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M!r%#&'()

January 4, 2012

T*+!,, w#’"" &!"% !b*-& ...

1/ SALES

You need

Sales

You need

Sales GUYS

2/ pricing

Complex pricing

Simple pricing

Unlimited

Keep your Pricing

Short and

Simple

and one more thing about !ricing ...

Don’t Do FREE even for the best reference in the world

even for the best reference in the universe

3/ Customers

YOU choose your customer*

*as much as they choose you

Active reference

is the best of all marketing

4/ YOURSELF

H*w +* ,*- .*/0#&# !)!'($& G*"'!&1?

H*w w!$ C'r.-$ r#'(v#(&#+?

Competition

Global Solution BigCo Price Innovation (TTM) Involvement Integration

Medical image ManagementBigCo SmallCo

Global Solution BigCo Price Innovation (TTM) Involvement Integration

Medical image ManagementBigCo SmallCo Telemis

Think about howunique you are

Q-#$&'*($?

BACKUP slides

A"# I’$ %" %&'(v) r)f)r)"&)

$*+),f, +- ...

1 VIDEO to watch

2 BOOKs to read

1 SALES TRAINING to attend

Thinking outside the box

11. Marketing is not a line in the budget, it’s an innovation