build robust digital signage content for assured call-to-action
TRANSCRIPT
DIGITALSIGNAGE
Toronto’s #1 Digital Advertising Company
How To Create Strong Digital Signage Content
Smart Digital Signage
CONTENT
Key Points To Consider
DOK
ptimize Your Vision
esign For Accessibility
eep It Simple
#3 Points toConside
r
Design For Accessibility
1
2
3
Maintain your digital signage content visibility
Text must have high contrast & BG color
Display at 36 and 42 inches
Optimize Your Vision
1
2
3
Think twice before creating content
Brand promoting content
Facilitate navigation through menus
Keep It Simple1
2
3
Simple and relevant content
Use standard aspect ratios of 4:3 or 16:9
Keep you message clear to visitors
Great Content = Strong Call-To-Action• The Call to Action must inspire the consumer to act
instantly.
• Digital Signage message can generate incredible outcomes.
• When you use proper strategies to urge consumers to take action right away.
How To Create Great Call-To-Action
Make it Large & Visible
Give Prope
r Positi
on
Keep it engagin
g
Provide
Clear Call To Action
Make It Attracti
ve
Do You Know Where To Focus
Reward the Customer for Responding
Text the number to get a special one day discount.
Just grab your copy today to take benefit of limited time offer
Enjoy this interactive experience to grab your free gift
Promote Websites & Social Channels
“Like our Facebook Page” and “Ready to get free shipping on your next online purchase”.
Reach our website within the next X minutes (put a counter timer) to take benefit of today’s offer.
Content Should Communicate Urgency
Call Today Or Be a member today
Subscribe to Our Newsletters
Discount Ends Soon!!!
Make it Large & VisibleThe font size of “call to action” should be large and clear enough to reduce the chances of being missed.
Give It A perfect position
Identify Customer
Plan For An Unique Digital Signage
Add Great Content
It’s Your Time?
Include Strong Call-To-Action
Just,
And Start Today With Us..
What We Do For Our Customers ?
• We develop solid strategies
• Create Engaging Content
• Include Strong Call-To-Action
• Generate More Leads
Our Solid Work Puts You To The Top
You With Strong Signage Content
Other Competitors
Low SignageContent
Strong SignageContent
Compare Yourself To Others
We Appreciate Your Patience!
Thanking You!www.smartdigitalsignage.ca/