Build and Attract Consumers with a LinkedIn Page | Social Media Strategy

While several companies and small businesses use company pages on Facebook, many of them overlook the ability of a LinkedIn company page. Developing a professional appeal to consumers provides a "trust-like" factor. This is something several businesses miss in the online world.

LinkedIn has been around for years and was considered the first "real" professional social network. While there were a few who came before them, LinkedIn presented a style and appeal we could find in the offline world. Today it is one of the most notable websites worldwide.

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Utilizing LinkedIn starts with your profile's 4 main pages:

* Overview* Careers* Products and Services* Analytics (only available to page admins)

Company integration in each area is a crucial step to enticing potential consumers to utilize your services. Without the proper wording, it's possible they will look elsewhere. Think of the company page as a resume where people come to compare similar competitors. A first impression is all it takes to win-over a potential client. It's also the fast track to failure.The Overview is going to be the "introduction" of your company or business. In order to get the most from this area we suggest implementing a keyword strategy. It's very important for the information to flow naturally, but it's just as important to have keywords within the content. However, "any" keyword is not the goal. You should take the time to find out what consumers in your niche market is searching for in the search engines.

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Think of the Careers pages as your selling piece. There are different options available to make your presentation stand out more to potential clients. One of the best additions to this area is the custom content modules. There are three of them available and they give any professional the opportunity to showcase areas of the business your viewers want to see.

We like to think of the Products and Services area as your "top product" section. Whatever your best service or product is, provide informative content about it in this area. If you have other benefits, list them below. This will turn people onto your best deal, but for those who don't need

it they can look at everything else you have to offer.

Then of course, the Analytics section is for you and you alone. It's there to provide you details on how people are reaching your page. Whether it is through keywords, marketing strategies, or referrals, it's a huge bonus. It allows you to find the best approach when attracting potential customers.

If you don't have a LinkedIn profile, I highly recommend creating one for your business. Looking professional and having another traffic outlet are both beneficial pieces to your business.

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