Build your Business with Amazon

Are you looking for the next business opportunity?Explore Amazon Services today, and see how you can grow your business with Amazon!

Who are we? Amazon prides itself on its wide selection, attractive prices and great customer experience, with our commercial success directly linked to those core principles. Amazon Services Europe offers a suite of services that enable merchants to take advantage of Amazon’s know-how and technology to grow their online business and extend their reach to millions of customers across Europe and worldwide with minimal outlay.

Why Sell on Amazon? Broaden Awareness – Reach millions of customers, in over 20 categories, in Germany, France and the UK. Easy and cost effective – No per-item listing fee – whether you sell one item or millions. Focus on Selling – With our credit card fraud protection, we handle transaction processing, so you can focus on what matters.

Why use Fulfilment by Amazon? When Selling on Amazon, merchants can choose to either fulfil the orders themselves or use Fulfilment by Amazon (FBA), where Amazon takes care of order picking, packing, delivery, customer service and returns handling. Advantages include:

Increased customer confidence – Your FBA listings can benefit from the same Amazon delivery options such as Amazon Prime and Free Super Saver. Time and cost savings – We’ll worry about delivery, so you can focus on the essentials. Extended Market Reach – let FBA export your products to 26 EU member states. Flexibility – with Multi-Channel Fulfilment, you can use your stock in Amazon’s fulfilment centres to fulfil orders from other channels i.e. your own, 3rd party sites or even in-store sales.

Why use WebStore by Amazon?Flexibility – Retain your brand while leveraging Amazon’s powerful e-commerce technology. Centralised and Simple – Manage several sales channels in one integrated tool. Reduce Risk – Benefit from Amazon’s expertise including secure checkout.

Selling on Amazon, Fulfilment by Amazon and WebStore by Amazon can be successfully combined with your existing channels to create the multi-channel fulfilment option most suited to your current and future business needs.

Am

azon Services Europe – A

bout us

2011 © Amazon Services Europe. All rights reserved.

Do you want to quickly scaleyour business and reach tensof millions of customers?

Do you want to benefit fromone of the most cost-effectiveand efficient fulfilmentservices in the world?

Sell on

Do you need a scalable and secure e-commerce infrastructure?

co.uk

Sell Your Products on Amazon.co.uk, Amazon.de and Amazon.fr

Team up with one of the world‘s leading internet retailers and unlock the potential of your

business. Join over two million active sellers who generate billions in sales on Amazon every

year.

Programme benefits:

• Easy-to-use seller support platform with promotional and cross merchandising capabilities

• Analysis tools to identify opportunities to drive incremental revenue

• World-class support for all sellers

• Support of multiple data integration types – XML, GUI and Flat File

• Your own branded storefront on Amazon.co.uk, Amazon.de and Amazon.fr

• Leverage Amazon’s user-friendly technology platform

• Protect your transactions with Amazon’s world-class payment protection system

Selling on A

mazon

How it works:

Upload Your Inventory to Amazon

Customers See Your Products

Customers Buy Your Products

You Ship Your Products

You receive payment

2011 © Amazon Services Europe. All rights reserved.

Fulfilment by Amazon (FBA)

Let Amazon pick, pack and deliver your products. With

Fulfilment by Amazon (FBA), your inventory and orders

are processed leveraging one of the most advanced

fulfilment networks in the world, allowing you to focus on selling, not shipping.

Programme benefits:

Fulfilment by Amazon can be used for your sales for Amazon.co.uk, Amazon.de and Amazon.fr

orders or orders from any channel including your own website, other online channels, catalogue

and in-store retail sales.

• Widely acclaimed logistics service with millions of successfully fulfilled orders

• Ability to quickly fulfil orders from all your sales channels

• Most orders placed on Amazon are eligible for Free Super Saver Delivery and Amazon Prime

• World-class customer service on your Amazon orders fulfilled by FBA

• Ability to scale quickly with extensive warehousing and fulfilment processing space

• 24/7 access to automated shipping, inventory tracking and order processing

• You decide which products Amazon fulfils; send your entire inventory or only a portion

• New – FBA Export option to 26 EU member states now available

Fulfilment by A

mazon

How it works:

Send Your InventoryDirectly to Amazon

We Store andManage It

Customers BuyYour Products

Amazon Picksand Packs Your

Orders

Amazon ShipsDirectly to Your

Customers

2011 © Amazon Services Europe. All rights reserved.

Programme benefits:

• Rapid, low-cost startup with no long-term commitment

• Control over brand and customer experience

• Centralised management across multiple channels (website, store, phone)

• Ability to easily add new product and service offerings

• Fully scalable solution, from your first web sales to enterprise eCommerce management

• Take advantage of additional services such as Selling on Amazon and Fulfilment by

Amazon to grow your business and improve customer satisfaction

• Trusted and secure checkout experience

Am

azon WebS

tore

How it works:

Set Up Your Account Design Your WebStore

Upload YourProduct Inventory

Change YourDomain to Point to

Your WebStore

Start Selling onYour WebStore

Amazon WebStore

Amazon WebStore is a complete eCommerce platform, designed to help you set up and

sell products directly from your website. With WebStore, you get the control and flexibility

to manage your customer experience, plus the power of Amazon’s infrastructure and

eCommerce expertise – with no investment in hardware or software and no long term

contracts.

2011 © Amazon Services Europe. All rights reserved.

Access to Amazon.co.uk, Amazon.de and Amazon.fr customers:• Tens of millions of active customer accounts

Easy selling• You control your own prices, product

descriptions, inventory, images, shipping

fees, and customer service

• Amazon Services handles each sale from

order to payment processing

•You receive sales proceeds directly

into your bank account

• Amazon Services Europe screens transactions to

protect you from fraudulent charges

Easy fulfilment of orders• You control your inventory while we pick, pack and ship it

• Orders fulfilled quickly from all your

sales channels

• Access to Free Super Saver Delivery and Amazon and Prime customers

• World-class customer service for your orders on

Amazon.co.uk, Amazon.de and Amazon.fr

Branded commerce site • Your brand leveraging Amazon technology

• Tools to help you market to your customers

• Templates to build your custom branded site

• Reports to help you grow your business

• SEO and traffic driving functionality

Why Partner with Amazon?

“Since the arrival of competition in our field, it has been

necessary to broaden our selling channels, and Amazon

provided the perfect opportunity to do this. Amazon

currently contributes almost 50 percent of our sales

volume with FBA slowly growing to increase this figure.

Year on year our Amazon sales are significantly higher”.

Dave Solomon, Founder and Managing Director DST (UK) Ltd

“Amazon is our strongest channel with more than 69

percent of our business and the largest growth in the last

year. We didn’t anticipate the customer service element

of FBA. We put a low tariff on it until we saw how quickly

FBA customer service handled issues with our Amazon

orders at peak periods. Customer service was a big

advantage to us during our huge growth in December”.

Mark Senior, Founder and Owner of Gamesbuyer.co.uk.

“Amazon has evolved into one of the Internet’s biggest

marketplaces, making it a huge source of potential

custom for us. The underlying idea is that customers will

order a batch of Tropica articles at the same time to

benefit from the advantages generated by FBA, such

as their relevance for Amazon Prime. The more we

succeed in accommodating several items in one order,

the more attractive that order becomes for us. Once you

start to understand the FBA philosophy, it’s clear that FBA

is a wonderful multiplier”.

Frank Laue, Managing Director of Tropica GmbH & Co. KG, Germany

“FBA has likely been the best business decision we made

in 2009 – Sales are up and growing our business further

is a very achievable goal”.

Simon Mott, Co-founder and owner of Economic Comics Ltd, UK

“FBA is ideal for our needs because it saves us a lot of

time that can be better expended on market research,

generating and purchasing new products, extending our

range etc. Let’s face it, these are vital prerequisites of

future growth. For me, as a merchant, it’s a kind of

elixir – the best thing ever invented. I think it’s brilliant –

and the same applies to Multi-Channel Fulfilment”.

Michael Hönle, Managing Director, MundoDelArte.de

“We were blocked. We couldn’t grow any more. At first,

we only wanted to test Fulfilment by Amazon with a few

products. Then we saw it worked and moved up a gear.

It’s a growth booster. We are several years ahead of where

we would be today if we were doing it on our own”.

Sylvain Desprez – founder and director of Moeroshop, France

“Based on our experience to date, FBA is synonymous

with lower costs, higher sales, and a greatly reduced

workload”.

Reinhilde Joachim, Owner and Managing Director, Babys-und-Kids, Germany

“WebStore has given us the power and functionality of a

large organisation with the agility needed for a start up.

Since then we have consistently seen our sales increase

month over month. We’re a tiny startup with two people

in marketing, but we built the site in a weekend”.

Dell Monson, Senior Director, Marketing, Hidden City Entertainment, USA

What Sellers are saying:

Why P

artner with A

mazon?

2011 © Amazon Services Europe. All rights reserved.

To learn more about our seller programmes, please visit the Amazon Services Europe sites at

www.amazon.co.uk/services www.amazon.de/serviceswww.amazon.fr/services

Please fill out the contact us form and we will be happy to get in touch with you.

2011 © Amazon Services Europe. All rights reserved. Amazon, Amazon Prime and the Amazon Logo are trademarks of Amazon.com, Inc. and its affiliates.

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tarted