Brand Positioning

Melissa Cheng

“Despite continued uncertainty about the economy, nearly half of brand marketers plan to increase their marketing budget this year to include start ups.”

Article from B2B - Marketing Strategists http://www.btobonline.com

AGENDACompany

Consumer

Category

Culture

Competition

PositioningPillarsPositioningPersonality

Manifesto

WHY ARE WE HERE?

COMPANY What’s Bubble Tank?

How are Brands expanding their business?What is everyone else doing?

What is going on beyond Brands and Startups?

Who is competing with Bubble Tank?

CONSUMER

CATEGORY

CULTURE

COMPETITION

COMPANYBubble Tank is an event that unites Brands and Startups and facilitates follow-up negotiations for partnerships and acquisitions.

The Problem with Brands:

Brands don’t have the time to find Start-Ups that can fuel innovation and business growth. Start-Ups need Brand funding.

CONSUMERWhat new decisions are brands choosing to expand their business?

http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/

9 OUT OF 10 STARTUPS WILL GO OUT OF BUSINESS

“Startups are literally a journey into the unknown and entrepreneurs need to be comfortable with taking on ambiguity, uncertainty and multiple challenges.” -Tanya Prive, Contributor RockthePost

"Startups are the canary in the marketing coal mine developing the types of things marketers need to be versed in today in order to connect with the consumers of tomorrow. I think that’s the big reason for brands to work with them." -Dave Knox CMO of digital agency Rockfish

http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/

STARTUPS, INNOVATE FRESH, NEW WAYS TO REACH CUSTOMERS THAT BRANDS CRAVE.

BRANDS, MEANWHILE BRING FINANCIAL RESOURCES AND REACH TO STARTUPS.

CATEGORYWhat is everyone else doing?

Incubators & Accelerators

have become an increasingly important stepping stone for the tech startup scene in recent years.

“A number of hot startups have emerged from these programs, encouraging more new entrepreneurs to apply. They’ve become so popular that about one accelerator a day launches these days.” -David Cohen, head of TechStars

“Silicon Valley Incubators have historically worked well in the consumer internet space, with the right access to mentorship and design customers, incubators is well-positioned to guide enterprise startups.” -Deepak Jeevankumar, enterprise-focused VC

http://venturebeat.com/2013/01/20/silicon-valley-bigwigs-rally-behind-alchemist-an-incubator-for-enterprise-startups-exclusive/#lKeOjIi0jqOCfDmH.99

We live in a world where brands and startups are collaborating more and more, cross-pollinating their talent.

http://angelpad.org/ & http://www.techstars.com/ & http://ycombinator.com/

Twice a year Y Combinator invest a small amount of money ($14-20k + an $80k note) in a large number of startups. The startups move to Silicon Valley for 3 months, during which they work intensively to get the startup into the best possible shape and refine their pitch to investors.

TechStars is the #1 startup accelerator in the world. Although they are very selective in choosing which startups to invest in, they are vested in the success of your startup. As well as intense mentorship from hundreds of the best entrepreneurs in the world.

AngelPad is a mentorship program founded by ex-Googler Thomas Korte to help web and mobile technology startups build better products, attract additional funding and ultimately grow more successful businesses

TOP INCUBATORS & ACCELERATORS

SXSW MATTERS SO MUCH FOR BRANDS

The Startup Spotlight at SXSW V2V offers startups the opportunity to give demos, network and get immediate feedback. It is the only time each year that literally thousands of the world’s most influential digital minds bump shoulders. -Steve Case, Chairman & CEO of Revolution

http://austin2013.sched.org/list/descriptions/type/party

CULTUREWhat is going on beyond Brands and Startups?

http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/

“IF YOU DON’T BUILD YOUR STARTUP IN SILICON VALLEY, YOU DON’T WANT TO WIN BAD ENOUGH.”

-Robert Scoble, Tech Blogger

http://www.washingtonpost.com/business/on-small-business/venture-capital-dollars-spent-outside-the-valley/2013/01/15/71366288-5ed5-11e2-b05a-605528f6b712_gallery.html#photo=1

SILICON VALLEYDECENTRALIZING

“Silicon Valley continues to attract by far the most venture capital investments, but several other regions are hot on its heels. Outside the Valley, start-ups in the following cities and re-gions are expected to secure the most venture funding in 2013.”- Revolution LLC in Washington D.C.

http://teamaltman.com/2010/02/successful-entrepreneurs-guiding-principles-for-business-success/

ENTREPRENEUR = ROCKSTARS

“Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.” -Victor Kiam American entrepreneur & Formerowner of New England Patriots 88-91”

COMPETITIONWho is competing with Bubble Tank?

Venture Capitalist

Brand Marketing

Tech Innovative

EntainmentTalent

BRAND PILLARS

Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec-tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-ups to create partnerships and acquisitions.

Formed in San Francisco, Bubble Tank was a Startup that became a reality. Bubble Tank was the second startup created by the CEO’s, who originally started Pop17. That prospered in SXSW and NBC’s Bravo TV series “Silicon Valley Start Ups.”

Bubble Tank has the determination and drive to create new innovative start ups. That have ex-ceeded their previous accomplishments. By developing new innovative ideas and expanding their networks.

Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec-tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-ups to create partnerships and acquisitions.

CONNECTIVITY

EXPERIENCE

STARTUPMENTALITY

CONNECTIVITY

BRAND POSITIONING

Bubble Tank is the only event that connects big brands and startups together to reach their business objectives. Through experience and support, Bubble Tank has the startup mentality that offers new opportunities for entrepreneurs of the future.

BRANDPERSONALITY

Innovative

Delivering

Passionate

Prosper

Inspiring

BRAND MANIFESTO

This is the Bubble Tank.

Where your passion and ideas come to life.

Bubble Tank lays down the path to your future

There are many obstacles you may face. Bubble Tank has the solution.

Bubble Tank has the answers to all your business objectives. And will help you through the process.

Creating your own business isn’t easy, but developing new innovative ideas may lead to partnerships you cannot refuse.

Bubble Tank will connect you with big brands that will lead to unique investment opportunities.

CONT’D BRAND MANIFESTO

Technology is the next leap of human evolution. The trending tech startups are on the rise, and this revolution of brands and startups joining forces has already started and is expanding everyday.

We allow you to discover, develop, and deliver innovative startups to brands for the economic and community prosperity.

Let’s bring your new ideas to reality.

Join the event to your future success.

Come and join us.

We are Bubble Tank!

Thank You