building a framework for evaluation in community settings_280912.pdf

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    PRESENTATION OVERVIEW

    Introductions What is evaluation? Why conduct evaluation? Common fears & concerns Who conducts evaluations? Methods Examples Stages What happens after the evaluation?BREAK Group exercise

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    WHAT IS EVALUATION?

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    WHAT IS EVALUATION?

    A systematic method of collecting, and using information toanswer questions about community projects and initiatives

    Ideally, evaluation should involve procedures that are: Useful

    Feasible

    Ethical

    Accurate

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    WHAT IS EVALUATION?

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    WHY CONDUCT EVALUATION?

    Promote understanding Evaluation can help us understand how community initiatives develop, offering lessons other

    groups can profit from

    Improve work Evaluation feedback can improve community work by encouraging continuous adjustments

    of programs, policies, and interventions

    Community involvement and empowerment

    Involving community members in evaluation, can lend people who haven't had a voice gainthe opportunity to better understand and improve local efforts

    Accountability Evaluation can help hold groups accountable to the community and to the funders. It can

    also help hold funders accountable to the communities that they serve

    Evidence based practice

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    EVIDENCE BASED PRACTICE

    The term evidence based practice has roots in clinical andmedical practice

    Its basic principles are that all practical decisions made shouldbe:

    Based on evidence/research

    That evidence based studies are selected and interpreted

    according to specific norms and criteria

    Better than using intuition/common sense/personal experience? How do you do anything innovative or different?

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    EXAMPLE OF EVIDENCE BASED PRACTICE

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    FEARS & CONCERNS

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    COMMON FEARS & CONCERNS

    Evaluation is costly Evaluation is time consuming Our work will be judged We will be compared unfavourably to other community initiatives Someone will come in from the outside who knows nothing about

    the history of our organisation or what it means to our community What if the news is bad?

    Findings are limited or not as pronounced as expected

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    WHO CONDUCTS EVALUATIONS?

    Outside evaluators Academic researchers

    Community researchers

    Pros and cons

    In-house evaluators Pros and cons

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    METHODS USED IN EVALUATION

    Randomized control trials Surveys

    Custom designed

    Standardized measures

    Analysis of existing procedures or data Qualitative research

    Interviews

    Focus groups

    Community based participatory research (CBPR)

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    EXAMPLES OF EVALUATION

    Large Scale Evaluations The National Evaluation of Systems of Care

    Targeted Evaluations The Evaluation of Preparing for Life

    Participatory Research PhotoVoice example

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    EXAMPLES OF EVALUATION:

    NATIONAL EVALUATION OF SYSTEMS OF CARE

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    EXAMPLES OF EVALUATION:

    EVALUATION OF PREPARING FOR LIFE

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    EXAMPLES OF EVALUATION:

    PHOTOVOICE HOMELESS PROJECT

    This PhotoVoice study gave a sample of homeless women in central Auckland acamera with which to photograph their lives in order to voice their felt healthneeds as advocates and agents for positive change Interviews explored the meanings given to street lives captured in thephotographs and reveal threats to the womens mental health and worseningaddictions The women perceived social services as helping them survive and support theirhealth, but not ending their homelessness. They identified their own leaders who could link with state housing services toimplement and evaluate new homelessness programmes

    (Bukowski & Buetow, 2011)

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    STAGES OF EVALUATION

    Identify key stakeholders and what they care about Describe the program or initiatives framework or logic model Focus the evaluation design - what the evaluation aims to

    accomplish, how it will do so, and how the findings will be used Gather credible evidence- decide what evidence is, and what

    features affect credibility of the evaluation Make sense of the data and interpret conclusions Use the information to celebrate, make adjustments, and

    communicate lessons learned

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    IDENTIFY KEY STAKEHOLDERS

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    IDENTIFY KEY STAKEHOLDERS

    Those involved in program operations Funders Collaborators

    Staff & administrators

    Those served or affected by the program Clients

    Family members

    Neighbourhood organizations

    Elected officials

    Sceptics & opponents

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    DESCRIBE THE PROJECT

    Need

    Nature and magnitude of the problem or opportunity Individuals served

    Expected effects What the project should accomplish

    Activities What the project does

    Resources Time, talent, technology, equipment, information, money, etc.

    Context History, geography, politics, social and economic conditions, and previous efforts

    Logic Model

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    BEFORE YOU EVALUATE,

    BE CLEAR ON WHAT YOU DO!

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    FOCUS THE EVALUATION DESIGN

    Articulate a purpose/ intent Identify who will receive findings Plan how the information will be applied Focus on what specific questions will be answered Decide what methods will be utilized Articulate who will be responsible for what aspect of the

    evaluation

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    GATHER CREDIBLE EVIDENCE

    Sources - People, documents, or observations that provideinformation for the evaluation

    Quality - Appropriateness and integrity of information gathered inthe evaluation

    Quantity - Amount of information gathered in the evaluation Logistics - Methods, timing, and physical infrastructure forgathering and handling information

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    INTERPRET THE DATA COLLECTED

    Standards - The values held by stakeholders that provide thebasis for interpreting the data

    Analysis - Detects patterns in information gathered Interpretation - The effort of figuring out what the findings mean Recommendations - Actions resulting from the information

    gathered

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    COMMUNICATE FINDINGS

    Feedback - Communication among all parties to the evaluation Creates an atmosphere of trust among stakeholders Keeps an evaluation on track

    Follow-up - Technical and emotional support Dissemination - Process of communicating procedures, findings

    & lessons learned from an evaluation to relevant audiences

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    TYPES OF DISSEMINATION

    Reports Presentations Participant stories Media outlets

    Who is your audience? Funders

    Colleagues

    Community

    Government Officials

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    SO YOUVE EVALUATED, NOW WHAT?

    Organize and review evidence of progress and impact System change Community/participant improvement

    Communicate and use early and on-going indicators of progressto assess and improve programme or initiative

    Assess findings with partners to determine next steps forcontinuous improvement.

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    BREAK TIME!

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    LETS GIVE IT A TRY

    Problem statement What issue/problem/concern does yourproject address?

    Goal of project How does your project impact this issue? Outcomes of project What are the expected results of your

    project? One specific question youd like answered - Put in question formone specific item you would like answered about your project. How will you answer this question ? Brainstorm possible ways to

    evaluate this particular aspect of your project.

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    RESOURCES & CONTACT INFORMATION

    The Community Toolboxhttp://ctb.ku.edu/The Center for Disease Control and Preventionhttp://www.cdc.gov/eval/framework/index.htm

    Eylin Palamaro Munsell, PhDGeary Institute, University College DublinPhone: +353 1 [email protected]

    http://ctb.ku.edu/http://www.cdc.gov/eval/framework/index.htmhttp://www.cdc.gov/eval/framework/index.htmhttp://www.cdc.gov/eval/framework/index.htmhttp://ctb.ku.edu/http://ctb.ku.edu/