Btec Level 2 Diploma in Business

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Btec Level 2 Diploma in Business. Unit 21 Promotion & Branding in Retail. Assessment Criteria. P1Identify the different types of retailers in Brighouse Town Centre P2Explain how other businesses support the retail sector (supply chains) M1Compare TWO retailers in Brighouse - PowerPoint PPT Presentation


<ul><li><p>Btec Level 2 Diploma in BusinessUnit 21Promotion &amp; Branding in Retail</p></li><li><p>Assessment CriteriaP1Identify the different types of retailers in Brighouse Town Centre</p><p>P2Explain how other businesses support the retail sector (supply chains)</p><p>M1Compare TWO retailers in Brighouse</p><p>D1Evaluate the choice of supply chain used by ONE retailer</p></li><li><p>P1Explain the five main types of retailersOn a map of Brighouse, identify and label the different retailers. Create a key code to show the different types of retailers.Produce a table listing all the different types of retailers in BrighouseFor TWO retailers, create a fact sheet which explains what sector they operate in and what they sell</p></li><li><p>RetailerSomeone who sells goods to a consumer.</p></li><li><p>Types of Retail OutletsIndependent RetailersOne shop: usually owned by a sole traderOffer a personal service, convenient location, longer opening hoursRetail Chain StoresOrganisation with more than 10 branchesSpeciality shops (eg furniture, clothing, books)Some are variety chain stores (eg M&amp;S)Relatively low prices, fast-moving lines, centralised buyingP1</p></li><li><p>Types of Retail OutletsNon-Profit RetailersCharity shopsProfit goes to the charityMarket TraderRelatively low prices consumers are attracted because of the bargainsBrighouse market every Tuesday and SaturdaySupermarketsLarge companies with large number of branchesSell food and non-food productsNow sell insurance, loans, mobile phones etcP1</p></li><li><p>Survey of Brighouse Town CentreOn a map of Brighouse:</p><p>Show the types of retail outlets there are in Brighouse include the marketCreate a keyPut a suitable title</p><p>Table of Retailers in Brighouse:Complete the table listing all the different types of retailers in Brighouse, what they sell and their sizeP1</p></li><li><p>Investigation into Two Retail OutletsChoose TWO retailers in Brighouse. ONE must be a SUPERMARKETCreate TWO factsheets one for each retailer:</p><p>Name of the retailer and addressDescribe the shop, and the products and services they sellSector they operate in (eg food, fashion)Business ownership (eg sole trader, limited company)Retail format (eg convenience store; specialist outlet; chain store)Explain why the retail channel used is appropriateP1</p></li><li><p>Example of a summary of an independent trader: CzerwicksIndependent trader in the grocery sector food and drink. Family owned business, independent traderOne shop located in Brighouse on Commercial Street, but they sell their products all over the world through mail orderThree floors basement with a large wine cellar; small mezzanine area with beers and lager from around the world. Ground floor has spirits and mainly various types of cheese. Outside display area in front of the shop fascia</p></li><li><p>Example of a summary of an independent trader: CzerwicksDisplay shelves on the rightServing area on left freshly made sandwiches and cheeses/deli counterAppropriate retail channel because:</p><p>They keep all the profit madeThey offer specialist food and drink to a niche marketGood location in the town centre attracts lunchtime customersCan sell world wide through mail order and the internet increases profit.</p></li><li><p>Example ofa FactsheetP1</p></li><li><p>Compare how two retailers operateUsing your factsheet worksheets, write a report comparing the two retailersYour report must show a clear understanding of the format and design of the store, and you must say which you think is a better design and whyYou must compare the two locations and say which you think is better and whyYou must include a labelled diagram of the storeSuitable images must be inserted and talked aboutM1</p></li><li><p>A Comparison Say what is the same and what is different about the two organisations. You can use one or two sentences:</p><p>Either:Czerwicks is an independent retailer and a family owned business. On the other hand, Boots is a chain store and a public limited company.Or:Czerwicks is an independent retailer, whereas Boots is a chain store.M1</p></li><li><p>Example Diagram Showing Store Format of CzerwicksServingArea andDeliCounterBeer and LagerProductDisplaysStairsdown towinecellarCustomerFlowCanned, non perishable goods and seasonalM1</p></li><li><p>Evaluation of the Retail Channel used by XYZName the retailer and the channel they useExplain of the channel usedExplain the benefits of using this retail channelExplain the disadvantages of using this retail channelOverall, is this the best channel for this particular retailer?D1</p></li><li><p>ChannelIndependent RetailerMarket RetailerChain StoreSupermarketNon-profit RetailerD1</p></li><li><p>SupermarketsVery large retail units; usually public limited companies2 supermarkets in 1963, 400 in 1980, over 8,000 in 2011Low prices, minimum service, huge car parking, cut-price petrolFood and non-food goods often over 25,000 different productsSelf service, high sales volumeSize: 25,000-50,000 sq ftD1</p></li><li><p>Benefits of being a SupermarketLocate outside of town centres land is cheaper (insert a map showing the location of the store compared to the town centre)Large retail units can sell a very wide range of goods (show examples)Wide range of goods and services potential for huge sales (give figures for your supermarket)Can purchase stock in bulk and receive discounts (economies of scale) customers then benefit from lower prices improves customer loyalty and repeat businessD1</p></li><li><p>Disadvantages of being a SupermarketDisliked by smaller retailers can find it difficult to gain planning permission (explain an example)Very high business costs (premises; wages; purchase of stock; delivery costs)Must keep all shelves stocked at all times logistics very important must have excellent stock control systems to ensure they do not run out of stockSome products are perishable must plan carefully how much to order and display in store (explain an example)D1</p></li><li><p>The Supply ChainTask:</p><p>Draw and label a poster which shows a diagram of the supply chain for your TWO chosen retailers.On the poster, explain what each type of business does to support the retail sector.P2</p></li><li><p>The Supply ChainRetailers buy goods from suppliers and then sell them to consumers.</p><p>Retailers charge higher prices for the goods they sell than they pay for the goods when they buy from the manufacturers. This is called the mark-up.</p><p>Clothing retailers usually charge consumers TWICE the price than they paid for them.</p></li><li><p>Stage 1: Growing the Raw MaterialsCoffee Growers</p></li><li><p>Stage 1: Growing the Raw MaterialsDepending where they are located, farmers will grow the crops which flourish the best in that climateCrops must be harvested and then transported to a factory where they are processed</p><p>Examples:Corn is harvested and used to produce cereals and cooking oilFruit is harvested and used to produce jelly and jamsWheat is harvested and used to make flour and cereals</p></li><li><p>Stage 1: How Growers Support RetailersGrowers are essential to retailersWithout growers, retailers would not have any food to sell to consumersGrowers help the supermarket to ensure that food is available all year round</p></li><li><p>Stage 2: Manufacturing and Processing the ProductsMilk Production</p></li><li><p>Stage 2: Manufacturing and Processing the ProductsThese businesses change the raw materials into a finished productThey must order all the necessary raw materials to make the produce</p><p>ExamplesBaked beans: beans, sauce, tin, paper packagingHovis bread: flour, water, yeast, plastic packaging</p></li><li><p>Raw Materials Needed for a Tin of Heinz Baked Beans</p></li><li><p>Stage 2: How Manufacturers Support RetailersManufacturers are essential to retailers they produce and package goods which look attractive to consumersWithout manufacturers, retailers would not be able to display the products attractively</p></li><li><p>Stage 3: Delivery to a Wholesaler or RDC (Regional Distribution Centre)Tesco RegionalDistributionCentre</p></li><li><p>Stage 3: Delivery to a Wholesaler or RDC (Regional Distribution Centre)Wholesalers buy from manufacturers, store the products in large warehouses and then sell to retailersWholesalers break bulk they receive large orders, then open the packaging and split it into smaller packagesSome businesses (eg Sainsburys and Tesco) have their own warehouses. These are called Regional Distribution Centres.</p></li><li><p>Stage 3: How Wholesalers and RDCs Support RetailersRetailers can order all their goods from one wholesaler this saves time Retailers can order in bulk and receive discounts from the wholesaler</p></li><li><p>Stage 4: Delivery to Retailers</p></li><li><p>Haulage Companies:Deliver goods to Retailers</p></li><li><p>Stage 4: Delivery to Retailers</p></li><li><p>Stage 4: How Haulage Firms Support Retailers</p></li><li><p>Stage 5: Retailers display goods on shelves </p></li><li><p>Task: Two PostersOn the worksheet provided, fill in details of ten items you would buy at your chosen supermarket. At least 5 items must be food.</p><p>Complete the 5 stages of the supply chain on the worksheet.</p><p>On a sheet of A3 paper, produce a poster showing the supply chain for your chosen supermarket. Explanations of each stage must be included, plus images.P2</p></li></ul>