one support.It’s faster, you get my brand expert advice, and you collaborate
with an expert.
- Logo + Graphics in all Formats shared in a Dropbox Folder
- Business card (2-sided), Letterhead template, Postcard- Social Media Cover Art (Facebook, Instagram, Linked In)
- Completed Brand Guidelines
Duration 3-4 Weeks for completion.
Package 2 (Most Popular) - $8000-12000
Brand +Web PackageIdeal for the business ready to LAUNCH
Includes:- Brand Process workshop style with One-on-one support.It’s faster, you get my brand expert advice, and you collaborate
with an expert.
- Logo + Graphics in all Formats shared in a Dropbox Folder
- Business card (2-sided), Letterhead template, Postcard- Social Media Cover Art (Facebook, Instagram, Linked In)
- Completed Brand Guidelines
Website Package includes: A 5-8 paged Squarespace site
Duration 5-6 Weeks for completion.
Package 3 - $10,000-15,000
Brand +Web DeluxeIdeal for the Expanding Retail Business
Brand Package includes:- Brand Process workshop style with One-on-one support.- Logo + Graphics in all Formats shared in a Dropbox Folder
- Business card (2-sided), Letterhead template, Postcard- Social Media Cover Art (Facebook, Instagram, Linked In)
- Completed Brand Guidelines
Website Package includes: A 10-20 paged Wordpress site
with Ecommerce Functionality
Duration 2-3 Months for completion.
A La Carte Projects - Billed at $125/hour
Billed hourly or for a Project Rate
- Social Media Strategy (turnkey)- Wordpress Website- Squarespace Website- Monthly Site Maintenance- Monthly Marketing Plan- Brochures- Postcards- Posters- Business cards- Advertisements/Campaigns- Merchandise: Tshirts, hats, stickers, etc.