building a framework for evaluation in community settings_280912.pdf
TRANSCRIPT
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PRESENTATION OVERVIEW
Introductions What is evaluation? Why conduct evaluation? Common fears & concerns Who conducts evaluations? Methods Examples Stages What happens after the evaluation?BREAK Group exercise
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WHAT IS EVALUATION?
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WHAT IS EVALUATION?
A systematic method of collecting, and using information toanswer questions about community projects and initiatives
Ideally, evaluation should involve procedures that are: Useful
Feasible
Ethical
Accurate
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WHAT IS EVALUATION?
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WHY CONDUCT EVALUATION?
Promote understanding Evaluation can help us understand how community initiatives develop, offering lessons other
groups can profit from
Improve work Evaluation feedback can improve community work by encouraging continuous adjustments
of programs, policies, and interventions
Community involvement and empowerment
Involving community members in evaluation, can lend people who haven't had a voice gainthe opportunity to better understand and improve local efforts
Accountability Evaluation can help hold groups accountable to the community and to the funders. It can
also help hold funders accountable to the communities that they serve
Evidence based practice
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EVIDENCE BASED PRACTICE
The term evidence based practice has roots in clinical andmedical practice
Its basic principles are that all practical decisions made shouldbe:
Based on evidence/research
That evidence based studies are selected and interpreted
according to specific norms and criteria
Better than using intuition/common sense/personal experience? How do you do anything innovative or different?
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EXAMPLE OF EVIDENCE BASED PRACTICE
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FEARS & CONCERNS
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COMMON FEARS & CONCERNS
Evaluation is costly Evaluation is time consuming Our work will be judged We will be compared unfavourably to other community initiatives Someone will come in from the outside who knows nothing about
the history of our organisation or what it means to our community What if the news is bad?
Findings are limited or not as pronounced as expected
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WHO CONDUCTS EVALUATIONS?
Outside evaluators Academic researchers
Community researchers
Pros and cons
In-house evaluators Pros and cons
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METHODS USED IN EVALUATION
Randomized control trials Surveys
Custom designed
Standardized measures
Analysis of existing procedures or data Qualitative research
Interviews
Focus groups
Community based participatory research (CBPR)
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EXAMPLES OF EVALUATION
Large Scale Evaluations The National Evaluation of Systems of Care
Targeted Evaluations The Evaluation of Preparing for Life
Participatory Research PhotoVoice example
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EXAMPLES OF EVALUATION:
NATIONAL EVALUATION OF SYSTEMS OF CARE
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EXAMPLES OF EVALUATION:
EVALUATION OF PREPARING FOR LIFE
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EXAMPLES OF EVALUATION:
PHOTOVOICE HOMELESS PROJECT
This PhotoVoice study gave a sample of homeless women in central Auckland acamera with which to photograph their lives in order to voice their felt healthneeds as advocates and agents for positive change Interviews explored the meanings given to street lives captured in thephotographs and reveal threats to the womens mental health and worseningaddictions The women perceived social services as helping them survive and support theirhealth, but not ending their homelessness. They identified their own leaders who could link with state housing services toimplement and evaluate new homelessness programmes
(Bukowski & Buetow, 2011)
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STAGES OF EVALUATION
Identify key stakeholders and what they care about Describe the program or initiatives framework or logic model Focus the evaluation design - what the evaluation aims to
accomplish, how it will do so, and how the findings will be used Gather credible evidence- decide what evidence is, and what
features affect credibility of the evaluation Make sense of the data and interpret conclusions Use the information to celebrate, make adjustments, and
communicate lessons learned
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IDENTIFY KEY STAKEHOLDERS
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IDENTIFY KEY STAKEHOLDERS
Those involved in program operations Funders Collaborators
Staff & administrators
Those served or affected by the program Clients
Family members
Neighbourhood organizations
Elected officials
Sceptics & opponents
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DESCRIBE THE PROJECT
Need
Nature and magnitude of the problem or opportunity Individuals served
Expected effects What the project should accomplish
Activities What the project does
Resources Time, talent, technology, equipment, information, money, etc.
Context History, geography, politics, social and economic conditions, and previous efforts
Logic Model
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BEFORE YOU EVALUATE,
BE CLEAR ON WHAT YOU DO!
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FOCUS THE EVALUATION DESIGN
Articulate a purpose/ intent Identify who will receive findings Plan how the information will be applied Focus on what specific questions will be answered Decide what methods will be utilized Articulate who will be responsible for what aspect of the
evaluation
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GATHER CREDIBLE EVIDENCE
Sources - People, documents, or observations that provideinformation for the evaluation
Quality - Appropriateness and integrity of information gathered inthe evaluation
Quantity - Amount of information gathered in the evaluation Logistics - Methods, timing, and physical infrastructure forgathering and handling information
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INTERPRET THE DATA COLLECTED
Standards - The values held by stakeholders that provide thebasis for interpreting the data
Analysis - Detects patterns in information gathered Interpretation - The effort of figuring out what the findings mean Recommendations - Actions resulting from the information
gathered
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COMMUNICATE FINDINGS
Feedback - Communication among all parties to the evaluation Creates an atmosphere of trust among stakeholders Keeps an evaluation on track
Follow-up - Technical and emotional support Dissemination - Process of communicating procedures, findings
& lessons learned from an evaluation to relevant audiences
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TYPES OF DISSEMINATION
Reports Presentations Participant stories Media outlets
Who is your audience? Funders
Colleagues
Community
Government Officials
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SO YOUVE EVALUATED, NOW WHAT?
Organize and review evidence of progress and impact System change Community/participant improvement
Communicate and use early and on-going indicators of progressto assess and improve programme or initiative
Assess findings with partners to determine next steps forcontinuous improvement.
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BREAK TIME!
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LETS GIVE IT A TRY
Problem statement What issue/problem/concern does yourproject address?
Goal of project How does your project impact this issue? Outcomes of project What are the expected results of your
project? One specific question youd like answered - Put in question formone specific item you would like answered about your project. How will you answer this question ? Brainstorm possible ways to
evaluate this particular aspect of your project.
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RESOURCES & CONTACT INFORMATION
The Community Toolboxhttp://ctb.ku.edu/The Center for Disease Control and Preventionhttp://www.cdc.gov/eval/framework/index.htm
Eylin Palamaro Munsell, PhDGeary Institute, University College DublinPhone: +353 1 [email protected]
http://ctb.ku.edu/http://www.cdc.gov/eval/framework/index.htmhttp://www.cdc.gov/eval/framework/index.htmhttp://www.cdc.gov/eval/framework/index.htmhttp://ctb.ku.edu/http://ctb.ku.edu/