Brunswick Bowling & Billiards Family Entertainment Driving Growth

Warren N. HardiePresident – Brunswick Bowling & Billiards

Brunswick Investor MeetingChicagoDecember 11, 2007

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Brunswick Bowling & Billiards

Billiards Bowling Products Bowling Retail

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Bowling Retail is the Largest Component

Billiards15%

Products35%

Retail50%

2007F Business Unit Revenue as % of Total

Billiards 15%

Bowling Retail 50%

Bowling Products 35%

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It Started with Billiards in 1845

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Brunswick Billiards

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Brunswick Billiards Tables

Providence Park Falls

Danbury Allenton

Original Craftsmanship and Design

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Brunswick BilliardsRecreation Suite Offerings

Game Tables and Chairs

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Brunswick BilliardsRecreation Suite Offerings

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Bowling’s EdgeThe appeal is natural and instinctive . . . .

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Bowling Industry and Demographics

• Bowling is one of the world’s oldest sports, invented 5,000 years ago and now popular in over 100 countries

• More than 66 million people bowl on an annual basis in the UnitedStates

• Bowling is the #1 participatory sport in the United States• 10 million kids celebrate their birthday in a bowling center each year,

making bowling centers the #1 birthday party destination for kids 12 and under

• Bowling is the decade’s fastest-growing American high school sport, with participation up 6% in 2006-2007

• The fastest growing consumer segments are children and families with children

• 64% of all bowlers are younger than 35

Source: Simmons Market Research Bureau, Inc. 2007, National Sporting Goods Association Sports Participation Study 2006. UnitedStates Bowling Congress, Strike Ten Entertainment, National Federation of State High School Associations

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Bowling IndustryU.S. Center Trends

DescriptionDescription 20012001 20062006 % Change% Change

Number of Centers

Number of Lanes

Revenue Per Lane

6,309

128,440

$18,727

5,647

116,062

$20,478

-12%

-10%

9%

Opportunity for opening new family entertainment centers and modernizing existing centers

Opportunity for opening new family entertainment centers and modernizing existing centers

Source: Key Bowling Indicators and Trends – June 2007

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Recreational Play in U.S. Expanding

51%

49%

58%

42%

2001 2006

100% 100%

0

20

40

60

80

100%

Lineage of League Play vs. Open Play

% of League Play% of Open Play

CAGR

-3.1%

2.9%

The increase in casual bowlers presents an opportunity for new family entertainment centers

The increase in casual bowlers presents an opportunity for new family entertainment centers

Lineage of League Play vs. Open Play

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The Image of Bowling is ChangingOld image New image

Stale Hip

Old Retro/edgy

Smoky Clean

Blue collar All demographics

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Bowling Products Includes Everything You Need to Open and Maintain a Bowling Center

Pinsetters Scoring Lanes Furniture

Parts & Supplies

Bowling Pins

Lane Machines

Bowling Balls

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Bowling Products is a Global BusinessBowling Products Sales

0%

20%

40%

60%

80%

100%

1

Rest of the World

United States

40%

60%

2007E

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Red Rock Lanes – Las VegasIndustry and DemographicsBB&B Overview Billiards Bowling Products Bowling Retail

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Major Cineplex – Thailand

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Brunswick Bowling Retail

• More league focused, casual bowlers during slow times

• Re-imaged BRCs

• Upgraded ancillary revenue activities

• Increased emphasis on the casual bowler

• Upgraded food & beverage and additional floor space for ancillary activities

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42December 11, 2007

Brunswick Zone XLsA Cut Above the Rest

Brunswick Zone/BRC Brunswick Zone XL

• Restaurant menu

• Full restaurant kitchen

• Restaurant-style service throughout bowling center

Food & BeverageFood & Beverage

• Limited menu

• Snack bar kitchen

• 35-75 games, 2-story laser-tag• Redemption center

• 10-25 games• Limited redemption

GamesGames

• Birthday partiesGroup EventsGroup Events • Corporate parties and birthday

parties

43December 11, 2007

Brunswick Zone XLs

5%

32%

63%

36%

34%

30%

BRC/Brunswick Zone Brunswick Zone XL

100% 100%

0

20

40

60

80

100%

Revenue Mix

Center Type

Bowling

Food andBeverage

Games

The revenue generated from a Brunswick Zone XL is two to four times the revenue of a traditional BRC or Brunswick Zone

The revenue generated from a Brunswick Zone XL is two to four times the revenue of a traditional BRC or Brunswick Zone

Generate Higher % of Sales from Games and Food & Beverage

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Brunswick Zone XLsAccelerating Growth

Numberof

BrunswickZone XLsOpened

2004 2005 2006 2007 2008F

2

1 1

3

4

0

1

2

3

4

Number of Brunswick Zone XLs Opened Per Year• We are building the

organization to support the Brunswick Zone XL growth initiative

• We are exploring financing alternatives to accelerate the growth

• Also growing through management contracts

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