building advocacy
TRANSCRIPT
The role and development
of cyclists’ organisations
Kevin Mayne, Development
Director ECF
ECF gratefully acknowledges financial
support from the European Commission.
ECF’s challenge – how can we help?
International support for
cycling
National support for
cycling
Local support
for cycling
How can we help?
• Understand how cycling helps
society and governments
• Understand how successful
cycling organisations fit in to
the big picture
• Help to develop and grow
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Context: Troubles ahead
The world is changing
unsustainably
– Peak oil
– Climate change
– Obesity
– Mobility failures
• Congestion, road safety, parking, mental health, ill
health, pollution
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Cycling
Land use
Health
Sport &
tourism
Env
Transport
Education
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€138M€40M€4M€100k€25k
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How can we help?
• Understand how cycling helps
society and governments
• Understand how successful
cycling organisations fit in to
the big picture
• Help to develop and grow
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We have the solution –
why don’t they listen?
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So should cycling change?
• No, cycling works but
advocacy must be:
• Consistent
• Resourced
• Professional
• Political
• United
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Civil advocacy
Not for profit
Independent
Politically aware but politically neutral
Industry & business
For profit
For employment
Regulation and deregulation
Government allies
Setting political agenda
Funding and commissioning
More people cycling, more often
How can we help?
• Understand how cycling helps
society and governments
• Understand how successful
cycling organisations fit in to
the big picture
• Help to develop and grow
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Mega trends?
Jobs
Tourism
Services
Congestion
Business
Employability
Public
transport
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Sport
Climate
change
Road safety
Health
Children
Mega trend – city cycling
Jobs
Services
Congestion
Business
Employability
Public
transport
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Mega trends – cycle tourism
Jobs
Tourism
Services
Congestion
Business
Employability
Public
transport
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Civil advocacy
Not for profit
Independent
Politically aware but politically neutral
Industry & business
For profit
For employment
Regulation and deregulation
Government allies
Setting political agenda
Funding and commissioning
More people cycling, more often
How can we help?
• Understand how cycling helps
society and governments
• Understand how successful
cycling organisations fit in to
the big picture
• Help to develop and grow
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ECF member groups - membership
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Who is
Highly effective?
Getting results?
Sustainable?
And who can change?
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Civil advocacy
Not for profit
Independent
Politically aware but politically neutral
Industry & business
For profit
For employment
Regulation and deregulation
Government allies
Setting political agenda
Funding and commissioning
More people cycling, more often
Complementary approaches
• European best
practice sharing
• US “Winning
campaigns”
PeoplePoweredMovement.org
2005
2006
2007
O C
O C
O C
Each year the
organization (“O”)
grows stronger
and is able to
take on a bigger campaign (“C”)
the next time,
which leads to a
creating an even
stronger
organization.
PeoplePoweredMovement.org
Issue Selection
1. Aligns with successful model campaigns
2. Is winnable
3. Results in real improvement in the community
4. Results in long-term community improvement
5. Involves important groups of people
6. Fits organization’s mission and culture.
7. Involves current members in a meaningful way
8. Attracts new members
9. Many care, at least a few are passionate
10. Builds your organization’s political power
11. Leverages positive media attention
12. Has strong income potential
PeoplePoweredMovement.org
Choosing your issue:
The best campaigners
not only win, but build
their organization and
movement for bigger
victories later.
Alliance Take Home Tip
27
Civil advocacy
Not for profit
Independent
Politically aware but politically neutral
Industry & business
For profit
For employment
Regulation and deregulation
Government allies
Setting political agenda
Funding and commissioning
More people cycling, more often
How can we help?
• Understand how cycling helps
society and governments
• Understand how successful
cycling organisations fit in to
the big picture
• Help to develop and grow
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