BUILDING A SUCCESSFUL BRAND FOR BLOGGERS

HOW WE FOUND OUR BRAND

ELEMENTS TO A SUCCESFUL BRAND IN BLOGGING

Your Story

Mission Statement

Key Message

Your Purpose

THE GOLDEN RULE OF PERSONAL BRANDING

BE

YOURSELF

YOUR STORY

How did you become the person you are today?

Can people identify with your story on a personal level?

Why should people follow you?

KNOW YOUR PURPOSE

MISSION STATEMENT

Stating the purpose of your brand

It is a goal of what you want to do and why your blog exists.

It is the core of your brand.

communicates intended direction

Beyond your business goals

To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a

time.

STARBUCKS

TAKE ACTION

• What are the your goals of your blog• What is your purpose• Form a short message that encompasses your passions and

purpose.

–The Planet D Mission Statement

“To inspire people through travel to step out of their comfort zone and show that you don’t have to be an uber athlete, adrenaline junkie or ultra rich to be an

adventurer.”

MISSION STATEMENT

KEY MESSAGE

Just do it Think Different

KEY MESSAGE: MOTTO

ADVENTURE IS FOR EVERYONE

TAKE ACTION

• What do you want your audience to remember about your blog?• Is it as short as possible?• Does it form a message and get that across?• Will it still resonate?

KEYS TO SUCCESSFUL BRAND PROMOTION

BE CONSISTENT

CHOOSE SOCIAL CHANNELS CAREFULLY

Different channels require different strategies.

Know what type of content works on each channel most effectively.

Experiment with which times work the best for your audience.

Keep it real and inject your personality.

Layered approach

TAKE ACTION

• Identify the most important social channels for your brand• Develop and test posting schedule and strategy for each

channel.• Set up a spreadsheet for each social channel to track results.• Utilize scheduling tools in app as well as external sources.

LEARN THE ART OF SELF PROMOTION

LEARN THE ART OF SELF PROMOTION

COLLABORATE

Exposure to different audiences

Form partnerships and relationships that keep on giving

Increases your chance of success

Guest posting.

Social network features

Find someone in a similar niche.