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www.business-standard.com

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While trying to recharge her phone online a few months ago, Palak Agarwal stumbled upon FreeCharge. The website had various offers, including ‘free’ coupons and discounts. Excited, Palak quickly spread the word among her friends.

Today, she and her friends regularly recharge their mobile phones on FreeCharge, which has about 10 million registered users.

The company launched operations on August 15, 2010, promising to provide ‘free’ talk time to mobile phone users. Every time a user recharges her/his phone, data card or direct to home television (DTH) service through the FreeCharge platform, she/he is reimbursed through discount coupons. For coupons, users can choose from 150 merchants listed on the site, including McDonalds, PVR, Costa Coffee and Myntra.

A few weeks ago, the company announced it had raised $33 million in series-B funding from a host of investors such as Sequoia Capital, Sofina and Ru-Net.

Business modelFreeCharge provides a platform for retailers to connect with consumers. Shailendra Singh, managing director of Sequoia Capital India, says, “FreeCharge is creating a unique new category — an advertising platform, with a ‘consumption graph’ for the most valuable online consumers. We are very impressed with the team’s execution and the rapid growth and engagement of users on the platform.”

The company’s core proposition is driving customers through coupons for offline and online brands. Kedar Tenny, director (marketing & digital), McDonald’s India (West & South), says, “FreeCharge provides us a unique value proposition of driving promotions. It has been able to drive in a significant number of customers from the online world into our restaurants, with performance-tracking that is on par with online digital advertising.” Companies are able to measure the effectiveness of their campaigns and collect data on consumer preferences.

Sanjay Coutinho, chief executive of Baskin Robbins, says, “The exclusivity the site offers is an attractive proposition. As the website features strong brands, we are able to maintain our premium value, and not appear as a discount brand.” “There is a lot of traffic and a fair amount of brand visibility. Also, the cost of acquiring new customers is low, compared to other avenues,” says Sharat Dhall, president (marketing), Yatra.com.

Bridging the gap betweenstudent life and real lifeA report on Manager Visits byJVIMS Jamnangar students

- Mayur P. Solanki

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A stimulating SeptemberCampus report from XIMB,Bhubaneswar

- Anubhav Srivastava

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An event-ful monthOctober at MICA, Ahmedabad

Connecting retailers to consumers

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The company earns revenues from two sources. The first is the fee it gets when users recharge phones, DTH facilities or data cards through the FreeCharge platform. Experts estimate this fee is two to three per cent of the amount spent. Alok Goel, chief executive of FreeCharge says, “Currently, 90 per cent of the transactions are in the prepaid segment, other segments are growing at an equally brisk pace.”

The other income stream is the commission firms such as McDonald’s pay FreeCharge for driving traffic. While some companies might choose to pay every time a user opts for its coupon, others pay only when a customer walks into their outlet. Experts estimate this fee to be two-five per cent.

Rather than focusing on profitability, FreeCharge seems to be following a strategy typical of online companies — creating a system so big that it becomes difficult to compete against. As Goel succinctly puts it, “The focus is on growing, rather than on profitability.”

Weaknesses“The absence of entry barriers could encourage others to enter this space,” says an expert. Tata Sky, for instance, has started offering a similar service on its site. Telecom operators such as Airtel and Vodafone, which already have large subscriber bases they can tap into, might easily replicate the model. As FreeCharge’s ability to scale up operations will be determined by an increase in its customer base, expanding its services to keep customers engaged on the platform is critical. Unlike sites such as MobiKwik which, in addition to providing recharge facilities, also offer users services such as utility bill payments, FreeCharge is yet to offer these. While it is felt similar offerings from FreeCharge might be in the offing, there is delay in this regard. Nitin Sharma, principal at venture fund LIGHTBOX, says, “The question of how big such companies can become has to do with whether advertisers keep seeing good results on a sustained basis...Recharge is a very quick interaction. So, is there a clear context for brands to engage consumers? Besides monitoring coupon-redemption rates, they might look at whether they’re attracting the right kind of customers who are shopping beyond initial discounts.” Another issue, as a new user points out, is the limited set of merchants on the site. A typical user in Delhi looking for a free meal coupon will be hard-pressed to find a wide variety of establishments to choose from.

Way forwardAccording to Goel, “The immediate goal is to execute one million daily transactions by early next year.” While the company didn’t share its estimate of the impact of this milestone on its finances, it is expected this will give FreeCharge the negotiating heft to rope in brands and strike more lucrative deals. As many high-end customers (DTH and postpaid mobile data users) aren’t aware of the site, the company has stepped up efforts to establish its brand by launching its first TV campaign. Goel says a “significant share of the $33 million raised will be used to create brand awareness”. While there are concerns, Nitin Sharma says, “The leading players can see a bit of a network effect — more users will bring more brands and better economics (commission on airtime sold), and more brands and more offers could mean more users keep coming back.”

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H A P P E N I N G S O N C A M P U SI N B R I E FQuizzed!

The Business Standard Quiz prelims were conducted at CAHCET (C Abdul Hakeem College of Engg Tech), Vellore for the MBA students. Jansi Priyanka, V.S. Rajkumar and B. Karthik won the medals and certificates for standing first, second and third, respectively.

Dr Shaffi, Director – Placements, and Dr E. Gnanasekaran, HOD, Dept. of Management Studies, distributed the medals and certificates to the winners.

Our education system is such that you memorise all the information and then have 2 to 3 hours to show what you remember. But does it help in real life? That’s a big question mark.

JVIMS has tried to reduce this gap between student life and real life by arranging visits with current managers and ex-students of JVIMS to get a practical feel of corporate life. Students were divided into groups for visits to organizations like Reliance Insurance, Maruti Suzuki, HDFC, etc, where ex-students of JVIMS are currently working.

There was a lot to learn, especially the difference between theory and practice. Practical aspects of people management and motivational techniques differed greatly from what we learn in theory.

As students, we have no idea what our job profile will be when we join a company fresh out of college. But after meeting and interacting with managers, we came to know the qualities required of managers, and now we can mould ourselves accordingly.

It’s human nature to not listen when we are warned about anything. Only when we experience it for ourselves do we realize our folly and prepare ourselves better. That was exactly the case with us. We knew that corporate life is very different from college life, but only when we saw and experienced it for ourselves, did we know the changes we have to make in our attitude and behaviour.

Our institute, JVIMS, plays a vital role in moulding us to the requirements of corporate life. We are grateful to JVIMS for incorporating this into the pedagogy.

- Saikrishna- Mayur P. Solanki

A report on Manager Visits by JVIMS Jamnangar studentsBusiness Standard Quizconducted at Abdul HakeemCollege, Vellore

Bridging the gap betweenstudent life and real life

Academic fervour, submissions and exams dominated a month of rigour at Xavier Institute of Management, Bhubaneswar as both batches had their end term exams. From X-Café, to the library, to the corners behind Studio apartment, students could be seen engrossed in their books, hand-outs and class notes!

In other news…• XIMB hosted the Deloitte Maverick East Zone qualifiers where home favourites Team ‘FireFighters’ qualified and eventually finished in the top 5 of the nationwide business case study competition. • Teacher’s Day was celebrated with great fervour, witnessing enthusiastic participation from the faculty and students. • Famed ‘Rural Reporter’ Mr. P Sainath visited and interacted with the budding managers on issues concerning Rural India. • The Foundation Day of the institute was celebrated on a grand scale with Dr. B. Muthuraman, Vice-Chairman, Tata Steel Limited, delivering the Foundation Day Lecture. • One of XIMB’s most illustrious alumni, Mr. Ravi Kumar S, Executive Vice President, Infosys visited his alma mater and delivered an inspirational lecture. • Proving their mettle, Professors Sanjay Mohapatra and Umesh H Rao had the honour of getting their latest books published in the fields of Cloud Computing and Information Security, respectively. • Professors Subhasis Ray and Soumya Sarkar added the icing on the cake by winning the regional round of the Tata Crucible Corporate Quiz 2014 at Bhubaneswar. • Scores of students won corporate competitions and those organized by peer B-Schools. As September sets, and October approaches, the buzzword around the campus is Xpressions – Eastern India’s biggest college fest that shall be held on the turf of XIMB in the first half of November. Preparations are on in full swing for the mega event. And before you thought that was far away, Athlos – the sports fest of XIMB – is right around the corner, scheduled for 10th to 12th October. XLRI, IIM-C, IMT-G, IIM Ranchi and VGSoM, IIT-G are some of the names that will battle it out on the fields!

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H A P P E N I N G S O N C A M P U SI N B R I E F

Sports play a very vital role in the overall development of an individual, right from childhood. But when people grow up, they tend to overlook the advantages that can be availed from various sports, and miss out on important lessons that sports teaches.

MBA curriculum is quite engaging. Students learn many managerial lessons from activities like case challenges, live projects and so on. Sports teaches equally good lessons. Let me explain “how”.

• In order to win the game, you need to devise a proper strategy that not only works but also puts you in a better position. One who is able to execute his plans faster and in an effective manner will have a better chance of winning.

• Sports is a good team building exercise. It allows you to interact with your colleagues, work with them and come up with solutions.

For many of us, this would be the last opportunity to be part of a college atmosphere. If you regret that you didn’t have proper sports facilities in the past, GO, grab this final opportunity.

At our institution we are doing precisely that with FUTSUL14 – a football event where students play both roles i.e. Player and Manager. The Player Auctions are over. Practice sessions have started. We are all set to showcase our football talent.

It’s always good to find a proper balance between studies and other activities. Ultimately, both speak well about ourselves on our marksheets.

MBAs and sports Campus report from XIMB, Bhubaneswar

- Anubhav SrivastavaFUTSUL14 at IIT Kharagpur- Bharat Gehlot

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The mid-sem exams were over. Now the focus of the students turned to the placement process. A pre-placement talk was organised by SLIMS (Som-Lalit Institute of Management Studies) for the PGDM/MBA students of Marketing and Finance. Mr. J.P. Joshipura, Director, SLIMS, spoke to the students, gave general instructions about the placement process and showed a few corporate videos. The talk motivated many students to register their names for the Placement committee.

Business Standard organised a Business Quiz for management students. More than 100 students participated in the Business Quiz. Questions related to current affairs, companies and business were asked. The top three students were selected by Business Standard to compete at the regional level. Events like this motivate students and build their confidence levels.

An industrial visit for marketing students to HOF - House of Furniture and KK Enterprise was organised by the college. Students learned about major aspects of management like Operations, Marketing, Human Resource and Entrepreneurship. Mr. Pravin Patel (M.D. of HOF - House of Furniture) shared his experiences and his journey with the students. The talk inspired many students to become entrepreneurs.

The finance students attended a conference at GTU (Gujarat Technological University), Chandkheda. The aim of the conference was to understand the role of financial industries in accelerating economic growth.

September was indeed a month of knowledge, learning, experience, exposure and motivation for the management students of SLIMS.

- Jaisaj Vyas

A month of knowledge, learning,experience, exposure and motivationSeptember at SLIMS, Ahmedabad

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I N B R I E FMind-bending!

MCC’s National Management Conclave, La Corrida and Exousia 2014, organsied by the Department of Business Administration, was inaugurated by Chief Guest, Dr. K.Rosaiah, Governor of Tamil Nadu, on 9th October, 2014. Principal Mr. R.W. Alexander Jesudasan recalled the speech the Governor had made on a previous visit, in which he had said “Madras Christian College is not a commercial college, but a community serving college” and reiterated that that “MCC will ever be a community serving college. It will ever be the same.”

The theme for La Corrida this year was “Innovative Business Practices”. It was tag lined “Mind bending”. Mr. D. Armstrong Doss, the Head of the Business Administration Department, introduced the theme. “Progress isn’t possible without change. It is necessary to develop new ideas to differentiate your product from the competition. Globalization and outsourcing enrich the business fields today.” The principal justified the tagline. “This conclave awards an area of mind bending with an illumination.”

Addressing the gathering, Dr. Rosaiah said, “Liberalization, Privatization and Globalization are steering Indian business towards innovation and creativity. This has become the call of the day and companies without innovation are staggering to survive in the global market.”

After the inauguration ceremony, presentations were screened and a quiz competition for students of Business Administration from various colleges was held.

OF THE MONTH

A report on La Corrida and Exousia 2014, the National Management Conclave at Madras Christian College, Chennai- Madhu

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H A P P E N I N G S O N C A M P U SI N B R I E FSome fun andgames, somepublic service

• Revel – 2014, an initiative by students of Marketing at GLSICT, had carrom and chess competitions, and brain-storming games like ‘One Minute Action’.

• The Yuva Unstoppable Army came to campus. It is an on-going revolution with a force of over 1,00,000 young people across 30 cities of India reaching out to more than 2,50,000 kids in slums/municipal schools across the nation. Many students at GLSICT became a part of it.

• ‘Daan Utsav’ was organized by GLS MBA Programme from Oct 2 to Oct 8. Students collected used stationery, clothes, newspapers, magazines, toys and other stuff which they donated to 4-5 NGOs of Ahmedabad city.

October was a month of festivities at campus with festivals like Dussehra and Moharram, the Diwali Break in mid-October, and contests and competitions.

• The month started off with the “Idea Generator” by Swayam – The Entrepreneurship Club. Participants had to come up with a business idea from the daily newspaper. Shortlisted ideas were then to be detailed through a business plan. The winning ideas were an app for festivals, online portal for patients and a portable food heater.

• Fiesta – The Music and Dance Club organized a jam session where all students were invited to let their hair down and sing and dance while club members played the music.

• Niche – The Marketing Club organized their flagship event – Rannbhoomi, a battle between the different classes of First Year MBAs. The students had to market their respective sections and get maximum likes in an online round. There were separate rounds for innovative publicity and creating the maximum buzz. The event culminated in a grand finale where each section put together a medley of performances that brought out the strengths of each section, while trying to convince the judges that they were the best. The campus itself was testimony to the latent talent of the students, with the walls and lanes showcasing the posters of all the teams.

• The Sports Committee of IMNU organized a three-day long National Level Inter B-School Sports Tournament – Parakram. Institutes from different parts of the country such as BIMTECH - Noida, LBS - Delhi, TAPMI - Jaipur and Welingkar - Mumbai participated. Parakram wass organized with the aim to provide an opportunity to students to showcase their talent in various sports and enable students from different B-schools to meet, learn from and interact with each other.

Amid the festivities, we had a couple of guest lectures. Mr Arnab Dasgupta of Idea Cellular addressed the students on “Creating Brand Equity” by looking at the difference between a brand and a product, the appropriate media mix for communications and measures to enhance brand equity. The second lecture was delivered by Mr Jagat Shah, Founder of Cluster Pulse and Global Network, on the topic of “International Trade and International Relations”. He suggested that students should leverage globalization and reach out to the world by having their own websites and video CVs.

A month of festivities

- Jijo George

October at GLSICT, Ahmedabad- Manav Bhardwaj

October at Institute of Management, Nirma University, Ahmedabad

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H A P P E N I N G S O N C A M P U SI N B R I E FLetter fromDurgapur

Greetings from NIT Durgapur.It has been a while since the odd semester began and the college has already witnessed many events and activities.

The E-Cell – NIT Durgapur presented the first edition of the Youth Parliament where students participated as ministers of various departments to discuss the issues of the nation so as to come to a unified solution. The mock parliamentary house was divided into the government, the opposition and the national press.

Professors N.K. Roy, Tarkeshwar Kumar and P. Kumbhkar organized a seminar on developing leadership skills for a digital India. It received an enthusiastic response from UG students.

CCA (Center for Cognitive Activities), the biggest student club in NIT Durgapur, has been very active this year. It has already conducted more than 10 workshops for first year students in CV making, stock market, web development, basics of entrepreneurship, making effective B-plans, using Photoshop, C-programing, robotics, etc.

The NDORS (NIT D Off Roads Sports) team has qualified in the virtual round of SAE BAJA and will now be appearing at the main event at Indore in February 2015. They will now build their BAJA vehicle to compete at Indore. They are one of the few teams from eastern India to qualify for the finals.

Business Standard in association with CCA organized the Business Standard Quiz in the college on 16th October. The top three winners will now go for the Regional Finals of the competition.

The Robotics Cell of CCA held a two-day workshop, Robogyan, to gear up students for their upcoming robo fest, Robocity.

More updates in the next letter!

The fall term in MICA marked its beginning with a buzz of student activities and was rich in events that broke the daily monotony of campus life. On 10th October, MICAns got an opportunity to witness Mr. Vineet Nayar – HCL’s Ex-CEO and the author of ‘Employees First, Customers Second: Turning Management Wisdom Upside Down’ – in action. Known for both his business expertise and thought leadership, Nayar left the audience spellbound with his insights and sense of humor. According to Vineet, a sense of purpose and a granular approach is vital for clarity and success in an organization. Having tasted failure at an early stage in his career, he urged students to take calculated risks in life and not let the fear of failure inhibit their dreams. “Unless you shut the door on something, you cannot make a new beginning”, he affirmed.

Oorja, the annual cultural festival at MICA was organized by the cultural committee on 11th and 12th of October 2014. For MICAns, Oorja becomes the epitome of energy and enthusiasm, transforming the campus into a colourful canvas of celebration. On the first day of the event, the campus hosted an Intra-College Cultural extravaganza. Various competitions like “MICA’s Got Talent”, Dance Recitals and Fashion Shows were organized and judged by experts in the field. On the second day, the MICA lawns were beautifully decked for the Garba-Dandiya Night. They were soon packed with youngsters dressed in traditional attire, carrying dandiya sticks and dancing to old Gujarati folk songs as well as grooving to peppy electronic music and Bollywood numbers.

Studio7, the committee that encourages budding musicians at MICA, conducted “MICA Unplugged” on 19th October. All 350 students on campus assembled at the venue “Parijat”, which was lit up with candles and soft yellow fairy lights that looked aesthetically pleasing. Students volunteered to sing and play instruments, taking requests from the audience and entertaining them throughout the jam session. The session lasted for about three hours into the night. Also, Sankalp, the theatre society at MICA, planned and arranged “Khula Aasman”, on 21st October 2014, as part of the auditions for the annual national level theatre festival for youth organized by “Thespo”, one of the most renowned theatre groups in the country. Students performed several plays in front of an expert panel and in return, received valuable feedback.

Jagriti, the Social Service Wing at MICA, proudly announced its “Clean Crusade Campaign” on 21st October 2014. Inspired by Prime Minister Narendra Modi’s “Swacch Bharat Abhiyan”, this student-driven initiative aims at spreading awareness on the importance of keeping the surroundings clean to communities both within and outside MICA. Within the next month, the “Clean Crusade Campaign” desires to achieve significant results in the villages located closer to MICA Campus through radio shows, digital campaigns and on-ground activations.

October concludes with the promise of a lot more to come in the next couple of months. Various committees have already announced upcoming events for MICAns to look forward to.

An event-ful month

- Anish Agarwal

October at MICA, Ahmedabad

An update on events andhappenings at NIT Durgapur

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H A P P E N I N G S O N C A M P U SI N B R I E FGoing Digital

On 19th September, 2014, AIM organized a workshop for MBA students on digital business and digital marketing impact on marketing management. Mr. V.K. Srinivasan, Technical Director, Oracle, was the Chief Guest, and the first speaker. He enriched the student community with his years of experience in digital marketing. The second speaker, Mr. Satish Ramanathan, Senior Marketing Head, shared valuable tips on sales and marketing. The workshop helped students understand how to build an organization focused towards digital marketing.

St. Francis Institute of Management & Research (SFIMAR) commenced the Academ-ic Year 2014-15 under the guidance of its new Director, Dr. Subhransu Mohanty, who has more than 30 years of academic research, regulatory and industry experi-ence in Capital Markets, Investment Banking, Asset & Wealth management. He was also a founding team member of Securities & Exchange Board of India during its formative years (1989-93).

Under the able guidance of the Chairman, Bro. Alphonse Nesamony, and leadership of Dr. Mohanty, SFIMAR is poised to make a significant contribution to India’s intellectual capital by revitalizing its existing courses, pedagogy, their delivery methodologies, management operations and introducing cutting-edge programmes, through the use of emerging technologies like cloud, social media, analytics and mobility.

Dr Mohanty recently introduced the ‘Thought Leader’ Programme which enhances the knowledge base of students on current topics and trends in their area of specialization, while increasing their confidence and employability. Dr. Mohanty also initiated the ‘Lead by Example’ programme for students. The programme creates small cohorts of students in various niche areas, based on their aptitude and attitude. These students are provided specialized advanced level training in those niche areas in order for them to excel, lead and guide other students.

SFIMAR students regularly visit various industries to review application of management principles, tools and techniques in real life situations. The students recently visited Hindalco and Bosch (Jaipur) in this regard. Students are motivated to excel in their summer internships through the ‘Summer Xcellence’ competition. Here, the best summer projects from each specialization are pitted against each other before a panel of corporate personnel.

SFIMAR conducts Sensitivity Training and Boot Camps to assess the emotional intelligence level, strengths and weaknesses of students. Students also benefit from programmes on personality development, moral values, ethics, corporate social responsibility, personal presentation, grooming, business etiquette and so on.

The Institute is constantly conducting development programs for the faculty as well. The recent ones include ‘Enhancing Resourcefulness’ in educators conducted by Dr. Coomi Vevaina and ‘Financial Planning & Wealth Management’ conducted by Mr. Pankaj Mathpal.

New academic year, new beginnings

- Sreenath R

Report from SFIMAR, Mumbai Marketing Manejo at AsanInstitute of Management

Chairman, Bro. Alphonse Nesamony, with Director Dr. Subhransu S.Mohanty, Faculty and 2013-14MMS and PGDM students

Chairman and Director with SummerXcellence Corporate Jury andWinners 2014-15

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H A P P E N I N G S O N C A M P U SI N B R I E FNavaratri with adifference

The Navaratri festival symbolizes the victory of positivity over negativity. And when it comes to celebrations, JVIMS students are in the forefront! On 24th September, 2014, JVIMS MBA MCA & BCA Colleges welcomed Navaratri differently, with Dholida 2014. Preparations began almost two weeks in advance. The college compound had a festive look. Music and song filled the air. The main gateway leading to the college was beautifully decorated. The students were in their best traditional attire. Excitement was all around.

The celebration was graced by the Trustees and Management Committee Members, the sponsors of the event, judges, Director and Staff. Everyone – not just the participants, but even the viewers – had to wear traditional clothes.

The celebrations began as usual with Taali raas, followed by Panchya and Chokdi raas. But at JVIMS, we added a new twist with the ‘Kathiyawadi Round’ and the “Freestyle Round’ in which faculty and students played together. The event ended with the prize distribution ceremony. More that Rs.30,000 was given in prizes to the winners.

The entire programme was anchored by MBA, MCA and BCA students, and was telecast live on Jay Cable. A great time was had by everyone present, and “Dholida 2014” was a roaring success.

‘SUMMERS’, a summer project presentation competition was conducted at Department of Management Sciences on 11th October 2014. Students from all over India presented their project, their experiences and the difference they made to the organization and themselves.

The event was inaugurated by Dr. B.V. Sangvikar, HOD (PUMBA), Dr. Capt. C M Chitale and Dr. Mrs. Supriya Patil. They welcomed the guests, shed light on the importance of internships and inspired students to perform better.

The event was categorized into four specializations viz. Finance, HR, Marketing and Operations. Each was judged by the stalwarts of these specializations. The judges graced the event with an enthusiasm and vigour that matched those of the participants.

The Finance topics ranged from the development of scorecards for retail services to internal debt management for RBI. Prof. Anil Agashe and Mr. Amit Biwalkar interacted with the participants and the audience and cleared many doubts. They stressed on the importance of getting into a field that interests you and working on your future prospects.

Human Resources has had its own way of managing the difficulties faced by organizations from sectors like manufacturing and pharma, such as performance and attrition, job rotation and evaluation. The participants came up with brilliant new concepts of solving problems by gamification and use of the radar chart. Problems tackled, situations handled, data sorted, all in an efficient and practical way, just the way HR is supposed to do. The judges, Mr. Vinayak Futane and Dr. Mrs. Supriya Patil, concluded the session saying that “HR is a field where you should keep learning and create causes rather than being the effect.”

The future marketing managers showed how marketing is done with innovative marketing strategies and research. Mr. Pradyumna Pandit, Mr. Puskhar Darade and Mr. Vineet Nerulakar evaluated their presentations and provided some quick tips on making crisp presentations, communicating and networking, and encouraged “Out of the Box Thinking” for marketing strategies.

Operations play a very important role in minimizing cost and maximizing output. Best ways of utilizing labor, cost reduction and inventory control, single window method for efficient investor management and the implementation of WCQ were the important topics presented and discussed in this session. Mr. Ranjeet Chitale discussed the importance of operations and pointed out the places where improvements could be made.

The event concluded with the announcement of winners and runners-up of each specialization.

Those who had done their internship were all nostalgic about their experiences and were discussing them all over again. The juniors took home experiences which will help them choose their specializations.

I know what you did last summer

- Mayur Pravinbhai Solanki

Summers 2014 at Department of Management Sciences, University of Pune

Dholida 2014 at JVIMS, Jamnagar- Shallav Kumar and Arvindjeet Singh

HRWinner: Mamta Shroff [N L Dalmia]Runner up: Aditi Sondhi [Welingkar]

OperationsWinner: Chennamsetty Srikar [SIESCOMS]Runner up: Hrishikesh Srikar [NITIE]

MarketingWinner: Aniket Jagtap [SMIS]Runner up: Rajashree Nabar [IMDR]

FinanceWinner: Viral Jain [JBIMS]Runner up: Pankaj Soni [ ISBS]

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F U N O N C A M P U S

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QUIZ 1 The founders of this `8,000 crore group first started by dabbling in numerous businesses that included

trading in the famous Jaisore combs, repacking Isabgol and tooth brushes to manufacturing board games

like Ludo during the early 60s. Name them and their company.

2 It was first the Go Devil then the Hurricane and then a tractor engine. What is being referred to here?

3 This cell phone is branded as the _____ Black cell phone. It is a dual SIM phone that runs on the

Android operating system. It’s not sold to the general public and carries these three words Defense,

Space & Security as its brand promise. Name it.

4 What is common to Agilent technologies, Citigroup, Ford Motor Company, Genpact Limited, Hyatt Hotels

Corporation, Kellogg Company, Macy’s Inc, AT&T Inc and Visa Inc?

5 The founder of which company is known for the following quotations — “There is no fun like work”,

“I am prepared to sell anything from an aeroplane to a cigar”, “The boss fixes the blame for the

breakdown; the leader fixes the breakdown”, “The boss says ‘Go’; the leader says ‘Let’s go!” ?

6 What are Sugging and Frugging?

7 Which company or tech start-up was Facebook’s first acquisition in India?

8 If one called it ‘Life’ the other called it ‘True’ and both embraced the colour green.

What is being referred to here?

9 With which brand was a fictional mother and spouse Suchitra associated ?

10 The first company below was merged with second company to form what? Name all the three entities.

Send the correct answers to campus.talk@bsmail.in.One lucky winner gets a special prize andthe name will be published in the next issue.Last date for sending entries is December 15, 2014.

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Answers to last issue’s Quiz

1. Both are Robots. Pepper was launched by SoftBank, and Intel and Trossen Robotics have partnered to

create Jimmy, a 3D-printed, open-sourced robot that can walk, talk, tweet and take pictures.

2. Goldman Sachs.

3. The time spent in front of the microwave in the office pantry by an employee while his/her lunch heats up.

Regularly occurs a few minutes before the lunch hour begins.

4. Tata-run Trent Hypermarkets.

5. Mindtree Software Company.

6. bigshoebazaar.com

7. Kishore Biyani.

8. M&M candies from Mars. They were chosen by the first space shuttle astronauts in 1982.

9. Alibaba.com.

10. Weikfield.

Winner of last issue’s Quiz

Ravi Baid Jain,IIM Indore

> HAMBONE BY MIKE FLANAGAN