bsad 432 introduction. agenda administrative items course details introduce some core retail...
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Administrative Items Last day to add/drop courses: Wednesday, September 10, BSAD 471 – EMPIRE AGM, Thurs Sept 11 Count of students attending Responsibilities of students missing class Retail Institutions Trip Planning October 23 – on campus presentation, 12:45 pm October 24 - trip Current head countTRANSCRIPT
BSAD 432 Introduction
Agenda Administrative Items Course details
http://moodle.stfx.ca Introduce some core retail concepts and trends using an
illustrative case. Discussion will incorporate:
Special Characteristics of Retailing The Retail Concept Total Retail Experience Retail Positioning Strategic Options in Economic Downturn
Administrative Items Last day to add/drop courses: Wednesday,
September 10, 2014. BSAD 471 – EMPIRE AGM, Thurs Sept 11
Count of students attending Responsibilities of students missing class
Retail Institutions Trip Planning October 23 – on campus presentation, 12:45 pm October 24 - trip
Current head count
Retail Institutions Trip On October 24, 2014 we will travel to Dartmouth Crossing
and Mic Mac Mall via bus to complete a Retail Institutions Assignment for BSAD 432.
You will complete an assignment in groups of 4-5 students worth 10% of your final course grade.
You are NOT expected to miss regularly scheduled classes to participate. If you have a scheduling conflict with this assignment, an alternate assignment will be made available.
For planning purposes, you must indicate your intention to participate in the group trip by signing the sheet being circulated now.
The 10 largest Canadian retailers according to “Global Powers of Retailing: Retail Beyond Begins 2014”
1. Couche Tard2. Loblaws3. Empire4. Metro5. Shoppers6. Canadian Tire7. Rona8. Hudson’s Bay Company9. Liquor Control Board of Ontario
The Q ratio (pG31-32)
•The ratio of a publicly traded company’s market capitalization to the value of its tangible assets.
•If the value is greater than 1, it means that the market believes part of the company’s value comes from its intangible assets.
•Look at some Q ratios
The Canadian Retail Landscape Major US Retailer Entry
Think about how Canadian retailers can compete in this changing environment. CBC Video Story Update
© 2006 Pearson Education Canada Inc.
1.7
Special Characteristics Affecting Retailers
Small Average
Sale
Impulse Purchases
Popularityof
Stores
Retailer Strategy
Figure 1.10 Applying the Retail Concept
Customer Orientation
Coordinated Effort
Value driven
Goal Orientation
RetailingConcept
RetailStrategy
Overall Strategy ComponentsThe Retailing Strategy Mix is a combination of: Product Price Location Communication Operations Management
Need to balance with uncontrollable environmental and marketplace factors
Controllable Factors
Figure 3.7 Selected Retail Positioning Strategies
The Positioning Approach of High-End Jewellery Stores
HandoutTake 10 minutes to read the case and discuss the questions with classmates.
Costco Tiffany
The Positioning Approach of High-End Jewellery Stores
1. Positioning Chart – Jewellers2. Blurred positioning?3. Pros and cons of Tiffany’s low price strategy4. How would you expect the total retail
experience to differ in Wal-Mart, department stores and high-end retailers?
Total Retail Experience The elements in a retail offering that
encourage or inhibit consumers during their contact with a retailer.
Includes both controllable and uncontrollable factors
Think again about the reasons you gave when choosing your favourite retailer last day…
“It is critical … for a retailer to choose his or her spots…to accept the notion that you can’t be everything to everyone.”
- Kevin Coupe, Morningnewsbeat.com
1.15
Strategic Options in Weak Economic Times p. 23-4
Rethink existing store formats (including pop-up shops)
Low inventory to reduce markdowns Begin holiday season earlier Shop now pay later
Discounts on credit card purchases Re-introduce layaway plans
Couponing?
Takeaways Retail strategy is influenced by the nature of retail’s
special characteristics Retail strategy should reflect the retail concept The retail strategy mix consists of product, price,
location, communication, and operations management factors
The combination of retail strategy mix creates a perception or ‘position’ of the retailer in consumers’ minds