building better stakeholder relationships - webinar

Download Building Better Stakeholder Relationships - Webinar

Post on 20-Aug-2015

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  1. 1. Building Better Stakeholder RelationshipsStakeholder Relationships
  2. 2. Panelists Moderator Joy Lin Valencia Bembry Director of Accreditation Programs, DMAI Joy Lin Content Manager, DMAIMichael Brown Director of Development & Public Affairs, Experience Columbus
  3. 3. Goal: Make sure your destination is business ready.
  4. 4. Our primary focus is tourism marketing and sales, with advocacy being our second-level priority.
  5. 5. Step 1. Target Your Stakeholders
  6. 6. Stakeholder Buckets Government City Community Partners Business Industry Partners Airport Authority Stakeholder Buckets City County Business Organizations Chambers of Commerce Airport Authority Lodging Associations Restaurant Economic Development Agencies Arts and Cultural Associations Convention Center Sports Organizations Organizations Organizations MediaMedia
  7. 7. Step 2. Prioritize Your Relationships
  8. 8. Power-Interest MatrixPower Interest Matrix Keep Satisfied Manage Closely Power Monitor Keep Informed P Interest
  9. 9. Step 3. Show the Potential
  10. 10. Example:Example:
  11. 11. Step 4. Make a Plan
  12. 12. ExampleExample
  13. 13. Step 5. Cover Your Channels
  14. 14. Engagement MethodsEngagement Methods Digital Resources Community Building Talking Points, Letters, Editorials Video Testimonials Email newsletters Annual Meetings Travel Rally Day Networking Receptions Infographics Ed ti E ti Media Education Themed Networking Events Experience Creation Execution In-person meetings Boards of Directors Tourism Ambassador Programs Project Management Annual Report
  15. 15. Example
  16. 16. The Journey from $6.4MM to $11.3MMThe Journey from $6.4MM to $11.3MM Educate: Theyreallydontknow Engage: Theywillstarttocare Embrace: Thereareunexpectedalliestobringin Enact: Makebigchangeofficial,dontfocuson temporarygain Enjoy: Thisisaprocess,itwilltaketime
  17. 17. We are the fun part of economic development and we show how investment brings a return.
  18. 18. AccreditationAccreditation 180 Official DMOs 58 Mandatory Standards58 Mandatory Standards 30 Voluntary Standards Eligibilityg y Application Timeline Next: August 1 September 30, 2014 http://bit.ly/DMAIDMAP Valencia Bembry b b d i i k ivbembry@destinationmarketing.org

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