building an effective online presence in the new economy an introductory presentation strategy &...

Building an Effective Online Presence in the New EconomyAn Introductory Presentation

STRATEGY& LEADERSHIP

Online

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Contents

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04/21/23 2

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Executive Summary

Learn About The Web Inc. identified a significant gap in the academic marketplace regarding the quality of instruction in the areas of online marketing and social media.

To help fill that gap:

We Interviewed real life successful online marketersWe Identified commonalities/best practices in their approaches and business

strategiesBased on that research, we defined a logical, intuitive lifecycle and methodologyWe then documented that lifecycle and methodology into 9 sequential ModulesFinally we developed an online portal for students to reinforce the modular

instruction

This presentation will:

Describe the current state of online marketing and academic instruction. Discuss the challenges academics faced in trying to teach this new and

exciting area of study. Describe our course curriculum and Learning Management System (LMS). Discuss the value proposition our LATW Modular Package offers

04/21/23Copyright © 2014 Learn About The Web3

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The New e-Business Landscape

90%Purchase

decisions begin online

$30BSocial

commerce sales in the next

5 years

58%Businesses save

big on marketing

costs

90%Consumers trust

their peers

Social Media is now a force to be reckoned with

ECONOMIC IMPACT =$900B ~ $1.3T*Source: McKinsey &

Company04/21/23Copyright © 2014 Learn About The Web4

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For College Students Today - The Perfect Opportunity


Unrestricted access to the Internet

Inexpensive Hosting costs

Simple Web Development Tools

Inexpensive Web Development Tools

Powerful Web Development Tools

Cheap access to Labor (Outsourcing)

Unprecedented Collaborative Tools

Examples of Internet Success

Barriers to entry for students attempting to work in online marketing or start an Internet business have never been lower!

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The Bad News

Traditional academic research and experience simply does not equip professors with the skills to teach cutting edge Social Media and Online Marketing.

Teaching this material effectively requires a whole new set of tools and strategies…

Too many college professors and instructors lack the knowledge and tools required to…

Truly Understand social media/online marketingContextualize these skills for their studentsKeep Up with ever changing tools and technologyDevelop valid instructional materialsEstablish Credibility with their students when it comes to these new tools and paradigmsEmpower their students with these new skills necessary for the highly competitive, ever changing job market.

Too many college professors and instructors lack the knowledge and tools required to…

Truly Understand social media/online marketingContextualize these skills for their studentsKeep Up with ever changing tools and technologyDevelop valid instructional materialsEstablish Credibility with their students when it comes to these new tools and paradigmsEmpower their students with these new skills necessary for the highly competitive, ever changing job market.


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So What do most Colleges do?

THE MILLION DOLLAR QUESTION

What is your college doing?

THE MILLION DOLLAR QUESTION

What is your college doing?


They do nothing – sticking their heads in the sand ignoring this urgent need for their students and hoping their students will learn these tools elsewhere.

They teach erroneous or outdated material – presenting outdated internet concepts or material that is simply just wrong.

They teach around the edges - inappropriately focusing on just a subset of the relevant information such as portraying the Internet and social media as simply Facebook and Twitter.

Based on our observations, academic institutions tend to do one of three things:

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The end result


Left behind as the web changes.

Loss of academic credibility in that space

Unable to empower students.

The Professors The StudentsThe Universities Companies


Loss of academic and industry credibility in the space

Loss of revenue –unable to attract students.

Unable to impress hiring companies


Unhappy with what they’re NOT getting in classes

Unable to impress employers

Unable to get hired into cutting edge new jobs

Less satisfaction with their educational experience

Unhappy with skill level of college graduates

Burdened with basic training for the graduates they do hire

Loss of productivity training graduates

Loss of revenue the more training they have to provide

Dissatisfied with the Universities they recruit from

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The end result


The Professors The StudentsThe Universities Companies

It’s a less than ideal situation for all the parties involved.

The good news is we have a solution…

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Provide professors with a comprehensive set of tools, technology and training so they can credibly teach these new skills.

Learn About The Web provides:

Solution - Give Professors the Tools They Need


Online MarketingAcademic Solutions

Instructional Lecture Material (Text, PowerPoint)

Quizzes and Exam material

A web portal for students to study/take quizzes in.

Case studies and hands on exercises

Train the Trainer assistance for professors

Instructors to teach material upon request (based on

availability)

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Value Proposition - What Are You Getting?It’s really simple.

Our solution is a credible and flexible Online Marketing Framework - providing the fastest way for Universities to deliver cutting edge online marketing instruction to students who desperately need these skills.

We distilled the most pertinent Online Marketing information into 9 modules so you can deliver instruction:

Over 5 days in a 40 hour Boot camp. Once a week during a 9 to 13 Week Semester. As part of a weekend series for between 4 to 8 weeks. As separate courses entirely.

The options are endless.

Here’s a more detailed look at our framework…


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1. Introduction (4 Hours)

LATW Modules


3. Web Design (4 Hours)3. Web Design (4 Hours)

5. Buy a Website (4 Hours)5. Buy a Website (4 Hours)

4. Build a Website (4 Hours)4. Build a Website (4 Hours)

2. Brainstorming (4 Hours)2. Brainstorming (4 Hours)

7. Web Marketing (4 Hours)7. Web Marketing (4 Hours)

9. Website Maintenance (4 Hours)

9. Website Maintenance (4 Hours)

8. Monetization (4 Hours)8. Monetization (4 Hours)

6. Outsourcing (4 Hours)6. Outsourcing (4 Hours)

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LATW 4 Hour Module Details


1. IntroductionThis first module in the series lays the groundwork for the rest. We level set by discussing the history of the internet, and key concepts foundational to creating an online presence.

2. BrainstormingHow do you go from an idea to a qualified, well researched and viable concept? We walk through strategies for evaluating online supply and demand, finding a niche market, and validating ideas.

3. Web DesignHow do you create a successful website design from a concept? We discuss strategies for branding, color, user interface options and navigational design and introduce common design tools.

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LATW 4 Hour Module Details


4. Web DevelopmentOnce the design choices are made, it’s time to start building the website, blog or application. We discuss the tools and techniques available for building a web property.

5. Buy a WebsiteHow can you evaluate a website for purchase if you choose to buy rather than build? From site evaluation to contract negotiations, we cover it all.

6. OutsourcingOutsourcing portions of website development is a winning strategy. We teach how to define tasks, where to find resources and how to manage the project to successful completion.

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LATW Module Details


7. Web MarketingYou have a viable website. Now you need to bring visitors and customers to your door. We walk you through various strategies and methods for attracting web traffic.

8. MonetizationTraffic alone doesn’t get results. We teach you how to convert visitors into paying and satisfied customers using strategies designed to appeal to the site’s target audience.

9. Website MaintenanceA profitable website is just the beginning. We’ll give you the tools and techniques you need to optimize the quality of the website you own and maintain profitability over time.

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LATW Materials


The academic community requires a standardized way to measure student learning.

To that end, we provide:

• PowerPoint Slides for class instruction

• Hands on exercises for the classroom

• Suggested homework assignments

• Recommended Tools for the students

• Online materials for reference• Tests and Quizzes for use by

the professors

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Learn About The Web Web Portal


We designed a proprietary online portal where enrolled students will have access to the following:

•Course Modules•Course Videos•Quizzes and Exams•Case Studies•Recommended Tools•Online Forums•A Portal Blog•Scheduled Reminders

And much more…

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LATW Licensing Options


Licensing Term

Annual Upgrades

Onsite Training1

Portal Access2

Additional Services

Tier I 1 year - - √ -

Tier II 1 year - √ √ -

Tier III 3 year √ Annual √ -

Silver 5 year √ Annual √Branded

Teaching Material

Platinum Lifetime √ Annual UnlimitedBranded

Teaching Material & Customized Portal

1. Onsite training is (1) 5 day session, train-the-trainer format.

2. Standard portal access includes up to 1500 unique user IDs, additional portal licenses may be added.

We know every University or College is unique. To address that, we have tried to make our licensing options as flexible as possible.

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ebFinal Thoughts

Is your school already offering a credible Online Marketing program?

Can your Professors effectively instruct students about this new wave of online marketing tools?

Are your students getting the most current online marketing education possible?

Building an Effective Online Presence in the New Economy

by Learn About The Web Inc.

Are other Universities already teaching this new material and gaining a competitive advantage?

Give us a call at 1 888 718 0777

building an effective online presence in the new economy an introductory presentation strategy &...

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