Paul RedfernTwitter: @coachfern

Executive Director of

Communications &

Marketing

Gettysburg College

Marty Parkes

Executive Director of

Marketing & Communications

Lebanon Valley College

Story Content = Everything

• Text

• Visuals

• Communications Platforms

Print

Web

Media

Social Media

Organization

• Formal Informal

• Lumbering Agile

• Silos Collaboration

Work-Flow Processes

• Yearly Quarterly

• Planned Spontaneous (80% anticipated

versus 20% unexpected)

• Project Management (Basecamp) +

Tracking (Vocus or Meltwater)

Budget Realignment

• Goals Budget

• $ + Time Total Cost

• Print Multimedia

Integrated Communications Strategy

• Integration Culture + Tough Choices

• Integration Brand, Enrollment,

Fundraising

• Integration Academics and Athletics

Questions?

Paul RedfernGettysburg College

300 N. Washington St.

Gettysburg, PA 17325-1400

Office: 717-337-6829

predfern@gettysburg.edu

Twitter: @coachfern

Marty ParkesLebanon Valley College

101 N. College Ave.

Annville, PA 17003-1400

Office: 717-867-6038

parkes@lvc.edu