buffalo social media summit presentation
DESCRIPTION
Chris Treadaway's presentation at the Buffalo Social Media Summit, presented by The Buffalo News. March 23, 2011.TRANSCRIPT
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Social Media Marketing for Local Business
Chris TreadawayMarch 23, 2011
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But in all seriousness…But in all seriousness…
Chris TreadawayFounder, CEO Notice Technologies3 ½ years at Microsoft, Group Product
Manager for Web 2.0 StrategyBA – Louisiana State UniversityMBA – University of Texas
[email protected] -- @ctreada http://www.facebook.com/marketingbook
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Friends of Notice TechnologiesFriends of Notice Technologies
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Latest Social Media StatisticsLatest Social Media Statistics
• Facebook is the #1 social network in the world by a large margin
• Over 600 million active users worldwide• 149m active users in the United States• ~70% log in every day• Average session time – 55 minutes• Estimated 200 million+ people on
Facebook mobile (up from 65 million in September 2009)
• Twitter lagging in audience, repeated & habitual usage, and awareness
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BuffaloBuffalo
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BuffaloBuffalo
540,000+ adult Facebook users765,000+ in metro area
…and growing!!!
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Latest Facebook Demographic Latest Facebook Demographic DataData
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Facebook Citizens of BuffaloFacebook Citizens of Buffalo
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How Customers Find YouHow Customers Find You
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Facebook is ImmersiveFacebook is Immersive
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Anatomy of a PhenomenonAnatomy of a Phenomenon
• 2003-2005 – sleepy, college phenomenon• 2006-2007 – college student early adopters move on,
want to keep in touch• 2008-2010 – Facebook goes mainstream
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Is it good for marketing?Is it good for marketing?
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SMB Data from American ExpressSMB Data from American Express
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SMB Data from American ExpressSMB Data from American Express
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Social alternativesSocial alternatives
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Usefulness for SMBsUsefulness for SMBs
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• News Feed• Facebook Pages & Places• Facebook Advertising• Twitter• Reviews marketing – Yelp, Citysearch, Google• E-mail marketing• Good ol’fashioned print
Your ToolboxYour Toolbox
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The News Feed BattlegroundThe News Feed Battleground
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Content is kingContent is king
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Authenticity in Shared Authenticity in Shared ExperiencesExperiences• Facebook prominent, but others important– Yelp, Citysearch, etc.
• Reviews and the like make everyone a publisher– Business
“We won’t charge you unless your car really needs work.”
– Customer“I had a great customer experience with Lamb’s Automotive
and Great Hills Auto Service.”
– Casual observer“Wow that was a great customer experience.”
Authenticity
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Engage or struggle…Engage or struggle…
• Play to your strengths• Establish authentic relationships
w/ local customers– Photos– Marketing communications
• Demand Generation– Drive traffic to your storefront– Announce real-time deals &
discounts• Customer Service– Manage Complaints– Manage Reviews
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It may seem frustrating…It may seem frustrating…
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But you can do itBut you can do it
• Expertise comes when you know what tool to use when & why…
• …figure it out on your own or get help from friends…
• …so you can take control of your marketing…• and win customers!!