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RUSSELL P. REEDER• President and CEO – LibreDigital

• Leading digital distributor in books, magazines and newspapers

• President and COO (acting CEO) – NxTV• Largest IPVOD provider in the Hospitality Industry

• President, CEO and Chairman – RightsLine• Leading SaaS for digital media licensing

• Director of Sales – RightWorks• Procurement B2B software

• Manager Oracle Application Sales – Oracle Majors• All accounts over $1 billion, Western Region

• Engineer – Mainframe Programmer – AMS, Mobil Oil

WHY SHOULD YOU HAVE THE BEST?• Productivity

• Capability to deliver• The most effective way to manage your highest

expense – people• Increase revenue

• Culture• Retain and attract “A Players”• Drives company morale

• Only Real Value• All you have are your people

ARE YOU WORTHY?• What is your company’s purpose?

• Who would miss you if your company went away?• Much has to happen to accomplish your purpose• Easier for all to align their key objectives to drive the company

• What is your culture?• People spend more time with the people they work with than the people they love• You can have a fun atmosphere that also includes performance

• Do you celebrate enough? • You say that you celebrate your wins, but do you?• Celebrate your wins and learn from your losses• Have fun!

HOW TO BUILD THE TEAM• Only hire “A Players”

• “A Player” is defined as the top 10% of prospects/employee for a certain job at a certain budget• Cultural DNA

• Look for players that cross multiple stages• You need people that understand scalable processes, but can also operate in an entrepreneurial environment

• Drive company goals down to every employee• Set company goals• Have managers set their own goals and how they are measured • Have managers drive process to all subordinates

MAKE THE TOUGH DECISIONS• Do not reward for doing their job

• Do not confuse compensation for incentives•Must compensate fairly for the role and market

• Reward only the top performers• Remove the bottom performers• Employees only have four trajectories:

• Top performer• Rising• Taking up space• Falling

INTERVIEW FOR THE BEST• Understand the job and requirements• In the interview walk through their 90 day plan• Hire for “Will not Skill”• Invest in passive recruiting “building your

bench”• Meet and approve all finalized candidates• Hire people on their way up• Ask their reference for other references• Get involved

BIG MISTAKES• Make sure your team is trained on

interviewing and your expectations • Look for them in their “natural

setting”•How did they treat the receptionist?

• Responsiveness during the process• Never rush to hire

FIRST 90 DAYS• Full job description with milestones,

goals and objectives• Training • Mentor with multiple touch points• 90 Day evaluation (with details shared

at the start of the job)• Annual 360° reviews

•Continuing instant feedback

SUSTAINING AND BUILDING YOUR TEAM• Goal alignment• Transparency• Continued education• Reward from within • Out of office activities• Get to know your employees• HAVE FUN!

ALL YOU HAVE ARE YOUR PEOPLE!

Thank you!

Russell P. Reeder

President & CEO

LibreDigital

@RussReeder

rreeder@libredigital.com

russreeder@yahoo.com

Date Given – 04/14/11

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