building a connected brand in the new facebook - icrossing webinar (with audio)
DESCRIPTION
On May 3, 2012, iCrossing thought leaders explained in detail tips for using the new Facebook to build a closer relationship with your audiences by being visible, useful, usable, desirable, and engaging. Additionally, we discussed how Facebook has evolved into a full-scale, social marketing platform with a great focus on expression, reach, and response. THIS VERSION CONTAINS THE AUDIO FROM THE WEBINAR.TRANSCRIPT
A New Facebook Has Launched for Business
An iCrossing Webinar
May 3, 2012 | 2:00pm Eastern
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With you today
Ashmi Elizabeth DangEngagement Planner, iCrossing
Doug PlattsSenior Director, Natural Search, iCrossing
Nirmal NijjarSenior Media Manager, iCrossing
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Facebook Pages:Mission Control for Your Brand on Facebook
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EXPRESSION, REACH, AND RESPONSE
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ABOVE THE FOLD
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EXPRESS IDENTITY WITH BRANDING
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WHO GOT IT RIGHT
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PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS
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OFFERS
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MANAGEMENT TOOLS
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Paid Media and Marketing
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REACH GENERATOR PLACES POSTS AS PREMIUM ADS
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GUARANTEED TO REACH 75% OF MONTHLY FANS
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POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY
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The Implications to Search
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INCREASED BREADTH & DEPTH OF BRAND
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RECENCY IS THE NEW RELEVANCY
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SOCIALLY RELEVANT SEARCH RESULTS
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IDENTIFY INFLUENCERS FOR YOUR BRAND
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A NEW KID ON THE BLOCK?
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THE NEWS FEED REMAINS THE PRIORITY
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Q&A
To find out how you can further build your connected brand, contact us: [email protected]
Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com
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Ashmi Elizabeth [email protected]
Doug [email protected]
Nirmal [email protected]
Thank youA copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days.
Stay connected with iCrossingFind out more at www.icrossing.comCall us toll-free at 866.620.3780Become a fan at facebook.com/icrossingFollow us on twitter @icrossing