building a solid fundraising-centric mobile website and app
DESCRIPTION
2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don't have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.TRANSCRIPT
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Of:
Building a Solid Fundraising-Centric Mobile Website and App
Margaux Pagan
June 26, 2012
Sponsored by:A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
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www.mission.do
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Today’s Speaker
Margaux PaganDirector of Strategic Fundraising
DonorFuse
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.Assisting with chat questions:Jamie Maloney, Nonprofit Webinars
Building a Solid
Fundraising-
Centric Mobile
Website/App
for Nonprofits
Mobile Adoption Today
Infograph compiled by Anson Alex.com in January 2012
State of
Mobile Giving
Today
85% surveyed responded they had not given via their mobile phones
47% of those who had not given via mobile had NEVER been asked to make a gift on their mobile device
42% were concerned about security
Resource: 2012 Millennial Impact Report:
Does your organization
have a mobile website?
Yes, we were one of the first
Yes, it’s in the works
No, but we’re definitely thinking about it
No, we don’t feel it fits our donors
POLL
Steps to Launching Your
Mobile Website
1) Determine your budget
2) Evaluate your website analytics
3) Create a road map
4) Develop a fundraising strategy
5) Set-up your back-end processing
6) LAUNCH AWAY!
Step #1: Determine a Budget
Ok, sounds good.
But what’s this
going to cost the
organization?
The costs vary. They can
range from $5,000 -$15,000 on average for
website design and development. Let’s
search some vendors!
Step #2: Evaluate your website
analytics
Metrics to analyze
Mobile traffic
Mobile devices
Demographics
Top 10 – 20 most visited pages
Traffic sources
Social networking activity
Step #3: Create a Road Map
1
2
3
5
6
7
910
13
14
16
191) Design Concepts/Wire Frames
2) Donation Process
3) Giving Platform
4) Asset Needs
5) Staff Resources
6) Vendor Resources
7) Donor/Donation Tracking
8) Implementation
1
2
34
56
7
8
Step #4: Develop a Mobile
Fundraising Strategy
o Set clear, concise goals
o Grow mobile phone number list
o Increase overall dollars raised
o Acquire new donors
o Include plan to integrate with both online & offline channels
o Incorporate non-mobile tactics such as
phone number appends
o Create a 12-month campaign schedule
o Include sound methods to track mobile
interaction as a separate channel
Step 5: LAUNCH AWAY!
Your New Mobile Website is Ready to be
Showcased to the World!
Is a Mobile App Right For Your
Organization?
Do you have impactful information?
Do you host run/walk events?
Do you have a current peer-to-peer fundraising effort?
Are you looking to enhance your community/national/international reach?
Apps that Work
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